Share 'Use Customer Data to Build Better Relationships'
For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.
Yet it’s difficult to deny the advantages of data-driven marketing:
2 out of 3 leading marketers admit that data-based decisions beat gut instinct
78% of organizations say t…
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