Jack E Curenton's Posts - DealerELITE.net2024-03-29T01:02:47ZJack E Curentonhttps://www.dealerelite.net/profile/JackECurentonhttps://storage.ning.com/topology/rest/1.0/file/get/2535840046?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=0cnvcs8y9ue24&xn_auth=noHONDA & TOYOTA DEALERS: WATCH FOR MAIL PIECE COMING TO YOU THIS WEEK FROM DR I P DOLLAR!! (pssst, all other dE members welcome too!)tag:www.dealerelite.net,2010-10-22:5283893:BlogPost:349132010-10-22T20:11:18.000ZJack E Curentonhttps://www.dealerelite.net/profile/JackECurenton
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000" face="Times New Roman" size="3">ON FACEBOOK, NOTHING FOR YOU TO ATTEND....WATCH FOR THE DR I P DOLLAR MAIL PIECE COMING TO YOU THIS WEEK...THEN CONTACT US TO DISCUSS EXCLUSIVE ADS IN YOUR REGION WITH DOC DOLLAR AS YOUR SPOKESMAN…</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">ON FACEBOOK, NOTHING FOR YOU TO ATTEND....WATCH FOR THE DR I P DOLLAR MAIL PIECE COMING TO YOU THIS WEEK...THEN CONTACT US TO DISCUSS EXCLUSIVE ADS IN YOUR REGION WITH DOC DOLLAR AS YOUR SPOKESMAN</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><a href="http://www.facebook.com/event.php?eid=127461097308921&num_event_invites=0#!/event.php?eid=127461097308921"><strong><font size="2">http://www.facebook.com/event.php?eid=127461097308921&num_event_invites=0#!/event.php?eid=127461097308921</font></strong></a></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">To all other dealerElite members, you are also invited to review this SUCCESSFUL TV advertising program that you can get EXCLUSIVELY in your city/region...</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Dealers Do You Want:</font></p>
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<li><div style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Increased Showroom Traffic?</font></div>
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<li><div style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">The Highest % TV Ad Viewed by consumers?</font></div>
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<li><div style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">EXCLUSIVE (To Your Dealership)Top Regional TV Spots?</font></div>
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<li><div style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Increased sales?</font></div>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">(First dealers signed in a region are the ONLY dealers who will receive Doc Dollar as their spokesman in that Advertising region)</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">To view sample commercials and testimonials go to: <a href="http://www.docdrip.com">www.docdrip.com</a></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Let us get results like these for you....</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">>>>John Elway’s Crown Toyota sales jumped from 3% of the total Los Angeles market share to 4%….a whopping 25% increase since the Doc campaign began…Paxton G, GM</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">>>>The entire 20 dealer Ontario Auto Center sales are up 195%..Thanks to Doc Dollar’s commercials and personal appearances…Dave P, President Handcrafted Media</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">For more information or an proposal for ADVERTISING EXCLUSIVITY in your region, contact me directly jack@docdrip.com</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Best regards</font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">Jack Curenton</font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">949-309-9628</font></p>Out of 1500+ Videos, I'm ranked 6th place..Please Checkout my 1st Time Effort as Writer/Producer/Directortag:www.dealerelite.net,2010-10-12:5283893:BlogPost:326952010-10-12T19:49:12.000ZJack E Curentonhttps://www.dealerelite.net/profile/JackECurenton
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font color="#000000" face="Times New Roman" size="3">My Commercial for GoDaddy.com <strong><em>"Who Be Lookin After yer Booty"</em></strong> (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!…</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font color="#000000" size="3" face="Times New Roman">My Commercial for GoDaddy.com <strong><em>"Who Be Lookin After yer Booty"</em></strong> (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!</font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><font color="#000000">Hello dE Friends, for the 1st time, I wrote/produced (Paid the Bills)/directed... Oh yea, and Acted in my entry to the Go Daddy.Com Commercial contest 1st prize is $250,000.00, 2nd $150,000.00, 3rd $75,000.00 & 5 Honorable Mention Awards of $25,000.00!!</font></font></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><font color="#000000">A little dE help here would be greatly appreciated for a WIN for the dealerElite home team...please vote and pass to others for a vote...(5 is tops and greatly appreciated!!) Thank you so much for your support...voting ends on Monday 10/18 so I'm in the home stretch...but I've remained in the Top 10 from the begining and that's not to bad for my first endeavor....</font></font></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><font color="#000000">GoDaddy.com vote page...</font></font></font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><font color="#000000"><strong><a href="http://videos.godaddy.com/godaddy-commercial-contest.aspx?mediaid=1389">http://videos.godaddy.com/godaddy-commercial-contest.aspx?mediaid=1389</a></strong></font></font></font></p>
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<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Times New Roman"><font color="#000000">After Voting please enjoy the 90 sec EXTENDED VERSION on YOUTUBE</font></font></font></p>
<span style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><font color="#000000"><strong><a href="http://www.youtube.com/watch?v=CjAQkusz3Ig">http://www.youtube.com/watch?v=CjAQkusz3Ig</a></strong></font></span>Failure of Web Advertising....Is It Really Working??tag:www.dealerelite.net,2010-09-20:5283893:BlogPost:277032010-09-20T19:00:00.000ZJack E Curentonhttps://www.dealerelite.net/profile/JackECurenton
<h3 class="post-title entry-title">Everyone is jumping up and down about "Social Media" and Online content/advertising....but is it really the benefit that it touts itself to be?? Here's a different point of view.</h3>
<h3 align="center" class="post-title entry-title"><em>Reprinted from "The Ad Contrarian"</em></h3>
<h3 class="post-title entry-title"><em>The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and…</em></h3>
<h3 class="post-title entry-title">Everyone is jumping up and down about "Social Media" and Online content/advertising....but is it really the benefit that it touts itself to be?? Here's a different point of view.</h3>
<h3 class="post-title entry-title" align="center"><em>Reprinted from "The Ad Contrarian"</em></h3>
<h3 class="post-title entry-title"><em>The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and ex-president and creative director of Allen & Dorward. He has served as president of the SF Ad Club and been on the board of AMIN, the Advertising and Marketing International Network.</em></h3>
<h3 class="post-title entry-title"><a href="http://adcontrarian.blogspot.com/2010/04/failure-of-web-advertising.html" rel="nofollow"><font color="#000066">The Failure Of Web Advertising</font></a></h3>
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<div class="post-body entry-content"><p>We're about 15 years into the internet revolution as a mainstream phenomenon and by any measure internet advertising has to be deemed a major failure.<br/><br/><strong>While the web itself has been a massive success (influencing virtually every aspect of our lives) <i>advertising</i> on the web is mostly <u><em>a bad joke</em></u>.</strong><br/><br/>Fifteen years into its mainstream life, television had created scores of powerful consumer-facing brands.<br/><br/><strong>The only truly powerful brands I can think of that web advertising has created are native web brands like Google, Yahoo, Amazon and Facebook. It's as if the only brands television was good at creating were CBS, NBC and ABC.</strong><br/><br/>After 15 years, can anyone name even <i>ten</i> serious non-native consumer-facing brands that have been created primarily by web advertising? Is there a brand of coffee, butter, beer, bread, chicken, gasoline, soda, peanut butter, dog food, milk, tires, potato chips, life insurance, lawn mowers...don't make me go on, you get the point...that has been built primarily by web advertising? <br/><br/>Display advertising is a joke. Remember just a few years ago when they were selling us banner ads on the promise that "interactivity" would make these ads so much more efficient than traditional ads? Then they started measuring them and found that fewer than 2 people in a thousand were clicking. Oops.<br/><br/>Now they're making the same lame "branding" argument for online display ads they made <i>against</i> traditional print ads. <br/><br/><strong>Online video advertising is another joke.</strong> <a href="http://adcontrarian.blogspot.com/2010/03/tv-viewership-at-highest-point-ever-and.html" rel="nofollow"><font color="#3487B0"><strong>99% of all video</strong></font></a> <strong>is currently watched on a tv, not a computer.</strong><br/><br/><strong>Social media is a rumor. Everybody is hyperventilating about it, but nobody has any idea of how you even <i>measure</i> success.</strong> Here are three links (<a href="http://www.youtube.com/watch?v=-hpF5aGPd" rel="nofollow"><font color="#3487B0">one,</font></a> <a href="http://www.youtube.com/watch?v=CYwr6ykoRZ4" rel="nofollow"><font color="#3487B0">two,</font></a> and <a href="http://www.ianschafer.com/2010/03/how-social-media-is-transforming-everything-video.html" rel="nofollow"><font color="#3487B0">three</font></a>) to self-congratulatory videos of social media "experts" that run a total of almost 30 minutes.<br/><br/>In that 30 minutes I can't recall the word "sales" being mentioned even once. They're all about false goals: getting followers; creating "engagement"; creating "communities"; "re-organizing around the customer" and, of course, the ever-popular "blowing up silos." If you can get through this festival of smugness without contemplating suicide, you're a better man/woman/child/pet than I am.<br/><br/>These people are living in a different world.<br/><br/>I don't know about you, but if I walked into a meeting with one of my clients and told them that the purpose of the millions they're spending on advertising is to create "communities," they'd laugh me out of the room. They want <i>sales</i> and they want them <i>now</i>.<br/><br/>It is true that there's data to support the effectiveness of two types of online advertising: search and email. But is that it? Is that all the web is going to be? A medium of tactics? A Yellow Pages replacement and cheaper DM? How many powerful brands have been built by search and email? The answer: Zero.<br/><br/>Believe me, I'd love to see online advertising succeed. I'd love to have another forceful tool to help my clients succeed. But, like I've said before, online advertising is like communism. It's always going to be great some day, it's just never very good right now.<br/></p>
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