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DTSTAMP:20260428T150842Z
SUMMARY:FREE Webinar: How to Beat Your Competition with a 360° “Why
  Buy” Marketing Plan
DESCRIPTION:Automotive experts and thought leaders have loudly asserte
 d that you can’t have an effective marketing strategy if your dealer
 ship is without a clear answer to ‘Why Should I Buy From You?’.\nH
 owever, while Dealers may recognize the importance of a strong and com
 pelling “Why Buy” message, most have difficulties effectively deli
 vering that message throughout all their marketing channels.\nIS YOUR 
 DEALERSHIP EFFECTIVELY LEVERAGING ITS “WHY BUY” MESSAGE ACROSS ALL
  MARKETING CHANNELS? If not, don’t worry. Ben Koller & Justin Brun f
 rom Dynamic Beacon are here to help!\nThis exciting 1 hour webinar Ben
  & Justin will discuss how to best promote your Why Buy message with a
  comprehensive 360° marketing plan. They will cover in great detail t
 he many ways dealerships can effectively brand, promote, and communica
 te their Why Buy message both online and in-store. By the end of this 
 online presentation, attendees will have several specific, actionable 
 strategies to promote their Why Buy message. From email to the website
  to video and beyond, you’ll know how to truly leverage your store�
 �s unique differentiator over your competition.\nIf you are ready to d
 iscover how to beat your competition by making a 360° “Why Buy” M
 arketing Plan, then you simply cannot miss this important presentation
 !\nPRESENTERS: Ben Koller joined Acton Toyota as an Internet sales con
 sultant upon graduating from College of the Holy Cross in 2004. In his
  nearly decade-long tenure at Acton Toyota, Koller has been the Intern
 et Sales Consultant, Financial Services Manager, Internet Sales Manage
 r and CRM manager. Ben is a co-founder of Dynamic Beacon, Acton Toyota
 ’s dealer-to-dealer digital marketing consultancy, and he can be rea
 ched at Ben.Koller@DynamicBeacon.com.\nJoining Ben today is Justin Bru
 n who joined the Acton Toyota Internet sales team in January 2005 and 
 was promoted to E-commerce Manager in 2008. Justin is responsible for 
 all of Acton’s digital marketing initiatives. Additionally, Justin h
 as worked to ensure all of the dealership’s marketing efforts, from 
 print collateral to TV advertisements, delivering a consistent message
  for the Acton Toyota brand. Like Ben, Justin is a co-founder of Dynam
 ic Beacon, offering custom marketing initiatives based on dealership p
 roven strategies and tactics, and he can be reached at Justin.Brun@Dyn
 amicBeacon.com.\n\nFor more information visit https://www.dealerelite.
 net/events/free-webinar-how-to-beat-your-competition-with-a-360-why-bu
 y
DTSTART;TZID=America/New_York:20140911T120000
DTEND;TZID=America/New_York:20140911T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/events/360-why-buy-marketing-
 plan/
WEBSITE:http://www.dealeron.com/webinar/events/360-why-buy-marketing-p
 lan/
URL:http://www.dealeron.com/webinar/events/360-why-buy-marketing-plan/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2633002723?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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