Share 'Tap into Customer Emotions to Sell More Cars'
You may be familiar with the saying, “Never let your emotions overpower your intelligence.” This advice is smart and logical, but how many people follow it?
When it comes to car buying, not very many. Emotions often take center stage.
Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a couple buying a new car because they are expecting a baby. Or par…
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