BEGIN:VCALENDAR PRODID:NingEventWidget-v1 VERSION:2.0 METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:5283893:Event:483365 DTSTAMP:20260427T184439Z SUMMARY:FREE WEBINAR: How to Hit a Conversion Homerun Before Paying fo r Click$ DESCRIPTION:FACT: $61.5 billion will be spent on search and display al one in 2016.\nIf the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a pitch to home plate without a catcher. It just doesn’t make any sense!\nD igital marketing MVPs focus first and foremost on conversion metrics  and let all other KPIs take the bench. By first mastering conversion , the thousands of dollars you spend driving traffic to your site each month will be validated. Website traffic, page views, and impressions are great, but also irrelevant without proof they led to a sale or co nversion. In essence, we need to reevaluate which metrics really matt er.\nIn this incredible 1 hour webinar, David Metter will round all th e bases to teach attendees these Key Takeaways:\n\nLearn to focus on the metrics that result in incremental sales and new-to-brand buyers. \nDefine which reporting metrics are paramount in maximizing the ROI of your ad dollars.\nDecipher which vendors are major league players t hat will actually lift your website conversion and provide clear, pr oven, and complete attribution models.\n\nIf you are ready for the Big Leagues and want to learn How to Hit a Conversion Homerun Before Payi ng for Clicks, then you simply can’t afford to miss this presentati on! Register Now!\nPRESENTER: DAVID METTER is the President of AutoHo ok, powered by Urban Science.  David brings a wealth of automotive kn owledge and experience to AutoHook, both from a dealer and service pro vider perspective. Prior to joining AutoHook, David served more than s ix years as Chief Marketing Officer for MileOne Automotive, a large, p rivately-held automotive dealership group. At MileOne, he built an ind ustry-leading marketing organization, leveraging technology and the In ternet to increase market share while dramatically decreasing advertis ing spend per vehicle sold. David previously headed sales for Autobase , where he helped grow the company from a small start-up to the leadin g automotive CRM software vendor. He began his career on the showroom floor. As an early adopter of arising technologies, he built a prospec ting and follow-up system that helped him rise to become one of the to p Chrysler salesmen in the country, and eventually General Manager of a dealership. David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Confe rence, and the J.D. Power Automotive Marketing Roundtable and he can b e reached at David.Metter@UrbanScience.com.\n\nFor more information vi sit https://www.dealerelite.net/events/free-webinar-how-to-hit-a-conve rsion-homerun-before-paying-for DTSTART;TZID=America/New_York:20160811T120000 DTEND;TZID=America/New_York:20160811T130000 CATEGORIES:webinar, free LOCATION:http://www.dealeron.com/webinar/hit-conversion-homerun-paying -click/ WEBSITE:http://www.dealeron.com/webinar/hit-conversion-homerun-paying- click/ URL:http://www.dealeron.com/webinar/hit-conversion-homerun-paying-clic k/ CONTACT: ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian aRaggio ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/ file/get/2633025080?profile=original ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R aggio":https://www.dealerelite.net/profile/ElianaRaggio END:VEVENT END:VCALENDAR