Marketing and lead generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales as much as 33 percent, according to an article in the Harvard Business Review.
Chalk those results up to the fact that automation allows BDC agents to make more calls in less time, send targeted campaigns to thousands of recipients in seconds, easily access…Continue
Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break-down completely due to a fatal mistake: a poor BDC manager. Poor managerial skills lead to erosion of processes and employee morale, resulting in unanswered calls, long wait times, loss of business, and high employee turn-over.