All Discussions Tagged 'Social Media' - DealerELITE.net2024-03-28T11:43:19Zhttps://www.dealerelite.net/forum/topic/listForTag?tag=Social+Media&feed=yes&xn_auth=noFacebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.tag:www.dealerelite.net,2013-10-29:5283893:Topic:3935572013-10-29T22:41:44.141ZJD Ruckerhttps://www.dealerelite.net/profile/JDRucker
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<p>A recent survey performed by Forrester and a <a href="http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg" target="_blank">scathing open letter</a> from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from…</p>
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<p>A recent survey performed by Forrester and a <a href="http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg" target="_blank">scathing open letter</a> from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook's only problem is that many marketers are stuck in the "spam and manipulate" model that simply doesn't work on Facebook.</p>
<p>Facebook isn't the one failing anyone, at least in this regard. It should be noted that I have never been the biggest fan of Facebook, what it represents, and in particular what it does with our data. With that said, I find myself reluctantly defending them because the assertions against them are absurd.</p>
<p>The biggest clue to the flawed nature of the premise is in the results themselves. If you were to take an experienced marketer and have them stack-rank the various marketing techniques based on how easily they can be manipulated, spammed, and generally utilized in nefarious ways, the top three would on the Forrester list would be the same that would be on the top of the "spamability" list. Gaming the system for reviews, search marketing, and email marketing are all extremely easy and are the favorites amongst those who are looking for the easy road.</p>
<p>Don't get me wrong. I'm not condemning the methods or those who game the various systems. Of the three, search is one that I operate in regularly and must combat the gaming of that particular system on a regular basis. The bottom line is that it is simple to get benefits from boosting online reviews, search marketing is getting more challenging but is still pretty easy to manipulate, and email marketing is, for the most part, about trying to provide value while staying within the rules. They are easy and effective.</p>
<p>Further down the list, we see the second clue. LinkedIn marketing is a very niche arena when it comes to effectiveness. The majority of businesses do not and should not be marketing their products through LinkedIn. Marketers themselves, however, find great value in marketing their services through LinkedIn. The fact that this is higher on the list than mobile marketing and YouTube marketing shows that the 395 marketers surveyed were considering their own personal gains from marketing as highly as they were considering their clients' gains.</p>
<p>The final clue comes in at number 4 on the list. Branded communities, like LinkedIn, are not appropriate for the majority of marketing agencies <strong>unless</strong> you're talking about how well they can be used to market the agency's services. To come in at #4 is ludicrous without the personal gains of the marketers taken into account. If branded communities worked so well, why wouldn't every flower shop, car dealership, and dental hygienist in North America have one? If Facebook marketing was so bad, why do just about every flower shop, car dealership, and dental hygienist waste their time one it?</p>
<p>Now, let's take a look at the post by Elliott. In short, he points to two problems that Facebook has with their advertising. He believes that Facebook does not drive genuine engagement and that they do not leverage their social data well enough. The statements are true for most. Facebook has not done enough to teach marketers how to take advantage of the system. However, that doesn't necessarily mean that it's Facebook's fault.</p>
<p>The reason that they aren't to blame is because tenacious, aggressive marketers are both driving genuine engagement and utilizing the social data that Facebook provides. Facebook's only fault in this regard is that they do not offer classes to those marketers who are too incompetent to use the instructions that Facebook offers, test the effectiveness of their efforts, and grow based upon using real marketing chops rather than have it waiting for Facebook to devise a road map that they can follow.</p>
<p>Unfortunately for the incompetent, such a road map can never exist. Facebook is a social network. It relies on creativity and manual effort, not automation and templates. For Elliot's statements to be truly accurate, Facebook would have to teach marketers how to market. It's a lost art nowadays because of the very advertising venues that are being heralded in the study. Marketers found an easy road to manipulate and spam. Why would they want to actually work for it?</p>
<p>Done properly, social media in general and Facebook in particular is the most cost-effective way to perform true marketing goals. It isn't a venue that your average internet marketing professional can do well in because it takes an old-school mentality to make it sing. Television advertising executives would probably have an easier time adjusting to the realities of Facebook than a search marketing pro any day. The former knows that creativity and effort supersede automation and manipulation. The latter, which likely accounts for the majority of those surveyed, doesn't understand the concept of "doing it by hand" or "quality over quantity". They are looking for a push-button solution. Facebook is not one of those.</p> Would you be willing to dump your Facebook page altogether and start fresh?tag:www.dealerelite.net,2013-05-21:5283893:Topic:3712202013-05-21T21:31:20.927ZJD Ruckerhttps://www.dealerelite.net/profile/JDRucker
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<p>Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.<br></br><br></br>The problem is this - you can only go back and see the last 500…</p>
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<p>Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.<br/><br/>The problem is this - you can only go back and see the last 500 people that liked your Facebook page. They have an API hack that they gave me but it takes a lot of effort to make it work 50% of the time and it never works every time, so we're stuck with waiting.<br/><br/>The challenge is that there are plenty of pages in our industry that have inflated their Facebook pages with worthless followers. Whether through buying them or by using ill-advised techniques like games or giveaways to get fans, they have thousands of people that like their page but that are not engaging with them at all. Even worse, they're nowhere near the local area making them algorithmic baggage keeping the pages from being truly effective.<br/><br/>A couple of the clients we've taken on recently have had this challenge and we've suggested either deleting everyone manually (something that takes a very, very long time and runs the risk of making people upset) or abandoning the page and starting new. It seems that neither option is appealing.<br/><br/>If you were in the situation that your page was ineffective and littered with low-quality fans, would you be willing to start from scratch?</p> Which is More Important: Social Media Marketing or Reputation Management?tag:www.dealerelite.net,2013-05-12:5283893:Topic:3697472013-05-12T03:37:43.410ZJD Ruckerhttps://www.dealerelite.net/profile/JDRucker
<div class="discussion"><div class="description"><div class="xg_user_generated"><p>I can already hear one of the arguments.</p>
<p>"They're one in the same. A good strategy applies both simultaneously."</p>
<p>While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.</p>
<p>For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and…</p>
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<div class="discussion"><div class="description"><div class="xg_user_generated"><p>I can already hear one of the arguments.</p>
<p>"They're one in the same. A good strategy applies both simultaneously."</p>
<p>While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.</p>
<p>For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation management would be the practice of generating more positive reviews on sites like Google Local, Yelp, and Dealer Rater, while also communicating with those who post reviews on those sites.</p>
<p>With that in mind, which do you hold to be more important?</p>
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</div> What Social Media Tools Should We Review?tag:www.dealerelite.net,2012-11-13:5283893:Topic:3352372012-11-13T23:59:40.925ZJD Ruckerhttps://www.dealerelite.net/profile/JDRucker
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<p>Every few months (it's actually been over a year since the last one) we like to review the various social media tools out there. The rate at which social media is growing makes it extremely challenging to manage for a business without the right tools. The rate at which social media tools are progressing makes knowing which tools work best an ongoing effort. The rate…</p>
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<p>Every few months (it's actually been over a year since the last one) we like to review the various social media tools out there. The rate at which social media is growing makes it extremely challenging to manage for a business without the right tools. The rate at which social media tools are progressing makes knowing which tools work best an ongoing effort. The rate at which new social media tools keep popping up...</p>
<p>... you get the picture.</p>
<p>Inspired by the <a href="http://blog.viralheat.com/2012/11/13/viralheat-announces-support-for-google-pages-social-media-intelligence-provider-now-offers-google-page-management/" target="_blank">announcement that Viral Heat recently made</a>, this weekend I will be reviewing as many social media tools as possible. Some will say that a weekend isn't long enough to do a complete analysis, but considering that I spend hours a day in multiple social media tools, I believe that I'll be able to make certain judgments even with only a few hours on each. IF it takes longer than I thought I'll continue the following weekend.</p>
<p>PLEASE leave a comment, Tweet me <a href="http://clicktotweet.com/dH7fT" target="_blank">@0boy</a>, or reply to my <a href="https://www.facebook.com/James.D.Rucker/posts/441763435871003" target="_blank">Facebook post</a> about it. Here are the ones I know I'll be reviewing for sure:</p>
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<li>Hootsuite</li>
<li>Post Acumen</li>
<li>Vertical Response</li>
<li>Buffer</li>
<li>Sendible</li>
<li>Viral Heat</li>
<li>Cyfe</li>
<li>Vocus</li>
<li>Commun.it</li>
<li>Agora Pulse</li>
<li>GaggleAMP</li>
<li>Sprout Social</li>
<li>Social Toaster</li>
<li>Scoop.it</li>
<li>Crowdbooster</li>
<li>Lithium</li>
</ul>
<br/> What else needs to be on the list? PR: The Automotive Super Conference Announces World-Class Dealership Solutions for the Entire Dealershiptag:www.dealerelite.net,2012-03-23:5283893:Topic:2857652012-03-23T19:35:24.400ZDavid Johnsonhttps://www.dealerelite.net/profile/DavidJohnson
<p><em><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311736096?profile=original" target="_self"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2311736096?profile=original" width="215"></img></a> March 22nd, 2012 – Charlotte, NC -</em> The <a href="http://automotivesuperconference.com/">Automotive Super Conference</a>is the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything a dealership needs to compete and…</p>
<p><em><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2311736096?profile=original"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2311736096?profile=original" width="215"/></a>March 22nd, 2012 – Charlotte, NC -</em> The <a href="http://automotivesuperconference.com/">Automotive Super Conference</a>is the first conference of its kind. Designed to cover a wide range of topics, the Automotive Super Conference is more than just sales, more than just digital or fixed-ops, it’s a synergistic approach to everything a dealership needs to compete and dominate in today’s customer-driven economy.</p>
<p>Unlike other dealership conferences, where you have to pick and choose which sessions you want to join, with multiple sessions at the same time, the Automotive Super Conference was designed with one session per time slot, ensuring that each attendee get’s the full benefit of the wealth of information available.</p>
<p>“In my 38 years in the auto industry,” says Craig Lockerd, CEO of AutoMax Recruiting And Training. “I’ve been to a lot of conferences and seminars. Never have I been to one that offers the full gamut of real-world dealership solutions, where each attendee didn’t have to pick and choose, but could attend each session.”</p>
<p>The Automotive Super Conference was designed so that everybody in the dealership could attend, with each session being part of the overall, bigger picture. What that means is that each session fits together, with the others, to form synergy from its multiple parts. What that really means is that a dealership can send somebody from each department and return with a holistic approach to solving today’s most pressing real-world issues.</p>
<p>“In the past six months or so I’ve attended 4 different conferences, and was always left wanting.” Says Craig Lockerd. ” It was then that I decided I would look into distilling everything that makes one of these conferences great and throwing out everything else. That’s when the idea of the Automotive Super Conference was born.”</p>
<p>Over a two day period attendees will be presented with 8 different, 90 minute presentations, by industry thought leaders. These experts include, Craig Lockerd of AutoMax Recruiting And Training, Tracy Myers of Frank Myers Automaxx, Troy Spring of Dealer World, Jim Bernardi of Auto Pro Training, Tom Wiegand of 1 Team Synergy, Jerry Thibeau of Phone Ninjas, Nancy Simmons of N-Gage and David Johnson of Persuasive Concepts.</p>
<p>Each presenter will present real-world solutions for today’s real-world dealership. Each solution has been vetted by the other presenters and will cover a variety of topics: bullet proofing your service department for increased loyalty and profitability, gaining instant credibility and dominating your market by building your expert status, improving your bottom line through the creation of a championship team, why using direct mail the way you’re using it now is costing you money, how to create an inbound marketing strategy that will pull in leads like never before, and much more.</p>
<p>“I knew that this was bigger than me.” Craig starts. “So I called the best and the brightest together, and as a team, we built the Automotive Super Conference from the ground up. Together we designed the curriculum, wrote out our goals, picked the best possible place for the first conference, and decided that we will always put our best foot forward, offering a complete solution for today’s economical climate.”</p>
<p>On June 27th and 28th, the first Automotive Super Conference will be held at the beautiful Charlotte Motor Speedway in Charlotte, North Carolina. Both breakfast and lunch will be provided on both days with a cocktail reception after the first day of solutions training, on the 27th. Also, each attendee will receive a lap around the track in an official pace car, just prior to the cocktail reception.</p>
<p>“From beginning to end,” Says Tracy Myers, dealer principal of Frank Myers Automaxx. “We wanted to create a world-class experience that detailed real-world solutions for today’s dealership. We didn’t want to have just another conference in Las Vegas, instead we chose a venue as unique as the solutions that will be given. We chose the Charlotte Motor Speedway!”</p>
<p>To register for the Automotive Super Conference and to learn more about each presenter and what they will be presenting on, go to <a href="http://automotivesuperconference.com/press-release/">AutomotiveSuperConference.com</a>. For the first 30 days of open registration, there will be a $500 discount for early bird signups.</p>
<p>Also, sponsorship opportunities are available, check out the “Sponsorship” tab on their site.</p>
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