Where to ask for the sale - on the car lot or in the showroom? - DealerELITE.net2024-03-29T08:29:59Zhttps://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on?commentId=5283893%3AComment%3A52582&feed=yes&xn_auth=noOutstanding point out Richard…tag:www.dealerelite.net,2011-02-04:5283893:Comment:534112011-02-04T17:59:12.000ZBobby Comptonhttps://www.dealerelite.net/profile/BobbyCompton
Outstanding point out Richard, there's something to be said for the emotion created with video!!! Very nice...<br></br>
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<cite>Steve Richards said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on?id=5283893%3ATopic%3A52464&page=2#5283893Comment53410"><div>Agree with Mike, a video message has far more impact than an email, phone call, or postcard. <br></br><br></br><cite>Mike Stoner said:</cite><blockquote><div><p><br></br>Give the customer the incentive…</p>
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Outstanding point out Richard, there's something to be said for the emotion created with video!!! Very nice...<br/>
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<cite>Steve Richards said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on?id=5283893%3ATopic%3A52464&page=2#5283893Comment53410"><div>Agree with Mike, a video message has far more impact than an email, phone call, or postcard. <br/><br/><cite>Mike Stoner said:</cite><blockquote><div><p><br/>Give the customer the incentive without the condition of responding. And why not provide an opportunity for that customer to respond easily to such a request. Would the impact be greater if it was a message (video) from the owner or GM asking for feedback and providing a way for them to easily respond and maybe even go directly to dealerrater or other review type sites?</p>
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<p>Give the customer the ability to respond in the fashion they are most comfortable with, including annonomously. Feedback is essential to improving processes. Get as much as you can in any way you can.</p>
<p><br/><cite>Steve Richards said:</cite></p>
<blockquote><div>Ron, I think your idea is excellent. I see emails or notes from customers once in "blue moon" letting the sales person or dealership know "why" the customer bought. I believe that if asked, customers would respond. If they were offered an incentive, discounted oil change or rotation, etc. they would respond in great numbers. Terrific post, thank you.<br/><br/><br/><cite>Ron Morrison said:</cite><blockquote><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p>
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</blockquote> Agree with Mike, a video mess…tag:www.dealerelite.net,2011-02-04:5283893:Comment:534102011-02-04T17:53:10.000ZSteve Richardshttps://www.dealerelite.net/profile/SteveRichards
Agree with Mike, a video message has far more impact than an email, phone call, or postcard. <br></br><br></br><cite>Mike Stoner said:</cite>
<blockquote><div><p><br></br>Give the customer the incentive without the condition of responding. And why not provide an opportunity for that customer to respond easily to such a request. Would the impact be greater if it was a message (video) from the owner or GM asking for feedback and providing a way for them to easily respond and maybe even go directly to…</p>
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Agree with Mike, a video message has far more impact than an email, phone call, or postcard. <br/><br/><cite>Mike Stoner said:</cite>
<blockquote><div><p><br/>Give the customer the incentive without the condition of responding. And why not provide an opportunity for that customer to respond easily to such a request. Would the impact be greater if it was a message (video) from the owner or GM asking for feedback and providing a way for them to easily respond and maybe even go directly to dealerrater or other review type sites?</p>
<p> </p>
<p>Give the customer the ability to respond in the fashion they are most comfortable with, including annonomously. Feedback is essential to improving processes. Get as much as you can in any way you can.</p>
<p><br/><cite>Steve Richards said:</cite></p>
<blockquote><div>Ron, I think your idea is excellent. I see emails or notes from customers once in "blue moon" letting the sales person or dealership know "why" the customer bought. I believe that if asked, customers would respond. If they were offered an incentive, discounted oil change or rotation, etc. they would respond in great numbers. Terrific post, thank you.<br/><br/><br/><cite>Ron Morrison said:</cite><blockquote><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p>
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</blockquote> I do see where you're going w…tag:www.dealerelite.net,2011-02-04:5283893:Comment:533762011-02-04T11:42:35.000ZBobby Comptonhttps://www.dealerelite.net/profile/BobbyCompton
I do see where you're going with this - Strong process and outstanding online reviews!~ Spot ON....<br></br>
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<cite>Ron Morrison said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on?id=5283893%3ATopic%3A52464&page=2#5283893Comment53287"><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport,…</p>
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I do see where you're going with this - Strong process and outstanding online reviews!~ Spot ON....<br/>
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<cite>Ron Morrison said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on?id=5283893%3ATopic%3A52464&page=2#5283893Comment53287"><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p>
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</blockquote> Give the customer the incenti…tag:www.dealerelite.net,2011-02-04:5283893:Comment:533632011-02-04T02:40:21.000ZMike Stonerhttps://www.dealerelite.net/profile/MikeStoner
<p><br></br>Give the customer the incentive without the condition of responding. And why not provide an opportunity for that customer to respond easily to such a request. Would the impact be greater if it was a message (video) from the owner or GM asking for feedback and providing a way for them to easily respond and maybe even go directly to dealerrater or other review type sites?</p>
<p> </p>
<p>Give the customer the ability to respond in the fashion they are most comfortable with, including…</p>
<p><br/>Give the customer the incentive without the condition of responding. And why not provide an opportunity for that customer to respond easily to such a request. Would the impact be greater if it was a message (video) from the owner or GM asking for feedback and providing a way for them to easily respond and maybe even go directly to dealerrater or other review type sites?</p>
<p> </p>
<p>Give the customer the ability to respond in the fashion they are most comfortable with, including annonomously. Feedback is essential to improving processes. Get as much as you can in any way you can.</p>
<p><br/><cite>Steve Richards said:</cite></p>
<blockquote><div>Ron, I think your idea is excellent. I see emails or notes from customers once in "blue moon" letting the sales person or dealership know "why" the customer bought. I believe that if asked, customers would respond. If they were offered an incentive, discounted oil change or rotation, etc. they would respond in great numbers. Terrific post, thank you.<br/><br/><br/><cite>Ron Morrison said:</cite><blockquote><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p>
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</blockquote> Ron, I think your idea is exc…tag:www.dealerelite.net,2011-02-03:5283893:Comment:533462011-02-03T23:10:13.000ZSteve Richardshttps://www.dealerelite.net/profile/SteveRichards
Ron, I think your idea is excellent. I see emails or notes from customers once in "blue moon" letting the sales person or dealership know "why" the customer bought. I believe that if asked, customers would respond. If they were offered an incentive, discounted oil change or rotation, etc. they would respond in great numbers. Terrific post, thank you.<br></br><br></br><br></br><cite>Ron Morrison said:</cite>
<blockquote><div><p>Interestingly enough you're all saying the right things and this is that "it…</p>
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Ron, I think your idea is excellent. I see emails or notes from customers once in "blue moon" letting the sales person or dealership know "why" the customer bought. I believe that if asked, customers would respond. If they were offered an incentive, discounted oil change or rotation, etc. they would respond in great numbers. Terrific post, thank you.<br/><br/><br/><cite>Ron Morrison said:</cite>
<blockquote><div><p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p>
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</blockquote> Depends on how we define the…tag:www.dealerelite.net,2011-02-03:5283893:Comment:532922011-02-03T15:53:24.000ZCraig Lockerdhttps://www.dealerelite.net/profile/CraigLockerd
Depends on how we define the "sale" if we mean mental exchange of ownership, then I believe we ask for that sale when the clients feelings and emotions are at their highest possible peak...after the demo drive....at the desk,should be the terms of the agreement.
Depends on how we define the "sale" if we mean mental exchange of ownership, then I believe we ask for that sale when the clients feelings and emotions are at their highest possible peak...after the demo drive....at the desk,should be the terms of the agreement. Interestingly enough you're a…tag:www.dealerelite.net,2011-02-03:5283893:Comment:532872011-02-03T15:50:44.000ZRon Morrisonhttps://www.dealerelite.net/profile/RonMorrison
<p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok...…</p>
<p>Interestingly enough you're all saying the right things and this is that "it simply varies" and based on a variety of factors like Source, Buyer Type, Vehicle, Credit Score, Location, Culture, Rapport, Sales person tenure, process (the list goes on) when and how you ask for the sale simply varies. BUT (yes I said but) here's an interesting question: are you willing to go back to customers that you sold to in the past 60 days and ask them directly? Something like this..."Everything ok... checking in on you... I'd like to ask a favor, would you be willing to help me learn more about our experience together and how I can help other customers in the future? In your experience with me, what made you most comfortable about deciding to buy from me..." Then follow up with, by the way, would you mind taking a few minutes to share that experience on one of the review sites....</p>
<p>See where I'm going with this don't you. </p> I agree Mike, no hitting with…tag:www.dealerelite.net,2011-02-03:5283893:Comment:532742011-02-03T05:52:41.000ZBobby Comptonhttps://www.dealerelite.net/profile/BobbyCompton
I agree Mike, no hitting with low ball figures - Great Point...<br></br>
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<cite>Mike Stoner said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on#5283893Comment53253"><div><p>I agree with Nancy and Scott.</p>
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<p>High gross averages can be had even with internet customers provided it is not your process to hit them with a low ball figure in an attempt to get them in the store. I've posted a video on my page titled "Let The Customer Pour"…</p>
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I agree Mike, no hitting with low ball figures - Great Point...<br/>
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<cite>Mike Stoner said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on#5283893Comment53253"><div><p>I agree with Nancy and Scott.</p>
<p> </p>
<p>High gross averages can be had even with internet customers provided it is not your process to hit them with a low ball figure in an attempt to get them in the store. I've posted a video on my page titled "Let The Customer Pour" which towards the end mentions the internet department.</p>
<p><a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=qT4ueYLOLdI">http://www.youtube.com/watch?v=qT4ueYLOLdI</a></p>
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</blockquote> I agree, please elaborate on…tag:www.dealerelite.net,2011-02-03:5283893:Comment:532732011-02-03T05:48:42.000ZBobby Comptonhttps://www.dealerelite.net/profile/BobbyCompton
I agree, please elaborate on your method I would like to hear more! <br/>
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<cite>SCOTT CLARK said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on#5283893Comment53118"><div>YOU ASK FOR THE SALE FROM THE MEET AND GREET TO THE END</div>
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I agree, please elaborate on your method I would like to hear more! <br/>
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<cite>SCOTT CLARK said:</cite><br />
<blockquote cite="http://www.dealerelite.net/forum/topics/where-to-ask-for-the-sale-on#5283893Comment53118"><div>YOU ASK FOR THE SALE FROM THE MEET AND GREET TO THE END</div>
</blockquote> I agree with Nancy and Scott.…tag:www.dealerelite.net,2011-02-03:5283893:Comment:532532011-02-03T01:20:23.000ZMike Stonerhttps://www.dealerelite.net/profile/MikeStoner
<p>I agree with Nancy and Scott.</p>
<p> </p>
<p>High gross averages can be had even with internet customers provided it is not your process to hit them with a low ball figure in an attempt to get them in the store. I've posted a video on my page titled "Let The Customer Pour" which towards the end mentions the internet department.</p>
<p><a target="_blank" rel="nofollow" href="http://www.youtube.com/watch?v=qT4ueYLOLdI">http://www.youtube.com/watch?v=qT4ueYLOLdI</a></p>
<p>I agree with Nancy and Scott.</p>
<p> </p>
<p>High gross averages can be had even with internet customers provided it is not your process to hit them with a low ball figure in an attempt to get them in the store. I've posted a video on my page titled "Let The Customer Pour" which towards the end mentions the internet department.</p>
<p><a target="_blank" rel="nofollow" href="http://www.youtube.com/watch?v=qT4ueYLOLdI">http://www.youtube.com/watch?v=qT4ueYLOLdI</a></p>