Share '3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars'
Despite efforts to chase down loyalty in the automotive industry - the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:
1 - Market Research
Ask a millennial which mattered more -- first car or first phone?
My nephew, Philip, who will be attending his first class at Ole Miss in just a few days, summed it up…
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