Google – Friend or Foe to Auto Dealers

As someone who has worked in the auto industry for a few decades now, I have come to respect the job that auto dealers do every day.  As technology has grown and become an important part of our sales and marketing process, I am concerned that some dealers have gotten away from the traditional marketing strategies and tactics that made them successful for years.

I have observed a growing dependence on Google by dealers and wanted to do some research to see if this was a good long term strategy or not. What I discovered during the course of my research was “eye-opening” to say the least.  I have  prepared a detailed report on my findings, and  share some of my thoughts on how Google’s current course may play out.  You can preview the introduction to the report here (opens pdf file).

If you would like a complimentary copy of the full report just go here and complete a simple request form.