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TZID:America/New_York
X-LIC-LOCATION:America/New_York
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DTSTART:19700308T020000
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UID:5283893:Event:372167
DTSTAMP:20260422T161730Z
SUMMARY:FREE WEBINAR: How to Make Mobile a Bigger Part of your Online 
 Marketing Strategy
DESCRIPTION:How to Make Mobile a Bigger Part of your Online Marketing 
 Strategy\nQuick question: Have you adjusted your marketing strategy to
  optimize the unique demands of mobile customers? Well you should!\nMo
 bile is big and only getting bigger. In fact, Dealers and OEM's report
  that as much as 25% - 35% of their traffic is now engaging through mo
 bile platforms. However, most dealerships have done little to adjust t
 heir web strategies, online search or store processes to accommodate t
 his growing market.\nThis 1-hour webinar will explore three pivotal op
 portunities in mobile: search optimization, website orientation (such 
 as click to call) and new store processes including use of store based
  Wi-Fi and permission based texting. Dealerships with a cohesive mobil
 e strategy have documented impressive sales increases of 20% or more! 
 So what are you waiting for?!\nIf you are ready to make mobile a bigge
 r part of your online marketing strategy, then this is one webinar you
  simply can’t afford to miss!\nPresenter: Mike McFall is the Preside
 nt of the Online Division of Black Book which provides dealers with to
 ols designed to convert online shoppers into showroom leads, from thei
 r websites, mobile sites and even their social media sites. Mike is a 
 proven entrepreneur holding patents for industry innovations. He co-fo
 unded Veretech LLC which was later sold to the Hearst Corporation and 
 became the basis for Black Book Online. Before Black Book, Mike helped
  found the internet operations at AutoNation. He also worked in the St
 rategic Planning division of GMAC on product development and acquisiti
 ons. Mike holds an undergraduate degree in Communications from Towson 
 State University and an MBA in Business from George Washington Univers
 ity. He lives in Florida where he enjoys the warm weather and he can b
 e reached at mike.mcfall@blackbookonline.com.\n\nFor more information 
 visit https://www.dealerelite.net/events/free-webinar-how-to-make-mobi
 le-a-bigger-part-of-your-online
DTSTART;TZID=America/New_York:20130606T120000
DTEND;TZID=America/New_York:20130606T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/events/how-to-make-mobile-a-b
 igger-part-of-your-online-marketing-strategy/
WEBSITE:http://www.dealeron.com/webinar/events/how-to-make-mobile-a-bi
 gger-part-of-your-online-marketing-strategy/
URL:http://www.dealeron.com/webinar/events/how-to-make-mobile-a-bigger
 -part-of-your-online-marketing-strategy/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632977014?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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