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DTSTAMP:20260412T235709Z
SUMMARY:FREE Webinar: How to Increase Lead Conversion Without Spending
  an Extra Dime
DESCRIPTION:Sounds too good to be true? Look at it this way, many sho
 ppers learn about your dealership and your cars from 3rd party sites, 
 then use Google to find your dealership, right?. However,when it comes
  time for ad spend allocation, the analytics for direct referring traf
 fic is skewed and downright misleading. Instead, by focusing your ad d
 ollars at the source  that created the awareness of your dealership 
 and inventory to the leads you receive, you can determine exactly wher
 e your ad dollars are most effective and where you can reallocate ad s
 pend and increase lead conversion.By understanding auto shopper behavi
 or throughout the on-line buying process, we can now see the larger pi
 cture and can pinpoint the indirect affect your ad dollars have on you
 r dealer website and the resulting lead conversion.It's time to start 
 spending your advertising dollars smarter -- and get better results th
 en ever before. If you're ready to learn How to Increase Lead Conversi
 on Without Spending an Extra Dime, then this free 1 hour webinar is f
 or you. Date: Thursday, June 14, 2012Time: 9:00 AM PST / 12 Noon ESTIf
  you are unable to attend the webinar at this time, please register an
 yway and you will automatically be sent a link to the recording of the
  webinar as soon as it’s ready.Presenter: Jason Ezell is the Preside
 nt & Co-Founder of Dataium, LLC, the largest aggregator of auto shoppe
 r behavior data in the industry. With almost 25 years experience in th
 e automotive industry, Jason Ezell first managed dealerships for over 
 8 years before being invited to join Autotrader.com’s first sales te
 am in 1998/99. He then started one of the most unique and respected we
 bsite companies in the industry. As a member of JD Power’s Internet 
 Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer C
 onference Speaker, Ezell is well known as an expert in automotive Inte
 rnet for his statistical approach to analyzing user data to better und
 erstand how to sell cars on the Internet.\n\nFor more information visi
 t https://www.dealerelite.net/events/free-webinar-how-to-increase-lead
 -conversion-without-spending-an
DTSTART;TZID=America/New_York:20120614T120000
DTEND;TZID=America/New_York:20120614T130000
CATEGORIES:free, webinar
LOCATION:https://www4.gotomeeting.com/register/555392847
WEBSITE:https://www4.gotomeeting.com/register/555392847
URL:https://www4.gotomeeting.com/register/555392847
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632945723?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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