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DTSTAMP:20260418T080208Z
SUMMARY:FREE Webinar: The Challenges of Going Social and How one Deale
 rship Overcame Them
DESCRIPTION:For a business to go social, it can be quite a project. In
  2010, Lebanon Ford made the decision and commitment to evolve and re-
 structure the dealership for just such an undertaking. For them, to do
  it right, this commitment went much deeper than creating a Facebook p
 age and setting up a Twitter account. It drove them to review all inte
 rnal and external processes to create an approachable brand image and 
 dynamic story. In this webinar, Jeff Cryder, Digital Communications Di
 rector at Lebanon Ford, will be sharing and discussing with you some o
 f the challenges and obstacles faced during this period of transition 
 and how they were able to overcome them to become one of the most soci
 al dealers in the country! Jeff Cryder has been there…he's done that
 …now he is ready to tell all!  Don't miss this opportunity to hear
  how one dealership made it to Social Media Rock Star Status and all t
 he lessons that were learned along the way. Expert Panelist: Jeff Cryd
 er, the Digital Communications and Marketing Director at Lebanon Ford,
  is also the subject of a Free Whitepaper, \"Successful Social Media f
 or Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices\" 
 available at www.dealersocial.com.  He’s a recent graduate of Miam
 i University (OH) with a Bachelor of Arts in Mass Communications with 
 a minor in Political Science. He’s @cryderja on Twitter and yes, ful
 ly realizes it’s a difficult handle to verbally decipher (Think deut
 sche, cryder-ja!). You can also find him on Facebook, Linkedin and Fou
 rsquare. His many interests include but are not limited to: politics, 
 sports, gaming, traveling and of course the ever changing automotive i
 ndustry. You can get to know Jeff on a personal level on his blog (jef
 fcrydersmultiplepersonalities) or simply shoot him an email cryderja@g
 mail.com. Jeff has been showcased and quoted in: Automotive News, Auto
  Dealer Monthly, Ward's Dealer Business and is currently a Community E
 ditor for DrivingSales.com\n\nFor more information visit https://www.d
 ealerelite.net/events/free-webinar-the-challenges-of
DTSTART;TZID=America/New_York:20110518T120000
DTEND;TZID=America/New_York:20110518T130000
CATEGORIES:free, webinar
LOCATION:https://www1.gotomeeting.com/register/861331880
WEBSITE:https://www1.gotomeeting.com/register/861331880
URL:https://www1.gotomeeting.com/register/861331880
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632913034?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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