Stu Zalud's Posts - DealerELITE.net2024-03-28T21:14:13ZStu Zaludhttps://www.dealerelite.net/profile/StuZaludhttps://storage.ning.com/topology/rest/1.0/file/get/2535871827?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=29pbw91v934b3&xn_auth=noGenY Buyers are Unlike Previous Generations!tag:www.dealerelite.net,2012-03-16:5283893:BlogPost:2841202012-03-16T13:13:08.000ZStu Zaludhttps://www.dealerelite.net/profile/StuZalud
<p>This new Generation of buyers 80 million strong are rapidly becoming the largest driving force in the market place. They require different selling interaction than previous Generations. </p>
<p>NADA has a workshop and Booth at Digital Dealer that will talk to these points for anyone attending. We have compiled a great deal of data and done consumer research to help dealers better understand these buyers and their habits. </p>
<p></p>
<p>Here are a few thought starters:</p>
<p>1. 1 in 4…</p>
<p>This new Generation of buyers 80 million strong are rapidly becoming the largest driving force in the market place. They require different selling interaction than previous Generations. </p>
<p>NADA has a workshop and Booth at Digital Dealer that will talk to these points for anyone attending. We have compiled a great deal of data and done consumer research to help dealers better understand these buyers and their habits. </p>
<p></p>
<p>Here are a few thought starters:</p>
<p>1. 1 in 4 vehicles sold in the next two years will be sold or leased to this generation.</p>
<p>2. Gen Y buyers will recommend dealers who offer them good showroom </p>
<p> <span>experiences even if they don't purchase.</span></p>
<p><span>3.Transparency is critical to success with Gen Y</span></p>
<p><span>4.Trust is established with validation.</span></p>
<p><span>5.Gen Y'ers are natives of the data world we all live in today.</span></p>
<p><span><br/></span></p>
<p><span>Our workshop if you attend Digital Dealer is 2:30 on Wed. and it is titled: </span></p>
<p><span>How Gen Y Has Changed the Appraisal Process. It is under the Pre-owned heading. We will cover this aspect of Gen Y as well as other important points about the Gen Y behavior and their expectations.</span></p>
<p><span><br/></span></p>
<p><span>I am always available to discuss this topic in greater detail. szalud@nada.org</span></p>Transaction Datatag:www.dealerelite.net,2011-08-31:5283893:BlogPost:2076152011-08-31T18:45:44.000ZStu Zaludhttps://www.dealerelite.net/profile/StuZalud
<p><span class="font-size-4">I believe dealers need to look very hard at who is extracting data from their DMS systems. There are a lot of vendors out there today that will visit a dealer with the idea of sending zip code driven leads to the dealer and the payment for the lead is made after the vehicle sells. In theory, this makes perfect sense, except for one little hiccup. In order to match the lead and the vehicle sold the vendor requests access to the dealership's sales data in the…</span></p>
<p><span class="font-size-4">I believe dealers need to look very hard at who is extracting data from their DMS systems. There are a lot of vendors out there today that will visit a dealer with the idea of sending zip code driven leads to the dealer and the payment for the lead is made after the vehicle sells. In theory, this makes perfect sense, except for one little hiccup. In order to match the lead and the vehicle sold the vendor requests access to the dealership's sales data in the dealership DMS system.</span></p>
<p> </p>
<p><span class="font-size-4">From what I can tell here is the rub. The vendor then uses this aggregated data to in many cases publish transaction data for consumers. Transparency is a good thing, but the volume and accuracy of this data could and should be questioned by dealers. These consumer sites drive down already thin margins and even suggest to the public the price they shold pay,usually well below invoice.</span></p>
<p> </p>
<p><span class="font-size-4">So dealer's who believe they are getting better qualified leads, have now allowed vendors access to sales transactions to show consumers what they can expect to pay for a vehicle. A consumer left to his own site navigation usually does not get it right and rarely compare apples to apples. The other critical issue is the size of the sample. What if only a handful of vehicle have been sold recently by dealers who have granted access? My last thought is in a busy dealership everyone values their time and if the paperwork was presented to grant access during those buy times, dealers might not realize they have given the vendor access to sales transactions.</span></p>