Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break-down completely due to a fatal mistake: a poor BDC manager. Poor managerial skills lead to erosion of processes and employee morale, resulting in unanswered calls, long wait times, loss of business, and high employee turn-over.
Phone and email are the titans of customer communications and most likely form the backbone of your business development. But they shouldn’t be the only way you communicate with customers. Relying on only one or two traditional forms of communication can be fatal to your dealership.
Customers today expect to be able to converse with you through multiple channels. Everything from texting to Live chat to Facebook messenger. And they want those communications to be seamless and…Continue
A lot of dealerships prefer using an internal sales and service BDC to maintain control of leads and processes. Yet, many struggle to measure what’s working and what’s not when it comes to maximizing the efficiency and productivity of every BDC agent. Are you among them?
The BDC is the glue that holds it all together when it comes to bringing traffic into your store. Managed properly, your BDC can help increase appointments, shows, sales, and closing percentages.