Josh Knutson's Posts - DealerELITE.net2024-03-29T08:45:17ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutsonhttps://storage.ning.com/topology/rest/1.0/file/get/2535904411?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=35wq0ehay6lkk&xn_auth=noTop 3 In-Store Digital Shopping Myths Debunkedtag:www.dealerelite.net,2015-03-17:5283893:BlogPost:4494852015-03-17T14:53:30.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><img class="align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-9.27.49-AM-SFW--1024x432.jpg?width=536" width="536"></img></p>
<p></p>
<p>The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but <em><strong>how is this actually affecting brick and mortar retail?</strong></em></p>
<p></p>
<h2>What they discovered:</h2>
<p><br></br> Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…</p>
<p><img class="align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-9.27.49-AM-SFW--1024x432.jpg?width=536" width="536"/></p>
<p></p>
<p>The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but <em><strong>how is this actually affecting brick and mortar retail?</strong></em></p>
<p></p>
<h2>What they discovered:</h2>
<p><br/> Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of smartphones and consumption of online information for shopping. Customers look for information at all times: before, during and after store visits, using a variety of online sources while constantly turning to their smartphones to fill the information gap.</p>
<p> </p>
<p><img class="aligncenter wp-image-7209 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-06-at-3.35.18-PM-SFW.jpg" alt="Screen-Shot-2015-03-06-at-3.35.18-PM-SFW" height="302" width="502"/></p>
<p>Mobile users constitute the most valuable customer segment because they are the <strong>most likely to convert</strong>. With mobile searching constantly on the rise, it is important to focus on this user segment and deliver what they need an want.</p>
<p></p>
<h2 style="text-align: left;"><span style="text-decoration: underline;">MYTH #1</span></h2>
<h2><em><span style="color: #6590e6;">Search results only send consumers to e-commerce sites<br/></span></em></h2>
<p><br/> </p>
<h2 style="text-align: left;"><span style="text-decoration: underline;">REALITY</span></h2>
<h2><em><span style="color: #6590e6;">Search results are a powerful way to drive consumers to stores</span></em></h2>
<p><br/> Online activity affects offline behavior, especially in regard to smartphones.</p>
<blockquote><em>"In retail, you can't think about mobile phones as a threat, you have to think of them as a magnet that drives people into your stores"</em> - Bridget Dolan.</blockquote>
<p><br/> </p>
<p>Combining search with technologies including <a href="http://www.automotiontv.com/best-practices/">app-option code</a> allow your dealership to drive downloads while creating a direct connection between your dealership and the consumer in the process. Providing the right information at the right time is essential to gaining business from customers both pre and post purchase and using tools including <a href="http://www.automotiontv.com/beacons-coming-dealership-ready/">beacons</a> allow you to interact with customers at precise moments of decision.</p>
<p> </p>
<p><img class="aligncenter wp-image-7211 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-06-at-3.35.51-PM-SFW-.jpg" alt="Screen-Shot-2015-03-06-at-3.35.51-PM-SFW-" height="335" width="469"/></p>
<p> </p>
<h2><span style="text-decoration: underline;">MYTH #2</span></h2>
<h2><em><span style="color: #6590e6;">Once in-store shoppers begin looking at their smartphone, the store has lost their attention<br/></span></em></h2>
<p><br/> </p>
<h2><span style="text-decoration: underline;">REALITY</span></h2>
<h2><em><span style="color: #6590e6;">Stores can grab consumer's attention through search results and mobile sites and apps</span></em></h2>
<p><br/> Consumers look at competitors sites <em>but</em> a greater percentage look at search engine results and retailer sites and apps.</p>
<p></p>
<p>The majority of customers now already know what they want before they enter the store, yet <strong>2/3 of people surveyed said they couldn't find the details they needed while at the store.</strong></p>
<p></p>
<p><em>The key is to give them all the online information they need at their fingertips via your site, app and search campaigns to enable them to make a decision and buy in your store.</em></p>
<p> </p>
<p><img class="aligncenter wp-image-7213 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-06-at-3.36.37-PM-SFW-.jpg" alt="Screen-Shot-2015-03-06-at-3.36.37-PM-SFW-" height="344" width="502"/></p>
<p><br/> </p>
<h2><span style="text-decoration: underline;">MYTH #3</span></h2>
<h2><em><span style="color: #6590e6;">Online research has limited what consumers expect from stores, they really just go to stores to transact<br/></span></em></h2>
<p><br/> </p>
<h2><span style="text-decoration: underline;">REALITY</span></h2>
<h2><em><span style="color: #6590e6;">People visit stores for more than just transactions</span></em></h2>
<p><br/> Consumers still visit stores for more than just transactions, but they now expect more.</p>
<p><img class="aligncenter wp-image-7214 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-06-at-3.36.43-PM-SFW-.jpg" alt="Screen-Shot-2015-03-06-at-3.36.43-PM-SFW-" height="322" width="504"/></p>
<p></p>
<p>With auto shoppers <strong>only visiting 1.2 dealerships</strong> per purchase cycle the necessity for you to get them in YOUR showroom is essential to selling cars. One great way to drive customers back to your dealership is to offer shoppers personalized recommendations and offers.</p>
<p></p>
<p><img class="aligncenter wp-image-7261 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-3.41.42-PMSFW-.jpg" alt="Screen-Shot-2015-03-09-at-3.41.42-PMSFW-" height="232" width="419"/></p>
<p> </p>
<h2><span style="text-decoration: underline;">RECAP</span></h2>
<p><br/> Though shopping habits have changed drastically, retailers haven't necessarily caught up in the ways they measure their marketing efforts and allocate their media spend. Most retailers don't yet understand the extent to which digital drives in-store transactions and how in-store visits affect online purchases. The result is that they're often viewing sales in silos and undervaluing the real impact of their digital spend on total sales. Consequently, they're making suboptimal decisions about their media mix.</p>
<p> </p>
<p>The bridge between digital traffic and foot traffic has become a competitive necessity in retail. The retailers who embrace these new realities—who connect with their customers seamlessly, no matter where those shoppers happen to be or how they want to buy—will be the retailers who win. It's those on-the-go connections that are the future of shopping.</p>
<p> </p>
<p> </p>
<p> </p>
<p>Sources:</p>
<h6><a title="https://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdf" href="https://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdf">https://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdf</a></h6>
<h6><a title="https://www.thinkwithgoogle.com/articles/3-new-realities-of-local-retail.html#utm_source=Twitter&utm_medium=social&utm_campaign=Think" href="https://www.thinkwithgoogle.com/articles/3-new-realities-of-local-retail.html#utm_source=Twitter&utm_medium=social&utm_campaign=Think">https://www.thinkwithgoogle.com/articles/3-new-realities-of-local-retail.html#utm_source=Twitter&utm_medium=social&utm_campaign=Think</a></h6>
<h6><a title="https://blog.kissmetrics.com/surprising-mobile-ecommerce/" href="https://blog.kissmetrics.com/surprising-mobile-ecommerce/">https://blog.kissmetrics.com/surprising-mobile-ecommerce/</a></h6>
<p></p>AutoMotion Integrates Beacons into its Mobile App Location Targeting Technologytag:www.dealerelite.net,2015-01-19:5283893:BlogPost:4425062015-01-19T15:11:33.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<h3>AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.</h3>
<h3><a href="http://www.automotiontv.com/wp-content/uploads/2015/01/Beacon-Promo-Image-Blue-Top-Press-release-simple-picture-saved-for-web-.jpg"><img alt="Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-" class="aligncenter wp-image-7083 align-center" height="196" src="http://www.automotiontv.com/wp-content/uploads/2015/01/Beacon-Promo-Image-Blue-Top-Press-release-simple-picture-saved-for-web--1024x406.jpg" width="494"></img></a></h3>
<p></p>
<p>Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.</p>
<p></p>
<p>The AutoMotion…</p>
<h3>AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.</h3>
<h3><a href="http://www.automotiontv.com/wp-content/uploads/2015/01/Beacon-Promo-Image-Blue-Top-Press-release-simple-picture-saved-for-web-.jpg"><img class="aligncenter wp-image-7083 align-center" src="http://www.automotiontv.com/wp-content/uploads/2015/01/Beacon-Promo-Image-Blue-Top-Press-release-simple-picture-saved-for-web--1024x406.jpg" alt="Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-" width="494" height="196"/></a></h3>
<p></p>
<p>Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.</p>
<p></p>
<p>The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers. The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone. From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.</p>
<p></p>
<p>New beacon integration with Location Targeting permits micro-targeting in the showroom. Customers shopping on their smartphone are able to receive incentives, inventory updates, vehicle info, and more, automatically from their smartphone while on the showroom floor.</p>
<p></p>
<p>AutoMotion is unveiling the new technology at NADA booth 5227W. Attendees can sample the new technology using their own smartphone to interactive with vehicles in the booth.</p>
<p></p>
<blockquote><p><em>“Beacons add additional exciting abilities to our Location Targeting technology,”</em> stated AutoMotion President Ben Anderson. <em>“Customers now have the ability to interact with a vehicle on the showroom floor using their smartphone. Beacons create a new wave of personalized interaction, giving dealers the ability to directly influence the customer’s automotive shopping experience.”</em></p>
<p></p>
</blockquote>
<p>The AutoMotion Location Targeting technology utilizes GPS, Wifi-triangulation, BLE, and patented protocols to help dealers pinpoint the location of a shopper and deliver the most relevant messaging directly to their smartphone. Learn more information on Location Targeting technology: <a href="http://bit.ly/HowToLocationTargeting">http://bit.ly/HowToLocationTargeting</a></p>
<p> </p>
<p><strong>About AutoMotion</strong></p>
<p><a href="http://www.automotiontv.com/">AutoMotion</a> is the leader in mobile app technology for the automotive market. The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners. The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers.</p>
<p></p>
<p><strong>Visit AutoMotion at NADA Booth ► 5227W</strong><br/> <a href="http://www.automotiontv.com/">http://www.automotiontv.com/</a><br/> Phone: 612-353-4125<br/> sales@automotionweb.com</p>How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinartag:www.dealerelite.net,2014-12-10:5283893:BlogPost:4388672014-12-10T15:41:21.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><iframe frameborder="0" height="420" src="www.youtube.com/embed/huA-kussdHg?wmode=opaque" width="560"></iframe>
</p>
<h3><span class="font-size-3">Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:</span></h3>
<p></p>
<ul>
<li><em>Are customers shopping your competitors right on your showroom floor?</em></li>
</ul>
<ul>
<li><em>Has your dealership become over-run with smart phone engaged consumers, and you…</em></li>
</ul>
<p><iframe width="560" height="420" src="//www.youtube.com/embed/huA-kussdHg?wmode=opaque" frameborder="0"></iframe>
</p>
<h3><span class="font-size-3">Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:</span></h3>
<p></p>
<ul>
<li><em>Are customers shopping your competitors right on your showroom floor?</em></li>
</ul>
<ul>
<li><em>Has your dealership become over-run with smart phone engaged consumers, and you don’t know how to handle them?</em></li>
</ul>
<ul>
<li><em>Are you loosing car sales due to your lack of strategy to handle the mobile shopper?</em></li>
</ul>
<p></p>
<p></p>
<h2><span class="font-size-3">If you answered <em>YES</em> to all the above,</span> <strong><span class="font-size-3">then this educational webinar is for you!</span></strong></h2>
<p></p>
<p><span class="font-size-2"><strong>** Stay tuned for the LIVE dealership question and answer session at the end of the webinar!</strong></span></p>
<p></p>
<p></p>
<p>Ben Anderson, President of <a href="http://www.automotiontv.com/" target="_blank">AutoMotion Dealer App</a> shows you how to use the latest mobile technology to combat the effects of showrooming at your dealership.</p>
<p></p>
<h3><span class="font-size-2">Attendees will learn:</span></h3>
<p style="padding-left: 30px;">• The state of the market with the latest showrooming data</p>
<p style="padding-left: 30px;">• Offensive and defensive strategies to combat this growing trend</p>
<p style="padding-left: 30px;">• Numerous tools that dealers need in their arsenal</p>
<p style="padding-left: 30px;">• Best practices to prevent showrooming at your dealership in 2015</p>
<p></p>The Digital Marketing Advantage GM Dealers Dont Know They Havetag:www.dealerelite.net,2014-09-23:5283893:BlogPost:4328852014-09-23T15:30:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<h3><img alt="" class="aligncenter size-full wp-image-5848 align-center" height="261" src="http://www.automotiontv.com/wp-content/uploads/2014/09/The-digital-marketing-advantage-GM-dealers-dont-know-they-have-slim.jpg" title="The-digital-marketing-advantage-GM-dealers-dont-know-they-have-" width="537"></img></h3>
<h3> </h3>
<h3><span class="font-size-4">GM Releases Information On The Future Of Its Connected Car Strategy:</span></h3>
<p> </p>
<h2><em><span style="text-decoration: underline;">But The REAL Questions Are:</span></em></h2>
<ul>
<li><h3>What does this mean for the future of in-car connectivity?</h3>
</li>
<li><h3>Why does this matter for my dealership?</h3>
</li>
</ul>
<p></p>
<h3>Debrief ---------------</h3>
<p>Mary Chan, General Motor’s President of the Global Connected…</p>
<h3><img class="aligncenter size-full wp-image-5848 align-center" title="The-digital-marketing-advantage-GM-dealers-dont-know-they-have-" src="http://www.automotiontv.com/wp-content/uploads/2014/09/The-digital-marketing-advantage-GM-dealers-dont-know-they-have-slim.jpg" alt="" height="261" width="537"/></h3>
<h3> </h3>
<h3><span class="font-size-4">GM Releases Information On The Future Of Its Connected Car Strategy:</span></h3>
<p> </p>
<h2><em><span style="text-decoration: underline;">But The REAL Questions Are:</span></em></h2>
<ul>
<li><h3>What does this mean for the future of in-car connectivity?</h3>
</li>
<li><h3>Why does this matter for my dealership?</h3>
</li>
</ul>
<p></p>
<h3>Debrief ---------------</h3>
<p>Mary Chan, General Motor’s President of the Global Connected Consumer sat down at CTIA Wireless last week where she acknowledged that <em>GM’s connected car strategy will be dramatically different.</em> “Instead of trying to bring every app and service to market itself, GM is leaning heavily on its new partners Apple and Google to bring core infotainment apps to the dash and <em>relying on the smartphone to supply the connectivity for those apps”</em> “<a href="http://www.automotiontv.com/google-releases-android-auto-what-it-means-for-your-dealership/">Android Auto</a> and <a href="http://www.automotiontv.com/apple-carplay-the-automotive-experience-hits-the-gas/">Apple CarPlay</a> are both user-interface layers that run on top of automakers’ own infotainment operating systems, essentially projecting a driver-optimized version of popular apps from the smartphone onto the dashboard screen.“</p>
<p></p>
<blockquote><strong>“GM is basically handing over development of any app that isn’t directly tied to the vehicle’s core driving capabilities over to Apple and Google.”</strong></blockquote>
<p> </p>
<h3>GM has chose this path for a variety of reasons:</h3>
<ul>
<li>Developing car specific apps is very tedious and requires lots of unnecessary work</li>
</ul>
<ul>
<li>Many apps require very little of the cars hardware to function</li>
</ul>
<ul>
<li>Consumers can use their phones internet connectivity to power the app without having to subscribe to a separate connected car plan</li>
</ul>
<p></p>
<p> <strong>This could be a + or – for the automaker:</strong></p>
<ul>
<li>Gain more users that will opt in to a free platform</li>
<li>Gain the ability to offer a larger variety of apps in vehicles</li>
<li>Loose revenue from subscription plans</li>
<li>Loose control of their connected car platform to app companies</li>
</ul>
<p></p>
<p> <img class="aligncenter size-full wp-image-5877 align-center" title="Why-This-Matters-For-Your-Dealership-slim" src="http://www.automotiontv.com/wp-content/uploads/2014/09/Why-This-Matters-For-Your-Dealership-slim.jpg" alt="" height="212" width="585"/></p>
<h3><strong> </strong></h3>
<h3><strong>WHY THIS MATTERS FOR YOUR DEALERSHIP</strong></h3>
<p>By relying on the Smartphone to supply the connectivity of the apps, this gives dealers with a dealer app already in place a big advantage. A dealer app on a consumers phone will be able to directly link to the consumer’s vehicle giving the dealership yet another direct marketing connection to the consumer. </p>
<p></p>
<h3>This May Open Pandora’s Box Of Advertising For Dealers To:</h3>
<ul>
<li>Run advertisements directly on the digital dashboard</li>
<li>Create another direct interaction point to the consumer</li>
<li>Learn a consumers shopping habits</li>
<li>Determine how a customer interacts with their vehicle</li>
<li>Plug into a cars on-board connected car system to creating a SERVICE!!!</li>
</ul>
<p> </p>
<h3><strong>Picture this……</strong></h3>
<p style="padding-left: 30px;"><strong>Scenario 1:</strong></p>
<p style="padding-left: 60px;">Your consumer steps into their vehicle, their _____ dealer app automatically syncs with their vehicle.</p>
<p style="padding-left: 60px;">The app realizes that the vehicle is in need of an oil change and sends the customer your dealerships current oil change ad.</p>
<p style="padding-left: 60px;">The consumer accepts the offer then the app routes the consumer to your dealership using the vehicles navigation system.</p>
<p> </p>
<p style="padding-left: 30px;"><strong>Scenario 2:</strong></p>
<p style="padding-left: 60px;">The dealer app analyzes the consumers shopping habits within the app and uses this information to market to the customer, subtly coaxing them into a vehicle purchase by using on screen advertising to psychologically keep the new car on the consumers top-of-mind.</p>
<p style="padding-left: 60px;">Understanding the consumers shopping path allows the dealer to better segment purchasers into correct sections of the purchase funnel, allowing dealerships to use certain marketing methods to hit the customer at the correct place an time.</p>
<p style="padding-left: 60px;"></p>
<p>As apps continue to evolve, so too will the ability to market the connected consumer. This is just the tip of the mobile marketing iceberg, added customer vehicle insights will allow automotive marketing to take major turns in new directions giving your dealership new methods to interact with your customers on even higher levels. </p>
<p></p>
<p></p>
<p></p>
<p>Also See: <a href="http://www.automotiontv.com/how-will-mobile-tech-partnerships-shift-the-automotive-market/">How Will Mobile Tech Partnerships Shift The Automotive Market?</a></p>
<p></p>
<p>By: Josh Knutson</p>
<p></p>
<p>Sources: <a href="https://gigaom.com/2014/09/11/gm-makes-a-u-turn-on-the-connected-car-highway-goodbye-mylink-hello-apple-and-google/">https://gigaom.com/2014/09/11/gm-makes-a-u-turn-on-the-connected-car-highway-goodbye-mylink-hello-apple-and-google/</a></p>
<p><br/>
http://www.automotiontv.com/the-digital-marketing-advantage-gm-dealers-dont-know-they-have/”"></p>General Motors Approves AutoMotion Dealer App For iMR Programtag:www.dealerelite.net,2014-08-27:5283893:BlogPost:4306002014-08-27T18:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><a href="http://www.automotiontv.com/general-motors-approves-automotion-dealer-app-for-imr-program/"><img alt="" class="aligncenter size-large wp-image-5569" height="242" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Untitled-1-1024x409.jpg" title="AutoMotion General Motors iMR Turn Key Approved" width="606"></img></a></p>
<p>Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…</p>
<p style="text-align: center;"><a href="http://www.automotiontv.com/general-motors-approves-automotion-dealer-app-for-imr-program/"><img class="aligncenter size-large wp-image-5569" title="AutoMotion General Motors iMR Turn Key Approved" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Untitled-1-1024x409.jpg" alt="" height="242" width="606"/></a></p>
<p>Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the AutoMotion platform as the first provider of mobile apps to eligible GM iMR (inMarketRetail) dealerships.</p>
<p></p>
<blockquote>“We’re excited to work with General Motors and its dealer network,” Stated AutoMotion President Ben Anderson. “Mobile is growing at an unprecedented pace and today’s customer is increasingly shopping using their smartphone or tablet device. With hundreds of GM dealers already using the AutoMotion Dealer App product, we’re excited to help all GM dealers capture and convert their increasingly mobile customer base.”<br/></blockquote>
<p>The AutoMotion Dealer App gives customers instant access to the dealership through their mobile device. Engage customers directly and convert an on-the-go prospect to a repeat customer using real-time inventory, service scheduling, incentives, vehicle research, and much more. AutoMotion works directly with each dealership to design a custom mobile app experience for iPhone, iPad, Android, Android Tablet, and Windows 8 devices.</p>
<p></p>
<p>Exclusive <a href="http://www.automotiontv.com/how-to-location-targeting/">Location Targeting</a> technology delivers incentives to the customer’s smartphone based on location and timing. Location Targeting identifies the right opportunity to display targeted offers and provides next step actions through the dealership app. The technology achieves extremely high response rates by delivering incentives to customers at the moment of decision. </p>
<p></p>
<p>GM affiliated dealers looking to create a mobile app and take advantage of the iMR co-op program should visit <a href="http://www.automotiontv.com/dealer-app/">http://www.automotiontv.com/dealer-app/</a> for additional details and scheduling of a personal demonstration.</p>
<p></p>
<p>About <a href="http://www.automotiontv.com/">AutoMotion</a></p>
<p></p>
<p>AutoMotion is the leader in mobile app technology for the automotive market. The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners. The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers. </p>
<p></p>
<p></p>
<p>Original Release: <a href="http://www.prweb.com/releases/2014/08/prweb12105408.htm">http://www.prweb.com/releases/2014/08/prweb12105408.htm</a></p>How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Studytag:www.dealerelite.net,2014-08-20:5283893:BlogPost:4301602014-08-20T13:30:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><span class="font-size-3" style="color: #333399;"><strong><a href="http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/"><span style="color: #333399;">AutoTrader releases groundbreaking statistics</span></a> on the future of the automotive shopping experience.</strong></span></p>
<p></p>
<p style="text-align: center;"><img alt="" class="aligncenter size-full wp-image-5491" height="247" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Millenaial-Car-Shopping-.jpg" title="Millennial Car Shopping Stats" width="589"></img></p>
<p></p>
<p><strong>Millennials have the pedal to the mobile metal and are shaking up the automotive…</strong></p>
<p><span style="color: #333399;" class="font-size-3"><strong><a href="http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/"><span style="color: #333399;">AutoTrader releases groundbreaking statistics</span></a> on the future of the automotive shopping experience.</strong></span></p>
<p></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-5491" title="Millennial Car Shopping Stats" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Millenaial-Car-Shopping-.jpg" alt="" height="247" width="589"/></p>
<p></p>
<p><strong>Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.</strong></p>
<p></p>
<h3><strong><span style="color: #333399;">Medium's Used ----------</span></strong></h3>
<ul>
<li><strong><span style="color: #000080;"><em>95%</em></span> use the internet to shop with <span style="color: #000080;"><em>82%</em></span> of their time spend shopping online, <span style="color: #000080;"><em>51%</em></span> being on 3rd party sites</strong></li>
</ul>
<ul>
<li><strong>Visit an average <span style="color: #000080;"><em>10.1</em></span> sites during their search</strong></li>
</ul>
<p></p>
<p></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-5525" title="Car shoppers open to influence" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Screen-shot-2014-08-19-at-1.37.54-PM.png" alt="" height="140" width="553"/></p>
<p> </p>
<h3><strong><span style="color: #333399;">Traditional Media Is Dying ----------</span></strong></h3>
<ul>
<li><strong>ONLY <span style="color: #000080;"><em>7%</em></span> used the newspaper to shop and just <em><span style="color: #000080;">12%</span></em> used TV</strong></li>
</ul>
<ul>
<li><strong><span style="color: #000080;"><em>67%</em></span> said newspapers where not helpful and <span style="color: #000080;"><em>49%</em></span> stating TV was not a helpful resource either.</strong></li>
</ul>
<ul>
<li><strong>The average buyer spends <span style="color: #000080;"><em>19%</em></span> of the online search at a dealer site and <em><span style="color: #000080;">13%</span></em> with auto manufacturers’ sites, compared with <em><span style="color: #000080;">15%</span></em> and <em>10</em><span style="color: #000080;"><em>%,</em></span> respectively, for the millennial generation.</strong></li>
</ul>
<p></p>
<p> </p>
<h3><strong><span style="color: #333399;">The Mobile Factor ----------</span></strong></h3>
<ul>
<li><strong><span style="color: #000080;"><em>44%</em></span> of millennials used more than one connected device to shop for cars</strong></li>
</ul>
<ul>
<li><strong>By 2020 <em><span style="color: #000080;">80%</span></em> of millennials will use multiple devices to shop for cars</strong></li>
</ul>
<ul>
<li><strong>Buyers are using personal computers less often, down 3 points since just last year to 88% in 2014, while both tablet and smartphone use are up 9 points in the last year, to 28% each.</strong></li>
</ul>
<p> </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-5526" title="JD Power Car Shopper Stats 2014" src="http://www.automotiontv.com/wp-content/uploads/2014/08/Screen-shot-2014-08-19-at-1.38.50-PM.png" alt="" height="438" width="556"/></p>
<p> </p>
<h3><strong><span style="color: #333399;">Time Spend ----------</span></strong></h3>
<ul>
<li><strong><em><span style="color: #000080;">17.6</span></em> hours is now the average amount of time millennials spend car shopping which is 2 hours more than the industry average</strong></li>
</ul>
<p><span style="color: #333399;"> </span></p>
<p></p>
<h3 style="text-align: center;"><span style="color: #333399;"><em><strong>"The key, Helms said, is for automotive sites to design sophisticated, easy-to-use tablet and smartphone apps."</strong></em></span></h3>
<p></p>
<p> </p>
<h3><strong><span style="color: #333399;">Your Next Steps ----------<br/></span></strong></h3>
<p></p>
<p><strong>Re-Thinking Your Advertising Strategy:</strong></p>
<ul>
<li>With the "Connected Generation" (millennials) in the wake to take over the automotive market, the time is now to adapt your marketing strategy.</li>
</ul>
<p></p>
<p><strong>Influence Them Online:</strong></p>
<p>Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale. <a href="http://www.automotiontv.com/mobile-apps-continue-to-dominate-the-mobile-web/"></a></p>
<p></p>
<p><a href="http://www.automotiontv.com/mobile-apps-continue-to-dominate-the-mobile-web/">Apps now control 86% of the total time consumers spend on mobile</a> creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership. </p>
<p></p>
<div id="stcpDiv"><ul>
<li><span style="color: #333399;"><strong>Give customers an easy way to “pick up where they left off”</strong></span></li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Make search simple, be visible on all screens</strong></span></li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Cross device behavior requires conversion goal adjustment</strong></span></li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Align conventional and digital marketing with your digital channels</strong></span></li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Create a optimized shopping experience on every device</strong></span></li>
</ul>
<p></p>
<p></p>
<p></p>
<p></p>
<p></p>
<p></p>
</div>
<p> <strong>Full AutoTrader Infographic:</strong></p>
<p></p>
<p><img class="aligncenter size-full wp-image-5513 align-full" title="autotrader-millennial-car-buying-habits-infographic-full" src="http://www.automotiontv.com/wp-content/uploads/2014/08/autotrader-millennial-car-buying-habits-infographic-full.jpg" alt="" height="624" width="446"/></p>
<p></p>
<p>Sources:</p>
<p><a href="http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/">http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/</a></p>
<p><a href="http://www.automotiontv.com/navigating-mobile-marketing-a-car-dealership-guide-to-winning-smartphone-shoppers/">http://www.automotiontv.com/navigating-mobile-marketing-a-car-dealership-guide-to-winning-smartphone-shoppers/</a> </p>
<p><br/></p>Google Android Auto: What It Means For Your Dealershiptag:www.dealerelite.net,2014-06-26:5283893:BlogPost:4261052014-06-26T17:43:57.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><iframe frameborder="0" height="315" src="www.youtube.com/embed/Ht8yzpIV9M0?wmode=opaque" width="560"></iframe>
</p>
<p></p>
<p><span style="color: #000000;"><strong>Yesterday Google revealed <a href="https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40" target="_blank"><span style="color: #000000;">“Android Auto ”</span></a></strong> its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system…</span></p>
<p><iframe width="560" height="315" src="//www.youtube.com/embed/Ht8yzpIV9M0?wmode=opaque" frameborder="0"></iframe>
</p>
<p></p>
<p><span style="color: #000000;"><strong>Yesterday Google revealed <a href="https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40" target="_blank"><span style="color: #000000;">“Android Auto ”</span></a></strong> its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.</span></p>
<p></p>
<p><span style="color: #000000;"><strong>Smartphones are proving to be the center point from which in-car connected experience will emerge,</strong> by utilizing the technology and software on our digital devices many consumer and automotive advantage are created.</span></p>
<p></p>
<p> </p>
<h3><span style="color: #800000;"><strong>Up to Date and Constantly Connected:</strong></span></h3>
<p>With Android Auto residing on the users smartphone, app updates made on the phone will automatically correlate to the in-car system. This means the consumer will have the exact same experience with “Spotify” on their phone as they have in their car. The days of buying upgraded maps for your navigation system and choosing which music is good enough to make it on your in-car audio storage system are all but gone. The ability to update apps is also a plus for developers. <strong>Third parties are able to hook into the Android Auto SDK and update apps and integration allowing them to create custom car app experiences as well.</strong> </p>
<h3> </h3>
<h3><span style="color: #800000;"><strong>Seamless, Simple:</strong></span></h3>
<p><strong>Creating a seamless experience between devices is an essential part of the digital ecosystem.</strong> The consumer now expects their mobile experience to flow seamlessly between devices and Google has definitely taken notice. Google’s takeover of the digital dashboard is gaining speed now <strong>having over 40 partners</strong> and counting lined up for its “<a href="https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40" target="_blank">Open Automotive Alliance.</a>” Having a similar infotainment system in a wide range of vehicles <a href="http://www.automotiontv.com/how-will-mobile-tech-partnerships-shift-the-automotive-market/" target="_blank">poses many questions for the future of automotive branding and differentiation</a> but one thing is for sure, in-car connectivity is here and its evolving fast.</p>
<p> </p>
<p><iframe width="560" height="315" src="//www.youtube.com/embed/px6CAQDiEpI?wmode=opaque" frameborder="0"></iframe>
</p>
<h2> </h2>
<p> </p>
<p> </p>
<h2><span style="color: #800000;"><strong>What This Means For My Dealership</strong></span></h2>
<p>Dealership apps are becoming more and more widespread in the market with each passing week. With the addition of Android Auto, providing a seamless connection between your dealership and your customers becomes even simpler.</p>
<p></p>
<p>Having a mobile app present on a customers phone will provide you with a direct link to their in-car infotainment system, giving you a limitless amount of opportunities to connect with them. </p>
<p> </p>
<h4><span style="color: #800000;"><strong>On Screen Marketing</strong></span></h4>
<ul>
<li>A consumers digital dashboard is yet another screen you can now use to advertise, market and provide dealership value.</li>
</ul>
<p> </p>
<ul>
<li>Sales, special offers and more are now able to be shown to the consumer in a format they are familiar with as well as a medium which requires very little cost on your end.</li>
</ul>
<p> </p>
<h4><span style="color: #800000;"><strong>Suggestion Marketing</strong></span></h4>
<ul>
<li>Using technologies including <a href="http://www.automotiontv.com/how-to-location-targeting/" rel="nofollow" target="_blank">Location Targeting</a> will allow dealerships to interact with customers at precise moments utilizing in-car mediums to influence decision making.</li>
</ul>
<ul>
<li><ul>
<li>Ex. A customer’s oil needs to be changed. Your dealership will be able to notify the customer via their in car screen as well as use the cars steering wheel vibration functionality to warm them, even automatically load Google maps to direct them back to you.</li>
</ul>
</li>
</ul>
<p> </p>
<h4><span style="color: #800000;"><strong>Voice Commands:</strong></span></h4>
<ul>
<li>Service scheduling, inventory updates and more are now just a voice command away</li>
</ul>
<p> </p>
<ul>
<li>Dealership search takes a new turn:<ul>
<li>Voice search means the way in which your dealership comes up on mobile search will be more influential to creating in-vehicle driver actions moving forward.</li>
</ul>
</li>
</ul>
<p> </p>
<p></p>
<h4><span style="color: #800000;"><strong>Thoughts:</strong></span></h4>
<p>What ways do you see this new technology effecting your dealership directly? </p>
<p>How will this effect the way you market your customers pre and post purchase? </p>
<p> </p>
<p></p>
<p>By Josh Knutson</p>
<p> </p>
<p><small>Images & Video:</small></p>
<p><small><a href="http://www.cnet.com/news/google-unveils-android-auto-at-io-2014/">http://www.cnet.com/news/google-unveils-android-auto-at-io-2014/</a></small></p>
<p><small><a href="https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40">https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40</a></small></p>
<p> </p>
<p></p>
<p></p>
<p></p>
<p></p>
<p></p>
<p><span id="buffer-extension-hover-button"></span></p>New Ebook: Servicing The Mobile Automotive Shoppertag:www.dealerelite.net,2014-06-09:5283893:BlogPost:4237042014-06-09T17:33:30.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<h3><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/"><img alt="" class="aligncenter size-full wp-image-5143 align-center" height="99" src="http://www.automotiontv.com/wp-content/uploads/2014/05/servicing-the-mobile-consumer-top-banner-.jpg" title="servicing-the-mobile-consumer-top-banner-" width="582"></img></a></h3>
<p style="text-align: center;"><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/"><img alt="" class="aligncenter size-full wp-image-5131" height="215" src="http://www.automotiontv.com/wp-content/uploads/2014/05/Ebbok-Banner-Try-.jpg" title="Ebbok-Banner-Try-" width="499"></img></a></p>
<h2 style="text-align: center;"><span class="font-size-5" style="color: #333333;">How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.…</span></h2>
<h3><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/"><img class="aligncenter size-full wp-image-5143 align-center" title="servicing-the-mobile-consumer-top-banner-" src="http://www.automotiontv.com/wp-content/uploads/2014/05/servicing-the-mobile-consumer-top-banner-.jpg" alt="" height="99" width="582"/></a></h3>
<p style="text-align: center;"><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/"><img class="aligncenter size-full wp-image-5131" title="Ebbok-Banner-Try-" src="http://www.automotiontv.com/wp-content/uploads/2014/05/Ebbok-Banner-Try-.jpg" alt="" height="215" width="499"/></a></p>
<h2 style="text-align: center;"><span class="font-size-5" style="color: #333333;">How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.</span></h2>
<h3><span class="font-size-5" style="text-decoration: underline; color: #333333;">DISCOVER:</span></h3>
<ul>
<li><span style="color: #333333;"><strong>The power of search</strong></span></li>
</ul>
<ul>
<li><span style="color: #333333;"><strong>Digital resources and their benefits.</strong></span></li>
</ul>
<ul>
<li><span style="color: #333333;"><strong>What the digital consumer is looking for in service.</strong></span></li>
</ul>
<ul>
<li><span style="color: #333333;"><strong>How your dealership can maximize its service revenue through mobile.</strong></span></li>
</ul>
<p></p>
<p style="text-align: center;"><span style="color: #333333;">Mobile has changed automotive service. The digital age provides customers with massive amounts of information and resources that give the mobile consumer more ways than ever to keep their vehicle in working order. Search, reviews and intuitive vehicle technology give consumers strong automotive insights. Adapting strategies to keep this sector of your dealership in front of the mobile customer is essential to growing and maintaining a strong client base.</span></p>
<p style="text-align: center;"><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/"><img class="aligncenter size-full wp-image-5135" title="Download-Now-button-" src="http://www.automotiontv.com/wp-content/uploads/2014/05/Download-Now-button-.jpg" alt="" height="124" width="578"/></a></p>
<p style="text-align: center;"></p>
<p style="text-align: center;"><span style="text-decoration: underline;"><span class="font-size-4"><a href="http://www.automotiontv.com/ebook-servicing-the-mobile-shopper-at-your-dealership/" target="_blank">GET THE FREE EBOOK</a></span></span></p>
<p></p>The Wall Street Journal: ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensuestag:www.dealerelite.net,2014-05-20:5283893:BlogPost:4218122014-05-20T18:04:04.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><a href="http://www.automotiontv.com/on-your-smartphone-in-your-car-the-connected-car-race-ensues/"><img alt="" class="aligncenter size-full wp-image-5106" height="256" src="http://www.automotiontv.com/wp-content/uploads/2014/05/connected-car.jpg" title="connected car" width="572"></img></a></p>
<p></p>
<div><div><span style="color: #800000;"><strong><span class="font-size-3">The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.</span></strong></span> <br></br> <br></br> <br></br> <span style="color: #000000;">Driven by consumer gripes—and by visions of new…</span></div>
</div>
<p><a href="http://www.automotiontv.com/on-your-smartphone-in-your-car-the-connected-car-race-ensues/"><img class="aligncenter size-full wp-image-5106" title="connected car" src="http://www.automotiontv.com/wp-content/uploads/2014/05/connected-car.jpg" alt="" height="256" width="572"/></a></p>
<p></p>
<div><div><span style="color: #800000;"><strong><span class="font-size-3">The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.</span></strong></span> <br/> <br/> <br/> <span style="color: #000000;">Driven by consumer gripes—and by visions of new streams of revenue—auto makers and major players in the smartphone and apps industry dug into their software and hardware to remove a variety of obstacles to smooth integration of vehicle displays and the output from apps.</span><br/> <br/> <br/><blockquote><span class="font-size-3" style="color: #800000;"><strong>Apps, the little software programs that make our phones so indispensible, are quickly becoming part of our cars, too.</strong></span></blockquote>
<br/> <span style="color: #000000;">Now, a wave of new models hitting showrooms have dashboard electronics designed to make it dramatically easier to access smartphone apps that could provide real-time traffic maps, parking access and weather reports on the road. Mercedes-Benz is developing a new infotainment system, based on Apple's CarPlay software, that looks and feels like your iPhone, automotive correspondent Neal Boudette reports.</span></div>
<div><span style="color: #000000;"> </span></div>
</div>
<p><span class="font-size-3" style="color: #800000;">"<em><strong>This year is a tipping point,</strong></em>"</span> <span style="color: #000000;">said Thilo Koslowski, a Gartner Inc. analyst who follows in-car technology. "There has been a lot of talk about apps in cars, but <span style="text-decoration: underline;"><span style="color: #800000; text-decoration: underline;"><a href="http://www.automotiontv.com/how-will-mobile-tech-partnerships-shift-the-automotive-market/" target="_blank"><span style="color: #800000; text-decoration: underline;">from 2014 forward, the revolution really happens.</span></a>"</span></span> BMW AG is working on setting up an app store, modeled on Apple Inc. 's iTunes, to deliver automotive apps to its owners. The store is expected to launch in Europe later this year and in the U.S. in 2015.</span></p>
<p></p>
<blockquote><span style="color: #800000;"><strong>For the car makers, electronics and communications capabilities are becoming key selling features, and for many buyers, especially the coveted younger consumers and first-time car buyers, they're more important than horsepower or handling.</strong></span></blockquote>
<p></p>
<p><span style="color: #800000;"><em><strong>"This is a big transition in the industry in the digital context"</strong></em></span> <span style="color: #000000;">said Mathias Haller, chief architect of infotainment systems at Audi. Car makers can't afford to fall behind or take a wrong turn on dashboard technology. Ford Motor was an early leader with its Sync system, but later, more complex versions have proved buggy and frustrating to customers, and have hurt the company's standing in quality surveys.</span></p>
<blockquote><span style="color: #000000;">Call it Carapps 2.0. For the past few years, new cars have had the technology—USB ports, microphones, Bluetooth—enabling drivers to make hands-free phone calls. And in some models it is possible to listen to podcasts or stream music from a smartphone. But the first generation of these interfaces were often clunky, distracting and potentially dangerous. Frustrated by confusing voice commands, drivers were forced to pick up their phones—and hope their thumb taps the right icon or swipes the screen the right way to select a song, look up an address, or enter a destination.That won't be the case soon.</span></blockquote>
<p></p>
<p><span style="color: #808080;"><span style="color: #000000;">Last month at the New York International Auto Show, Mercedes-Benz demonstrated a car equipped with an early version of an infotainment system that uses Apple's iOS extension for automobiles, CarPlay. It has the same look and feel as an iPhone—the icons that appear on the car's display are the same as the iPhone's icons. "If the driver has less to learn, then it makes it more safe," said Kal Mos, Mercedes's director of connected infotainment. Mr. Mos said the system could start appearing in Mercedes vehicles by year end.</span></span></p>
<blockquote><span style="color: #800000;"><strong>The mobile technology providers and car makers remain wary of each other, but they also have a lot to gain if they can win over more consumer. <br/></strong></span></blockquote>
<blockquote><span style="color: #800000;"><strong> </strong></span></blockquote>
<p><span style="color: #800000;"><strong>"<em>It is an absolute arms race to put [smartphone technology] into every car</em>,"</strong></span> <span style="color: #000000;">said Kanwalinder Singh, vice president of business development at Qualcomm Inc., whose computer chips are key components of smartphones and increasingly are turning up in automobiles. About 100 million cars sold each year world-wide, and right now only about 10% have some kind of built-in communications system, he says.</span></p>
<p></p>
<p><iframe width="560" height="315" src="//www.youtube.com/embed/Yoq6vEv5tQM?list=UUxInIJMe4B3Egso9PA1ks-g&wmode=opaque" frameborder="0"></iframe>
</p>
<p><span style="text-decoration: underline;"><span style="color: #800000; text-decoration: underline;"><a href="http://www.automotiontv.com/category/learn/" target="_blank"><span style="color: #800000; text-decoration: underline;">More AutoMotion Insights</span></a></span></span><br/> <br/> <span style="color: #000000;">Safety experts are hoping new dashboard electronics that work more easily with smartphones eventually will lessen driver distraction. Adrian Lund, president of the Insurance Institute for Highway Safety, said early studies suggest that the distraction problem at least isn't getting worse. While there are more things drivers can do with smartphones, it is becoming easier for them to do these things without taking their eyes off the road and hands off the wheel. "It looks like drivers are no more distracted by all this technology than they were before," Mr. Lund said. Apps for streaming music and navigation are only the start of what people will soon be able to do in their cars. Ford has shown its infotainment system running an app that places orders at the nearest Domino's Pizza outlet. Recently, auto makers have started allowing software developers to draw data from the car itself, like fuel economy. Developers imagine creating apps that track detailed gas mileage for every trip a car makes, or even lets groups of friends or family members view each other's results to see who drives most efficiently.</span><br/> <br/> <span style="color: #800000;"><strong>"<em>Everything that has been showing up in smartphones is going to show up in cars</em>,"</strong></span> <span style="color: #000000;">said Bryan Trussel, founder of Glympse, which makes an app that lets people track the location of friends they are meeting. BMW and other auto makers started embedding Glympse into new cars this year.</span><br/> <br/> <br/> <br/> <strong>Author</strong> Neal E. Boudette</p>
<div>Original Article: <a href="http://online.wsj.com/news/articles/SB10001424052702304655304579550051785411242?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304655304579550051785411242.html">http://online.wsj.com/news/articles/SB10001424052702304655304579550051785411242?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304655304579550051785411242.html</a></div>
<p><br/> Image: <a href="https://ideas.sap.com/ConnectedCarContest2013">https://ideas.sap.com/ConnectedCarContest2013</a></p>
<p></p>Multi Screening Mobile Shoppers At The Dealershiptag:www.dealerelite.net,2014-05-05:5283893:BlogPost:4207132014-05-05T15:08:13.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><a href="http://www.automotiontv.com/multi-screening-mobile-shoppers-at-the-dealership/"><img alt="" class="aligncenter size-large wp-image-4942" height="196" src="http://www.automotiontv.com/wp-content/uploads/2014/05/Mutliscreening-and-dealership-1024x350.jpg" title="Mobile consumers at the car dealership" width="574"></img></a></p>
<p></p>
<p>Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.</p>
<p>With over <a href="http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf"><em><strong>147</strong> million Americans…</em></a></p>
<p style="text-align: center;"><a href="http://www.automotiontv.com/multi-screening-mobile-shoppers-at-the-dealership/"><img class="aligncenter size-large wp-image-4942" title="Mobile consumers at the car dealership" src="http://www.automotiontv.com/wp-content/uploads/2014/05/Mutliscreening-and-dealership-1024x350.jpg" alt="" height="196" width="574"/></a></p>
<p></p>
<p>Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.</p>
<p>With over <a href="http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf"><em><strong>147</strong> million Americans</em> owning a smartphone</a> and <strong>71</strong> million owning a tablet its no news to anyone that your shoppers are using mobile like never before. </p>
<p></p>
<h3><span style="text-decoration: underline;"><strong>We Know Two Things</strong></span></h3>
<ol>
<li>The average number of digital devices people posses is greatly increasing.</li>
<li>Mobile is changing the way consumers shop, search and interact with your dealership.</li>
</ol>
<p></p>
<p></p>
<h3><span style="text-decoration: underline;"><strong>More Screens, More Shopping</strong></span></h3>
<p>The amount of people that now use a mobile to shop has greatly risen over the past year; this coupled with the huge increase in mobile advertising has caused the vast majority of businesses to utilize digital marketing strategies to connect with their consumers. Everything from social media, to push notifications and <a href="http://www.automotiontv.com/ebook-automotive-mobile-location-targeting-for-your-dealership/">location targeting</a> are all large segments of the modern marketing plan. </p>
<p></p>
<ul>
<li><a href="http://think.withgoogle.com/databoard/#lang=en-us&study=18&welcome=true"><strong>90%</strong> of all media interactions are now screen based and</a></li>
</ul>
<ul>
<li><strong>81%</strong> of people use screen sequentially to browse the internet</li>
</ul>
<ul>
<li><strong>93%</strong> of people who use mobile to research move on to make a purchase</li>
</ul>
<p></p>
<p>Making your dealership accessible through a wide variety of platforms and digital devices greatly increases your chance of engaging consumers. With <strong>67%</strong> of people starting to shop on one device and continuing to another, the amount of people completing tasks through a mobile/digital format continues to grow. </p>
<p></p>
<h3><span style="text-decoration: underline;"><strong>One Task, Multiple Screens</strong></span></h3>
<p>People now use multiple screens to complete tasks. <em>Flipping between different devices to satisfy needs is now the norm</em>.</p>
<ul>
<li>Smartphone’s are the most common starting point for sequential activities</li>
</ul>
<ul>
<li><strong>65%</strong> of information search and online shopping is started on a smart phone.</li>
</ul>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/05/seqential-screening-.jpg"><img class="aligncenter size-large wp-image-4936" title="seqential-screening-" src="http://www.automotiontv.com/wp-content/uploads/2014/05/seqential-screening--1024x288.jpg" alt="" height="211" width="664"/></a> </p>
<p></p>
<p>As media interactions move towards screen based models marketing strategies can no longer be viewed as <em><strong>Digital <span style="text-decoration: line-through;">OR</span> Traditional</strong></em>. Consumers are now faced with a vast array of content on a wide variety of platforms from OEM sites to dealership websites, to automotive dealer apps the choices are constantly expanding. Couple this with the l<a href="http://www.automotiontv.com/the-tablet-takeover/">arge number of devices people now use</a>, means being present on every screen and digital platform is essential to maintaining a strong mobile presence. </p>
<h3><strong> </strong></h3>
<h3><span style="text-decoration: underline;"><strong>To Do List:</strong></span></h3>
<p><strong>Your dealership needs to understand all the methods people consumer media and create strategies that work with all channels.</strong></p>
<p></p>
<p>Consumers have different needs on different screens so adapting your goals and strategies to account for the differences of each device is necessary to cover the market. Making your dealership discoverable on all devices increases your chances of being in front of the consumer at the right stage in the purchasing funnel.</p>
<p></p>
<ul>
<li><strong>Give customers an easy way to “pick up where they left off”</strong></li>
</ul>
<ul>
<li><strong>Make search simple, be visible on all screens</strong></li>
</ul>
<ul>
<li><strong>Cross device behavior requires conversion goal adjustment</strong></li>
</ul>
<ul>
<li><strong>Align conventional and digital marketing with your digital channels</strong></li>
</ul>
<ul>
<li><strong>Create a optimized shopping experience on every device</strong></li>
</ul>
<p></p>
<p></p>
<p></p>
<p>By: Josh Knutson : <a href="http://www.automotiontv.com/" target="_blank">AutoMotion</a></p>
<h6>Sources:</h6>
<h6><a href="http://think.withgoogle.com/databoard/#lang=en-us&study=18&welcome=true">http://think.withgoogle.com/databoard/#lang=en-us&study=18&welcome=true</a></h6>
<h6><a href="http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf">http://dealeradvantage.cars.com/da/wp-content/uploads/2014/01/Placed-Mobile-Device-Use-Study-Jan-2014.pdf</a></h6>
<p> </p>How Will Mobile Tech Partnerships Shift The Automotive Market?tag:www.dealerelite.net,2014-04-16:5283893:BlogPost:4189262014-04-16T19:54:16.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><iframe frameborder="0" height="315" src="www.youtube.com/embed/Yoq6vEv5tQM?list=UUxInIJMe4B3Egso9PA1ks-g&wmode=opaque" width="560"></iframe>
</p>
<h3><span style="color: #000080;"><strong><span class="font-size-4">Connected Car and the Dealership:</span></strong></span></h3>
<p>The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology.…</p>
<p></p>
<p></p>
<p><iframe width="560" height="315" src="//www.youtube.com/embed/Yoq6vEv5tQM?list=UUxInIJMe4B3Egso9PA1ks-g&wmode=opaque" frameborder="0"></iframe>
</p>
<h3><span style="color: #000080;"><strong><span class="font-size-4">Connected Car and the Dealership:</span></strong></span></h3>
<p>The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology.</p>
<p></p>
<p><a href="http://www.apple.com/ios/carplay/" target="_blank">Apple announced CarPlay</a>, bringing its brand new in-car infotainment system to Honda, Mercedes, Volvo, Hyundai and Jaguar as well as a dozen committed partnerships from some of the largest manufactures in the automotive sphere.</p>
<p></p>
<p>Google recently announced partnerships with GM, Audi, and Hyundai. Ford’s relationship with Microsoft revs up the <a href="http://www.forbes.com/sites/bruceupbin/2014/01/12/ford-motor-shows-off-its-latest-car-tech-at-ces/" target="_blank">continued adaptation of in-car apps</a> with Microsoft’s SYNC system now in over 8 million vehicles. The merge of technology and automobiles makes sense on many levels, but future control of the connected car lies in the balance.</p>
<p></p>
<p>Mobile technology platforms have widespread audiences that cover large demographics. For many consumers the choice is one of two mobile operating systems; Apple or Android. Automobiles are a different story. 35+ unique brands exist in the US alone and different automotive platforms and model offerings create even greater segmented audiences. </p>
<p></p>
<h3 style="text-align: left;"><strong>What will technology’s impact be on automotive brand loyalty?</strong></h3>
<p></p>
<h3><span style="color: #000080;" class="font-size-4"><strong>Drawing A Divide:</strong></span></h3>
<p></p>
<p>An automaker’s decision in a technology partner is a crucial one. With more and more buyers basing purchasing decisions on automotive technology rather than traditional features, control of in-car tech has serious future value. <a href="http://www.autonews.com/article/20140110/OEM06/301109910/the-race-to-market-the-connected-car#" target="_blank">Thirty-nine percent of car buyers today rate in-vehicle technology</a> as the top selling point. The importance of the connected car is gaining some serious traction.</p>
<p></p>
<p>Technology preference can be a hindrance to brand loyal buyers. A buyer traditionally loyal to Audi’s product line may be an avid iPhone user. Audi’s partnership with Android may force that buyer to make a choice between technology and automotive preference.</p>
<p></p>
<p>A consumer's mobile device is a highly personal item, connecting the consumer to their digital lives. Mobile devices spend huge amounts of time with the consumer - <a href="http://www.businessinsider.com.au/how-much-time-do-we-spend-on-smartphones-2013-6" target="_blank">2 hours being spent on apps alone daily</a> . On the flip side, the automobile remains the primary transportation hub for consumers. The <a href="http://www.arbitron.com/downloads/InCarStudy2009.pdf" target="_blank">average American spends 2.5hrs a day traveling by car</a>.</p>
<p></p>
<h3><strong><span style="color: #000080;" class="font-size-4">Automotive Experience:</span></strong></h3>
<p></p>
<p>One of the largest “benefits” seen from these partnerships is the unlocking of new connected experience opportunities between consumers and their vehicles. While the level of interaction involved with automobiles and mobile technology are equally high, buyer demographics show distinctly different motivations. <a href="http://www.thinkwithgoogle.com/articles/key-to-driving-gen-y.html" target="_blank">Millenials interact with their cars because they have to</a> and interact with their phones because they want to. The connection they have with their smartphone is more readily apparent than those they have with their vehicles.</p>
<p></p>
<p style="text-align: left;">The implementation of mobile apps into vehicle infotainment systems is an example of the connected car experience merging with personal mobile devices. While the pathway of connected cars is already largely adopted, the question becomes how will automotive and tech companies divvy up the control of the in-car experience?</p>
<p style="text-align: center;"></p>
<p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2014/03/Screen-shot-2014-03-03-at-12.33.37-PM1.png"><img class="aligncenter size-large wp-image-4575" src="http://www.automotiontv.com/wp-content/uploads/2014/03/Screen-shot-2014-03-03-at-12.33.37-PM1-1024x503.png" alt="" height="244" width="497"/></a></p>
<p style="text-align: center;"></p>
<h3><strong><span style="color: #000080;" class="font-size-4">Experience, Keeping it Fresh:</span></strong></h3>
<p></p>
<p>One of the largest considerations for OEMs is to build or partner. In-car technology is quickly becoming a larger part of the purchase decision. With technology’s constant push forward, implementation of established mobile platforms into vehicles makes for an interesting case study. Over the past 10 years, the average vehicle's lifespan has risen from 5.7yrs to 11yrs. In today’s world a car’s interface technology can be a contributing factor in the lifespan of a vehicle. Even systems a few years old can feel clunky, outdated, and lack significant features of newer models.</p>
<p></p>
<p>One of the arguments for OEM partnership with established technology giants is centered around hardware and upgrade roadmaps. Android and Apple’s torrid innovation pace breathes new life into their mobile hardware even when that hardware is a few generations old. As we saw with the recent iOS 7 update, the upgrade path included older iPhone 4, 4S, and iPhone 5 models.</p>
<p></p>
<p>With small exceptions the older hardware was able to perform many of the features of current gen tech. This model has beneficial implications for automotive manufacturers who require vehicle lifespans to extend beyond a few years. Partnership with Apple or Google allows manufacturers to update older generation connected car systems – keeping the experience fresh and extending vehicle lifespans. For manufacturers this helps devalue the importance of predicting where technology will be 5 years down the road.</p>
<p></p>
<h3><img class="aligncenter size-full wp-image-4572" title=""Image courtesy of stockimages : FreeDigitalPhotos.net"" src="http://www.automotiontv.com/wp-content/uploads/2014/03/Image-courtesy-of-stockimages-FreeDigitalPhotos.net-1.jpg" alt="" height="266" width="400"/></h3>
<p></p>
<h3><span style="color: #000080;"><strong><span class="font-size-4">Control, Who Gets It:</span></strong></span></h3>
<p></p>
<p>For manufacturers, concern centers around branding and control. Permitting tech companies to control the “connected experience” of the automobile has the potential to dilute automotive brand value. With more and more of customer’s automotive experience coming from in-car technology, brand differentiation needs to be weighed carefully.</p>
<p></p>
<p>Additionally, automakers stand potential losses from higher margin “tech packages.” Bluetooth, Navigation, and in-car concierge services have been traditionally represented by checkboxes on the options sheet. With iOS in the Car or Android’s new take on automotive technology, many of these features are inclusive. Implementing a more widespread mobile medium into a manufacturer model line risks loss of important margins.</p>
<p></p>
<p>In summary, while similar platforms across automobiles has beneficial aspects, manufacturers risk losing control of the connected car experience. Smartphone connectivity in vehicles will alter the way in which your customer interacts with your dealership. While today’s dealer app includes the ability to schedule service on a smartphone, consider the value of that app on the customer’s digital dashboard. App specific features such as Location Targeting are enhanced when connected to the car.</p>
<p></p>
<p><strong>Consider this example:</strong> Mary is running errands on a typical Saturday. She visits a quicklube store near her dealership. She is alerted through her car that the nearby dealership has delivered an oil change special. She engages with the coupon in her car, sees an opening at 2pm, schedules the appointment, and receives directions to the dealer. This is targeted messaging delivered at the moment of decision! Location Targeting, through an app, connected with the car.</p>
<p></p>
<p>The automotive experience is shifting to a mobile focus. Smartphone integration across all aspects of the automotive economy is changing not only the vehicles themselves but they ways in which we shop, own and experience them.</p>
<p></p>
<ul>
<li><strong>How will your dealership utilize the connected car experience to drive more service revenue?</strong></li>
</ul>
<ul>
<li><strong>When your customer thinks service, will your dealer be present on their digital dashboard?</strong></li>
</ul>
<ul>
<li><strong>How will the connected car automate scheduling a service appointment with your dealer?</strong></li>
</ul>
<ul>
<li><strong>What other examples would you like to see become a reality with location targeting?</strong></li>
</ul>
<p></p>
<p> By Ben Anderson , Josh Knutson ,</p>
<p></p>
<p><a href="http://www.automotiontv.com/how-will-mobile-tech-partnerships-shift-the-automotive-market/" target="_blank">http://www.automotiontv.com/how-will-mobile-tech-partnerships-shift-the-automotive-market/</a></p>
<p></p>
<p></p>Apple CarPlay : The Automotive Experience Hits The Gas.tag:www.dealerelite.net,2014-03-03:5283893:BlogPost:4122612014-03-03T22:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="postbody"><div class="xg_user_generated"><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545133605?profile=original" target="_self"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545133605?profile=RESIZE_1024x1024" width="750"></img></a></p>
<p><span style="color: #333399;"><strong>Apple has just released its latest “Play” into the automotive sphere.</strong></span></p>
<p><span class="font-size-2"><a href="https://www.apple.com/ios/carplay/" rel="nofollow" target="_blank">CarPlay is Apple’s BRAND NEW in-car infotainment system</a> which promises to give…</span></p>
</div>
</div>
<div class="postbody"><div class="xg_user_generated"><p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545133605?profile=original"><img width="750" class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545133605?profile=RESIZE_1024x1024" width="750"/></a></p>
<p><span style="color: #333399;"><strong>Apple has just released its latest “Play” into the automotive sphere.</strong></span></p>
<p><span class="font-size-2"><a rel="nofollow" href="https://www.apple.com/ios/carplay/" target="_blank">CarPlay is Apple’s BRAND NEW in-car infotainment system</a> which promises to give you “The best iPhone experience on four wheels.”</span><br/> <span class="font-size-2"><strong>The tech giant explains its recent endeavor as a:</strong></span></p>
<p><span class="font-size-2">“Smarter, safer way to use your iPhone in the car. CarPlay takes the things you want to do with your iPhone while driving and puts them right on your car’s built-in display. You can get directions, make calls, send and receive messages and listen to music all in a way that allows yo to stay focused on the road. Just plug in your iPhone and go.”- Apple</span></p>
<p> </p>
<p><span style="color: #000080;" class="font-size-3"><strong>The technology allows you to control your driving experience in 3 ways:</strong></span></p>
<ul>
<li><span class="font-size-2">Voice</span></li>
<li><span class="font-size-2">Touch</span></li>
<li><span class="font-size-2">Knobs and Controls</span></li>
</ul>
<p><span class="font-size-2"><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545133693?profile=original"><img width="750" class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545133693?profile=RESIZE_1024x1024" width="750"/></a></span></p>
<p><span class="font-size-2">The technology is adapted to fit a variety of vehicle formats and set-ups allowing Apple’s technology to work on various platforms and manufactures, allowing Apple to reuse its technology over and over. This is very similar to the model Apple already uses, focusing more on software and experience upgrades than the hardware itself. Automakers control the hardware, while Apple controls the interface. This will allow Apple to move its way into some of the largest automakers in the game, broadening their consumer reach exponentially.</span><br/> <span class="font-size-3" style="color: #333399;"><strong>The Team:</strong></span></p>
<p><span class="font-size-2">The 2014 starting line-up includes:</span></p>
<ul>
<li><span class="font-size-2">Ferrari</span></li>
<li><span class="font-size-2">Honda</span></li>
<li><span class="font-size-2">Hyundai</span></li>
<li><span class="font-size-2">Jaguar</span></li>
<li><span class="font-size-2">Mercedes Benz</span></li>
<li><span class="font-size-2">Volvo</span></li>
</ul>
<p><span class="font-size-2">with committed partners including: BMW, Chevrolet, Ford. Kia, Land Rover, Mitsubishi, Nissan, Opel, Peugeot, Subaru, Suzuki and Toyota.</span><br/> <span class="font-size-3" style="color: #333399;"><strong>Simplicity and Experience:</strong></span></p>
<p><span class="font-size-2">What is one of the main reasons people have joined the ‘Apple Movement?” <strong>Experience</strong>. The iOS operating system is what draws people to Apple’s iPhones and you can easily see many cues transfer over to CarPlay. It looks as if Apple’s main goal is to enhance the in-car experience, but it is much more than this. <strong>Giving a tech company like Apple control of the consumers automotive interface allows them to directly influence the automaker’s consumers experience.<iframe width="560" height="315" src="//www.youtube.com/embed/kqgrGho4aYM?wmode=opaque" frameborder="0"></iframe>
</strong></span></p>
<p></p>
<p><span class="font-size-3" style="color: #333399;"><strong>This poses an interesting thought…</strong></span></p>
<ul>
<li><span class="font-size-2"><strong>How will giving a tech company control of your consumers experience affect your brand?</strong></span></li>
</ul>
<ul>
<li><span class="font-size-2"><strong>Will the lines that separate manufactures and models now become much more blurry?</strong></span></li>
</ul>
<ul>
<li><span class="font-size-2"><strong>What will distinguish top of the line models from low-end compacts if they all have the same infotainment system?</strong></span></li>
</ul>
<ul>
<li><span class="font-size-2"><strong>How will the automakers and tech companies wants and needs correlate to conjoined goals?</strong></span></li>
</ul>
<p> </p>
<p><span class="font-size-2">The connected car is a revolutionary step that will change the entire automotive culture as we know it. Tech companies and automakers are partnering up all across the board with Google, Microsoft and Apple all racing to get their piece of the connected car cake. One this is for sure, the automotive experience is about to take a hard right turn, so buckle up and hold on.</span></p>
<p> </p>
<p><span class="font-size-2">By Josh Knutson</span></p>
<p><span class="font-size-2">Sources: <a rel="nofollow" href="https://www.apple.com/ios/carplay/" target="_blank">https://www.apple.com/ios/carplay/</a></span></p>
<p><span class="font-size-2"><a href="http://www.automotiontv.com/apple-carplay-the-automotive-experience-hits-the-gas/" target="_blank">http://www.automotiontv.com/apple-carplay-the-automotive-experience-hits-the-gas/</a></span></p>
</div>
</div>BIG Snow : BIG Success - Surviving The Snow Day / Seasontag:www.dealerelite.net,2014-02-24:5283893:BlogPost:4110922014-02-24T17:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545134249?profile=original" target="_self"><img class="align-center" height="314" src="http://storage.ning.com/topology/rest/1.0/file/get/2545134249?profile=RESIZE_1024x1024" width="560"></img></a></p>
<p style="text-align: center;"><span class="font-size-3" style="color: #000080;"><strong>Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.</strong></span></p>
<p><span class="font-size-3" style="color: #000080;"><strong>1. Off Work and Online:</strong></span></p>
<p>With tons of people staying at home this is the…</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545134249?profile=original" target="_self"><img width="750" class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545134249?profile=RESIZE_1024x1024" width="560" height="314"/></a></p>
<p style="text-align: center;"><span style="color: #000080;" class="font-size-3"><strong>Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.</strong></span></p>
<p><span style="color: #000080;" class="font-size-3"><strong>1. Off Work and Online:</strong></span></p>
<p>With tons of people staying at home this is the <strong>perfect time for you to connect with your customers online.</strong> Utilize your <strong>social media</strong> and <strong>special online offers</strong> to keep your dealership on the top of shoppers minds. People get cabin fever, make sure to let your customers know if you are open or not and if so, offer them something special to make their trek through the snow worth it.</p>
<p><span style="color: #3366ff;"> </span></p>
<p><span class="font-size-3"><span style="color: #000080;"><strong>2. Big Snow,</strong></span> <span style="color: #000080;"><strong>Big Vehicles: SELL SIZE</strong></span></span><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545146254?profile=original" target="_self"><img width="750" class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545146254?profile=RESIZE_1024x1024" width="482" height="122"/></a></p>
<p>Huge snow storms will help you persuade shoppers with smaller vehicles that it may be time for an upgrade. Their little compact may get good gas mileage, but it <strong>sure isn’t going to get them through the snow to work or to pick their kids up from hockey practice</strong>. Sell the necessity of these larger vehicles and give customers multiple reasons on why a larger automobile will make their winter much more manageable.</p>
<p></p>
<p><strong>4/All Wheel drive becomes your winter hero</strong>. Show customers that these vehicles mean business, post pictures, videos and examples online that prove to customers that the added cost of these systems and vehicles is well worth it in these snow ridden climates.</p>
<p></p>
<p><span style="color: #000080;" class="font-size-3"><strong>3. After Snow Accidents:</strong></span></p>
<p>Terrible road conditions lead to lots of accidents and where do people bring their car after its been all banged up…<strong>to your service department of course!</strong></p>
<p></p>
<p>This is the perfect time to create a great relationship with your customers, accidents are traumatic experiences and couple that with cold weather makes for an even more irritated client. Make sure you are on top of your customer service and <strong>turn customers bad on-road accidents to great in-store experiences</strong> that will create a great memory and keep them coming back to you.</p>
<p></p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545146247?profile=original" target="_self"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545146247?profile=original" width="516"/></a></p>
<p><span style="color: #000080;" class="font-size-3"><strong>4. Empower Employees:</strong></span></p>
<p>The last thing your sales team wants to be doing is spending all day clearing off your entire inventory with your “foam brooms” that seem to take endless pushes and pulls to clear off each car. If you are requiring your employees to fight through the snow to get to work and then spend all day outside make sure you are rewarding them. <strong>Happy employees are productive employees.</strong> Keep it fun and use the time outside as a <strong>team building exercise</strong> and make sure you stay warm, nobody wants to work with a salesman who is frozen literally and emotionally.</p>
<p></p>
<p style="text-align: center;"><span style="color: #000000;" class="font-size-3"><strong>Make the most of every season and play your demographic strengths to your advantage. No one wants tons of snow burying your profits so come up with creative and beneficial ways to heat up your dealership all year long.</strong></span></p>
<p><span class="font-size-2">- Josh Knutson</span></p>
<p><br/><span class="font-size-1">Image sources: ( <a href="http://www.lehighvalleylive.com" rel="nofollow">www.lehighvalleylive.com</a> , appirio.com , motortrend.com)</span></p>That Was A BLAST : NADA 2014 Recaptag:www.dealerelite.net,2014-01-28:5283893:BlogPost:4085862014-01-28T11:30:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/nada-pic-for-article-copy.jpg"><img alt="" class="aligncenter size-full wp-image-4221 align-center" height="355" src="http://www.automotiontv.com/wp-content/uploads/2014/01/nada-pic-for-article-copy.jpg" title="nada pic for article copy" width="579"></img></a></p>
<p> </p>
<p dir="ltr">This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.</p>
<p dir="ltr">The convention center was like a massive maze of everything auto with our friends being scattered…</p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/nada-pic-for-article-copy.jpg"><img class="aligncenter size-full wp-image-4221 align-center" title="nada pic for article copy" src="http://www.automotiontv.com/wp-content/uploads/2014/01/nada-pic-for-article-copy.jpg" alt="" height="355" width="579"/></a></p>
<p> </p>
<p dir="ltr">This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.</p>
<p dir="ltr">The convention center was like a massive maze of everything auto with our friends being scattered everywhere like some sort of college town that was drinking the automotive punch and spitting a dictionary worth of industry knowledge until the clock struck Bourbon Street.</p>
<p dir="ltr"></p>
<h3 dir="ltr">What we learned:</h3>
<p dir="ltr">The effect of mobile on the auto industry continued to be one of the most influential and talked about topics. The digital connected consumer still paves the way for the industry with their dependence on technology continually adapting its way into every aspect of the market. Mobile drives search and has made the importance of seamless integration across all platforms necessary in order to give your consumers the best digital experience possible. Developing a mobile strategy in 2014 is a definite must, while we also saw a strong push on the topic of fixed ops as well. This industry is constantly expanding and adapting and with the added importance of technology in the public's' lives, the way in which we both interact and capture our the automotive shopper will continue to evolve.</p>
<p dir="ltr"></p>
<p dir="ltr"><strong>Awesome mobile recap video from <a href="http://www.drivingsales.com/blogs/DSNews/2014/01/25/saturday-recap-nada-2014">Driving Sales News</a></strong><iframe src="//www.youtube.com/embed/m6ExQdSVTko?wmode=opaque" frameborder="0" height="315" width="560"></iframe>
</p>
<h3 style="text-align: center;">.</h3>
<h3 style="text-align: center;">.</h3>
<h3 style="text-align: center;"><strong>The Never Ending Twitter Feed Also Revealed Some Interesting Insights:</strong></h3>
<h3 id="docs-internal-guid-7e428944-d5bf-1ca4-6d38-5abcc3b6abe8" dir="ltr"><span style="text-decoration: underline;"><strong>Car shopping continues to grow while drastically moving to the mobile sphere:</strong></span></h3>
<p dir="ltr"><br/> <img src="https://lh3.googleusercontent.com/K7PXKG4tUALtXi4MG0EUdV4oZk-MUXLBeU1htuOsPvVNGJUxWp1JTMLLqhIU2QAGRctvk4CJxzgX2qjbcyZoPO88yWak9cRPUWj521cstp67-qXcPqlWRpHjaw" alt="" height="439" width="596"/></p>
<h3 dir="ltr"><span style="text-decoration: underline;"><strong>Digital strategies continue to be a focus area dealerships must utilize:<br/></strong></span></h3>
<p dir="ltr"><br/> <img src="https://lh6.googleusercontent.com/REulJbl02sEGPxDfJit5iLhjC4apGa6pMQRNdyhSu2d6DO_fKPYTY9EyZAfiAtAw6B74sPlj1luvpu9QpRGd6ApyGvXFBDQoIsrLrK6jiyR9s9whOzMpSo-mnQ" alt="" height="225" width="562"/></p>
<h3><span style="text-decoration: underline;"><strong>Hillary Clinton gave us a hopeful outlook on the future:</strong></span><br/> <img src="https://lh4.googleusercontent.com/iAOyRkWxasLnFwfEhSbVZ9fWNsnKBa2hsNNM-6bT-l8ciMcmzadzwBDox5jHd4UI4RiZVA3E5x65dhcfsq-FpYTPCHcnIjYg9H78D-fOeP7b1kCSTuzuEa5MaQ" alt="" height="180" width="571"/></h3>
<h3><span style="text-decoration: underline;"><strong>We got some extremely helpful and outrageously funny tips from <a href="https://twitter.com/arnoldtijerina">Mr. Arnold Tijerina</a>, via #NADAtips:</strong></span> <img src="https://lh3.googleusercontent.com/zy-JNc2K8zdaQ_U8rT0iwv_Q9Lh6sEoYJtZps6VWc-ucT1YXE0DpsGtb08FHzjDsVVpaokCsjqBKBP1OzihoXdnNEh4ixJdzeF6Q143w0Qm-18wpcfbt2muCug" alt="" height="441" width="600"/></h3>
<p dir="ltr"><br/> Follow him at <a href="https://twitter.com/arnoldtijerina">@arnoldtijerina</a></p>
<p>Overall it was an awesome conference and I suggest anyone who was not able to attend take a look at both the <a href="https://twitter.com/search?q=%23NADA2014&src=typd&f=realtime">#NADA2014 twitter feed</a> as well as this <a href="http://www.drivingsales.com/blogs/DSNews/2014/01/27/day-2-recap-nada-2014">fixed- ops recap from Driving Sales.</a></p>
<p> </p>
<p style="text-align: center;">The auto industry is headed in an awesome direction and I cannot wait to see what 2014 brings!</p>
<p> </p>
<p> </p>
<p> </p>Will Millennials Trade-In Their Cars As Fast As Their Phones?tag:www.dealerelite.net,2014-01-20:5283893:BlogPost:4080342014-01-20T16:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="postbody"><div class="xg_user_generated"><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545128374?profile=original" target="_self"><img class="align-full" height="378" src="http://storage.ning.com/topology/rest/1.0/file/get/2545128374?profile=RESIZE_1024x1024" width="591"></img></a> <br></br> "Did you see Megan's new car?" "Cant wait for this summer! #Spain2014." "I just got the new iPhone my life is now complete."<br></br> The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your…</p>
</div>
</div>
<div class="postbody"><div class="xg_user_generated"><p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545128374?profile=original"><img width="750" class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545128374?profile=RESIZE_1024x1024" height="378" width="591"/></a><br/> "Did you see Megan's new car?" "Cant wait for this summer! #Spain2014." "I just got the new iPhone my life is now complete."<br/> The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your recent trip to Vegas, we want not only to be accepted by our peers but also to impress them.<br/> <br/> <em><strong>Phones have often been the standard for how up-to-date or “cool” we are ...but are cars the new standard of influence?</strong></em><br/> <br/> <strong>New Release, More Competition:</strong><br/> <br/> Its my big break! Many millennials feel like they're on cloud 9 after the receive their first “real” job out of college. No longer are we making $8 an hour working at the local coffee shop, or working with our college buddies we partied with till 4 AM.<br/> <br/> We are now working with established professionals and they have two things we don't:</p>
<ul>
<li>More knowledge</li>
<li>More buying power</li>
</ul>
<p></p>
<p>This creates pressure for millennials to distinguish themselves while still keeping up with their peers and colleagues.<br/> <br/> Getting a new vehicle is many millennials release from college and first step into starting their career in the “real world.” But society's need to be on top creates more and more competition, and it seems things like engagements, buying houses and having babies has now turned into a competition among friends. Boasting and bragging has become the norm and “look at my new car” is one of the loudest forms of social promotion one can exhibit.<br/> <br/> <br/> <strong>Not New, Not Cool:</strong><br/> <br/> Cars and tech devices are some of the most progressive industries in our world and the speed at which new technologies come out makes it almost impossible to constantly stay up to date.<br/> <br/> <em>This constant progression creates the desire to compete.</em><br/> <br/> Who has the latest phone or tablet has been the distinguishing "cool" standard in recent years but the trend will soon turn to vehicles.<br/> <br/> Millennials want to be trendy and automakers have taken notice, offering everything from:</p>
<ul>
<li>Insane lease offers</li>
<li>Extremely millennial targeted vehicles</li>
<li>Mobile connectivity standard</li>
</ul>
<p></p>
<p>All aimed at fulfilling the millennials need for the latest "it" thing. Automakers are also very aware that if they capture a millenial in their younger years they many times have them for life. Cars including the Mercedes CLA, Audi Q3, and Chevy Spark are all specifically targeted in this mannor with the goal of capturing the millennial. Millennials lives are extremely "online social" and this makes us want to feel connected with our friends even more. This need to feel socially up to date also benefits automakers, as they are getting free advertising from all ends of the social sphere. <br/> <br/> <br/> <br/> <strong>Strong Voice, Expect Results:</strong><br/> <br/> Honda is a great example of adapting to the millennial voice. Honda completely redesigned its 2012 Civic for 2013 significantly due to peoples reactions. While the 2012 Civic still sold like crazy, doing a complete overhaul of a brand new model in just a year is unheard of.</p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545133689?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545133689?profile=original" height="403" width="538"/></a><br/> <br/> <strong>This poses the question :</strong><br/> <br/> <strong>How quickly will automakers have to move to stay fresh with this generation?</strong><br/> <br/> New is attractive and creates excitement among millennials, and excitement creates massive social sharing which leads to lots of business to who ever holds the latest “it” trend.<br/> <br/> First there was Twitter, then Instagram, now SnapChat.<br/> <br/> Technology’s shelf life is expiring quicker and quicker and cars will be no different.<br/> <br/> Expect automakers to put more and more effort into this generation. You know that new phone every 2-years contract most of us have, that structure may soon transfer over to vehicles. The millennials desire to constantly be up to date and one-up their peers will cause programs like this to pop up everywhere. Automakers will thus have to keep their products fresher than ever, just like all that produce your neighborhood hipster is buying at the local co-op.<br/> <br/> <br/> <br/> <strong><span style="color: #000000;">Here to stay and excited for the future:</span></strong><br/> <br/> Society and technology are now not only married but conjoined at the hip (literally tell me when your phone is not in your pocket) and are constantly being prodded by the Red Bull drinking “thats so 5 minutes ago” millennial generation. Automakers will continue to find ways to feed the technology crazed millennials constant desire for new.<br/> <br/> <br/> <br/> <strong>The automobile has always been one of the loudest forms of expression, and the highly competitive, supreme social sharing millennial generation is turning the volume way up. #GetReady</strong></p>
<p><span class="font-size-1">Civic Image: kbb.com</span></p>
</div>
</div>It’s Almost NADA 2014 And We’re Pumped!tag:www.dealerelite.net,2014-01-14:5283893:BlogPost:4067632014-01-14T13:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/superdome-and-city-at-night.jpg"><img alt="" class="align-center" height="342" src="http://www.automotiontv.com/wp-content/uploads/2014/01/superdome-and-city-at-night-1024x663.jpg" title="superdome-and-city-at-night" width="530"></img></a></p>
<h3 style="text-align: center;"><span style="color: #008080;"> What To Expect : Future Trends To Solve</span></h3>
<p dir="ltr">Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.</p>
<p dir="ltr"><em>Technology has the pedal to…</em></p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/superdome-and-city-at-night.jpg"><img class="align-center" title="superdome-and-city-at-night" src="http://www.automotiontv.com/wp-content/uploads/2014/01/superdome-and-city-at-night-1024x663.jpg" alt="" height="342" width="530"/></a></p>
<h3 style="text-align: center;"><span style="color: #008080;"> What To Expect : Future Trends To Solve</span></h3>
<p dir="ltr">Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.</p>
<p dir="ltr"><em>Technology has the pedal to the medal and has no intention of slowing down, 2014 is going to be a huge year for the auto industry and this is our glimpse into what the future has to offer, and what to gather at NADA in order to succeed in 2014! <br/></em></p>
<p><img title="More..." src="http://www.automotiontv.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt=""/></p>
<h3 dir="ltr"><span style="color: #008080;"><strong>Data Driven Experiences:</strong><img class="mceWPmore" title="More..." src="http://www.automotiontv.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt=""/></span></h3>
<p dir="ltr">The shear amount of data that will be captured in 2014 will be phenomenal. With the heightened integration of wearable technologies into our lives, expect new digital experiences to transform the dealer sphere. Technologies will “learn” our patterns and lifestyles, and the amount of information we are presenting on the things we “like” will continue to drive this personalized experience. Every social platform from Facebook to Pinterest allows us to proclaim what we like and want and companies are segmenting their consumers more than ever. Expect marketers and advertisers to eat up this rich consumer data, and whip up some truly awesome concepts to entice the automotive consumer like never before.</p>
<p dir="ltr"></p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/article.png"><img class="align-center" title="article" src="http://www.automotiontv.com/wp-content/uploads/2014/01/article.png" alt="" height="206" width="500"/></a></p>
<p> </p>
<h3 dir="ltr"><span style="color: #008080;"><strong>Dealerships Go Digital:</strong></span></h3>
<p dir="ltr">With everything from augmented reality to beacon technology the dealership as we know it will become more scarce. Dealerships will transform into fully interactive digital experiences. Advertising and marketing strategies will continue to digitize and focus on the necessity of mobile in societies lives.</p>
<p> </p>
<h3 dir="ltr"><span style="color: #008080;"><strong>Vehicle Tech Rev’s Up:</strong></span></h3>
<p dir="ltr">Our vehicles are becoming more and more advanced, and consumer companies are jumping on the bandwagon to get a piece of the cake. From <a href="http://www.autoblog.com/2014/01/06/automakers-teaming-google-android/">Google’s push</a> to drive android into vehicles to companies like <a href="http://mashable.com/2013/11/17/headsup-windshield/" target="_blank">HeadsUp!</a> that projects your smartphone onto your windshield vehicle to mobile integration is growing fast. New technologies will arise and create new routes for companies to enter the market, and if the Tesla Model S is any indication of what the automotive sector is about to look like, we are in for a treat!</p>
<p> </p>
<h3 dir="ltr"><span style="color: #008080;"><strong>A City You Won’t Soon Forget:</strong></span></h3>
<p dir="ltr">New Orleans or “NOLA” as some call it, is a city much different front your hometown.</p>
<p dir="ltr">The city is known for hosting one of the biggest parties of the year “Mardis Gras” and when they say the city never sleeps they mean it. I have personally been to New Orleans a handful of times and dawn comes faster than you can say Ferrari. This city is full of soul and is a culture you won't soon forget. Looking for gator heads and more beads than you can imagine, want to experience some rich french history and consume some of the best seafood you’ve had to date… this is your city.</p>
<p dir="ltr"></p>
<p dir="ltr"><strong>Take advantage of this conference and attend the over 150 workshops and sessions as well as the countless vendors debuting all the latest products and services.</strong></p>
<p> </p>
<h3 dir="ltr"><span style="color: #008080;"><strong>Stay On Track:</strong></span></h3>
<p dir="ltr"><a href="http://www.nadaconvention.org/nada2014/Public/Content.aspx?ID=6266&sortMenu=101001">NADA 2014 Schedule of Events</a></p>
<p dir="ltr"></p>
<h3 dir="ltr"><span style="color: #008080;"><strong>Can’t attend? Follow along and stay in the social loop:</strong></span></h3>
<p dir="ltr"><a href="https://twitter.com/NADAConvention">Twitter</a> and <a href="https://twitter.com/search?q=%23NADA2014&src=typd">#NADA2014</a></p>
<p dir="ltr"><a href="https://www.facebook.com/NADAConvention">Facebook</a></p>
<p dir="ltr"><a href="http://instagram.com/NADAConvention#">Instagram</a></p>
<p style="text-align: center;" dir="ltr">_________________________________________________________________________</p>
<h3 style="text-align: center;" dir="ltr"><span style="color: #008080;"><strong>What is the biggest thing on your radar coming into 2014?</strong></span></h3>
<h3 style="text-align: center;" dir="ltr"><span style="color: #008080;"><strong>What are you most excited for?</strong></span></h3>
<p style="text-align: center;"> </p>
<p style="text-align: center;" dir="ltr">Bring back a great deal of knowledge to your prospective companies, and have fun!</p>
<p style="text-align: center;" dir="ltr"></p>
<h3 style="text-align: center;" dir="ltr"><span style="color: #008080;"><a href="http://www.nadaconvention.org/mynadaplanner2014/public/Booth.aspx?BoothID=119872&FromPage=nz_ALExhibitorSearch.aspx&IndexInList=3"><span style="color: #008080;">SEE YOU THERE!</span></a></span></h3>
<p> </p>
<p></p>
<p>Image: <a href="http://www-archive.thoracic.org/sections/meetings-and-courses.../international-conference/2010/what-to-see-and-do/index.html">http://www-archive.thoracic.org/sections/meetings-and-courses.../international-conference/2010/what-to-see-and-do/index.html</a></p>2013 Mobile Year In Reviewtag:www.dealerelite.net,2014-01-08:5283893:BlogPost:4061542014-01-08T15:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="entry-content"><h3 style="text-align: center;">A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014</h3>
<p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/2013-Mobile-Reaview-FINAL-USE-.jpg"><img alt="" class="aligncenter size-full wp-image-3870" height="358" src="http://www.automotiontv.com/wp-content/uploads/2014/01/2013-Mobile-Reaview-FINAL-USE-.jpg" title="2013 Mobile Reaview FINAL USE" width="569"></img></a></p>
<p style="text-align: center;"><span style="font-family: helvetica;">Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is…</span></p>
</div>
<div class="entry-content"><h3 style="text-align: center;">A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014</h3>
<p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2014/01/2013-Mobile-Reaview-FINAL-USE-.jpg"><img class="aligncenter size-full wp-image-3870" title="2013 Mobile Reaview FINAL USE" src="http://www.automotiontv.com/wp-content/uploads/2014/01/2013-Mobile-Reaview-FINAL-USE-.jpg" alt="" height="358" width="569"/></a></p>
<p style="text-align: center;"><span style="font-family: helvetica;">Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is sure to be one for the books.</span></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: center;" dir="ltr"><span style="font-size: 16px; font-family: helvetica; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><br/></span></p>
<p> </p>
<p></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><span style="font-size: 15px; font-family: helvetica; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; vertical-align: baseline;">Research On Mobile Greatly Influences Purchases</span></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><img class="alignright align-right" src="https://lh5.googleusercontent.com/72akCiXBgUkaCKC7Oft4Auh2CTJDo-g8SIglQtPA4bnX_f8HI7UcO1z15JjyDu-DTsD4RK4yjBs1yNI37rSc4YbRptvwV26PM86u_hbIYwqY96bFYNEN2_efow" alt="" height="255" width="162"/></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><span style="font-size: 15px; font-family: helvetica; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">The digitalization of information has skyrocketed the amount of research consumers are conducting and the adoption of mobile has majorly influenced the dynamic journey customers are taking on their automotive path to purchase. Customers are searching on their phones then taking action, and dealers are noticing. Interacting and touching customers through various media and in different stages of the buying process has forced dealers to adapt their reach to target a much more widespread audience.</span></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><img class="align-full" src="https://lh6.googleusercontent.com/VGDFTzeQDjdlTnX55Jakmq2GhzuuO8medizmc5qIduMhV-Byh5724FtaeedGJ1fePzZybzfbqorwNc7FZkKtmXKkL1Ne2zITitsXEfv7f4AF6C6PimHgmT8SrA" alt="" height="236px;" width="485px;"/></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><span style="font-family: helvetica;"><span style="font-size: 15px; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Mobile search is</span> <a style="text-decoration: none;" href="http://www.google.com/think/research-studies/creating-moments-that-matter.html"><span style="font-size: 15px; color: #1155cc; background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">driving conversions</span></a> <span style="font-size: 15px; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">and triggering consumer actions. These actions are completely adapting the consumers experience. “The average consumer is now hitting 24 research touchpoints on their automotive journey.” -Google</span></span></p>
<p><img class="align-center" src="https://lh3.googleusercontent.com/J82slfU6pTmFVu9p8z2Ue0BU1603Fmlh-PIiFbdLm_Nbg_D0xPz3jZ-eqTECmBU9H1kWknNcePqDT3iwPS_t4P7MBwxcSO2qxBF1v9Csche2LocsxPfcEKUX1Q" alt="" height="282px;" width="569px;"/></p>
<p></p>
<p dir="ltr"><span style="font-family: helvetica;"><strong>More Research, More Sales : 2013 Holiday Shopping Reveals Huge Mobile Growth Trends</strong></span></p>
<p dir="ltr"></p>
<p dir="ltr"><span style="font-family: helvetica;">The largest shopping weekend of the year revealed some eye catching insights on the adoption of mobile on the consumer shopping process. The shopping experience is moving mobile with 17% of TOTAL online sales coming from a mobile device. “The mobile device has become the shopping companion of choice for consumers, driving record mobile sales with <a href="http://www-03.ibm.com/press/us/en/pressrelease/42661.wss">55 percent growth over last year</a>.” -Jay Henderson, Strategy Director, IBM Smarter Commerce Smartphones browse, tablets buy; the increased adoption of tablets in society has made them the shopping device of many, and with 11.7% of total Cyber Monday sales coming from tablets they are becoming more and more widespread. The digital consumer is turning to their device to meet even more of their needs. Mobile devices give shoppers the advantage of time as well as complete control over their shopping experience.“We continue to see a dramatic movement of the new digitally savvy consumer” -Jay Henderson, Strategy Director, IBM Smarter Commerce</span></p>
<p><span style="font-family: helvetica;"> </span></p>
<p><span style="font-family: helvetica;"><strong>Push Notifications Become Prominent</strong></span></p>
<p></p>
<p dir="ltr"><span style="font-family: helvetica;">With the recently updated TPCA regulations effecting how text marketing and messaging is regulated, marketers and retailers are turning to push notifications to target mobile devices.</span></p>
<p dir="ltr"><span style="font-family: helvetica;">Push notifications produce similar results of text marketing without any of the regulations, and companies are taking notice. Retailers sent an average of <a href="http://www-03.ibm.com/press/us/en/pressrelease/42661.wss">77% more</a> push notifications over the 5 day holiday period compared to averages in September and October. We are seeing push notification engagement rates of over 95.4% and growing, this very simple and cost effective method is gaining lots of traction so look for much more adoption in 2014.</span></p>
<p><span style="font-family: helvetica;"> </span></p>
<p style="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" dir="ltr"><span style="font-size: 15px; font-family: helvetica; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; vertical-align: baseline;">The Mobile Time Zone</span></p>
<p><img class="align-center" src="https://lh6.googleusercontent.com/WNIR2IT4nGsehQ5QdpGu07f6kzqzsU4BHD9G7v-3fRMZGNtZmUy5-4bXBBx9IBonvAJf2Ez1HBuDfFiQ2XmO-2AJZCFYAvSe1jig4M8y022PIVzyf7gcuTvuJQ" alt="" height="274" width="594"/></p>
<p><span style="font-family: helvetica;">Consumers are spending more and more time with their mobile devices. The average person now invests more that 15 hours per week on mobile research alone with over 7.3 hours per week on the mobile web and <a href="http://www.google.com/think/research-studies/mobile-path-to-purchase-5-key-findings.html">8 hours on mobile apps</a>. – Google Think Insights The amount of time being spent on mobile is also influencing the consumer purchasing cycle and environment, with 93% of people who used mobile to research in 2013 going on to make a purchase. The huge quantity of market share that is being captured by mobile is driving companies to advertise. Mobile advertising alone, represents a $20 billion dollar opportunity in the U.S. in 2014. -ADTRUTH Expect companies to capitalize on the mobile platform, aggressively advertising to win as many customers as possible.</span></p>
<p><span style="font-family: helvetica;"> </span></p>
<p><span style="font-family: helvetica;"><strong>Redefining “Integrated”</strong></span></p>
<p><span style="font-family: helvetica;">The adaptation of tablets across the market has caused multi-screening to become mandatory. The average consumer uses 3 different screen combinations a day with 90% of them moving between devices to complete a task. This allows showrooming and webrooming to come into play and what they represent is very REAL.</span></p>
<p><span style="font-family: helvetica;">With <a id="docs-internal-guid-3aded32b-53df-0c12-2b03-7ca65c85627a" href="http://www.google.com/think/research-studies/mobile-in-store.html" name="docs-internal-guid-3aded32b-53df-0c12-2b03-7ca65c85627a">84% of smartphone shoppers</a> using their device to help them shop in-store, the mobile device has become the consumers new assistant, research intern and finance manager and they are using these resources to their advantage.</span></p>
<p><br/> <img class="align-center" src="https://lh3.googleusercontent.com/fZSwJgo7UWsN7d-s5EZqSjnAL_2Kjq9TQ-ryz22wHa6r_Ob6t7hPbH9HFTJCdUqdyrl_2MqvY_KeU5EiHE9iYjOuHIHa8kqiKKWqWQONOVKu84lbhagcnd-biQ" alt="" height="286" width="588"/></p>
<p></p>
<p><span style="font-size: 15px; font-family: helvetica; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; vertical-align: baseline;">2014 Insights / Predictions</span></p>
<ol>
<li><span style="font-family: helvetica;">The amount of location based data will drastically influence marketing. Precise consumer location is a metric companies have been striving to utilize for years and the amount of in-depth data marketers now have access to is extraordinary. The shear number of devices and apps that utilize location will allow people to be personally marketed with such accuracy that businesses will be able to target like never before.</span></li>
<li><span style="font-family: helvetica;">Our shopping process will begin interacting with us in new ways and businesses will deploy new strategies to utilize the in-depth information. In-store triggers will influence our shopping experiences and new methods to combat showrooming will evolve to keep customers interacting with the business in which they reside.</span></li>
<li><span style="font-family: helvetica;">Mobile will continue to deliver NOW. Immediacy is now a necessity, expecting results in a few seconds is the new norm and mobile devices will continue to be the solution. Expect more wearable technology to integrate with our lives and create more personalized experiences, large amounts of analytical data will learn our ways and customize our experience to match. Technological innovations will continue to connect with our lives and mobile will continue to merge into the industry. Automotive marketing in 2014 will continue to drive new paths and mobile adaptation will continue to spread throughout society. The industry has changed a lot this year and we can’t wait to see what 2014 holds!</span></li>
</ol>
<p><span style="font-family: helvetica;"> </span></p>
<p> </p>
<p><strong>How did mobile affect you in 2013? What do you see taking charge in 2014?</strong></p>
<p></p>
<p><a href="http://www.google.com/think/research-studies/mobile-path-to-purchase-5-key-findings.html">http://www.google.com/think/research-studies/mobile-path-to-purchase-5-key-findings.html</a><br/> <a href="http://www.google.com/think/research-studies/digital-drives-auto%20shopping.html">http://www.google.com/think/research-studies/digital-drives-auto-shopping.html</a><br/> <a href="http://www-03.ibm.com/press/us/en/pressrelease/42661.wss">http://www-03.ibm.com/press/us/en/pressrelease/42661.wss</a></p>
<p><a href="http://www.adtruth.com/sites/default/files/AdTruth_Mobile%20Meteoric%20Rise.pdf">http://www.adtruth.com/sites/default/files/AdTruth_Mobile%20Meteoric%20Rise.pdf</a><br/> <a href="http://think.storage.googleapis.com/docs/redefining-advertising_infographics.pdf">http://think.storage.googleapis.com/docs/redefining-advertising_infographics.pdf</a><br/> <a href="http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html">http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html</a></p>
<p><a href="http://www.automotiontv.com/2013-mobile-year-in-review/" target="_blank">http://www.automotiontv.com/2013-mobile-year-in-review/</a></p>
</div>Wearable Tech Accelerates Into The Auto Industrytag:www.dealerelite.net,2013-12-10:5283893:BlogPost:4020542013-12-10T16:39:15.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="postbody"><div class="xg_user_generated"><p><a href="http://www.automotiontv.com/wp-content/uploads/2013/12/wearable-tech-pic-2.jpg" rel="nofollow"><img alt="" class="aligncenter size-full wp-image-3742 align-center" height="184" src="http://www.automotiontv.com/wp-content/uploads/2013/12/wearable-tech-pic-2.jpg" title="wearable tech pic 2" width="526"></img></a></p>
<h3 style="text-align: center;">Wearable Tech Accelerates Into The Auto Industry</h3>
<p><span class="font-size-2">From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.</span></p>
<p><span class="font-size-2">Technology truly succeeds…</span></p>
</div>
</div>
<div class="postbody"><div class="xg_user_generated"><p><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/12/wearable-tech-pic-2.jpg"><img class="aligncenter size-full wp-image-3742 align-center" title="wearable tech pic 2" src="http://www.automotiontv.com/wp-content/uploads/2013/12/wearable-tech-pic-2.jpg" alt="" height="184" width="526"/></a></p>
<h3 style="text-align: center;">Wearable Tech Accelerates Into The Auto Industry</h3>
<p><span class="font-size-2">From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.</span></p>
<p><span class="font-size-2">Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market for wearable technology.</span></p>
<p><span class="font-size-2">Our vehicle-to-person interaction level will soon become much higher with our vehicles; a variety of devices will now connect to our person giving us new levels of control and interaction with our automobiles.</span></p>
<p><span class="font-size-2">Technology is constantly being adapted into new pieces of apparel, Google Glass is one of the most well known and progressive devices providing a large range of functions from:</span></p>
<ul>
<li><span class="font-size-2">Voice search</span></li>
<li><span class="font-size-2">Taking Pictures / recording videos</span></li>
<li><span class="font-size-2">Direction / GPS</span></li>
<li><span class="font-size-2">Music</span></li>
<li><span class="font-size-2">Calling / Messaging</span></li>
<li><span class="font-size-2">Note taking</span></li>
<li><span class="font-size-2">Scheduling</span></li>
</ul>
<p style="text-align: center;"><span class="font-size-2"> While these all aid in our productiveness of our everyday tasks, <strong>I see this going to a completely new level.</strong></span></p>
<p><span class="font-size-2" style="text-decoration: underline;"><strong>Driving</strong></span></p>
<p><span class="font-size-2">Warning systems are already interactive with steering wheels and seats utilizing vibration and motion to warm/notify the driver in emergency situations. However now imagine a sport coat lined with technology coupled with a pair or high tech glasses that can implement physical outputs to your actual person. Wearable technology will enhance your reactions times, increase your overall awareness and allow you to control the vehicle in more detailed mannors. Keeping the “driving experience” is something many people fear loosing with technology taking over almost all aspects of our vehicles. Responsive and interactive wearable technology will provide that excitement back to the driver. Everything from gloves and jackets to high-tech helmets will hit the market and be loaded with collaborate technology that will take your inputs and mental simulations and incorporate them directly into your driving experience.</span></p>
<p><span class="font-size-2">It will be interesting to see what level warning and safety technology will reach in comparison to the autonomous driving vehicle. Handfuls of driver-less cars cars traveling within inches of each other and successfully reaching destinations is already a reality Google and Volvo has accomplished. However the factor that comes into play is the unknown of other drivers and the reality that we don’t control other people and their actions. The autonomous vehicle is an idea that is still very scarey to society, <em>the adaptation advantage wearable tech</em> has here is that anyone with any type of vehicle would be allowed to access and utilize this technology, not just those people with the most up to date models.</span></p>
<p></p>
<p><span class="font-size-2"><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/12/Screen-Shot-2013-12-02-at-12.00.02-PM-PHOTOSHOPPED1.png"><img class="aligncenter size-large wp-image-3739 align-center" title="Screen Shot 2013-12-02 at 12.00.02 PM PHOTOSHOPPED" src="http://www.automotiontv.com/wp-content/uploads/2013/12/Screen-Shot-2013-12-02-at-12.00.02-PM-PHOTOSHOPPED1-1024x636.png" alt="" height="215" width="347"/></a></span></p>
<p style="text-align: left;"><span class="font-size-2" style="text-decoration: underline;"><strong>The Shopping Process Will Become Completely Virtual</strong></span></p>
<p><span class="font-size-2">It’s obvious the shopping and research process has gone digital with consumers looking to the internet to solve all their vehicle purchasing questions, relying less on salespeople for information and looking to the web to complete their entire shopping process.</span></p>
<p><span class="font-size-2"><strong><em>On – Lot</em></strong></span></p>
<p><span class="font-size-2">Wearable tech like Google Glass will allow the consumer to “test drive” the vehicle without ever stepping foot inside.</span></p>
<p><span class="font-size-2">Visually scanning a vehicle then bringing up every vehicle statistic from gas milage to cubic feet of storage is already feasible and will allow customers to walk down the rows of your new and used inventory and differentiate every vehicles pros and cons while cross shopping in between steps all with blink of the eye. <a rel="nofollow" href="http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app-owners-manual-video/">Augmented reality</a> will then come into play here “opening up” the vehicle and allowing the consumer come into the vehicle and utilizing its functions without even setting foot in the drivers seat.</span></p>
<p><span class="font-size-2"><strong><em>New Inventory Will Verge a New Path</em></strong></span></p>
<p><span class="font-size-2">With the amount of <a rel="nofollow" href="http://www.automotiontv.com/mobileoustingtv/">video and digital media skyrocketing</a> in both amount and consumption, consumers will finalize their decisions completely online. The new car market will rely much more heavily on the advertisements and interactions with OEM’s. Brands that most successfully connect with consumers online will lead in vehicle sales and promotion.</span></p>
<p><span class="font-size-2"><strong><em>Automakers will soon make marketing campaigns that interact directly with the person.</em></strong></span></p>
<p><span class="font-size-2">Looking at a new truck? Advertisements will flash before your eyes, virtually interacting with you thus visually stimulating your path to purchase. Our internet experiences are already influenced by the things we search and interact with and the automobile market will be no different. Advertisements will be tailored to our “likes” and will rely much more heavily on targeting.</span></p>
<p></p>
<p><span class="font-size-2" style="text-decoration: underline;"><strong>Mobile Device Utilization</strong></span></p>
<p><span class="font-size-2">Mobile devices contain massive amounts of computing power and are the perfect bases to connect vast amounts of wearable technology. The other major component here is that our mobile devices posses all of our personal data. Linking wearable tech to our devices will allow them to communicate between one another, apps linked to the technology will then be used to accomplish the clothings goal. Utilization of Bluetooth and Wifi will allow us to “physically” connect to the digital world. The technology network will become much larger and much more progressive with huge pushes in seamless connectivity between our lives and our devices.</span></p>
<p><span class="font-size-2"> </span></p>
<p style="text-align: center;"><span class="font-size-2"><strong>All of this sounds quite futuristic, but the reality is all of this technology already exists.</strong></span></p>
<p style="text-align: center;"><span class="font-size-2"><strong>It’s just a matter of time before this becomes the new social norm.</strong></span></p>
<p><span class="font-size-2"> </span></p>
<p><span class="font-size-2"> </span></p>
<p><span class="font-size-2"> </span></p>
<p><span class="font-size-2"> </span></p>
<pre><span class="font-size-2">Images: Mashable</span></pre>
</div>
</div>The Holiday Shopping Breakdowntag:www.dealerelite.net,2013-11-19:5283893:BlogPost:3967832013-11-19T14:37:57.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="postbody"><div class="xg_user_generated"><p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Holidazzle-article.jpg" rel="nofollow"><img alt="" class="aligncenter size-full wp-image-3517" height="345" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Holidazzle-article.jpg" title="Holidazzle article" width="515"></img></a></p>
<h3 dir="ltr" id="docs-internal-guid-5e9bc709-5c94-e8d5-366d-044f2169a625" style="text-align: center;">Insights To Make Your Holiday Season Very Merry Indeed</h3>
<p></p>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>Your Dealership Window Goes…</strong></span></p>
</div>
</div>
<div class="postbody"><div class="xg_user_generated"><p style="text-align: center;"><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/11/Holidazzle-article.jpg"><img class="aligncenter size-full wp-image-3517" title="Holidazzle article" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Holidazzle-article.jpg" alt="" height="345" width="515"/></a></p>
<h3 id="docs-internal-guid-5e9bc709-5c94-e8d5-366d-044f2169a625" style="text-align: center;" dir="ltr">Insights To Make Your Holiday Season Very Merry Indeed</h3>
<p></p>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>Your Dealership Window Goes Digital</strong></span></p>
<p style="text-align: center;"></p>
<p style="text-align: left;">Multi screen shopping is the latest trend, and is the method mass amounts of people will use to fill the bottom of their Christmas trees and in your case, their driveways.</p>
<p style="text-align: left;">In the past decking out your dealerships windows like massive glass advertisements and littering your showroom with holiday cheer was sure to draw those holiday customers looking to get themselves or their special someone the greatest gift Santa never brings… a new car.</p>
<p style="text-align: left;">Your window has now moved from your 15,000 square foot dealership on Main Street to your consumers hands. Mobile devices connect users to the web and allow them to shop at thousands of stores with a single touch.</p>
<p style="text-align: left;">Rather than driving past your lot, consumers now get their first impression of you online, they are, researching, exploring, and discovering your dealership while they are sipping a cup of hot chocolate on their tablet.</p>
<p> </p>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>The Internet Is The Top Resource For Holiday Shopping, Period</strong></span></p>
<p style="text-align: center;"></p>
<p style="text-align: left;"><strong>2013 Holiday Season:</strong></p>
<ul>
<li>The internet will be used 2X as much as TV or catalogs.</li>
<li>3 out of 4 consumers say an online resource will influence the brands they buy and where they buy them.</li>
<li>4 of 5 people consider the internet the single most “useful” resource for shopping.</li>
</ul>
<p></p>
<p style="text-align: left;"><strong>This translates to results:</strong></p>
<ul>
<li>76% of smartphone owners plan to use their devices for holiday browsing</li>
<li>1 in 4 smartphone users will use their device to make a purchase, <em>21% more than last year</em>.</li>
<li><strong><em>Nearly 50% will research on their phones and then buy in-store.</em></strong></li>
</ul>
<p></p>
<p>Based on 2012 Google data, mobile holiday shopping is expected to spike on the weekends. So make your Saturdays count. Shoppers are also equally as likely to use smartphones while shopping in-store as shopping online, so keep your bases covered and reach consumers in every way imaginable.</p>
<p> </p>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>Have a Multi-Screen Strategy</strong></span></p>
<p style="text-align: center;"><strong>80%</strong> will use more than one device when holiday shopping</p>
<p style="text-align: center;"><strong>84%</strong> will start shopping on one device and finish on another</p>
<p style="text-align: center;"></p>
<p style="text-align: left;">The path to purchase is expanding, no longer are customers walking in the dealership and walking out with a vehicle. They are in a handful of places both online and physically so deciphering their entire path to purchase is essential for your holiday success.</p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-15-at-10.48.20-AM.png"><img class="aligncenter size-full wp-image-3543 align-center" title="Screen shot 2013-11-15 at 10.48.20 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-15-at-10.48.20-AM.png" alt="" height="82" width="533"/></a><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/11/pic-monkeyImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg"><img class="aligncenter size-full wp-image-3539 align-center" title="pic monkeyImage courtesy of adamr FreeDigitalPhotos.net" src="http://www.automotiontv.com/wp-content/uploads/2013/11/pic-monkeyImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg" alt="" height="139" width="210"/></a></p>
<p style="text-align: center;">The millennial generation plans to use the web and mobile more than any other demographic.</p>
<p style="text-align: center;"></p>
<h4 style="text-align: center;"><strong><em>A whopping 95% plan to use the internet as a holiday shopping resource!</em></strong></h4>
<h4 style="text-align: center;"><strong><em>and Ho Ho Hold the Phone 88% are planning to use their smartphone as their holiday shopping device.</em></strong></h4>
<p></p>
<p></p>
<p style="text-align: left;">1 in 3 also plan to make a purchase on their smartphone up 28% from last year.</p>
<p style="text-align: left;"></p>
<p style="text-align: left;">But thats not all, 30% plan to research and purchase on their smartphone vs 20% ages 35+, while 40% plan to research or purchase on smartphone while IN STORE vs. 23% ages 35+</p>
<p style="text-align: left;"></p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>Starting Early and Never Stopping</strong></span></p>
<p style="text-align: left;"></p>
<p><strong>88%</strong> of millennials plan to shop Thanksgiving Weekend. However 41% wont finish buying until mid-December with 25% waiting to the last viable minute.</p>
<p></p>
<p>So start marketing early, give your customers deals and incentives early and motivate them all season long. Women are much more likely to search for that great deal while young adults have more to spend so adapt your plan accordingly.</p>
<p></p>
<p><span style="text-decoration: underline;"><strong>Open Market</strong></span></p>
<p></p>
<p><strong>2 out of 3</strong> shoppers don’t have their minds made up on what they are purchasing and over <strong><em>50% are willing to purchase from a retailer they haven’t considered in the past!</em></strong></p>
<p></p>
<p>This is MONUMENTAL. The market is open, go jingle balls-to-the-wall. Have your sales team promote your product like never before and make your marketing strategy holiday focused to end the year with a bang. With customers not staying as loyal to certain brands, this is the perfect time to swoop them off their feet and drop them in your brand new vehicle.</p>
<p> </p>
<p><span style="text-decoration: underline;"><strong>Discounts / Spending</strong></span></p>
<p>All these deals and sale “days” have made consumers expect discounts with nearly <strong>81%</strong> of shoppers reporting they will rely on them in some form or another. Women are also more open to new retailers and they love deals and coupons so start early with them. 35-49 year olds plan to spend the most this holiday season, but the 25-34 age gap has increased their holiday budgets by <strong>19%</strong>, so double down on these holiday lovers.</p>
<p> </p>
<p style="text-align: center;"><a rel="nofollow" href="http://www.automotiontv.com/wp-content/uploads/2013/11/Holiday-Article.jpg"><img class="aligncenter size-large wp-image-3577" title="Holiday Article" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Holiday-Article-1024x1024.jpg" alt="" height="344" width="344"/></a></p>
<p style="text-align: center;"><em>Utilize these statistics to make the most out of you holiday season and hAPPy holidays from the team here at AutoMotion.</em></p>
<p style="text-align: left;"><span class="font-size-1"><em>Resource: <a rel="nofollow" href="http://www.google.com/think/articles/2013-holiday-shopper-intentions.html">http://www.google.com/think/articles/2013-holiday-shopper-intention...</a></em></span></p>
</div>
</div>Mobile In The Momenttag:www.dealerelite.net,2013-11-13:5283893:BlogPost:3960752013-11-13T20:50:02.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="entry-content"><h3 dir="ltr" style="text-align: center;">Mobile Search Drives Consumer Behavior In The Moment</h3>
<p dir="ltr" style="text-align: center;">A recent study from Google and Nielsen reveals some stats sure to spark your interest.</p>
<p dir="ltr" style="text-align: center;"></p>
<p dir="ltr" style="text-align: center;"><span style="text-decoration: underline;"><strong>84% of follow-up actions by mobile search occur within 5 hours…</strong></span></p>
<p></p>
</div>
<div class="entry-content"><h3 style="text-align: center;" dir="ltr">Mobile Search Drives Consumer Behavior In The Moment</h3>
<p style="text-align: center;" dir="ltr">A recent study from Google and Nielsen reveals some stats sure to spark your interest.</p>
<p style="text-align: center;" dir="ltr"></p>
<p style="text-align: center;" dir="ltr"><span style="text-decoration: underline;"><strong>84% of follow-up actions by mobile search occur within 5 hours</strong></span></p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-10.57.33-AM.png"><img class="aligncenter size-full wp-image-3485 align-center" title="Screen shot 2013-11-13 at 10.57.33 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-10.57.33-AM.png" alt="" height="281" width="490"/></a><br/> <span id="more-3484"></span></p>
<p> </p>
<p style="text-align: center;" dir="ltr"><span style="text-decoration: underline;"><strong>Mobile Searches Trigger Quick Online and Offline Actions</strong></span></p>
<p dir="ltr"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-10.59.31-AM.png"><img class="aligncenter size-full wp-image-3486 align-center" title="Screen shot 2013-11-13 at 10.59.31 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-10.59.31-AM.png" alt="" height="232" width="457"/></a></p>
<p style="text-align: left;" dir="ltr">According to Google and Nielsen on average, each mobile search triggers nearly <em>2 follow-up actions</em>. This means every time your dealership or inventory is searched from a users mobile device two actions occur. May that be searching for more information on the vehicle to an in-store visit, both are adding to your dealerships presence.</p>
<p style="text-align: left;" dir="ltr">Making your presence known is essential to future success.</p>
<p style="text-align: center;" dir="ltr"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-11.08.39-AM1.png"><img class="aligncenter size-full wp-image-3511" title="Screen shot 2013-11-13 at 11.08.39 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-13-at-11.08.39-AM1.png" alt="" height="407" width="564"/></a></p>
<p style="text-align: center;" dir="ltr"><strong>Searching Drives Action. Action Drives Sales.</strong></p>
<p style="text-align: center;" dir="ltr">If a consumer is searching they have a need. By satisfying the consumers need you help them achieve their goal and achieve your goal. Get them in the door and find them the car of their dreams.</p>
<p style="text-align: center;" dir="ltr"><strong><em> 57% of people are more likely to visit a store when using mobile search to make a decision.</em></strong></p>
<p> _________________________________________________________________________________</p>
<p style="text-align: center;" dir="ltr">How are you using mobile search to boost your recognition, revenue and relationships?</p>
<p dir="ltr">- Josh Knutson</p>
<p dir="ltr">Source: <a href="http://www.google.com/think/research-studies/creating-moments-that-matter.html">http://www.google.com/think/research-studies/creating-moments-that-matter.html</a></p>
</div>Build A Digital Relationship With The Customertag:www.dealerelite.net,2013-11-11:5283893:BlogPost:3960012013-11-11T14:45:06.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<div class="entry-content"><p dir="ltr" style="text-align: left;"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Image-courtesy-of-stock-images-11-FreeDigitalPhotos.net-.jpg"><img alt="" class="aligncenter size-full wp-image-3411 align-center" height="266" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Image-courtesy-of-stock-images-11-FreeDigitalPhotos.net-.jpg" title=""Image courtesy of [stock images] 11: FreeDigitalPhotos.net"" width="400"></img></a></p>
<p dir="ltr" style="text-align: left;">The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep…</p>
</div>
<div class="entry-content"><p style="text-align: left;" dir="ltr"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Image-courtesy-of-stock-images-11-FreeDigitalPhotos.net-.jpg"><img class="aligncenter size-full wp-image-3411 align-center" title=""Image courtesy of [stock images] 11: FreeDigitalPhotos.net"" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Image-courtesy-of-stock-images-11-FreeDigitalPhotos.net-.jpg" alt="" height="266" width="400"/></a></p>
<p style="text-align: left;" dir="ltr">The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep all their most personal information. Their mobile phone is basically their permanent boyfriend/girlfriend they look to for advice, pricing and limitless amounts of information. Your team must now create ways to manage these relationships, so that you can walk your customers down the aisle to their new vehicle, phone in hand.</p>
<p style="text-align: left;" dir="ltr">But how to do this you ask?</p>
<p style="text-align: left;" dir="ltr">Identify what your mobile consumer needs most when they interact with your dealership. Focus a value proposition around these cases, and utilize strategies to grow your dealership.</p>
<p></p>
<p style="text-align: center;"> <a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-08-at-10.07.38-AM.png"><img class="aligncenter size-full wp-image-3454" title="Screen shot 2013-11-08 at 10.07.38 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-08-at-10.07.38-AM.png" alt="" height="54" width="334"/></a></p>
<ul>
<li dir="ltr"><p dir="ltr"><strong>80%</strong> of shoppers do their mobile research IN STORE</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>39%</strong> of walk outs are influenced by smartphone usage</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>80%</strong> of smartphone users use mobile phones for shopping research</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>20%</strong> of sales are lost in store when a customer can’t find an item</p>
</li>
</ul>
<p> </p>
<ol>
<li dir="ltr"><p dir="ltr"><strong>Keep Their Mobile Experience Within Your Control<br/></strong></p>
<ol>
<li dir="ltr"><p dir="ltr">Customers often have more information in their hands than your sales people so give shoppers routes to utilize this info.</p>
</li>
<li dir="ltr"><p dir="ltr">Connect them with your dealership’s mobile app/website, provide sources for them to find reviews and testimonials so that they are usefully spending their mobile time and make it branded to your dealer.</p>
</li>
<li dir="ltr">Create resources around your dealership that involve mobile and lots of information. The more information you provide your customers with the less likely they are to look for other sources to answer their questions.</li>
<li dir="ltr">Integrate your mind set to be mobile forward</li>
<li dir="ltr"><p dir="ltr"><em>Keeping their mobile experience within your control and branding will combat the urge for them to showroom.</em></p>
</li>
</ol>
</li>
</ol>
<p> </p>
<ol start="2">
<li dir="ltr"><p dir="ltr"><strong>Build Policies And Train Your Employees On Showrooming Techniques:</strong></p>
<ol>
<li dir="ltr"><p dir="ltr">Create a policy on how to handle price matching requests</p>
</li>
<li dir="ltr"><p dir="ltr">Give your staff tools to implement information</p>
<ul>
<li dir="ltr"><p dir="ltr">Use the technology your customers are using to teach them</p>
</li>
<li dir="ltr"><p dir="ltr"><a title="Tablets" href="http://bit.ly/1cg55NJ">Tablets</a> are an awesome method that keep your customer visually satisfied while finding all the information they want, fast.</p>
</li>
</ul>
</li>
</ol>
</li>
</ol>
<p> </p>
<p dir="ltr"><strong>Merge Your Inventory With The Mobile Web:</strong></p>
<ul>
<li>Turn your physical store into an even stronger asset. This is huge for the used car market, utilize those vehicles that set you apart from the competition to your advantage. Having unique vehicles prevents showrooming because other dealers don’t have them, so make sure you are marketing these to the fullest.</li>
<li>While buying a completely online is currently feasible it is not widespread, so utilize the fact the the customer MUST come to your dealership to get the vehicle to your advantage.</li>
</ul>
<p></p>
<p style="text-align: center;" dir="ltr"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-07-at-4.02.14-PM.png"><img class="aligncenter size-full wp-image-3430" title="Screen shot 2013-11-07 at 4.02.14 PM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-07-at-4.02.14-PM.png" alt="" height="77" width="553"/></a></p>
<p dir="ltr"><strong>Offer a Differentiated In-store Experience:</strong></p>
<ul>
<li dir="ltr"><p dir="ltr">Capitalize on things customers can’t accomplish online, and make these your focus</p>
</li>
</ul>
<ul>
<li dir="ltr"><p dir="ltr">Constantly invest in your relationship with your OEM to offer exclusive vehicles that set you apart from competing dealers</p>
</li>
</ul>
<p dir="ltr"><strong>Selective Price Matching:</strong></p>
<ul>
<li dir="ltr"><p dir="ltr">Find a way to match online prices that works for you and your customers</p>
<ul>
<li dir="ltr"><p dir="ltr">Instead of having price match guarantee on all items, apply an online guaranteed only on those items most prone to showrooming</p>
</li>
<li dir="ltr"><p dir="ltr">By setting aside select products as “loss leaders” you can avoid having to expose your entire inventory to price matching</p>
</li>
</ul>
</li>
</ul>
<p> </p>
<p dir="ltr"><strong>Understand How Customers Are Currently Interacting With You</strong></p>
<p dir="ltr"><strong>Become The Customer:</strong></p>
<ul>
<li>Pretend you are shopping for a vehicle using your phone and go through the same processes you customers do. Many times we are so focused on the sale and constantly looking from the other side of the fence that we fail to understand why they are doing what they do. Put yourself in the consumers shoes, they hide behind the very device they use to combat you in the dealership. So create a strategy to fight back.</li>
</ul>
<p dir="ltr"><strong>Assign a mobile champion to your dealership</strong>:</p>
<ul>
<li>Find someone who understands mobile marketing and showrooming and allow them to focus a large amount of their time on this, may it be someone in the internet department to someone in sales, have a person who is able to research and learn about the constantly changing mobile effect on the auto industry and have them educate the rest of your dealership so that you stay constantly progressive.</li>
</ul>
<p style="text-align: center;" dir="ltr"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-07-at-4.06.40-PM.png"><img class="aligncenter size-full wp-image-3439" title="Screen shot 2013-11-07 at 4.06.40 PM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-07-at-4.06.40-PM.png" alt="" height="60" width="388"/></a></p>
<ul>
<li dir="ltr"><p dir="ltr"><strong>Build mobile accountability into your organization</strong></p>
</li>
<li dir="ltr"><p dir="ltr"><strong>Drive ROI and branding in mobile specific ways</strong></p>
</li>
<li dir="ltr"><p dir="ltr"><strong>Focus your value proposition to meet true mobile specific needs</strong></p>
</li>
</ul>
<p> </p>
<p style="text-align: center;" dir="ltr">Leading dealerships are aware of mobiles potential to drive conversions across all channels.</p>
<p style="text-align: center;" dir="ltr"><strong><em>So get in the drivers seat and use your intellectual horsepower to take control.</em></strong></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p dir="ltr">-Josh Knutson</p>
<p dir="ltr">- Interested in more updates on mobile and the automotive industry? Subscribe by emailing joshk@automotionweb.com</p>
<p> </p>
<p dir="ltr">Resource and Stats: <a title=" http://www.themobileplaybook.com/en-us/" href="http://www.themobileplaybook.com/en-us/">http://www.themobileplaybook.com/en-us/</a></p>
<p>“Image courtesy of stock images/ FreeDigitalPhotos.net”</p>
</div>Text Marketing: The New Rules and Regulationstag:www.dealerelite.net,2013-11-04:5283893:BlogPost:3947382013-11-04T20:59:46.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/The-new-rules-of-textingImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg.jpg"><img alt="" class="aligncenter size-full wp-image-3357" height="266" src="http://www.automotiontv.com/wp-content/uploads/2013/11/The-new-rules-of-textingImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg.jpg" title="The new rules of texting"Image courtesy of adamr - FreeDigitalPhotos.net".jpg" width="400"></img></a></p>
<p style="text-align: center;"><strong>While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.</strong></p>
<p>The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…</p>
<p style="text-align: center;"><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/The-new-rules-of-textingImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg.jpg"><img class="aligncenter size-full wp-image-3357" title="The new rules of texting"Image courtesy of adamr - FreeDigitalPhotos.net".jpg" src="http://www.automotiontv.com/wp-content/uploads/2013/11/The-new-rules-of-textingImage-courtesy-of-adamr-FreeDigitalPhotos.net_.jpg.jpg" alt="" height="266" width="400"/></a></p>
<p style="text-align: center;"><strong>While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.</strong></p>
<p>The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your dealership can utilize text marketing and messaging.<br/> <span id="more-3347"></span><br/> <strong>New Guidelines:</strong></p>
<ul>
<li>You must get unambiguous written consent before sending telemarketing calls or text messages via automatic telephone dialing systems (ATDS). (October 16, 2013)</li>
<li>Established business relationships with consumers no longer relieve you of that written consent requirement. (October 16, 2013)</li>
<li>Messages (phone calls and texts) must include the ability to immediately opt out. (January, 14, 2013)</li>
</ul>
<p></p>
<address style="text-align: left;"><span style="text-decoration: underline;"><strong>What all of this means </strong></span></address>
<p style="text-align: left;">Make sure your dealership has methods in place to ensure guidelines are being followed.</p>
<p style="text-align: left;">Know Who and What You Text</p>
<p><strong>1. Text Message Blasting:</strong></p>
<ul>
<li>While text message blasting can be extremely effective marketing method, chances are you do not have consent from that entire list of mobile numbers you have accumulated over the years. If you use a third party service make sure you check with them to see if they are using approved methods and contact your attorney if you feel you have past or present issues to deal with.</li>
</ul>
<p><strong>2. Texting With Customers:</strong></p>
<ul>
<li>Many dealerships allow their sales team (employees) to text on behalf of their dealership using their personal numbers. While this may seem convenient and personal, it is now a large problem area. Chances are your employees have not gotten written consent from the customer or even remember how they got their number in the first place.</li>
</ul>
<p></p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-04-at-10.36.13-AM.png"><img class="size-full wp-image-3389 alignleft" title="Screen shot 2013-11-04 at 10.36.13 AM" src="http://www.automotiontv.com/wp-content/uploads/2013/11/Screen-shot-2013-11-04-at-10.36.13-AM.png" alt="" height="50" width="225"/></a></p>
<ol>
<li><span style="text-decoration: underline;">Create a process for getting a customer’s written consent to text.</span><ul>
<li>Add texting consent to your lead capture process, including a record of written permission with each customers information</li>
<li>Also make sure customers know that “data and message rates may apply”</li>
</ul>
</li>
<li><span style="text-decoration: underline;">Offer clear ways to opt out:</span><ul>
<li>Marketing messages should always include a way to opt out, however if messaging back and forth with a customer ( setting appointments, negotiating ect) send it in the first confirmation message.</li>
</ul>
</li>
<li><span style="text-decoration: underline;">Create a process for those people who do choose to opt out:</span><ul>
<li>Texting someone after they have choose to not receive your messages can be a big no no.</li>
<li>Gather information from customers to determine why they opted out, then adapt your strategy to make sure you retain as many subscribers/customers as possible.</li>
</ul>
</li>
</ol>
<p></p>
<p style="text-align: center;"><strong>While all these rules and regulations may seem annoying, DON’T let this deter your marketing spirit.</strong></p>
<p style="text-align: center;"></p>
<p><strong><a href="http://www.automotiontv.com/wp-content/uploads/2013/11/AM_logobuttonclean-small.jpg"><img class="size-full wp-image-3364 alignleft align-center" title="AM_logo(button)clean small" src="http://www.automotiontv.com/wp-content/uploads/2013/11/AM_logobuttonclean-small.jpg" alt="" height="45" width="210"/></a></strong></p>
<address><strong>Text marketing is still one of the strongest and fastest ways to reach your customers.</strong></address>
<p>Text messages / push notifications have a <strong>97%</strong> read-rate and <strong>90%</strong> of which occur within the first minute according to RoyalText.com.</p>
<p>And with people <strong>checking their smartphones over 150 times a day</strong> this is a resource your dealership cannot pass up!</p>
<p>Assure your customers that your dealership will only be texting them with relevant helpful information and specials, that they will receive benefit from.</p>
<p>Play your text messaging hand carefully, don’t text your customers 3 times a day. Tactfully deploy your strategies and offer messages that provide your customers with beneficial outcomes that make them want to come back to your dealership.</p>
<p>Also make sure you check out AutoMotion’s exclusive <a title="Location Targeting" href="http://www.automotiontv.com/how-to-location-targeting/">Location Targeting</a> feature which allows you to message your customers through push notifications, which are NOT limited by the latest TCPA regulations.</p>
<p> </p>
<p>Josh Knutson</p>
<p> </p>
<p>Resources:</p>
<p><a title="TPCA Guide" href="http://storage.ning.com/topology/rest/1.0/file/get/2545130037?profile=original">TPCA Guide</a></p>
<p><a href="http://waterfallmobile.com/blog/2013/08/28/how-the-october-16-tcpa-rules-change-affects-mobile-marketing/">http://waterfallmobile.com/blog/2013/08/28/how-the-october-16-tcpa-rules-change-affects-mobile-marketing/</a></p>
<p><a href="http://www.automotivedigitalmarketing.com/profiles/blogs/dealers-beware-new-texting-regulations-in-effect-7-tips">http://www.automotivedigitalmarketing.com/profiles/blogs/dealers-beware-new-texting-regulations-in-effect-7-tips</a></p>Best of Vegas 2013tag:www.dealerelite.net,2013-10-18:5283893:BlogPost:3920782013-10-18T14:00:01.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><strong>A collection of some of the best tweets from the recent Las Vegas Auto Conferences</strong></p>
<p style="text-align: center;"></p>
<p style="text-align: center;"><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545131167?profile=original" target="_self"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131167?profile=RESIZE_1024x1024" width="750"></img></a></p>
<p style="text-align: center;">Tweets broken down into mobile and general categories.</p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>JD…</strong></span></p>
<p style="text-align: center;"><strong>A collection of some of the best tweets from the recent Las Vegas Auto Conferences</strong></p>
<p style="text-align: center;"></p>
<p style="text-align: center;"><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131167?profile=original"><img width="750" class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131167?profile=RESIZE_1024x1024" width="750"/></a></p>
<p style="text-align: center;">Tweets broken down into mobile and general categories.</p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>JD Power: (Mobile) </strong></span></p>
<p style="text-align: left;"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131318?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131318?profile=original" width="475"/></a></strong></p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>Driving Sales Executive Summit: (Mobile) </strong></span></p>
<p style="text-align: left;"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131343?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131343?profile=original" width="480"/></a></strong><span style="text-decoration: underline;"><strong>Digital Dealer 15: (Mobile) </strong></span></p>
<p style="text-align: left;"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131496?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131496?profile=original" width="478"/></a></strong></p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>JD Power: (General) </strong></span></p>
<p style="text-align: left;"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131693?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131693?profile=original" width="484"/></a></strong></p>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">Driving Sales Executive Summit: (General) </span> <a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131816?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131816?profile=original" width="471"/></a></strong></p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong><strong><strong>Digital Dealer 15: (General) </strong></strong></strong></span></p>
<p style="text-align: left;"><strong><strong><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131875?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131875?profile=original" width="474"/></a></strong></strong></strong></p>
<p style="text-align: left;">For searchable content use hashtags:</p>
<p style="text-align: left;">#JDPAAMR – JD Power Automotive Marketing Roundtable</p>
<p style="text-align: left;">#DSES2013 – Driving Sales Executive Summit</p>
<p style="text-align: left;">#DD15 – Digital Dealer 15</p>
<p style="text-align: left;">Images:</p>
<p style="text-align: left;"><a rel="nofollow" href="http://drivingsalesexecutivesummit.com/">http://drivingsalesexecutivesummit.com/</a></p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.jdpower.com/events/2013-automotive-marketing-roundtable">http://www.jdpower.com/events/2013-automotive-marketing-roundtable</a></p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.digitaldealerconference.com/">http://www.digitaldealerconference.com/</a></p>AutoMotion TV Dealer App Releases Industry Data for Mobile App Usagetag:www.dealerelite.net,2013-10-15:5283893:BlogPost:3913612013-10-15T18:13:41.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><strong><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545134933?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545134933?profile=RESIZE_480x480" width="450"></img></a></strong></p>
<p></p>
<p><strong>Automotive Market Data Shows Continued Growth of Mobile</strong></p>
<p style="text-align: left;">Minneapolis MN – October 14, 2013</p>
<p>With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive…</p>
<p style="text-align: center;"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545134933?profile=original"><img width="450" src="http://storage.ning.com/topology/rest/1.0/file/get/2545134933?profile=RESIZE_480x480" width="450"/></a></strong></p>
<p></p>
<p><strong>Automotive Market Data Shows Continued Growth of Mobile</strong></p>
<p style="text-align: left;">Minneapolis MN – October 14, 2013</p>
<p>With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive shoppers.<br/> <span id="more-3217"></span></p>
<p></p>
<p>Mobile app data from the platform highlighted increased fixed ops interaction, showing 69% of users opening location targeted messages and engaging with the app.</p>
<p></p>
<p>In market activity data showed that 28% of shoppers use a dealer app to browse inventory, click to call, or interact with the dealership.</p>
<p></p>
<p>The data also shows mobile apps increasing vehicle description page views, showing 74% of users engaging with vehicle description pages on mobile.</p>
<p></p>
<p>"Mobile continues to develop as a primary communication channel for automotive dealers," stated AutoMotionTV President Ben Anderson. “This data not only shapes our understanding of the mobile shopper but helps tailor our development in mobile app creation."</p>
<p></p>
<p><a href="http://www.automotiontv.com/dealersnapshots.html" target="_blank">Explore our interactive data page for even more insights</a></p>
<p></p>
<p>Enhancing marketing strategies through the use of mobile apps is allowing dealerships to interact with their customers in a whole new way. Dealers are turning towards customized dealer apps to connect with consumers utilizing location targeting, virtual showrooms and much more.</p>
<p></p>
<p>Mobile continues to grow and many dealerships have implemented new methods to utilize the platform. Increasingly dealers are implementing mobile apps to capture mobile visitors, increase customer retention, and enhance engagement.</p>
<p></p>
<p>About AutoMotion TV</p>
<p>AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers. The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.</p>
<p></p>
<p>Learn more via:<a rel="nofollow" href="http://www.automotiontv.com/dealersnapshots.html" target="_blank">http://www.automotiontv.com/dealersnapshots.html</a></p>
<p>Feel free to contact us anytime at 877-705-0914 or <a rel="nofollow" href="http://www.automotiontv.com/">http://www.automotiontv.com/</a></p>
<p></p>AutoMotion TV Brings Apps to the Automotive Dealership Market on Windows 8 and Windows Phone 8tag:www.dealerelite.net,2013-10-14:5283893:BlogPost:3915042013-10-14T15:02:48.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: center;"><strong><em><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545130700?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545130700?profile=RESIZE_1024x1024" width="500"></img></a></em></strong></p>
<p><strong><em>Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.</em></strong></p>
<p></p>
<p>Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8. With more and more automotive…</p>
<p style="text-align: center;"><strong><em><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545130700?profile=original"><img width="500" src="http://storage.ning.com/topology/rest/1.0/file/get/2545130700?profile=RESIZE_1024x1024" width="500"/></a></em></strong></p>
<p><strong><em>Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.</em></strong></p>
<p></p>
<p>Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8. With more and more automotive shoppers using Windows 8 on their tablet and using Windows Phone 8 devices, dealers can now provide customers quick access to inventory, service scheduling, live chat, and more through interactive apps for Windows 8 and Windows Phone 8.</p>
<p></p>
<p>“We’re excited to connect dealers and shoppers through mobile apps,” stated AutoMotion TV President, Ben Anderson. “Windows 8 and Windows Phone 8 users represent an increasing percentage of the mobile market, and we’re pleased to provide a quicker and more convenient way for them to interface with their dealership.”</p>
<p></p>
<p>“We’re pleased AutoMotion TV is bringing its existing dealer base, technology, and mobile leadership in the automotive sector to Windows 8 and Windows Phone 8,” stated John Richards, senior director of Windows App Marketing for Microsoft Corp. “With the AutoMotion TV Dealer apps, Windows 8 and Windows Phone 8 users looking to purchase a vehicle can easily and conveniently interact with dealers at home or on-the-go from inventory research to service scheduling.”</p>
<p></p>
<p>Using the AutoMotion TV apps for Windows 8 and Windows Phone 8, you can research new vehicles through beautiful imagery and video, chat with a live dealer representative, or schedule vehicle service through the app. The app gives instant access to current dealer inventory, incentives, and vehicle trade-in valuations.</p>
<p></p>
<p>The AutoMotion TV apps for Windows 8 and Windows Phone 8 are now available for download in the Windows Store and Windows Phone Store respectively.</p>
<p></p>
<p>About AutoMotion TV</p>
<p>AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers. The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.</p>
<p></p>
<p><a href="http://www.prweb.com/releases/2013/10/prweb11208686.htm">http://www.prweb.com/releases/2013/10/prweb11208686.htm</a></p>
<p><a href="http://www.automotiontv.com/">http://www.automotiontv.com/</a></p>What Customers Are Actually Doing On Their Phonestag:www.dealerelite.net,2013-09-30:5283893:BlogPost:3897182013-09-30T14:43:45.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545125975?profile=original" target="_self"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545125975?profile=RESIZE_480x480" width="450"></img></a></p>
<p></p>
<p>Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?<br></br> <span id="more-3038"></span><br></br> <strong>Researching Resources</strong></p>
<ul>
<li>Kelly Blue Book</li>
<li>Edmounds</li>
<li>Black Book</li>
<li>True Car</li>
</ul>
<p>* Why are they doing this?</p>
<ul>
<li>Want a hassle free buying…</li>
</ul>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545125975?profile=original"><img width="450" class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545125975?profile=RESIZE_480x480" width="450"/></a></p>
<p></p>
<p>Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?<br/> <span id="more-3038"></span><br/> <strong>Researching Resources</strong></p>
<ul>
<li>Kelly Blue Book</li>
<li>Edmounds</li>
<li>Black Book</li>
<li>True Car</li>
</ul>
<p>* Why are they doing this?</p>
<ul>
<li>Want a hassle free buying experience</li>
<li>Time is extremely valuable</li>
<li>Information is power and they have it</li>
<li>Want to feel they are getting the best deal possible</li>
</ul>
<p>Research has become easier than ever, and consumers are using their mobile advantage to the fullest.</p>
<p></p>
<p><strong>Determining Your Credibility</strong></p>
<p> Online reviews have monumental power</p>
<ul>
<li>72% of consumers trust online reviews as much as personal recommendations</li>
<li>93% of people who conduct research on review sites typically buy from the business they researched</li>
</ul>
<p> People are influenced more by the opinions of family and friends than marketing messages</p>
<ul>
<li>45% of consumers ask friends or family for recommendations</li>
</ul>
<p></p>
<p><strong>Interacting Socially</strong></p>
<p> 27% of car shoppers used or planned to use Facebook as a resource during their shopping process</p>
<p> Lets do the math:</p>
<ul>
<li><strong>Dealer sells 1,300 new cars = 350 units or 30 cars per month influenced by Facebook alone!</strong></li>
</ul>
<p> Social Media Use:</p>
<ul>
<li>Research</li>
<li>Reviews</li>
<li>Communicate Experience</li>
<li>58% posted a comment or status about their new vehicle on Facebook</li>
</ul>
<p></p>
<p>*These mobile trends are extremely influential so making sure you both understand and have all the bases covered is critical to your dealerships success.</p>
<p></p>
<p><strong>Also See:</strong></p>
<p></p>
<p><a href="http://bit.ly/PeoplePhones" target="_self">AutoMotionTV Resource Presentaion</a> based on this post.</p>
<p></p>
<p></p>
<p>By: Josh Knutson</p>
<p></p>
<p>Resources:<br/> DriverSide, Dealer.com, GfK Case Study<br/> <a href="http://mashable.com/2013/09/02/yelp-reviews-infographic/">http://mashable.com/2013/09/02/yelp-reviews-infographic/</a></p>
<p><a href="http://www.automotiontv.com/" target="_blank">http://www.automotiontv.com/</a></p>Handling “Showrooming” Consumerstag:www.dealerelite.net,2013-09-27:5283893:BlogPost:3894532013-09-27T14:00:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p><strong><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545131443?profile=original" target="_self"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131443?profile=RESIZE_1024x1024" width="500"></img></a></strong></p>
<p><strong>What is “Showrooming” you ask?</strong></p>
<ul>
<li>The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online</li>
</ul>
<p><strong>The Problem:</strong></p>
<p><strong> 1 in 3 Customers Leave and Purchase from a Competitor…</strong><br></br> <span id="more-2951"></span></p>
<p><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545131443?profile=original"><img width="500" class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545131443?profile=RESIZE_1024x1024" width="500"/></a></strong></p>
<p><strong>What is “Showrooming” you ask?</strong></p>
<ul>
<li>The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online</li>
</ul>
<p><strong>The Problem:</strong></p>
<p><strong> 1 in 3 Customers Leave and Purchase from a Competitor</strong><br/> <span id="more-2951"></span></p>
<p id="docs-internal-guid-25cdf7e5-4b27-3ae2-7c3d-421c260d3e0f" dir="ltr"><strong>The Solution:</strong></p>
<ul>
<li dir="ltr"><p dir="ltr">Optimize customer relationships at every touchpoint</p>
<ul>
<li dir="ltr"><p dir="ltr">Instore & Online</p>
</li>
<li dir="ltr"><p dir="ltr">Utilize social media</p>
</li>
<li dir="ltr"><p dir="ltr">Create positive brand dealer interaction</p>
</li>
</ul>
</li>
</ul>
<ul>
<li dir="ltr"><p dir="ltr">Utilize Mobile Strategies</p>
<ul>
<li dir="ltr"><p dir="ltr">Have mobile platforms set up so consumers can find all the information they need</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>70%</strong> of all mobile searches result in action within 1 hour</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>76%</strong> of customers who contacted a dealer online, indicated their online experience positively impacted their impressions of the dealer</p>
</li>
</ul>
</li>
</ul>
<ul>
<li dir="ltr"><p dir="ltr">Engage Customers with personalized offers</p>
<ul>
<li dir="ltr"><p style="text-align: left;" dir="ltr">Price matching</p>
</li>
<li dir="ltr"><p style="text-align: left;" dir="ltr">Loyalty programs</p>
</li>
<li dir="ltr"><p style="text-align: left;" dir="ltr">Service specials</p>
</li>
<li dir="ltr"><p dir="ltr">Items shipped directly to consumers home</p>
</li>
</ul>
</li>
</ul>
<ul>
<li dir="ltr"><p dir="ltr">Deliver relevant, timely and personalized messaging</p>
<ul>
<li dir="ltr"><p dir="ltr"><strong>66%</strong> of customers say valuing their time is the most important thing a company can to do provide good service</p>
</li>
<li dir="ltr"><p dir="ltr"><strong>45%</strong> of people worldwide expect customer support from social networks</p>
</li>
</ul>
</li>
</ul>
<p dir="ltr"></p>
<p><strong>*Make your dealership so attractive consumers don’t want to shop anywhere else.</strong></p>
<p></p>
<p><strong>By: Josh Knutson-AutoMotionTV</strong></p>The Automobile Platformtag:www.dealerelite.net,2013-09-27:5283893:BlogPost:3892632013-09-27T13:30:00.000ZJosh Knutsonhttps://www.dealerelite.net/profile/JoshKnutson
<p style="text-align: left;"><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545125720?profile=original" target="_self"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545125720?profile=RESIZE_1024x1024" width="500"></img></a></p>
<p style="text-align: left;">The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time and…</p>
<p style="text-align: left;"><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545125720?profile=original"><img width="500" class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545125720?profile=RESIZE_1024x1024" width="500"/></a></p>
<p style="text-align: left;">The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time and constantly collecting data. All this data is extremely useful and in the hands of the consumer can be very beneficial.</p>
<p>Integrating your car to your other technologies will soon become the automotive forefront.<br/> <span id="more-2878"></span><br/> The car is changing, no longer will it be thought of as simply a method of transportation. It will now be another device that connects to our lives, just like our phones and tablets. Our mobile devices contain some of our most personal information and now so will our vehicles.</p>
<p>Just as your Facebook account stores all your information and learns your “lifestyle” so too will your vehicle. In the future your car will be constantly collecting personalized data from driving habits, to frequent destinations even music choices. Your car will then process this information to create a unique user profile and experience. This data will then be used to make suggestions based on your profile to help you explore new things and find consistent trends in your lifestyle.</p>
<p><strong>The automobile will become its own mobile platform.</strong></p>
<p>Current trends foresee a world where all mobile devices will be linked together. Your smart phone, tablet and vehicle will all interact simultaneously with one another to create a mobile coexistence like we have never seen before.</p>
<p>The “freedom” associated with driving is also changing. In the past the automobile represented the ability to do what you wanted when you wanted, and be basically unwatched. Today freedom is represented through our phones. Connecting online has become the new dominant form of interaction. People enjoy divulging their life onto social platforms from checking into that great restaurant on Main Street, to Instagramming their recent trip to Morocco.</p>
<p>Vehicles will now become another device in which people can share their experiences and connect creating a whole new aspect for the auto industry to explore.</p>
<p><strong>The information highway is about to explore new ground on the actual highway.</strong></p>
<p>Innovative mobile apps will take lead with this new connectivity between vehicle and consumer. Mobile applications like Dash will wirelessly connect your vehicle to your mobile device and create a unique shareable driving experience like never before.</p>
<p>Information will be interweaved from your vehicle to your smart phone where it then can be utilized in a variety of ways.</p>
<p>Diagnostic software will make sure your automobile is in top operating order and monitor all the in-car systems. If something does go wrong, you will be provided with information to help you or your dealer solve the problem.</p>
<p>Social interaction will also be a huge aspect of in-car apps. Giving apps a gamification aspect will turn your next road trip into a social adventure in which users can compete, compare and share their driving experience. Leader boards, badges and promotions will all be utilized to help users document and be rewarded for their efforts. It will be interesting to see how the different automakers tackle this upcoming trend individually, while some are already ahead of the competition.</p>
<p><a href="http://www.automotiontv.com/wp-content/uploads/2013/09/audi-a3-ekurzinfo-app2Autoblog-.jpg"><img title="audi-a3-ekurzinfo-app2Autoblog" src="http://www.automotiontv.com/wp-content/uploads/2013/09/audi-a3-ekurzinfo-app2Autoblog-.jpg" alt="" height="334" width="502"/></a></p>
<p>Audi has realized this consumer-car interaction and has began implementing augmented reality into its vehicles. Audi recently replaced some of its owner’s manuals with augmented reality apps. The app increases ease of use and can even go as far as tell you how to fix a problem. Ex. If your coolant is low, you can just point your device at the engine and it will show you exactly where and how to fill it back up. Did I also mention it is simply awesome to look at? Augmented reality is just another representation that our mobile devices will coexist with our vehicles on levels not even discovered yet.</p>
<p>With 75% of the world now owning a mobile phone, mobile connectivity will continue to grow. Our cars like our phones will soon become extremely personal customized devices that are the technological representation of ourselves.</p>
<p>By: Josh Knutson</p>
<p>Sources:</p>
<p><a href="http://mashable.com/2013/08/27/dash-app/">http://mashable.com/2013/08/27/dash-app/</a></p>
<p><a href="http://www.npr.org/blogs/alltechconsidered/2013/08/29/216106564/to-attract-millennials-automakers-look-to-smartphones?utm_source=NPR&utm_medium=facebook&utm_campaign=20130829">http://www.npr.org/blogs/alltechconsidered/2013/08/29/216106564/to-attract-millennials-automakers-look-to-smartphones?utm_source=NPR&utm_medium=facebook&utm_campaign=20130829</a></p>
<p><a href="http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app-owners-manual-video/">http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app-owners-manual-video/</a></p>