Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Chris Miller's Page

Latest Activity

Chris Miller posted a blog post

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes become…See More
Apr 1
Chris Miller posted a blog post

Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models affected by the Takata recall had been identified and that their owners were working…See More
Mar 21
Chris Miller's blog post was featured

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ. Of course, as consumers keep their vehicles longer and the amount of…See More
Mar 7
Chris Miller posted a blog post

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ. Of course, as consumers keep their vehicles longer and the amount of…See More
Mar 7
Chris Miller posted a blog post

Technicians are the Key to Dealerships’ Future

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business. The problem isn’t a lack of service business, but a shortage of qualified technicians to perform it.…See More
Feb 12
Chris Miller posted a blog post

Turning Recalls from Trash to Treasure

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment of need. It…See More
Jan 21
Chris Miller's blog post was featured

The Growing Used Vehicle Market May Be Great for Consumers

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on. With profit margins…See More
Dec 29, 2018
Chris Miller posted a blog post

The Growing Used Vehicle Market May Be Great for Consumers

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on. With profit margins…See More
Dec 26, 2018
Chris Miller posted a blog post

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated. Whether this annoyance due to long wait times…See More
Dec 12, 2018
Chris Miller posted a blog post

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no doubt find plenty of messages stating, “no experience…See More
Oct 29, 2018
Chris Miller posted a blog post

When Digital Starts Winning, Fight Back

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but now it’s all about digital marketing. And, in the digital world, the…See More
Oct 19, 2018
Chris Miller posted a blog post

The Pitfalls of Discounting Service

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer…See More
Sep 27, 2018
Chris Miller's blog post was featured

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then…See More
Sep 22, 2018
Chris Miller posted a blog post

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then…See More
Sep 21, 2018
Chris Miller posted a blog post

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.  However, changes in OEM recall reimbursement policies, along with revenue data that indicates more than 50% of recall customers opt for customer-pay…See More
Sep 5, 2018
Chris Miller posted a blog post

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While these are familiar scenes out of a movie, the basic mechanics…See More
Aug 27, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Recall Masters
What is your current position within your organization?
Co-Founder & CEO
What is your company website?
http://WWW.RECALLMASTERS.COM
How did you specifically hear about DealerELITE? If referred, who?
Sara Callahan
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Chris is a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, Chris has over 15 years experience in advertising and software development. Chris has worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.

Chris previously worked as VP of Marketing and Product Management at MyCustomerData where he helped evolve its Savings Card program. He developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. Chris helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, Chris expanded his skillet with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. Chris graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. He sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). Chris also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center. Chris worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that he built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, Chris actively supports two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

Through AdSoft Direct, Chris and his team promote corporate responsibility and negative carbon footprint sustainability in partnership with American Forests’ as they plant over two trees for every one that is cut down or negated as a result of the carbon emissions created by the company’s existence.

Chris also serves as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, Chris competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, Chris is also an advocacy volunteer for the Alzheimer’s Association as he helps to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's Blog

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Posted on April 1, 2019 at 10:28am 0 Comments

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…

Continue

Takata Strikes Back with a Vengeance

Posted on March 21, 2019 at 10:23am 0 Comments

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models affected by the Takata recall had been identified and that their owners were…

Continue

When it Comes to Technicians, Dealerships May Need a Bigger Boat

Posted on March 7, 2019 at 10:31am 0 Comments

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.

 

Of course, as consumers keep…

Continue

Technicians are the Key to Dealerships’ Future

Posted on February 12, 2019 at 10:36am 0 Comments

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.

 

The problem isn’t a lack of service business, but a shortage of qualified…

Continue

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