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DTSTAMP:20260413T075301Z
SUMMARY:FREE Webinar: How to Be Discovered by Auto Shoppers at the Zer
 o Moment of Truth
DESCRIPTION:By now, most Dealers have heard of Google’s comprehensi
 ve study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a gro
 undbreaking analysis of how consumer behavior has transformed in the d
 igital age. Released in the middle of 2011, it succinctly depicts wher
 e influence takes place as the auto shopper moves from undecided to pu
 rchasing a vehicle. ZMOT is undeniably fascinating but it left many in
  the Auto Industry scratching their heads wondering how to use all tha
 t information.  Who better to ask than Eli Romberg, Strategic Partner 
 Manager on the Automotive Channel Sales team at Google? In this free 1
  hour webinar, Eli will outline a road map of online marketing strateg
 ies for Auto Dealers who want to take advantage of ZMOT.  Romberg sa
 ys, “Dealers need to coordinate a number of different marketing chan
 nels to get in front of consumers in today’s fast paced digital age.
   It’s not easy, but those who do it will definitely have the comp
 etitive advantage.”  One thing is certain, consumers have changed th
 e way they purchase vehicles and service. Has your dealership kept up?
  If you are ready toBe Discovered by Auto Shoppers at the Zero Moment 
 of Truth, then this is a webinar you can’t afford to miss!  Date: Th
 ursday, June 21, 2012 Time: 9:00 AM PST / 12 Noon EST Why register if 
 you cannot make it at this time? If you are unable to attend the webin
 ar at this time, please register anyway and you will automatically be 
 sent a link to the  recording of the webinar as soon as it’s ready. 
  Presenter: Eli Romberg is a Strategic Partner Manager on the Automoti
 ve Channel Sales team for North America at Google. Romberg has over 5 
 years experience in online advertising and possesses an innate passion
  for internet technologies and digital solutions. He is responsible fo
 r providing automotive partners with scalable business solutions to fu
 rther develop dealer advertising strategies. He shares in-depth market
  analysis and has helped both partners and dealers maximize their inve
 stment with Google AdWords.\n\n\nFor more information visit https://ww
 w.dealerelite.net/events/free-webinar-how-to-be-discovered-by-auto-sho
 ppers-at-the-zero
DTSTART;TZID=America/New_York:20120621T120000
DTEND;TZID=America/New_York:20120621T130000
CATEGORIES:webinar, free
LOCATION:https://www4.gotomeeting.com/register/891126103
WEBSITE:https://www4.gotomeeting.com/register/891126103
URL:https://www4.gotomeeting.com/register/891126103
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632945759?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
END:VEVENT
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