Daniela Francheska Sherrod's Posts - DealerELITE.net2024-03-28T12:55:52ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsfordhttps://storage.ning.com/topology/rest/1.0/file/get/2535879084?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=3fpsoj6kw6l5h&xn_auth=noTechnology is Better than Sales People!tag:www.dealerelite.net,2015-03-12:5283893:BlogPost:4483282015-03-12T19:14:32.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<h2 class="center">A lesson on building your own Digital Network, and getting away from 3rd party vendors!</h2>
<p>Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…</p>
<h2 class="center">A lesson on building your own Digital Network, and getting away from 3rd party vendors!</h2>
<p>Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those irritating ads that pop up everywhere, they have become resistant, therefore the reports are full of “smoke and mirrors”, and can’t provide solid proof of increased showroom sales.</p>
<p>Auto dealers must make the move to Big Data technology companies, to get back in the game, and create their own digital network , that drives fresh organic leads, that sell at higher gross.</p>
<p><span class="underline"><strong>The age of tablet and chisel marketing is over</strong></span>, using Big Data, dealers can reach more people, at a lower cost with a much higher return on investment. The key to the future is <span class="underline">harnessing the Big Data technology to power your success, drive up sales, and customer loyalty.</span></p>
<p><em>At that point your sales people become order takers and product specialists!</em></p>
<h3 class="center">“Cookies don’t buy cars people do!” Cookie based ads are failing, and dealers are not seeing any additional revenue added to their bottom line.</h3>
<p>But good data analysis will tell a story, about the shoppers who are surfing through your website. When the right points are measured and compiled, and looked at as a whole, the data points, and measurements create a narrative about who is looking for your make and model, what top makes they are considering, and what price range, and how many sites they have visited and for how long.</p>
<p>Once the digitally generated information is humanized, you can then roll out Best Offers, to find a solution for your website visitor considerations, thus improving your website conversation rate, and selling more from all of your digital spend.</p>
<p>The offer from your dealership, is right on target and delivers a message that solves their car shopping need, eliminating the need for further shopping, and hopefully positively affect your bottom line.</p>
<p>For more Information, please contact Dani at <a target="_blank">dani@mylivemarketing.com</a></p>How Clean is your DMS Datatag:www.dealerelite.net,2014-08-26:5283893:BlogPost:4304922014-08-26T15:49:39.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<p>Is this a reasonable concern with dealers?</p>
<p>Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.</p>
<p>Is the ROI measured? </p>
<p>Can the dealer do a better job?</p>
<p>LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…</p>
<p>Is this a reasonable concern with dealers?</p>
<p>Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.</p>
<p>Is the ROI measured? </p>
<p>Can the dealer do a better job?</p>
<p>LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re vitalizing customers in dealers’ data base to engage and drive buyers back into the showroom. The design of this Application will demonstrate the Dealer Centered Approach that LIVE MARKETING is taking. </p>
<p></p>Subprime Is On The Rise: Which Creates New Profit Avenues For Smart Car Dealerstag:www.dealerelite.net,2012-01-02:5283893:BlogPost:2661382012-01-02T22:01:14.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<p style="text-align: left;">According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years. Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers. The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.</p>
<p style="text-align: left;">This is good news for Independent Dealers…</p>
<p style="text-align: left;">According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years. Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers. The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.</p>
<p style="text-align: left;">This is good news for Independent Dealers because they have been working with people that have bad credit and sub-prime car loans for many years. Since the credit crisis millions of people who used to have good credit now fall under the sub-prime category. Even though this is a discouraging look at the current economic situation, it is encouraging for the sub-prime market.</p>
<p style="text-align: left;"><strong><br/> Reasons that your car dealership may not be getting more sub-prime car loans:</strong></p>
<p style="text-align: left;">These motivated buyers are going with the first person who calls</p>
<p style="text-align: left;">Sales people are not working the special finance leads quickly and diligently enough</p>
<p style="text-align: left;">Customers are discouraged with having to provide more information than they are used to</p>
<p style="text-align: left;">Special Finance Managers are unwilling to change with the times and are complacent with their current status quo</p>
<p style="text-align: left;">Dealerships have never worked with sub-prime customers before</p>
<p style="text-align: left;">Not knowing that the sub-prime market accounts for more than a third of all auto loans and is increasing every month</p>
<p style="text-align: left;">Managers feel that old school advertising is enough and don’t realize that they could improve their sales by 5-10 deals a month</p>
<p style="text-align: left;"><strong>Reasons to jump into sub-prime:</strong></p>
<p style="text-align: left;">Increase traffic; extra 20-40 ups</p>
<p style="text-align: left;">Increase sales; extra 5-10 deals</p>
<p style="text-align: left;">Increase gross; extra $12,000 to $22,000 a month</p>
<p>Sub-prime is on the rise and which creates new profit avenues for smart car dealers. These motivated sub-prime car buyers are in need of automobiles and only need to be educated on their current situation and what they can do to improve. An auto loan for bad credit is the right path to take to improve their current credit situation. Be the one that helps to improve our national economic crisis and don’t be the one that is on the sideline watching everyone pass you by.</p>Auto Dealers, Post Videos of your Invenotry on Friends Wallstag:www.dealerelite.net,2011-11-16:5283893:BlogPost:2468922011-11-16T21:00:00.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<p>Important for Auto Dealers….</p>
<p>Adding Video to your existing page is often over looked, this type of digital media can separate your dealership from the next one, realize now that it is such a very important step in marketing your dealership, you can connect with over Millions Video Users, around the world.</p>
<p>Sounds Easy, right? It is very easy, and effective, and can help to SEO your Dealership.</p>
<p>Grab the video icon, and upload your videos daily to different friends pages. …</p>
<p>Important for Auto Dealers….</p>
<p>Adding Video to your existing page is often over looked, this type of digital media can separate your dealership from the next one, realize now that it is such a very important step in marketing your dealership, you can connect with over Millions Video Users, around the world.</p>
<p>Sounds Easy, right? It is very easy, and effective, and can help to SEO your Dealership.</p>
<p>Grab the video icon, and upload your videos daily to different friends pages. You will have increased awareness and a rise in traffic. TRY IT TODAY</p>
<p>This is what it should look like.. ( excuse the dealers misspelling on great..haha)</p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545108464?profile=original"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545108464?profile=original" width="417"/></a></p>Optimize Facebook Marketing for Any Businesstag:www.dealerelite.net,2011-11-15:5283893:BlogPost:2466122011-11-15T21:52:26.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<p><b>Optimizing Facebook Marketing for Your Business</b></p>
<p>Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is becoming an increasingly important component of a company’s online marketing plan. Following are some Facebook marketing tactics that can work for your business:</p>
<ul>
<li><b>Share your content.</b> A Facebook presence should be…</li>
</ul>
<p><b>Optimizing Facebook Marketing for Your Business</b></p>
<p>Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is becoming an increasingly important component of a company’s online marketing plan. Following are some Facebook marketing tactics that can work for your business:</p>
<ul>
<li><b>Share your content.</b> A Facebook presence should be on everyone’s list of must-haves for social network marketing. But once you have a presence for marketing your business, you need a content strategy. What will you share with your fans? Why should they come back?</li>
</ul>
<p>Be sure to get your employees involved. Encourage them to become fans and drive the conversations to create a thriving community. Also, keep in mind that Facebook Pages are indexable by major search engines, so be sure to write your content with the best search engine optimization practices in mind.</p>
<ul>
<li><b>Advertise.</b> Advertising on Facebook is unlike any advertising medium you’ve experienced before. Thanks to its advanced targeting capabilities and mass audience, you can reach as narrow or broad of an audience as you desire. Link to pages either inside Facebook or on a Web site of your own and include social actions, such as becoming a fan of a Page or RSVPing to a Facebook event.</li>
<li> </li>
<li><b>Create an application</b>. Another way to market yourself on Facebook is through branded apps. Facebook apps are software modules that you can install on your personal Facebook profile or Page to add unique functionality, further engage your audience with your brand, and help market your business.</li>
</ul>
<p>These apps can take many different forms, from video players to business cards to contest solutions. Facebook offers countless apps for marketers, but creating a Facebook app of your own has become widely popular among marketers.</p>
<ul>
<li><b>Throw an event.</b> Facebook Events are a great way of getting people together virtually or in person in support of your local business, brand, or product. It's also a very economical way of getting the word out beyond your normal in-house marketing list by inviting the fans of your Page who can then help promote your event to their friends.</li>
<li><b>Claim your business on Facebook Places.</b> <i>Places</i> is Facebook’s geolocation tool that allows members to check in to a venue they're visiting, see what’s going on nearby, tag friends who are with them, share photos, and share thoughts about what’s going on where they are.</li>
</ul>
<p>As you can imagine, creating and claiming a Facebook Places page for your business can be an excellent marketing tool. When people check in to a venue nearby, your business comes up as a Nearby Place. If a visitor checks in to your Places venue, it shows up in his News Feed so that his friends can see he’s frequenting your business.</p>
<p>Material source: Facebook Cheat Sheet for Dummies</p>Used Car Prices 2X the Normaltag:www.dealerelite.net,2011-11-14:5283893:BlogPost:2460462011-11-14T22:42:02.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<p class="inside-copy">Used car prices have run up 20% since January after falling for much of 2009 and 2010, researcher <a href="http://content.usatoday.com/topics/topic/Kelley+Blue+Book" title="More news, photos about Kelley Blue Book">Kelley Blue Book</a> said Monday. And Manheim Consulting, an arm of one of the nation's largest wholesale used car auction companies, says prices are being bid higher than at any time since it started keeping track in 1995.</p>
<p class="inside-copy">For…</p>
<p class="inside-copy">Used car prices have run up 20% since January after falling for much of 2009 and 2010, researcher <a href="http://content.usatoday.com/topics/topic/Kelley+Blue+Book" title="More news, photos about Kelley Blue Book">Kelley Blue Book</a> said Monday. And Manheim Consulting, an arm of one of the nation's largest wholesale used car auction companies, says prices are being bid higher than at any time since it started keeping track in 1995.</p>
<p class="inside-copy">For example, a 3-year-old <a href="http://content.usatoday.com/topics/topic/Brands/Automotive/Ford+Explorer" title="More news, photos about Ford Explorer">Ford Explorer</a> sold for twice as much last month — $14,200 — as a 3-year-old Explorer sold for in 2007, Kelley Blue Book says.</p>
<p class="inside-copy">For dealers, getting hold of good used cars is an increasing challenge. "It's tougher to find cars for people who are ready to buy than a year ago," says Jerry Seiner, who has <a href="http://content.usatoday.com/topics/topic/Organizations/Companies/Manufacturing,+Construction/General+Motors" title="More news, photos about General Motors">General Motors</a>, Kia and Nissan dealerships in the <a href="http://content.usatoday.com/topics/topic/Places,+Geography/Towns,+Cities,+Counties/Salt+Lake+City" title="More news, photos about Salt Lake City">Salt Lake City</a> area.</p>
<p> </p>Hybrid Advertising : A new Mantra For Car dealers!tag:www.dealerelite.net,2011-11-14:5283893:BlogPost:2458922011-11-14T20:59:42.000ZDaniela Francheska Sherrodhttps://www.dealerelite.net/profile/DaniLunsford
<h1>How to get a higher return on your advertising investment</h1>
<p>The car business has always been a red or green business when it comes to advertising. After losing about 17,000 new-and-used car dealerships, the auto industry, plus many of the advertising mediums are having to change business models to cope with the changing economic platform. If you plan on being one of the surviving dealerships then you will be re evaluating and changing your advertising model of the future.</p>
<p>I…</p>
<h1>How to get a higher return on your advertising investment</h1>
<p>The car business has always been a red or green business when it comes to advertising. After losing about 17,000 new-and-used car dealerships, the auto industry, plus many of the advertising mediums are having to change business models to cope with the changing economic platform. If you plan on being one of the surviving dealerships then you will be re evaluating and changing your advertising model of the future.</p>
<p>I just recently moved out of a very profitable and thriving Car Dealership, which I worked in, for the past 3 years, and in the car bizz for 14 years.. We had a very objective plan in the way advertising was done, and in the long run … we made more money in the recession, than we made before the hard times hit. Many dealerships adopted the plan of either: “no advertising” or “only digital Advertising”. Our Model was: spread the money out evenly to all mediums, and because print/media prices had dropped so drastically we could advertise everyday,in print and radio and t.v., and it was ( and still is) cheaper than ever, and we could showcase our name and products at minimal prices. So effectively, while our competitors put all their eggs in one basket, and only captured the Internet audience, we were in every medium that the auto shopper was.</p>
<p>I have found that most dealerships have partially gone back to traditional print advertising because of the falling prices, for example, a 30-day ad spot price dropped about 50%,therefor allowing car dealers more circulation for less dollars. Plus, given the troubles that Japan’s automakers have had, not to mention the lingering consumer worries over Toyota’s recall last year, car makers and dealers may be able to seize an opportunity to grab more market share, through all mediums of advertising.</p>
<p>According to Automotive Marketing Online Publication of “Negotiating the curves”, overall spending maybe stagnant, but automakers and dealers will continue to shift it among media channels. They estimate online ad spending by the entire automotive industry will be 2.98 billion this year, as advertisers big and small try to make every dollar count.</p>