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Which best describes you?: Dealership

What company do you work for (or own)?: Scranton Motors

What is your current position within your organization?: Internet Marketing and BDC Manager

What is your company website?: http://www.scrantonmotors.com

How did you specifically hear about DealerELITE? If referred, who?: Ralph Paglia

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: New insights on internet marketing and running an effective BDC! I'd love to share what we are doing in discussions and listen to what others are doing as well. I just went to AutoCon and feel like there is so much I can share and learn!

Jackie Cahill's Blog

Strong Automotive Merchandising Review

Posted on May 1, 2014 at 1:34pm 0 Comments 1 Like

Has anyone heard of Strong Automotive Merchandising? My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased. In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions. It sounds like malarkey to me and I don't buy into it. Just wanted to see if anyone else had experience with this company. O, and one…

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Cars.com and Auto Trader, Get Rid of One?

Posted on March 12, 2013 at 1:10pm 3 Comments 0 Likes

Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.

Since we are locked in with lower rates with Auto Trader he…

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At 9:02pm on November 9, 2013, Elise Kephart said…: Hi Noreen,

Good Morning! It's Elise Kephart, your Internet Sales Manager from Sunset Honda in San Luis Obispo.

While texts/e-mails are an easy way to communicate, I’ve always found that they lack that personal experience our customers expect when purchasing an automobile. With that said, I’ve made a personal video just for you that you can watch above or by watching here: VIP VIDEO MESSAGE FOR Noreen

I just tried to reach you over the phone but was unable to get through-it seems as if the number is invalid. I have some REALLY GREAT NEWS for you and would like to speak over the phone. Please call me directly at 805-540-6666 and if I don't hear back I will be sure to try you again later today.

Thank you so much again-and I look forward to providing you with a great buying experience!

Elise

PS: I have some special celebrity fans too :) Here is one from Justin Timberlake

Sent from my iPhone