Share 'Dealer Websites Fail to Meet Customer Expectations'
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.
Why the focus on website personalization?
Seventy-five percent o…
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