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UID:5283893:Event:421868
DTSTAMP:20260428T181753Z
SUMMARY:FREE Webinar: Website Performance Metrics that Make “$en$e�
 �
DESCRIPTION:Almost all Dealerships use the Lead to Visitor Ratio (LTV)
  as the metric of choice to measure the success of their website and o
 nline marketing programs. Are you one of them?\nWhat if I told you tha
 t was WRONG?\nThe shocking, almost subversive fact… LTV is actually 
 a formula for success — not a success metric!\nIn fact, the LTV metr
 ic is the product of several other more important, and more influentia
 l metrics. Meaning, there are many factors that go into the final LTV 
 number. One cannot simply set out to “raise LTV” as it will be alm
 ost impossible without understanding the formula that gives us LTV. It
 ’s the same as wanting more Horsepower from a car just by adding roc
 ket fuel. If that car is not equipped to handle the speed, the rocket 
 fuel is useless.\nThere are a number of up-stream performance metrics 
 that provide a much clearer and much more manageable set of metrics to
  actually influence and increase the efficacy of websites. The end res
 ult….more leads from the same amount of traffic.\nJoin us for an eye
 -opening 1 hour webinar to discover the Website Performance Metrics th
 at Make $en$e! This is one presentation you simply can’t afford to m
 iss!\nPRESENTER: Jason Ezell is the new VP of Sales for DealerOn, Inc.
  With almost 25 years experience in the automotive industry, Ezell fir
 st managed dealerships for over 8 years before being invited to join A
 utotrader.com’s first sales team back in 1998. After that, he then s
 tarted a well-known website company before becoming President of Datai
 um, LLC, the largest aggregator of auto shopper behavior data in the i
 ndustry, 4 years ago.  As a member of JD Power’s Internet Round Tab
 le and a regular Digital Dealer Conference Speaker, Jason is well know
 n as an expert in automotive Internet for his statistical approach to 
 analyzing user data to better understand how to sell cars on the Inter
 net. Returning to his first passion and expertise in dealer websites, 
 Jason Ezell offers one of the deepest and widest knowledge bases on de
 aler website best practices and strategies.  He can be reached at JEz
 ell@dealeron.com.\n\nFor more information visit https://www.dealerelit
 e.net/events/free-webinar-website-performance-metrics-that-make-en-e
DTSTART;TZID=America/New_York:20140529T120000
DTEND;TZID=America/New_York:20140529T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/events/website-performance-me
 trics-that-make-sense/
WEBSITE:http://www.dealeron.com/webinar/events/website-performance-met
 rics-that-make-sense/
URL:http://www.dealeron.com/webinar/events/website-performance-metrics
 -that-make-sense/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632960239?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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