Jim Flint's Posts - DealerELITE.net2024-03-29T15:26:03ZJim Flinthttps://www.dealerelite.net/profile/JimFlinthttps://storage.ning.com/topology/rest/1.0/file/get/3444153109?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=0jdwz5r9nhai3&xn_auth=noSeason 2, Episode 5: "Culture" - Automotive Advertising Podcasttag:www.dealerelite.net,2020-11-06:5283893:BlogPost:13571462020-11-06T15:06:49.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span class="style-scope yt-formatted-string" dir="auto"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/oQ-UJlIeFVk?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">What's at the core of your creativity? Jim and Chris break down barriers in Episode 5 of Season 2.…</span></p>
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<p><span dir="auto" class="style-scope yt-formatted-string"><iframe width="560" height="315" src="https://www.youtube.com/embed/oQ-UJlIeFVk?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">What's at the core of your creativity? Jim and Chris break down barriers in Episode 5 of Season 2.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23creativity" dir="auto">#creativity</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23culture" dir="auto">#culture</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23automotive" dir="auto">#automotive</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23advertising" dir="auto">#advertising</a></p>Season 2, Episode 4: "Compliance" - Automotive Advertising Podcasttag:www.dealerelite.net,2020-10-30:5283893:BlogPost:13571372020-10-30T14:52:22.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
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<p><span>Find alignment in creativity and compliance with our guest, Kori Lott, in Episode 4 of Season 2!</span><br></br><a href="https://www.facebook.com/hashtag/compliance">#compliance</a><span> </span><a href="https://www.facebook.com/hashtag/creativity">#creativity</a><span> …</span></p>
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<p><span>Find alignment in creativity and compliance with our guest, Kori Lott, in Episode 4 of Season 2!</span><br/><a href="https://www.facebook.com/hashtag/compliance">#compliance</a><span> </span><a href="https://www.facebook.com/hashtag/creativity">#creativity</a><span> </span><a href="https://www.facebook.com/hashtag/gmb">#gmb</a><span> </span><a href="https://www.facebook.com/hashtag/marketing">#marketing</a><span> </span><a href="https://www.facebook.com/hashtag/autmotive">#autmotive</a><span> </span><a href="https://www.facebook.com/hashtag/advertising">#advertising</a><span> </span><a href="https://www.facebook.com/hashtag/dealerships">#dealerships</a></p>Is Social Media Selling Cars?tag:www.dealerelite.net,2020-10-20:5283893:BlogPost:13568982020-10-20T14:17:33.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span class="style-scope yt-formatted-string" dir="auto"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/a5u-Zk6RFAs?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Is your social media selling cars? Let's talk.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23branding">#branding…</a></p>
<p><span dir="auto" class="style-scope yt-formatted-string"><iframe width="560" height="315" src="https://www.youtube.com/embed/a5u-Zk6RFAs?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">Is your social media selling cars? Let's talk.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23branding" dir="auto">#branding</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23advertising" dir="auto">#advertising</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23socialmedia" dir="auto">#socialmedia</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealers" dir="auto">#dealers</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a></p>Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcasttag:www.dealerelite.net,2020-10-16:5283893:BlogPost:13570292020-10-16T13:42:21.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span class="style-scope yt-formatted-string" dir="auto"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/zssHCyIingI?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.…</span></p>
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<p><span dir="auto" class="style-scope yt-formatted-string"><iframe width="560" height="315" src="https://www.youtube.com/embed/zssHCyIingI?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23tiktok" dir="auto">#tiktok</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23videoads" dir="auto">#videoads</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23automotive" dir="auto">#automotive</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23advertising" dir="auto">#advertising</a></p>Smart Bidding Isn't Always The Best...tag:www.dealerelite.net,2020-10-13:5283893:BlogPost:13569142020-10-13T13:51:16.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><iframe width="560" height="315" src="https://www.youtube.com/embed/jY8fAOTkapY?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Smart Bidding isn't necessarily the best thing for Auto... here's why!</div>
<div>#smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint</div>
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<div>Smart Bidding isn't necessarily the best thing for Auto... here's why!</div>
<div>#smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint</div>Season 2, Episode 2: "Concepts" - Automotive Advertising Podcasttag:www.dealerelite.net,2020-10-09:5283893:BlogPost:13569102020-10-09T15:06:03.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div class="style-scope ytd-watch-flexy" id="meta"><div class="style-scope ytd-watch-flexy" id="meta-contents"><div class="style-scope ytd-video-secondary-info-renderer" id="container"><div class="style-scope ytd-expander" id="content"><div class="style-scope ytd-video-secondary-info-renderer"></div>
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<div id="description" class="style-scope ytd-video-secondary-info-renderer"><span dir="auto" class="style-scope yt-formatted-string">Chris Wohrer talks to Jim Flint about creative concepts and how to bring ideas to fruition.</span></div>
<div class="style-scope ytd-video-secondary-info-renderer"><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23creativeconception" dir="auto">#creativeconcepts</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23creativity" dir="auto">#creativity</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23advertising" dir="auto">#advertising</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a></div>
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<p></p>How AI & Humans Work Togethertag:www.dealerelite.net,2020-10-06:5283893:BlogPost:13568432020-10-06T14:01:43.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/P81KHs5TXto?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Unveil the importance of human interaction behind Artificial Intelligence.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" dir="auto" href="https://www.youtube.com/results?search_query=%23artificialintelligence">#artificialintelligence…</a></p>
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<p><span dir="auto" class="style-scope yt-formatted-string">Unveil the importance of human interaction behind Artificial Intelligence.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23artificialintelligence" dir="auto">#artificialintelligence</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23localsearchgroup" dir="auto">#localsearchgroup</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealers" dir="auto">#dealers</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23jimflint" dir="auto">#jimflint</a></p>
<p></p>Episode 1: "Creativity" - Season 2 Automotive Advertising Podcasttag:www.dealerelite.net,2020-10-02:5283893:BlogPost:13568172020-10-02T13:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/QT99R1yTuts?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!</span></p>
<p><span class="style-scope yt-formatted-string" dir="auto">Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.…</span></p>
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<p><iframe width="560" height="315" src="https://www.youtube.com/embed/QT99R1yTuts?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23creativity" dir="auto">#creativity</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23inspiration" dir="auto">#inspiration</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23advertising" dir="auto">#advertising</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a></p>Amplify Your Marketing With Video Adstag:www.dealerelite.net,2020-09-25:5283893:BlogPost:13535622020-09-25T14:12:31.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/-uZSlC22Urc?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Amplify your marketing with video ads.</span></p>
<p><span class="style-scope yt-formatted-string" dir="auto">#videoads</span><span class="style-scope yt-formatted-string" dir="auto"> #youtube</span><span class="style-scope yt-formatted-string" dir="auto"> #dealers</span> #dealerships…</p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/-uZSlC22Urc?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">Amplify your marketing with video ads.</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">#videoads</span><span dir="auto" class="style-scope yt-formatted-string"> #youtube</span><span dir="auto" class="style-scope yt-formatted-string"> #dealers</span> #dealerships #localsearchgroup<span dir="auto" class="style-scope yt-formatted-string"> #jimflint</span><span dir="auto" class="style-scope yt-formatted-string"> #marketing</span><span dir="auto" class="style-scope yt-formatted-string"> </span></p>What Is The Best Content For Your Consumers?tag:www.dealerelite.net,2020-09-18:5283893:BlogPost:13532462020-09-18T14:26:34.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><iframe width="560" height="315" src="https://www.youtube.com/embed/27oWwnKSn_A?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Craft the best content for your consumers in your area.</div>
<div>#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships</div>
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<div><iframe width="560" height="315" src="https://www.youtube.com/embed/27oWwnKSn_A?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Craft the best content for your consumers in your area.</div>
<div>#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships</div>
<p></p>What Drives Foot Traffic In Your Dealership?tag:www.dealerelite.net,2020-09-11:5283893:BlogPost:13531552020-09-11T12:59:18.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/5PGPC5vbnbM?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span>Discover what's driving foot traffic in your dealership.</span></p>
<div>#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers</div>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/5PGPC5vbnbM?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span>Discover what's driving foot traffic in your dealership.</span></p>
<div>#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers</div>Video Assets | One Size Doesn't Fit Alltag:www.dealerelite.net,2020-09-04:5283893:BlogPost:13530932020-09-04T13:47:10.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span class="style-scope yt-formatted-string" dir="auto"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cLqCIX84cVU?wmode=opaque" width="560"></iframe>
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<p><span class="style-scope yt-formatted-string" dir="auto">Consider different types of video assets to help reach more consumers.…</span></p>
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<p><span dir="auto" class="style-scope yt-formatted-string"><iframe width="560" height="315" src="https://www.youtube.com/embed/cLqCIX84cVU?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">Consider different types of video assets to help reach more consumers.</span></p>
<p><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23jimflint" dir="auto">#jimflint</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23localsearchgroup" dir="auto">#localsearchgroup</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23marketing" dir="auto">#marketing</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23videos" dir="auto">#videos</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23creativevideos" dir="auto">#creativevideos</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealers" dir="auto">#dealers</a> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/results?search_query=%23dealerships" dir="auto">#dealerships</a></p>How to Leverage Your Ad Spendtag:www.dealerelite.net,2020-08-28:5283893:BlogPost:13525782020-08-28T14:35:07.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/1FcBfbYOecE?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p>Discover how to leverage your Ad Spend. </p>
<p>#jimflint #localsearchgroup #video #marketing #youtube #advertising #dealers #dealership #facebook</p>
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<p><iframe width="560" height="315" src="https://www.youtube.com/embed/1FcBfbYOecE?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p>Discover how to leverage your Ad Spend. </p>
<p>#jimflint #localsearchgroup #video #marketing #youtube #advertising #dealers #dealership #facebook</p>
<p></p>Diversify Your Adstag:www.dealerelite.net,2020-08-21:5283893:BlogPost:13525312020-08-21T14:41:40.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/MVgmf-JbMPs?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Discover the importance of switching up your ad creative. </div>
<div>#jimflint #localsearchgroup #marketing #ads #facebook #dealers #dealership</div>
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<p><iframe width="560" height="315" src="https://www.youtube.com/embed/MVgmf-JbMPs?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Discover the importance of switching up your ad creative. </div>
<div>#jimflint #localsearchgroup #marketing #ads #facebook #dealers #dealership</div>
<p></p>Counting Conversionstag:www.dealerelite.net,2020-08-14:5283893:BlogPost:13522822020-08-14T14:16:33.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/6Yr5ofdHtno?rel=0&wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Stop tripping over conversions that DON'T equate to a vehicle sale.</div>
<div>#localsearchgroup #jimflint #marketing #conversions #dealers #dealership</div>
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<p><iframe width="560" height="315" src="https://www.youtube.com/embed/6Yr5ofdHtno?rel=0&wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<div>Stop tripping over conversions that DON'T equate to a vehicle sale.</div>
<div>#localsearchgroup #jimflint #marketing #conversions #dealers #dealership</div>
<p></p>Facebook Advertising -- The Map is Not the Journeytag:www.dealerelite.net,2020-07-30:5283893:BlogPost:13099502020-07-30T14:26:59.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/7159096894?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/7159096894?profile=RESIZE_710x"></img></a></span></div>
<div><p>Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.</p>
<p>Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though it’s an exceptional platform, Facebook can be…</p>
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<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/7159096894?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7159096894?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div><p>Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.</p>
<p>Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though it’s an exceptional platform, Facebook can be intimidating as you work through nuances and the science vs. the art of critical characteristics such as your audience size vs. your target.</p>
<p>I recommend building a map to understand the key steps that the platform will help you with as you drive toward advertising success on your Facebook journey:</p>
<p><strong>Strategy / Objective / Finances</strong><br/>Many businesses jump into Facebook advertising with no clear goal in mind. Do you want to develop more leads, drive site traffic, improve brand awareness, create engagement, or deliver conversions? Or how about all those? Sure! And I only want to spend $1000.</p>
<p>Align the platform, the strategy, and the finances before you build the ad and connect to your consumer. This is the first step to a successful Ads integration. Life moves fast for sure, but if you skip the critical thinking in the strategic piece and try to connect to the operational part of the puzzle via a cheap budget, you will pay the price down the line.<br/> <br/><strong>Target Audience</strong><br/>When you create your ad campaign, identify the consumers you want to target. If you haven’t reached an audience size of at least 500k, you’re too light in the space or too narrow in your target.<br/> <br/><strong>Secondary KPI’s Relative to Budget</strong><br/>Try to measure everything, and you end up measuring nothing.</p>
<p>So know that cost per sale matters most and then calculate what’s the next most important. Should you focus on in-store visits? Leads? Or better yet the Common Currency of CPM? CPV’s could work too if you’re looking to capitalize on Facebook’s video prowess and efficiently-delivered volume of video views to be found during this global pandemic.</p>
<p>No need for on-again, off-again strobe light marketing that slows down the steady acquisition of your customer base and Facebook’s ability to scale. In the end, setting a per-day or lifetime budget that you can live with will also help you keep a steady hand. </p>
<p>Know too--at least from a CPM perspective--the cost of advertising varies based on your strategies and objectives, geography, audience size, and the day and times of your advertising. In specific retail industries scheduling your advertising helps make the most of your budget by ensuring that you’re open for business. For those that sell online, optimizing to conversions that transact matter most and should help to drive appropriate returns on the investment, otherwise known as your advertising.<br/> <br/>No matter the choices you make, knowing that not making choices drives outcomes, too.<br/> <br/>Facebook Ads allows for many options, but once you learn to use them to your advantage, you can use your map to help you on the journey to success. Just know--from the start--that the map is NOT the journey with Facebook Advertising!</p>
</div>Video Ads for Facebooktag:www.dealerelite.net,2020-07-24:5283893:BlogPost:13041432020-07-24T14:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/7136814471?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/7136814471?profile=RESIZE_710x"></img></a></span></span><p>Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for advertising on Facebook, and its sister platform…</p>
</div>
<div><span><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/7136814471?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7136814471?profile=RESIZE_710x" class="align-center"/></a></span></span><p>Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for advertising on Facebook, and its sister platform Instagram, and quickly developing platforms like TikTok.</p>
<p>What makes Facebook advertising so effective? It's scalability inherent to finding the target audience you're looking for precisely. Essentially, it's taking "broadcast" level tonnage and micro scoping it into meaningful "narrowcasts."</p>
<p>Facebook lets you build targeted audiences based on many factors, including Online Behavior, Demographics, Interests, and Location. Whoever your target audience is, you'll find them on Facebook. However, more important is the behavior of the audience you seek and how Facebook's platform is aligned. Whether it's reach, landing page activity, engagement, video views, or even leads, you won't find a platform more oriented to consumers than Facebook.</p>
<p><strong>Large Advertisers Pulling Out</strong></p>
<p>As of this writing, more than 400 high profile advertisers have announced that they are suspending their Facebook ad campaigns. No matter where you stand on the politics, there is no doubt that this is an opportunity for other advertisers to fill the vacuum these boycotts have created.<br/><br/>Ordinarily, Facebook advertisers bid to place their ads in the best spots. Right now, the reduced competition for advertising makes the cost for Facebook advertising, especially attractive.</p>
<p>While no advertising platform can deliver guaranteed results, Facebook advertising has a proven history of success. Perhaps now is the time to strategically roll out video ads on Facebook in conjunction with your other advertising efforts.</p>
<span><a href="https://storage.ning.com/topology/rest/1.0/file/get/7136814471?profile=original" target="_blank" rel="noopener"></a></span></div>Throwback Thursday -- The 4 P's of Marketingtag:www.dealerelite.net,2020-07-16:5283893:BlogPost:12823302020-07-16T14:01:15.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6929444094?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/6929444094?profile=RESIZE_710x"></img></a></p>
<p>The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.</p>
<p>However, there are times…</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6929444094?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6929444094?profile=RESIZE_710x" class="align-center"/></a></p>
<p>The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.</p>
<p>However, there are times when it's helpful to get back to the basics. For marketing, it doesn't get much more fundamental than the "Four P's." These basic concepts are at the core of all marketing that we do. If you find that you're spending too much time sifting through the mountains of big data and trying to remember what's the purpose of all the marketing and advertising that you're doing.</p>
<p>Then remember that it all – more or less—comes down to the Four P's! If your messaging is missing the mark, it may not be the analytics that set you free; it may just be the marketing.</p>
<p>The Four P's of marketing evolved in the late 1950s. Digital or otherwise, these four keys remain relevant:</p>
<p>1. Product - Product is the good or service you offer to customers. Your product should fulfill existing consumer demand or create a new market. </p>
<p>2. Price - Price is the amount consumers pay for a product. Both a product's real and perceived value influence pricing, but companies must also consider the costs of production, distribution, and competing products' prices.</p>
<p>3. Place - Products must be available to consumers. Place is concerned with where products sell or where they are delivered. Executives hope to place products in front of the consumers most likely to buy them—and that now may be at a retail location or to the home of the consumer.</p>
<p>4. Promotion - Promotion involves the event. Promotion lets customers know what products are available, and why the present period delivers a promotional opportunity to purchase.</p>
<p>No matter the complexities of your marketing management, the Four P's will continue to deliver as the foundation of your efforts.</p>The Importance of SEO for Car Dealerstag:www.dealerelite.net,2020-07-10:5283893:BlogPost:12641732020-07-10T14:12:57.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6758662658?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/6758662658?profile=RESIZE_710x"></img></a></p>
<p>Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.</p>
<p><br></br>The SEO process includes new landing pages, updating meta titles and…</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6758662658?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6758662658?profile=RESIZE_710x" class="align-center"/></a></p>
<p>Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.</p>
<p><br/>The SEO process includes new landing pages, updating meta titles and descriptions, modifying content, creating videos, and keyword analysis.</p>
<p><br/>But writing for the bots and technology only serves a portion of the purpose. You must write for the people.</p>
<p><br/>Search engines follow specific guidelines when ranking websites, and SEO for car dealers helps improve the relevance and quality of their website.</p>
<p><br/>Automobile dealership SEO best practices focus on the target keyword’s structure for generating the necessary algorithm signals for improving search rankings.</p>
<p><br/>However, if it’s not entertaining or trustworthy, it won’t engage with consumers.</p>
<p><br/>Algorithms used by search engines are mathematical equations that sort and rank vehicle dealerships. The algorithms utilize numerous factors, which are categorized into off-page and on-page automotive SEO.</p>
<p><br/>Yet, this sophistication may not move buyers down the funnel and turn shoppers into buyers of the things you sell.</p>
<p><br/>Today, the best SEO practices a blend of technology AND humanity.</p>Don't Miss! Four Changes for Agencies & Dealers - Live Webinartag:www.dealerelite.net,2020-07-02:5283893:BlogPost:12403232020-07-02T14:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6524849455?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/6524849455?profile=RESIZE_710x"></img></a></span></div>
<div>This Fourth of July marks a turning point for the car industry. This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics, raising the bar…</div>
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6524849455?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6524849455?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div>This Fourth of July marks a turning point for the car industry. This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics, raising the bar across the entire industry.</div>
<div><br/> To succeed in the post-COVID normal, there are four digital advertising tactics you need to start using. In this webinar, Jason MacDonald (VP Optimization and R&D, Acquisio) and Jim Flint (CEO, Local Search Group) explain why they’re great opportunities and how to get started.</div>
<div><br/> Primary Learning Objectives</div>
<div>1. Optimize for in-store visits in a post-COVID world.</div>
<div>2. Use AI-powered bid optimization to capture emerging opportunities in a shifting market.</div>
<div>3. Learn more about video advertising for dealerships.</div>
<div>4. Discover new developments in dynamic campaign advertising.</div>Enjoy the Evolution: COVID-19's Changetag:www.dealerelite.net,2020-06-26:5283893:BlogPost:12228292020-06-26T14:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6347751885?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/6347751885?profile=RESIZE_710x"></img></a></span></div>
<div><p>The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. </p>
<p>The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only…</p>
</div>
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6347751885?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6347751885?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div><p>The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. </p>
<p>The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only marginally.</p>
<p>Be thankful we aren’t in a revolution and know that it’s a great time to work through the processes needed to improve and execute. Evolutions turn out to be much better than revolutions. We can evolve this change into a more productive, mutually beneficial space for employees and customers.</p>
<p>As dealerships go online, become paper-free, and deliver contactless deliveries, good employees will solve for unknowns. </p>
<p>However, the best retailers will develop consistencies for their customers so that all of our employees will adhere to a standard that takes associates out of the store and closer to the homes of the customers we serve. </p>
<p>Are you evolving? It’s more or less time to evolve. Morning walkarounds of used car inventories and role plays for overcoming customer objections should NOW, post-COVID-19, also include scenarios for “contactless” deliveries. </p>
<p>Consumers will continue to have higher expectations, and your competition will continue to evolve. So too will space and so too will you. </p>
</div>10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaignstag:www.dealerelite.net,2020-06-19:5283893:BlogPost:12028142020-06-19T13:51:30.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6112595667?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/6112595667?profile=RESIZE_710x"></img></a></span></p>
<ol>
<li><span>Red Zone Foreign Countries--aka Negative them Out</span></li>
<li><span>Eliminate Smart Bidding</span></li>
<li><span>Move Settings for Display off of Recommended</span></li>
<li><span>Turn off App Ads</span></li>
<li><span>Use the same Google My Business login that you use for your My Client…</span></li>
</ol>
<p><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/6112595667?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6112595667?profile=RESIZE_710x" class="align-center"/></a></span></p>
<ol>
<li><span>Red Zone Foreign Countries--aka Negative them Out</span></li>
<li><span>Eliminate Smart Bidding</span></li>
<li><span>Move Settings for Display off of Recommended</span></li>
<li><span>Turn off App Ads</span></li>
<li><span>Use the same Google My Business login that you use for your My Client Center</span></li>
<li><span>Establish In-Store Conversion Tracking for Service Purposes</span></li>
<li><span>Ramp or reduce spending to $100 per car</span></li>
<li><span>Upload Your Target Audiences--then choose to exclude OR include them from the Advertising. Either way make the call.</span></li>
<li><span>Amplify by 900% on Geography for Dealer Name Campaigns</span></li>
<li><span>Extensions, Extensions, Extensions--All for One, One For All</span></li>
</ol>
<div><span> </span></div>
<div><span>All the best for the industry in its rapid recovery.</span></div>Staring Contesttag:www.dealerelite.net,2020-06-12:5283893:BlogPost:11814422020-06-12T13:54:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5878357867?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/5878357867?profile=RESIZE_710x"></img></a></span></div>
<div><span>You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.</span></div>
<div><span><br></br>At the…</span></div>
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5878357867?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5878357867?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div><span>You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.</span></div>
<div><span><br/>At the most basic level, digital retailing, virtual retailing, or distance retailing encourages car buyers to easily engage with and maneuver your dealership's website throughout the purchase journey. For retailers, this translates into assisting your customers in the deal-making process at every step of the way by filling out the paperwork and signing them up for in-person or for virtual test drives, for example.</span></div>
<div><span><br/>Digital retailing also means transacting online and presenting the vehicle in a contactless, paperless delivery. Possible? Not Probable. Ready? Or not. This isn’t a who’s going to blink first staring contest. Considering the advantages for customers, many are looking for the option of handling most of the car purchase process online. </span></div>
<div><span><br/>So, how does implementing a digital retailing strategy benefit your car dealership and improve customer experience? Showing car buyers add-on options, discount, and Finance and Insurance (F&I) products early on provides them with important information that they’ll acquire elsewhere if given the opportunity in this information age. The choice to share your information with customers gives you the ability to engage the customer and continue the conversation. No engagement, the customer blinks, looks away, and then walks away--electronically--to the stores (yes, plural) that did reinvent themselves coming out of a global pandemic.</span></div>
<div><span><br/>The modern car buyer will also have their vehicle serviced at a dealership with online scheduling and cost estimation options. Your customer does not always want to call in or walk in to schedule a service. A seamless process that starts online makes it more likely to execute a smoother transaction. In the end, your salesperson and service advisors serve as specialists guiding customers through the final purchasing stages. </span></div>A Decade of Changetag:www.dealerelite.net,2020-06-10:5283893:BlogPost:11754732020-06-10T14:57:32.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5802135092?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/5802135092?profile=RESIZE_710x"></img></a></span></div>
<div><p>To our friends, colleagues, and professional community:</p>
<p></p>
<p>It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…</p>
</div>
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5802135092?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5802135092?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div><p>To our friends, colleagues, and professional community:</p>
<p></p>
<p>It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be different.</p>
<p></p>
<p>As a company, Local Search Group established our values early on via our 7 C’s. It’s what we stand for collectively, and more recently, our core value of “change” has never been more important.</p>
<p></p>
<p>As we acknowledge a decade’s worth of digital marketing and the corresponding journey, Local Search Group, one of the fastest-growing ad agencies in the nation, grew quickly, and we changed.</p>
<p></p>
<p>Our journey continues to change. This year alone, we’ve experienced more change than arguably the previous nine years combined.</p>
<p></p>
<p>The journey starts and continues with people and the stories they tell via the experiences we share. Change continues to move us forward from employees as the foundation to our incredible clients to the customers that we connect with.</p>
<p></p>
<p>With a focus on the service aspect of our business and the personal relationships we’ve built from the beginning, we’ve continued to thrive.</p>
<p></p>
<p>While we will continue to change and grow, we will embrace our service DNA via the 7 C’s of our culture.<br/> </p>
<p>As much as some things change, other things stay the same. In the beginning, we wanted to be the “Now Part of a NOW business.” This motivation sustains.</p>
<p><br/> <br/>Thank you to all the people that have contributed to the Local Search Group story through the years, it’s incredible what we have accomplished in these fast-changing times.</p>
</div>Display Advertising for Car Dealerstag:www.dealerelite.net,2020-06-05:5283893:BlogPost:11600972020-06-05T13:40:47.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/5599465679?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/5599465679?profile=RESIZE_710x"></img></a></span></p>
<p><span style="font-weight: 400;">Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…</span></p>
<p></p>
<p></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/5599465679?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5599465679?profile=RESIZE_710x" class="align-center"/></a></span></p>
<p><span style="font-weight: 400;">Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?</span></p>
<p></p>
<p><span style="font-weight: 400;">Set the expectations correctly, though. Done right, display ads reconnect and engage with web visitors that have specific models in mind. The results will not include high click-through rates and more conversions. Ads create awareness for the right customers at the right times.</span></p>
<p></p>
<p><span style="font-weight: 400;">Whenever a potential buyer looks at a specific vehicle on your website, they are cookied and then served with relevant display advertisements as they navigate away from your site. Google recently announced they would begin to phase cookies out in just over two years on their popular Chrome browser, but until then, there's plenty of opportunity.</span></p>
<p></p>
<p><span style="font-weight: 400;">Engaging customers as they browse the web, knowing the intent, helping the customer receive the right targeted display ads at the right times – thereby connecting with your in-market audience directly and right on time.</span></p>
<p></p>
<p><span style="font-weight: 400;">Google doesn't hold all the keys to this kingdom; display ads are ideal for reconnecting with web visitors from Facebook that are interested in specific models, too. Delivering an ad on the unit that the customer just viewed from your used car inventory along with 30 other units from your stock sets the right tone in a carousel ad on Facebook. Moving customers from Facebook to your website is the goal – not the other way around.</span></p>
<p></p>
<p><span style="font-weight: 400;">Another key – while your competition reduces their budget to only Google Ads, you get a direct match to potential car buyers via the integrated facets of Google's platform. Display and YouTube have all the same powerful shopping information included. This is especially so for those agencies with that competitive intel.</span></p>
<p></p>
<p><span style="font-weight: 400;">As an industry, we overspend on search and track specifically to conversions. Think about the value of display advertising from an impressions basis and we know where they've been via the cookie concept. Then serve ads of your most appealing in-stock inventory to an already engaged buyer. It's part of the equation as we move forward in 2020.</span></p>3 Things About COVID Consumers in 60 Daystag:www.dealerelite.net,2020-05-28:5283893:BlogPost:11427822020-05-28T14:13:17.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5420082497?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/5420082497?profile=RESIZE_710x"></img></a></span></div>
<div><span>Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. </span></div>
<div><span>Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…</span></div>
<div><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/5420082497?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5420082497?profile=RESIZE_710x" class="align-center"/></a></span></div>
<div><span>Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. </span></div>
<div><span>Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving forward, come mainly from watching things from a New York state of mind.</span></div>
<ol>
<li><span>Online time and overall spending increase as consumers stockpile on items that they can utilize without leaving their homes. Peloton (PTON) had an incredible quarter. Sales on a $2k+ bike are through the roof and on backorder. With headquarters and studios in NYC, the company flawlessly moved classes to the instructors' homes and kept operations up as everything moved inside and online.</span></li>
<li><span>Keeping it clean takes on a whole new meaning. Simple practices like washing hands have become more enthusiastically embraced while hugs have gone to the wayside in the modern era of social distancing. More extensive sanitizing methods have become the key to encouraging customers to reconnect, albeit in different ways. For example, new elements include self-checkout counters and contactless delivery for parts, sales, and service.</span></li>
<li><span>Bring it to me. Safety brings the change; however, convenience for the shopper and competitive advantage for dealer operators keeps the change. Look no further than Brian Benstock and Paragon Honda to see how they pick up and deliver service vehicles in Queens, NY.</span></li>
</ol>
<div><span>Some may argue that the reality, instead of leaving the safety of their homes, is that you now only need to visit a dealership for the test drive and the signing of the paperwork. Aggressive retailers and new societal expectations will change even that.</span></div>Baking the Cake of Virtual Retailing: How to Interact as We Transacttag:www.dealerelite.net,2020-05-22:5283893:BlogPost:11261392020-05-22T13:55:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
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<div><span>It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal…</span></div>
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<div><span>It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal communication.</span></div>
<div><span> </span></div>
<div><span>Twenty-three years later—on June 29, 2007, the Apple iPhone met the market and changed our lives.</span></div>
<div><span> </span></div>
<div><span>Google turned twenty-one in September of last year. Earlier this year, Facebook reached its sweet-sixteen mile-marker. And just ahead Local Search Group turns ten.</span></div>
<div><span> </span></div>
<div><span>As historic milestones continue to be marked, the near-term, worldwide game-changer will be Covid-19 and what it will do to and for our collective futures. We will look back at lives changed, and businesses developed.</span></div>
<div><span> </span></div>
<div><span>The current window involves how we interact as we transact and the opportunity to improve the cleanliness, timelines, and touchiness of business. Business services will transform much faster than we would have ever otherwise imagined. </span></div>
<div><span> </span></div>
<div><span>Where will Virtual Retailing be in the next 23 years?</span></div>
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<p></p>2020 - What You Make Of Ittag:www.dealerelite.net,2020-05-15:5283893:BlogPost:11041732020-05-15T13:58:32.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
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<div><span>The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. School's out for the summer and possibly even into the fall.</span></div>
<div><span> </span></div>
<div><span>With so much happening so fast, we have a never-ending and…</span></div>
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<div><span>The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. School's out for the summer and possibly even into the fall.</span></div>
<div><span> </span></div>
<div><span>With so much happening so fast, we have a never-ending and seemingly constantly-compressing news cycle. Here's where you come in though, to begin the process of choosing the story.</span></div>
<div><span>With more time than ever to consume information--according to eMarketer--our media consumption in the US is up by over an hour versus the prior year. More generically, 40% of the lift comes via a category referred to as "mobile phone, non-voice". More specifically, Tik Tok's average minutes per visitor are up over 45%.</span></div>
<div><span> </span></div>
<div><span>As we roll further into 2020, the key is not to get too caught up in the hype and cycle and know that you ultimately control the messages you consume. What does your TikTok feed look like? For that matter, what does your feed look like for any of the algorithmic sites --like Facebook-- that you frequent?</span></div>
<div><span>As we look forward to the election the conditions for consumption will drive visibility to all-time highs. The probability of extreme polarity shouldn't be lost on anyone. It's about what you choose to view in your feed, though. As we already know, the world will still be here. </span></div>Your Grand Re-Opening Plantag:www.dealerelite.net,2020-05-12:5283893:BlogPost:10941642020-05-12T14:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
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<div><span>As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your store.</span></div>
<p></p>
<div><span>It's more than a brand promise. Viewed through the consumer lens--It's more or less--"What will you do for…</span></div>
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<div><span>As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your store.</span></div>
<p></p>
<div><span>It's more than a brand promise. Viewed through the consumer lens--It's more or less--"What will you do for me?"</span></div>
<div><span> </span></div>
<div><span>So defining the details of delivery terms and distances are crucial for sales as well as service.</span></div>
<div><span> </span></div>
<div><span>Your store may attempt to improve in operational execution with fewer people on staff. So scaling the operation through geography and time of day becomes vital. For example, don't tout "same-day delivery" when the right message should be "same-day delivery for orders placed by 11 am".</span></div>
<p></p>
<div><span>Avoid setting expectations you can't deliver upon at all costs. Then turn to talking about the one thing everyone wants to know about.</span><span> Cleanliness. </span><span>Take a moment to highlight the immaculateness of your store, the sanitation of your service, and the overall purity of your daily operations.</span></div>
<p></p>
<div><span>Finally, welcome them back--without open arms. Do you need social distancing tape on the floor like at the grocery store? Shaking hands? Hugs? Should your team wear facemasks? Are customers expected to wear them?</span></div>
<p></p>
<div><span>How you let your customers know what to expect when they come back is just as important as how you consider the same for your employees.</span></div>
<p></p>
<div><span>Whatever you do or however you convey it to your customers--please stay safe out there!</span></div>Size Doesn’t Matter--Covid-19’s Market Reset for Carvanatag:www.dealerelite.net,2020-05-05:5283893:BlogPost:10717452020-05-05T15:00:00.000ZJim Flinthttps://www.dealerelite.net/profile/JimFlint
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<p>Carvana promised a new way of doing business in the auto industry. Well before the current revamp to virtual retailing, they promised seven-day test to own options, delivery to your door, and the ability to pick up your vehicle from a state-of-the-art vending machine.</p>
<p>With over 12 billion in market capitalization and operating expenses that…</p>
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<p>Carvana promised a new way of doing business in the auto industry. Well before the current revamp to virtual retailing, they promised seven-day test to own options, delivery to your door, and the ability to pick up your vehicle from a state-of-the-art vending machine.</p>
<p>With over 12 billion in market capitalization and operating expenses that continue to outpace gross profit, it comes time to ask if the model will work.</p>
<p>With tremendous downward pricing pressure on used cars due to off-lease vehicle returns and lighter consumer demand, the headwinds continue to grow even stronger as favorable finance terms for new cars put pressure on the business model.</p>
<p>Expect lower gross profit per unit from Carvana. The upside--if any--is that Carvana can weather the storm via approximately 15 months of projected cash flow.</p>
<p>Will things be different though--15 months out? Yes, they will. However, by way of improving operations from Carvana’s key competitors.</p>
<p>Right now there’s a huge operational opportunity for new-car, franchised dealers to pick up the pieces of the Carvana model that will work for them.</p>
<p>It’s clear that the operational advertising and marketing message for Carvana compelled customers to willingly engage with new habits. In the new world order, the demand for Virtual Retailing will only grow as consumers expect a new level of performance from their new car dealers.</p>
<p>Has Carvana joined the ranks of franchise dealers straying away from their previously marketed message that they will buy your car whether you buy one or not? In fact, yes they have. If you had any doubt that Carvana isn't feeling the same glut of inventory that franchise dealers are during this virus, just compare their marketing message (and past behavior) to their new message:**</p>
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<p>** Note: This may not apply to all makes, models or trim levels. Just the few we tested.</p>
<p>Sound familiar and different than the "We're your friend with a no-hassle experience?" Well, apparently Carvana is feeling the impact of COVID-19 as well as all other dealers. And they have had to change their strategies as well (even if they have failed to revise their marketing and are continuing to pay for inaccurate Google PPC ads.)</p>
<p>Many new car retailers are already adapting to the change. Cleaner vehicles now reside all over sanitized service drives and dealer lots. Advertising will continue to be more operational. And new cars -- driven by the aforementioned favorable finance terms -- will push people out of used and into new -- especially so with comparable operational experiences.</p>
<p>As such, Carvana’s game-changer, for the worse, will not be a major manufacturer, but rather an infinitesimally small virus that moved the world markets.</p>
<p>Disclaimer: Do Your Own Research, this content is for informational purposes only, and any investment decisions are strictly your own. You should take financial guidance from a professional in connection with, or independently research and verify any information that you find here or wish to rely upon, whether to make an investment decision or otherwise.</p>