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UID:5283893:Event:268645
DTSTAMP:20260413T055912Z
SUMMARY:Free Webinar: How to Use Auto Shopper Data to Lower Costs and 
 Increase Sales
DESCRIPTION:Today, in our industry, new technology allows us to track 
 active auto shoppers in real time, enabling us to see trends, analyze 
 shopper behavior, and actually predict and forecast what vehicles will
  be selling in the weeks and months ahead. Dealers have never before h
 ad the ability to “see” into a shopper’s mindset during their sh
 opping session by looking at every click and keystroke before they eve
 r send a lead, if they send one at all. Now, dealers can better align 
 their inventory, marketing, incentives and sales pitches to each shopp
 er based on where they are in their shopping cycle. By collecting, ana
 lyzing and reporting this data, we can now proactively adapt to these 
 trends and behaviors well before the shopper reaches your dealership o
 r website. Having this knowledge allows us to make better and safer de
 cisions on every facet of your dealership’s on-line efforts.  Presen
 ter: Jason Ezell  With almost 25 years experience in the automotive in
 dustry, Jason first managed dealerships for over 8 years before being 
 invited to join Autotrader.com’s first sales team after its inceptio
 n in 1998/99. He then started one of the most unique and respected web
 site companies in the industry. As a member of JD Power’s Internet R
 ound Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Co
 nference Speaker, to writing for several industry magazines for years,
  Ezell is well known as an expert in automotive Internet for his stati
 stical approach to analyzing user data to better understand how to sel
 l cars on the Internet. Ezell is currently President and Co-Founder of
  Dataium LLC, the largest aggregator of auto shopper behavior data in 
 the industry.\n\nFor more information visit https://www.dealerelite.ne
 t/events/free-webinar-how-to-use-auto-shopper-data-to-lower-costs-and
DTSTART;TZID=America/New_York:20120111T094500
DTEND;TZID=America/New_York:20120111T110000
CATEGORIES:internet, marketing, webinar
LOCATION:Online Webinar
WEBSITE:https://www1.gotomeeting.com/register/510788760
URL:https://www1.gotomeeting.com/register/510788760
CONTACT:866-356-1735
ORGANIZER;CN="Brian Torrez":https://www.dealerelite.net/profile/BrianT
 orrez
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632936375?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Patric T
 immermans":https://www.dealerelite.net/profile/PatricTimmermans
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Brian To
 rrez":https://www.dealerelite.net/profile/BrianTorrez
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