All Discussions Tagged 'ads' - DealerELITE.net2024-03-29T08:41:11Zhttps://www.dealerelite.net/forum/topic/listForTag?tag=ads&feed=yes&xn_auth=noRIP Facebook – February 4, 2004 to February 11, 2016tag:www.dealerelite.net,2014-09-12:5283893:Topic:4314822014-09-12T13:54:42.186ZMike Elliotthttps://www.dealerelite.net/profile/MikeElliott
<p><span class="font-size-3">MENLO PARK, Calif., February 11, 2016 – Facebook, the first major social-media network, which gained more than a billion users worldwide and revolutionized interpersonal communications forever, died today after suffering a long illness of user dissatisfaction. It was 12.</span></p>
<p><span class="font-size-3">Facebook is survived by its father, Mark Zuckerberg; stepmother, Priscilla Chan; uncles, Eduardo Saverin, Dustin Moskovitz, and Sean Parker; adopted siblings,…</span></p>
<p><span class="font-size-3">MENLO PARK, Calif., February 11, 2016 – Facebook, the first major social-media network, which gained more than a billion users worldwide and revolutionized interpersonal communications forever, died today after suffering a long illness of user dissatisfaction. It was 12.</span></p>
<p><span class="font-size-3">Facebook is survived by its father, Mark Zuckerberg; stepmother, Priscilla Chan; uncles, Eduardo Saverin, Dustin Moskovitz, and Sean Parker; adopted siblings, Instagram and WhatsApp; benefactors including Peter Thiel and Accel Partners; and numerous children in the form of niche, private social networks.</span></p>
<p><span class="font-size-3">A memorial service will be simultaneously broadcast at 3 p.m. GMT tomorrow on Google+ and YouTube as well as on major television networks throughout the world. Burial will be under the statue of John Harvard on the campus of Harvard University in Cambridge, Massachusetts. Cameron and Tyler Winklevoss will officiate. ---</span></p>
<p><span class="font-size-3">Facebook’s dramatic life story involved stealth entrepreneurship, startup growth, company expansion, societal disruption, and wealth creation before falling victim to its own success later and turning off its users in attempts to make even more money. But it all began as just a way for friends to keep in touch. Here were the overlapping phases of the life of the social-media giant. (For more details on the pivotal events in Facebook’s life that I mention below, I will refer you to Wikipedia.)</span></p>
<p><span class="font-size-3">Phase One: The College Network (2004 to 2005)</span></p>
<p><span class="font-size-3">After spending a month writing Facebook, Mark Zuckerberg launched the social network on February 4, 2004 as a Harvard-only social network. It was merely a way for students to meet, connect, and interact with each other.</span></p>
<p><span class="font-size-3">Over the next two months, Facebook expanded to eight other major universities and was incorporated into a company founded by Zuckerberg, Dustin Moskovitz, and Eduardo Saverin. In June, Facebook moved to Palo Alto, California, incorporated into a new company with Sean Parker as president, and received its first capital investment – $500,000 from Peter Thiel. In December 2004, Facebook gained its one-millionth user before expanding to colleges throughout the world in early 2005.</span></p>
<p><span class="font-size-3">Phase Two: Expanding Into New Markets (2005 to 2007)</span></p>
<p><span class="font-size-3">In May 2005, Accel Partners invested $13 million into Facebook to fuel its ever-increasing growth. In September of that year, the social network launched a high-school version – allowing teenagers to connect with each other just as college students had been doing.</span></p>
<p><span class="font-size-3">In September of that year, Facebook unveiled the News Feed, an algorithm that shows a stream of updates from a person’s “friends” on the network, and, most significantly, opened itself to everyone in the world (as long as they were at least thirteen years of age and had a valid e-mail address). The significance of this move was that Facebook was now a way for everyone to keep in touch with friends and family – regardless of whether a person was at a school or university. It was a pivotal move that made the social network the center of communication between people.</span></p>
<p><span class="font-size-3">Phase Three: The First Attempt at Monetization (2007 to 2009)</span></p>
<p><span class="font-size-3">In October 2007, Microsoft bought a 1.6% share of Facebook for $240 million. Rumors of buyouts had been circulating for some time, and other social networks such as Twitter had arrived on the digital scene. Facebook then started to change its focus from simply being an innovative communications platform to finding a way to monetize and make a profit.</span></p>
<p><span class="font-size-3">In November 2007, Facebook started to offer advertising for the first time with the launch of Facebook Beacon. Data from forty-four partner sites (at the beginning) would be sent to Facebook in the form of targeted advertisements and more based on a user’s activity on one of those sites.</span></p>
<p><span class="font-size-3">This use of personal data was the beginning of what many would see as a growing infringement on personal privacy. The push for advertising – something that had never existed on the network before – undoubtedly worried more than a few employees who had owned stock options likely because they thought the push to make money would eventually turn users off. (The employees were correct – it would just take longer than they had thought.) In August 2008, several of them sold their shares to venture-capital firms. Facebook Beacon was closed in September 2009 – but other forms of advertising that would allegedly be “better” would come soon.</span></p>
<p><span class="font-size-3">Phase Four: Page Payments and Competition (2010 to 2013)</span></p>
<p><span class="font-size-3">In April 2010, Facebook created “community pages,” which were articles that were populated with information from Wikipedia. This change soon paved the way for businesses, brands, and organizations to create their own “pages” – as opposed to the “profiles” for individual people – to market themselves on the network.</span></p>
<p><span class="font-size-3">After Facebook pages became very popular as a way for businesses to promote themselves – at first – for free, the network unveiled “featured posts” in January 2012 as a way for them to advertise to the friends of people who had engaged with their pages. Facebook would eventually settle a lawsuit on these renamed “sponsored posts” for $20 million.</span></p>
<p><span class="font-size-3">Moreover, Facebook would start to become the target of accusations of “click fraud” and “like fraud.” In October 2010, the film “The Social Network” was released to tell the story of how Facebook was created, and its unflattering portrayal of Zuckerberg would haunt the network for the rest of its life after people realized the founder’s alleged business practices. Along with the notoriety came the competition.</span></p>
<p><span class="font-size-3">Google, noting the success of Facebook, created Google+ -- which many viewed as the search engine’s answer to Facebook. Even though Google+ has remained a smaller network – but it is huge in certain niches – its users have liked the fact that everyone’s friends and family members are not there and that people are not bombarded with advertisements. (Besides, Google+ is actually much more than a social network.) The rise of other networks would come largely as methods to capitalize on the growing dissatisfaction that many people had with Facebook.</span></p>
<p><span class="font-size-3">Phase Five: IPO AND Acquisitions (2012 to 2014)</span></p>
<p><span class="font-size-3">By April 2012, Facebook saw that it had a major problem – teenagers, whose reputation as early adopters led them to be viewed as an important demographic, had started to abandon the platform. After Facebook had allowed anyone and everyone onto the social network, high-school students started to get “friend requests” from their parents and other family members. Understandably, they were horrified and started to gravitate towards other competing networks such as Instagram. So, that month, Facebook bought Instagram for $1 billion. Despite the warning signs, Facebook went public. In May 2012, Facebook’s IPO opened at $38 dollars per share – valuing the company at $104 billion. More financial activity followed. Facebook offered to buy Snapchat for $3 billion but was not successful. The social network did buy WhatsApp for $19 billion.</span></p>
<p><span class="font-size-3">Phase Six: Abandonment and Decline (2014 to 2016)</span></p>
<p><span class="font-size-3">Facebook’s ability to capture and use personal data only improved – much to the horror of users who had attempted to ignore what everyone knew the social network was doing. In March 2014, Facebook’s face-recognition algorithm – which had been the focus of legal controversy since 2011 – became as accurate as human beings. By 2015, people saw that ads were targeting them based on the images in which they had appeared – even if they had not been tagged and had asked “friends” to delete undesired photos of them. There was no way to delete the information that Facebook had stored.</span></p>
<p><span class="font-size-3">By the middle of 2015, Facebook faced a serious revenue problem. User growth in developed countries – where the social network can charge a premium for advertisers – started to decline as a result of all of these ongoing concerns while the only increased usage was in developing countries in which people have little money to spend on advertising.</span></p>
<p><span class="font-size-3">As a result, Facebook began a death-spiral. To keep maximizing revenue and profits in the developed world, Facebook increased its ad penetration. Up to 25% of the News Feed was sponsored content. Facebook began sending push notifications several times per day from advertisers via its mobile app. Outraged users began deleting their accounts. The user growth in the Third World was nowhere near enough to compensate. Revenue plummeted along with Facebook’s share price.</span></p>
<p><span class="font-size-3">In December 2015 -- exactly eleven years after the network had gained its millionth user – Facebook issued a press release stating that the network would close on February 11, 2016, but that the company would retain the rights to any original content, posts, graphics, and video that had ever first been published on the platform.</span></p>
<p><span class="font-size-3">The news release closed with this announcement: “We look forward to exploring how to monetize Instagram and WhatsApp just as Facebook did successfully.” For his more extensive analysis, please see Josh Kline's essay on the past, present, and future of Facebook at The Cline Group.</span></p>
<p><span class="font-size-3"><em>For his more extensive analysis, please see Josh Kline's essay on the </em><a href="http://www.theclinegroup.com/2014/01/30/facebook-past-present-future/" rel="nofollow" target="_blank"><em>past, present, and future of Facebook</em></a><em> at The Cline Group.</em></span></p> Craigslist Effectiveness Nine Months After the Changestag:www.dealerelite.net,2014-09-05:5283893:Topic:4313302014-09-05T10:42:14.903ZMike Elliotthttps://www.dealerelite.net/profile/MikeElliott
<p><span class="font-size-3">In December of last year, Craigslist began charging dealers $ 5 per ad posting instead of them being free. There was a lot of concern expressed by dealers as to how that would affect their advertising. Now that the new policy has been in effect for 9 months, I'd like to hear from dealers with their story.</span></p>
<ul>
<li><span style="font-size: 12pt;">Did you continue to post on Craigslist? Or did you abandon Craigslist altogether?…</span></li>
</ul>
<p><span class="font-size-3">In December of last year, Craigslist began charging dealers $ 5 per ad posting instead of them being free. There was a lot of concern expressed by dealers as to how that would affect their advertising. Now that the new policy has been in effect for 9 months, I'd like to hear from dealers with their story.</span></p>
<ul>
<li><span style="font-size: 12pt;">Did you continue to post on Craigslist? Or did you abandon Craigslist altogether?</span></li>
<li><span style="font-size: 12pt;">Did you lessen the quantity of ads you posted now that there was a fee involved with every posting?</span></li>
<li><span style="font-size: 12pt;">Are you still generating quality leads using Craiglist advertising that you're able to close? </span></li>
<li><span style="font-size: 12pt;">If you are still an active Craigslist user, can you identify the ROI for your dealership?</span></li>
</ul> Pre owned car ads - how does the perfect ad look like?tag:www.dealerelite.net,2013-04-30:5283893:Topic:3679452013-04-30T21:52:57.737ZElmer Kruyshttps://www.dealerelite.net/profile/ElmerKruys
<p>Hi all,</p>
<p></p>
<p>I'm offering an online car selling service to people who want to sell their car privately. So I create a text with all infos you could possibly need, devided into 3 small lists. I also photograph the car, as pictures say a lot more than words. And it's the pictures I need your advice on.</p>
<p>1. Would you put text IN the picture in order for it to stand out more in car listings on autotrader or cars.com? And what colors would you use for background and…</p>
<p>Hi all,</p>
<p></p>
<p>I'm offering an online car selling service to people who want to sell their car privately. So I create a text with all infos you could possibly need, devided into 3 small lists. I also photograph the car, as pictures say a lot more than words. And it's the pictures I need your advice on.</p>
<p>1. Would you put text IN the picture in order for it to stand out more in car listings on autotrader or cars.com? And what colors would you use for background and text?</p>
<p>Here are a few examples I created<a href="http://storage.ning.com/topology/rest/1.0/file/get/2311731387?profile=original" target="_self"><img width="750" src="http://storage.ning.com/topology/rest/1.0/file/get/2311731387?profile=RESIZE_1024x1024" width="750" class="align-full"/></a></p>
<p>this one is quite decent, it can be a bit louder:</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311731578?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2311731578?profile=original" width="512" class="align-left"/></a></p>
<p></p>
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<p>Louder still (background color)</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311732105?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2311732105?profile=original" width="512" class="align-full"/></a></p>
<p>and finally:<a href="http://storage.ning.com/topology/rest/1.0/file/get/125216305?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/125216305?profile=original" width="512" class="align-full"/></a></p>
<p>I could go on with black text on red, white text on red, but red means danger and that's not good.</p>
<p>2. I heard someone say once there is a perfect 1st image for a pre-owned car ad. It looks something like one below</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311732227?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2311732227?profile=original" width="465" class="align-full"/></a></p>
<p>it's a wide angle shot, bit of the front and a bit of the side with wheels turned. I don't understand and I wonder why 'they' state this. To me the car looks odd this way, I cannot if it has a sunroof or not and I don't see the rear wheel properly.</p>
<p>My idea for a perfect 1st image is this (apart from the cars in the background)</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311735876?profile=original" target="_self"><img width="750" src="http://storage.ning.com/topology/rest/1.0/file/get/2311735876?profile=RESIZE_1024x1024" width="750" class="align-full"/></a></p>
<p>This picture is taken from about 6-8 feet distance, it's more balanced and you get a better idea of the cars' lines. Or this one</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2311736111?profile=original" target="_self"><img width="750" src="http://storage.ning.com/topology/rest/1.0/file/get/2311736111?profile=RESIZE_1024x1024" width="750" class="align-full"/></a></p>
<p>Here you have a good overwiew on the car, it shows its color and condition well.</p>
<p>In the brochures you see almost all cars being photographed from a (long) distance. I know space is tight when you have a dealership, but most (of you) have a special area for photography.</p>
<p></p>
<p>What your take on this?</p>
<p></p> Tax Time Advertisingtag:www.dealerelite.net,2013-01-10:5283893:Topic:3454402013-01-10T03:59:37.920ZBrian Andersenhttps://www.dealerelite.net/profile/BrianAndersen
<p>I am curious what other dealers are doing to prepare for tax time? We have multiple roof tops and do deep sub-prime. We are heavy into Craigslist, just signed up with Cars.com and AutoTrader, have an in house web design team: <a href="http://www.mitsubishiphilly.com">www.mitsubishiphilly.com</a></p>
<p>I feel like all the tax time tactics are the same...bring your W2, we'll do your taxes (though I would be open to trying that if there were an easy to use, cost effective company to do it)…</p>
<p>I am curious what other dealers are doing to prepare for tax time? We have multiple roof tops and do deep sub-prime. We are heavy into Craigslist, just signed up with Cars.com and AutoTrader, have an in house web design team: <a href="http://www.mitsubishiphilly.com">www.mitsubishiphilly.com</a></p>
<p>I feel like all the tax time tactics are the same...bring your W2, we'll do your taxes (though I would be open to trying that if there were an easy to use, cost effective company to do it) and all the normal TV / video ads out there. What are some dealers out there doing differently to get their message out?</p> Fleet graphics for commercial/fleet salestag:www.dealerelite.net,2012-06-12:5283893:Topic:3028492012-06-12T19:13:01.113ZJason M A Goodmanhttps://www.dealerelite.net/profile/JasonMAGoodman
<p>You already have a commercial/fleet sales department, so why not up the ticket value and offer the customers something they need and will get aftermarket anyway?</p>
<p>Most fleet customers need graphics on their vehicles. If you partner with a wrap provider you can add a margin on the wrap for the dealership, the customer finances the wrap with the vehicle, and the wrap provider gets more work. Everybody involved wins and your customers will thank you for it.</p>
<p>This year we've…</p>
<p>You already have a commercial/fleet sales department, so why not up the ticket value and offer the customers something they need and will get aftermarket anyway?</p>
<p>Most fleet customers need graphics on their vehicles. If you partner with a wrap provider you can add a margin on the wrap for the dealership, the customer finances the wrap with the vehicle, and the wrap provider gets more work. Everybody involved wins and your customers will thank you for it.</p>
<p>This year we've partnered with Mercedes of Melbourne here in Central Florida to offer vehicle wraps to their commercial customers. This allows them to step up the level of service they provide to their customers and it doesn't cost them a single cent or create any extra work on their end. I handle everything involved in the wrap process directly with their customer.</p>
<p>Take your fleet sales division to the next level. Get in touch with me to find out how easy it is to setup the program and take your customer satisfaction to the next level. I can even help you find a reputable wrap provider in your area.</p> Why no advertising?!tag:www.dealerelite.net,2011-08-16:5283893:Topic:1907022011-08-16T19:36:16.760Ztomas crowleyhttps://www.dealerelite.net/profile/tomascrowley
<p>Why would a dealer decide to do no advertising of any kind? The dealership I currently work for has made a decision to do zero advertising, and as a result we have nearly no foot traffic. </p>
<p> </p>
<p>I can't fathom why anyone would make this decision, do you?</p>
<p> </p>
<p>no mailers, no radio spots, no tv time, no newspaper ads, nothing...............I just don't get it.</p>
<p> </p>
<p>What do you think?</p>
<p>Why would a dealer decide to do no advertising of any kind? The dealership I currently work for has made a decision to do zero advertising, and as a result we have nearly no foot traffic. </p>
<p> </p>
<p>I can't fathom why anyone would make this decision, do you?</p>
<p> </p>
<p>no mailers, no radio spots, no tv time, no newspaper ads, nothing...............I just don't get it.</p>
<p> </p>
<p>What do you think?</p> New text to win, QR code and video appstag:www.dealerelite.net,2011-04-14:5283893:Topic:805672011-04-14T17:06:44.806ZVolker Mendritzkihttps://www.dealerelite.net/profile/VolkerMendritzki
<p>Check out our April newsletter for new options for your upcoming promotions. As well, very cool online advertising app that turns static display ads into eyeball magnets.</p>
<a href="http://conta.cc/hW0mJM">http://conta.cc/hW0mJM</a>
<p>Check out our April newsletter for new options for your upcoming promotions. As well, very cool online advertising app that turns static display ads into eyeball magnets.</p>
<a href="http://conta.cc/hW0mJM">http://conta.cc/hW0mJM</a> Automotive Advertising Breakthroughtag:www.dealerelite.net,2010-09-08:5283893:Topic:253612010-09-08T13:42:19.000ZRyan Fletcherhttps://www.dealerelite.net/profile/RyanFletcher
<div>Can you drive traffic through your doors today? Tomorrow? 6 months from now?</div>
<div><br></br></div>
<div>Do you have the correct advertising plan in place? Do you even have a plan? </div>
<div>Can you increase your sales by 20% and make people remember your name 6 months from now?</div>
<div><br></br></div>
<div>I can… and I can guarantee it.</div>
<div>You read right, I’m saying I guarantee I can increase your sales by 20% and</div>
<div>make people remember your name 6 months from now,…</div>
<div>Can you drive traffic through your doors today? Tomorrow? 6 months from now?</div>
<div><br/></div>
<div>Do you have the correct advertising plan in place? Do you even have a plan? </div>
<div>Can you increase your sales by 20% and make people remember your name 6 months from now?</div>
<div><br/></div>
<div>I can… and I can guarantee it.</div>
<div>You read right, I’m saying I guarantee I can increase your sales by 20% and</div>
<div>make people remember your name 6 months from now, quote, unquote, exclamation with sugar on top, Booyah! </div>
<div><br/></div>
<div>How ‘bout that? A guarantee that you will sell more cars and make more money!</div>
<div>How can you pass that up? You can’t!</div>
<div><br/></div>
<div>CALL HORSEPOWER ADS TODAY AND GET THE ADVANTAGE ON YOUR COMPETITION!</div>
<div>866-204-7687 </div>
<div><br/></div>
<div>See <a href="http://www.horsepowerads.com">HorsePowerAds.com</a> for the "GOODS"!</div>