I was never able to hire women until we transitioned to being a one price dealer. I find that most women do not like to negotiate, they also do not like to use any traditional auto sales tactics that may breach any moral or ethical grounds. Women in an "adversarial" environment with sales just doesn't seem to work. They don't want to be forced to sell that way. Don't get me wrong, you still need to hire people with natural sales skills. No negotiation and true transparency in a sales process has made it easy for us to hire and staff more women!
No, Great Managers Make Great Salespeople