Dane Saville's Posts - DealerELITE.net2024-03-28T19:03:40ZDane Savillehttps://www.dealerelite.net/profile/DaneSavillehttps://storage.ning.com/topology/rest/1.0/file/get/2535926617?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=3oy6ydndxhno2&xn_auth=noThe KPI Cafe Returns on Monday with Brent Weestag:www.dealerelite.net,2020-09-24:5283893:BlogPost:13533602020-09-24T19:10:57.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" rel="noopener" target="_blank"><img class="align-full" src="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=RESIZE_710x"></img> <span>We're back! The </span></a><a href="https://www.linkedin.com/feed/hashtag/?keywords=kpicafe&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6714970393691615232">#KPICafe</a><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" rel="noopener" target="_blank"><span> returns on Monday with a truly impactful session that…</span></a></p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=RESIZE_710x" class="align-full"/><span>We're back! The </span></a><a href="https://www.linkedin.com/feed/hashtag/?keywords=kpicafe&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6714970393691615232">#KPICafe</a><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" target="_blank" rel="noopener"><span> returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title might not sound sexy, but I promise that you'll end the episode with some introspective takeaways that will make a difference.</span><br/><br/><span>Remember, we've pivoted to an audible podcast (as well as continuing with video series consisting of some really poignant snippets).</span><br/><br/><span>You can use the following link to add the KPI Cafe Podcast to your preferred podcast app: </span></a><a href="https://bit.ly/2Eu2Qvp">https://bit.ly/2Eu2Qvp</a><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" target="_blank" rel="noopener"><br/><br/><span>If you prefer video or want to check out the snippets before diving into the whole podcast episode, you can subscribe here: </span></a><a href="https://bit.ly/2ZNIV2i">https://bit.ly/2ZNIV2i</a><a href="https://storage.ning.com/topology/rest/1.0/file/get/7966631466?profile=original" target="_blank" rel="noopener"></a></p>Reunion Marketing Ranks #1481 on 2020 Inc. 5000 Listtag:www.dealerelite.net,2020-08-13:5283893:BlogPost:13522622020-08-13T14:49:24.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span style="font-weight: 400;">FOR IMMEDIATE RELEASE</span></p>
<p><span style="font-weight: 400;">Contact:</span> <span style="font-weight: 400;">Dane Saville</span></p>
<p><span style="font-weight: 400;">Reunion Marketing</span></p>
<p><span style="font-weight: 400;">dane@reunionmarketing.com</span></p>
<p><span style="font-weight: 400;">919-413-1975</span></p>
<p><br></br><br></br></p>
<p><b>Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List …</b></p>
<p><br></br><br></br></p>
<p></p>
<p><span style="font-weight: 400;">FOR IMMEDIATE RELEASE</span></p>
<p><span style="font-weight: 400;">Contact:</span> <span style="font-weight: 400;">Dane Saville</span></p>
<p><span style="font-weight: 400;">Reunion Marketing</span></p>
<p><span style="font-weight: 400;">dane@reunionmarketing.com</span></p>
<p><span style="font-weight: 400;">919-413-1975</span></p>
<p><br/><br/></p>
<p><b>Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List </b></p>
<p><br/><br/></p>
<p><span style="font-weight: 400;">RALEIGH - August 13, 2020</span> <span style="font-weight: 400;">—</span> <span style="font-weight: 400;">Reunion Marketing, a data-first automotive digital marketing agency, has been awarded the 1,481st position in Inc. Magazine’s prestigious Inc. 5000 List. In Reunion’s first year of eligibility for the Inc. 5000 award, the placement and acknowledgement from Inc. Media comes after a three-year growth rate of 299.69%. With this appointment, Reunion will join the ranks of notable companies such as Microsoft, Timberland, Patagonia, Intuit, Chobani, and Oracle.</span></p>
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<p><span style="font-weight: 400;">Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, this list holistically highlights staggering growth compared with prior years’ lists. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.</span></p>
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<p><span style="font-weight: 400;">Reunion CEO and Founder, Dave Spannhake, says, “This achievement is another reinforcement to the power of goal setting and building company-wide alignment and direction. Earning a spot among the country's fastest growing companies on this list was a goal we outlined for ourselves in our three-year picture, just two years ago. We are a team that continues to grow and improve, and setting and realizing multiple major goals is what created the environment for this to become a reality. The most exciting part of this accolade: we are confident that we are just getting started in our long-term growth goals!”</span></p>
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<p><span style="font-weight: 400;">You can view</span> <a href="https://www.inc.com/profile/reunion-marketing"><span style="font-weight: 400;">Reunion Marketing’s company profile here</span></a><span style="font-weight: 400;">.</span></p>
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<p><b><i>More about Inc. and the Inc. 5000</i></b></p>
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<p><b>Methodology</b></p>
<p><span style="font-weight: 400;">The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at <a href="http://www.inc.com/inc5000">http://www.inc.com/inc5000</a>.</span></p>
<p><span style="font-weight: 400;"> </span></p>
<p><b>About Inc. Media</b></p>
<p><span style="font-weight: 400;">The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit <a href="http://www.inc.com">www.inc.com</a>.</span></p>
<p><span style="font-weight: 400;">For more information on the Inc. 5000 Conference, visit <a href="http://conference.inc.com/.%C2%A0">http://conference.inc.com/. </a>;</span></p>
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<p><span style="font-weight: 400;">To learn more about Reunion Marketing, visit</span> <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.reunionmarketing.com%2F%3Ffbclid%3DIwAR3rsU1VlXYaGYo2zClAAon8-T7cAEyBd1YJKt5yC_upqjrzNvkwX4OVkXA&h=AT3D-SepX6hoHQCPRtASvPD5_t5fYLg56ME6AcdL0xIf7-0BPUkOWv14gIItW46dv_yXuB3u--z40gaFJIbL0da6HXMGm8vrgtnhvbPFZ6xWtYtsX4h43Ug0TAH4krT694Vw4HMMFVPSSbS3gT7TqL5EZQ3JiPfDuE3I-iLukNkjWZekATMoWjJGSftZ9G2u_k_ANxquYBI5uKRQMz0NF_wjMs23ipKpYKVh6vToob7yyeUyEllq4l1Xa51Hi0vEUiDH7e0YyzK7VWY_2R4er06YCUpumHeDNI9uJOz-N0uR_wRzboIeHGyjEquHEwgmjQ1MsD2D9bjkKo9C9nVVgRCWut-tP4fevWubUrlewr88Yj54FsdkTeCxso4USZ49wy_ie20grvvRtHT3NqtBC7812Tn_rcPE8xoF2vEWS8nNKNqykubbuuPya21r1DsymovZemeRTkH3sdt3TA9XcmKi69VZZthZgZBy3quYRZQ-K7pB4W0y1giT5UmyJLdevQ0b-Lf4fTZExH0TSWkatQK_Hs133Vucoffa7-xJaf_WYR042xAGwosW4Gqm_VX6lbLgR7qXHjsBTu9hah7SLFlM0s9fz0rYluOnhBH0Hnkp_c7LCEZjGA5As5D0QmpbPSZG9ySouQDBITs"><span style="font-weight: 400;">www.reunionmarketing.com.</span></a></p>
<p><span style="font-weight: 400;">ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in automotive SEO, SEM, and social media marketing. Reunion has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits and small businesses across the US that has fostered its expeditious growth and development.</span></p>
<p></p>Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6tag:www.dealerelite.net,2020-08-06:5283893:BlogPost:13315982020-08-06T12:46:26.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.…</span></p>
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<p><span>To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/b9jWYN-o0sI?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=107s" dir="auto">1:47</a> <span dir="auto" class="style-scope yt-formatted-string">Meet Chad and Andrew</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=187s" dir="auto">3:07</a> <span dir="auto" class="style-scope yt-formatted-string">What does a holistic marketing strategy look like for fixed operations?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=418s" dir="auto">6:58</a> <span dir="auto" class="style-scope yt-formatted-string">What does it look like to "optimize" SEO for fixed ops?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=583s" dir="auto">9:43</a> <span dir="auto" class="style-scope yt-formatted-string">Why Divide GMB Listings into Sales, Service, and Parts?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=710s" dir="auto">11:50</a> <span dir="auto" class="style-scope yt-formatted-string">Breakdown of Landings Pages for Fixed Ops</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=794s" dir="auto">13:14</a> <span dir="auto" class="style-scope yt-formatted-string">Facebook Ads for Fixed Ops</span> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=890s" dir="auto"></a></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=890s" dir="auto">14:50</a> <span dir="auto" class="style-scope yt-formatted-string">Retargeting: What Does It Look Like for Fixed Ops?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=940s" dir="auto">15:40</a> <span dir="auto" class="style-scope yt-formatted-string">How Does Market Demand and Supply Affect Fixed Ops Paid Search?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=1090s" dir="auto">18:10</a> <span dir="auto" class="style-scope yt-formatted-string">what is the Marketing Message for fixed ops?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=1310s" dir="auto">21:50</a> <span dir="auto" class="style-scope yt-formatted-string">What does conversion rate optimization look like on service pages?</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=b9jWYN-o0sI&t=1555s" dir="auto">25:55</a> <span dir="auto" class="style-scope yt-formatted-string">Example of Innovating the Mobile Experience for Customers</span></span></p>Discover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5tag:www.dealerelite.net,2020-07-28:5283893:BlogPost:13076452020-07-28T16:00:00.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/M07mc-964wQ?wmode=opaque" width="951"></iframe>
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<p><span>Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.</span></p>
<p><span><iframe src="https://www.youtube.com/embed/M07mc-964wQ?wmode=opaque" allowfullscreen="" width="951" height="535" frameborder="0"></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Feel of a Fully Functional Fixed Ops Department (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=303s" dir="auto">5:03</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Composition of a Fixed Ops Team (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=431s" dir="auto">7:11</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Hiring Fixed Ops Team Members: The Three Cs (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=627s" dir="auto">10:27</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Strategies to Make Fixed Ops Folks Feel Part of the Whole Team (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=851s" dir="auto">14:11</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How Fixed Ops Can Generate Sales Opportunities (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=1077s" dir="auto">17:57</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Beginning the Tour of Bozard Ford Lincoln (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=1384s" dir="auto">23:04</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">On the Floor: Opinion of the Two-Man Team (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=1543s" dir="auto">25:43</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Examples of the Culture at Bozard Ford Lincoln and Team System Testimonials (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=1590s" dir="auto">26:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">In the Technical Training Bay (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=1895s" dir="auto">31:35</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Culture Testimonial at Bozard Ford Lincoln (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=2102s" dir="auto">35:02</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">On the Floor for Fixed Ops Training (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=2133s" dir="auto">35:33</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Concluding Thoughts (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=M07mc-964wQ&t=2454s" dir="auto">40:54</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4tag:www.dealerelite.net,2020-07-22:5283893:BlogPost:13005532020-07-22T14:44:52.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/rYDBYzfEgts?wmode=opaque" width="951"></iframe>
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<p><span>In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/rYDBYzfEgts?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Getting to Know Sarah Vantine (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=180s" dir="auto">3:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Context for Today's Episode (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=350s" dir="auto">5:50</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Communicating with Service Customers (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=396s" dir="auto">6:36</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Value of the BDC Fielding All Fixed Ops Customers (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=544s" dir="auto">9:04</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Hire a BDC Rep for Sales and Service (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=820s" dir="auto">13:40</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Connection between BDC and Digital Marketing Fixed Ops Partner (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=925s" dir="auto">15:25</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">BDC Booklet Epiphany! (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=rYDBYzfEgts&t=1155s" dir="auto">19:15</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>Don't Play the Same Ol' Song with Your Fixed Ops | KPI Cafe Season 6 Episode 3tag:www.dealerelite.net,2020-07-20:5283893:BlogPost:12950472020-07-20T16:55:23.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.…</span></p>
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<p><span>In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.</span></p>
<p><span><iframe width="932" height="524" src="https://www.youtube.com/embed/7_wrzXVSke8?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=240s" dir="auto">4:00</a> <span dir="auto" class="style-scope yt-formatted-string">Helping Leaders in the Dealership Make Better Fixed Ops Decisions</span> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=420s" dir="auto"></a></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=420s" dir="auto">7:00</a> <span dir="auto" class="style-scope yt-formatted-string">Managing Tight Inventory</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=1065s" dir="auto">17:45</a> <span dir="auto" class="style-scope yt-formatted-string">Think Bundle</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=1190s" dir="auto">19:50</a> <span dir="auto" class="style-scope yt-formatted-string">Synergy Between Service and Sales</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">26:20: Equity Mining</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=1890s" dir="auto">31:30</a> <span dir="auto" class="style-scope yt-formatted-string">Initial Customer Interaction</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=2145s" dir="auto">35:45</a> <span dir="auto" class="style-scope yt-formatted-string">Utilizing Video Assets</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=2345s" dir="auto">39:05</a> <span dir="auto" class="style-scope yt-formatted-string">The Issue of Silos</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=2694s" dir="auto">44:54</a> <span dir="auto" class="style-scope yt-formatted-string">Facilitating a Positive Culture</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=3300s" dir="auto">55:00</a> <span dir="auto" class="style-scope yt-formatted-string">Fostering Good Service Customer Relationships</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=3478s" dir="auto">57:58</a> <span dir="auto" class="style-scope yt-formatted-string">It's All About the Experience</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=3840s" dir="auto">1:04:00</a> <span dir="auto" class="style-scope yt-formatted-string">Advice for Service Advisors</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=4050s" dir="auto">1:07:30</a> <span dir="auto" class="style-scope yt-formatted-string">Digital Marketing Advice for Service</span></span></p>
<p><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=7_wrzXVSke8&t=4655s" dir="auto">1:17:35</a> <span dir="auto" class="style-scope yt-formatted-string">Contact Sean Welsh</span></span></p>Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2tag:www.dealerelite.net,2020-07-13:5283893:BlogPost:12740602020-07-13T18:12:18.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!…</span></p>
<p></p>
<p><span>In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/gReoPfuD6XM?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p>— Topics Covered ——</p>
<p>Strategies to Close More Appointments from Fixed Ops Leads (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=167s" dir="auto">2:47</a>)</p>
<p>Responding to Chat vs. Text vs. Phone Call vs. Form Submission (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=357s" dir="auto">5:57</a>)</p>
<p>Staffing a BDC Built for Managing Both Variable and Fixed Ops (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=488s" dir="auto">8:08</a>)</p>
<p>BDC's Role with Service Customer Follow Up (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=1060s" dir="auto">17:40</a>)</p>
<p>Additional Ways a BDC Can Develop Repeat Service Customers (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=1377s" dir="auto">22:57</a>)</p>
<p>Effective Word Tracks for Service Customers (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=1355s" dir="auto">22:35</a>)</p>
<p>Emphasize Customer Service in the Service Lanes / Customer Flow and Make Money Along the Way (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=1915s" dir="auto">31:55</a>)</p>
<p>The Role of Mindset for Advancing in Service (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=2445s" dir="auto">40:45</a>)</p>
<p>Leadership vs. Management in Fixed Ops (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=2540s" dir="auto">42:20</a>)</p>
<p>Small Steps Dealers Can Take Today to Create Repeat Customers from Fixed Ops (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=2736s" dir="auto">45:36</a>)</p>
<p>How to Maximize the Efficiency of Your Fixed Operations? (<a href="https://www.youtube.com/watch?v=gReoPfuD6XM&t=3305s" dir="auto">55:05</a>)</p>Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1tag:www.dealerelite.net,2020-07-10:5283893:BlogPost:12643952020-07-10T16:15:47.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.</span></p>
<p></p>
<p><span>Don't forget to subscribe: <a href="http://bit.ly/2lAyOMK">http://bit.ly/2lAyOMK…</a></span></p>
<p></p>
<p><span>To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.</span></p>
<p></p>
<p><span>Don't forget to subscribe: <a href="http://bit.ly/2lAyOMK">http://bit.ly/2lAyOMK</a></span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/n9bmfIroXQo?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered —— Dave Foy's Background in Fixed Ops (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=180s" dir="auto">3:00</a><span dir="auto" class="style-scope yt-formatted-string">) Current Position of Fixed Ops in Automotive Retail (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=364s" dir="auto">6:04</a><span dir="auto" class="style-scope yt-formatted-string">) How Has Fixed Ops Evolved Over Time? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=494s" dir="auto">8:14</a><span dir="auto" class="style-scope yt-formatted-string">) The Difference in Market Penetration (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=615s" dir="auto">10:15</a><span dir="auto" class="style-scope yt-formatted-string">) What Benefits of Fixed Ops Do Dealer Leadership Need to Know? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=734s" dir="auto">12:14</a><span dir="auto" class="style-scope yt-formatted-string">) Tactics to Ensure a Good Customer Experience (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=808s" dir="auto">13:28</a><span dir="auto" class="style-scope yt-formatted-string">) How Can We Better Market Fixed Ops to Consumers? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=940s" dir="auto">15:40</a><span dir="auto" class="style-scope yt-formatted-string">) Hiring Process for Fixed Ops Team Members (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=1064s" dir="auto">17:44</a><span dir="auto" class="style-scope yt-formatted-string">) How Do You Set Expectations / Benchmark Growth for Team Members? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=1200s" dir="auto">20:00</a><span dir="auto" class="style-scope yt-formatted-string">) Ideal Setup for a Fixed Ops Department (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=1305s" dir="auto">21:45</a><span dir="auto" class="style-scope yt-formatted-string">) How to Connect with the Fixed Ops Mastermind Group (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=n9bmfIroXQo&t=1410s" dir="auto">23:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>KPI Cafe Season 6: All Things Fixed Ops with a Great Lineuptag:www.dealerelite.net,2020-06-29:5283893:BlogPost:12316032020-06-29T17:43:13.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p>I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robust discussion on various aspects of your dealership's fixed operations with a great lineup of industry experts.</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6437451271?profile=original" rel="noopener" target="_blank"><img class="align-full" src="https://storage.ning.com/topology/rest/1.0/file/get/6437451271?profile=RESIZE_710x"></img></a></p>
<p>Dave Foy - <span>Evolution of a Dealership's Fixed Operations</span></p>
<p><span>Shawn…</span></p>
<p>I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robust discussion on various aspects of your dealership's fixed operations with a great lineup of industry experts.</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/6437451271?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6437451271?profile=RESIZE_710x" class="align-full"/></a></p>
<p>Dave Foy - <span>Evolution of a Dealership's Fixed Operations</span></p>
<p><span>Shawn Armorer - Strategies to Drive More Service Visits and Profit</span></p>
<p><span>Sean Welsh - Helping Dealers Not Play the Same Ole' Song with Their Fixed Ops</span></p>
<p><span>Sarah Vantine - Fixed Ops: One Small Step for the BDC. One Giant Leap for the Dealership.</span></p>
<p><span>Ed Roberts - Discovering the Details Needed to Effectively Run a Fixed Operations Department</span></p>
<p><span>Chad Graves and Andrew Kocha - Fixed Ops Marketing Best Practices, Not Dirty Tricks</span></p>
<p></p>FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrivetag:www.dealerelite.net,2020-06-16:5283893:BlogPost:11943242020-06-16T15:12:45.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their market penetration, and that now rings true for all of their operations. As gross profit margins in vehicle sales have seen compression over the past few years, the average dealer’s gross profits, according to the latest NADA…</span></p>
<p><span>Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their market penetration, and that now rings true for all of their operations. As gross profit margins in vehicle sales have seen compression over the past few years, the average dealer’s gross profits, according to the latest NADA research, delivers 46.3% with a total net profit of 16.9%. </span></p>
<p><span>PROdrive is simple, automated, and everywhere and, throughout its beta test, achieved increases in dealership visibility, clicks, and leads. It did this leveraging integrations with your Google Ads account, Google My Business listings, Facebook and Instagram ads, and your dealership’s website. This delivers your service departments specials, announcements, and core messaging through the most prominent channels to local in-market shoppers entering high-intent searches for brakes, tires, batteries, and oil changes. </span></p>
<p><span>When consumers click through to relevant landing pages, they’ll have the option to contact your dealership and see easy-to-understand icons that highlight all of your available amenities so they know what to expect when they arrive at your dealership, as well as any options you have for pick-up and delivery services and much more. </span></p>
<p><span>PROdrive landing pages also integrate service coupons that can be saved to Apple and Android Wallet for a simple, seamless, and convenient experience to get in and out of the service lane, helping you maximize the efficiency of your bays.</span></p>
<p><span>To learn more about PROdrive and Reunion Marketing, visit </span><span><a href="http://www.reunionmarketing.com/fixed-ops-marketing-solutions/">http://www.reunionmarketing.com/fixed-ops-marketing-solutions/</a></span></p>
<p><span>ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in automotive SEO, SEM, and social media marketing. Since its inception, the company has grown from six founders in apartment common areas and homes to a 12,000-square-foot downtown Raleigh historic building. Reunion has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits to give back to the community that has fostered its expeditious growth and development. To learn more, visit reunionmarketing.com. Follow us on Twitter at @reunionmktg, Instagram at @reunionmarketing, LinkedIn at linkedin.com/reunion-marketing, and like us on Facebook at facebook.com/reunionmarketing.</span></p>
<p><span>Media Contact:</span></p>
<p><span>Dane Saville</span></p>
<p><span>Reunion Marketing</span></p>
<p><span>dane@reunionmarketing.com | 919-413-1975</span></p>
<p> </p>It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3tag:www.dealerelite.net,2020-06-12:5283893:BlogPost:11817172020-06-12T15:03:15.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p>David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.</p>
<p>So let's be friends! Subscribe today to never miss an insight: <strong> </strong><strong><a href="http://bit.ly/2lAyOMK" rel="noopener" target="_blank">http://bit.ly/2lAyOMK</a></strong></p>
<p>—— Topics Covered…</p>
<p>David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.</p>
<p>So let's be friends! Subscribe today to never miss an insight: <strong> </strong><strong><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></strong></p>
<p>—— Topics Covered ——</p>
<p>Importance of Vendor-to-Vendor Relationships (<a href="https://www.youtube.com/watch?v=3PSfRoLlkgw&t=40s" dir="auto">0:40</a>)</p>
<p>Dealer Benefits of Vendor-to-Vendor Relationships (<a href="https://www.youtube.com/watch?v=3PSfRoLlkgw&t=131s" dir="auto">2:11</a>)</p>
<p>How Can Dealers Vet Vendor Recommendations to Ensure Their Integrity (<a href="https://www.youtube.com/watch?v=3PSfRoLlkgw&t=204s" dir="auto">3:24</a>)</p>
<p>Contacting David Lemmon (<a href="https://www.youtube.com/watch?v=3PSfRoLlkgw&t=290s" dir="auto">4:50</a>)</p>
<p><iframe width="951" height="535" src="https://www.youtube.com/embed/3PSfRoLlkgw?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</p>
<p>—— Connect With Us ——</p>
<p>Website: <a href="https://www.youtube.com/redirect?redir_token=PYATcV484FKxlWWwklEWRnQ5ADJ8MTU5MjA2MDQ0NUAxNTkxOTc0MDQ1&q=https%3A%2F%2Fwww.reunionmarketing.com&v=3PSfRoLlkgw&event=video_description" rel="nofollow noopener" target="_blank" dir="auto">https://www.reunionmarketing.com</a></p>
<p>Email: dane@reunionmarketing.com</p>
<p>LinkedIn: <a href="https://www.youtube.com/redirect?redir_token=PYATcV484FKxlWWwklEWRnQ5ADJ8MTU5MjA2MDQ0NUAxNTkxOTc0MDQ1&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freunion-marketing&v=3PSfRoLlkgw&event=video_description" rel="nofollow noopener" target="_blank" dir="auto">https://www.linkedin.com/company/reun</a>ion-marketing</p>
<p>Twitter: <a href="https://www.youtube.com/redirect?redir_token=PYATcV484FKxlWWwklEWRnQ5ADJ8MTU5MjA2MDQ0NUAxNTkxOTc0MDQ1&q=https%3A%2F%2Ftwitter.com%2Freunionmktg&v=3PSfRoLlkgw&event=video_description" rel="nofollow noopener" target="_blank" dir="auto">https://twitter.com/reunionmktg</a></p>88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harristag:www.dealerelite.net,2020-06-12:5283893:BlogPost:11812792020-06-12T14:06:30.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/T2PuYxPZEU4?wmode=opaque" width="951"></iframe>
</span></p>
<p></p>
<p><span>Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/T2PuYxPZEU4?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Jason Harris' Background (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=38s" dir="auto">0:38</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Why Should Dealers Use Video (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=65s" dir="auto">1:05</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Where to Start with Video Content Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=120s" dir="auto">2:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Defining Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=229s" dir="auto">3:49</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Ideas for Strategy Objectives (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=330s" dir="auto">5:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Closing Thoughts on Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=429s" dir="auto">7:09</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Contact Jason (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=517s" dir="auto">8:37</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harristag:www.dealerelite.net,2020-06-09:5283893:BlogPost:11726412020-06-09T17:17:48.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="543" src="https://www.youtube.com/embed/T2PuYxPZEU4?wmode=opaque" width="966"></iframe>
</span></p>
<p></p>
<p><span>Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.</span></p>
<p><span><iframe width="966" height="543" src="https://www.youtube.com/embed/T2PuYxPZEU4?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Jason Harris' Background (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=38s" dir="auto">0:38</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Why Should Dealers Use Video (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=65s" dir="auto">1:05</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Where to Start with Video Content Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=120s" dir="auto">2:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Defining Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=229s" dir="auto">3:49</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Ideas for Strategy Objectives (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=330s" dir="auto">5:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Closing Thoughts on Strategy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=429s" dir="auto">7:09</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Contact Jason (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=T2PuYxPZEU4&t=517s" dir="auto">8:37</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1tag:www.dealerelite.net,2020-06-04:5283893:BlogPost:11578492020-06-04T15:53:38.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/Dn1RH_o9H6g?wmode=opaque" width="951"></iframe>
</span></p>
<p></p>
<p><span>In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/Dn1RH_o9H6g?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Josh Mitchell's Background (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=28s" dir="auto">0:28</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Delivering the Leads (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=45s" dir="auto">0:45</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How a BDC Lead Process Should Look (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=80s" dir="auto">1:20</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Importance of Consumer Courtship (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=249s" dir="auto">4:09</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Getting Buy-In of the Process from Your Team (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=338s" dir="auto">5:38</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Engage with Josh (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Dn1RH_o9H6g&t=453s" dir="auto">7:33</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8tag:www.dealerelite.net,2020-06-01:5283893:BlogPost:11497032020-06-01T19:05:39.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/Wx1vijdkaDU?wmode=opaque" width="951"></iframe>
</span></p>
<p></p>
<p><span>To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/Wx1vijdkaDU?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Media Buying Process for Television (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Wx1vijdkaDU&t=65s" dir="auto">1:05</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Increase Your Ads' Frequency (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Wx1vijdkaDU&t=227s" dir="auto">3:47</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">A Summary of Programmatic vs. Traditional (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Wx1vijdkaDU&t=440s" dir="auto">7:20</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7tag:www.dealerelite.net,2020-05-29:5283893:BlogPost:11459862020-05-29T15:37:37.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span style="font-size: 10pt;">Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.</span></p>
<p></p>
<p><span style="font-size: 10pt;">If you haven't yet, be sure to subscribe to our YouTube channel: <b><font color="#0000FF"> …</font></b></span></p>
<p><span style="font-size: 10pt;">Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.</span></p>
<p></p>
<p><span style="font-size: 10pt;">If you haven't yet, be sure to subscribe to our YouTube channel: <b><font color="#0000FF"> </font></b><font color="#0000FF" size="4"><b><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></b></font></span></p>
<p></p>
<p><span><font color="#0000FF" size="4"><iframe width="951" height="535" src="https://www.youtube.com/embed/R2YesDzMRi0?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</font></span></p>
<p><span><font color="#0000FF" size="4"><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></font></span></p>
<p><span><font color="#0000FF" size="4"><span dir="auto" class="style-scope yt-formatted-string">How Should Facebook Campaigns Be Set Up? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=R2YesDzMRi0&t=56s" dir="auto">0:56</a><span dir="auto" class="style-scope yt-formatted-string">)</span></font></span></p>
<p><span><font color="#0000FF" size="4"><span dir="auto" class="style-scope yt-formatted-string">How Do We Know a Click Isn't JUST a Click? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=R2YesDzMRi0&t=340s" dir="auto">5:40</a><span dir="auto" class="style-scope yt-formatted-string">)</span></font></span></p>
<p><span><font color="#0000FF" size="4"><span dir="auto" class="style-scope yt-formatted-string">Expectations Dealers Should Set Approaching Facebook This Way (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=R2YesDzMRi0&t=492s" dir="auto">8:12</a><span dir="auto" class="style-scope yt-formatted-string">)</span></font></span></p>
<p></p>A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6tag:www.dealerelite.net,2020-05-21:5283893:BlogPost:11235462020-05-21T17:10:22.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.</span></p>
<p></p>
<p><span>Be sure to subscribe and never miss an insight: <b><font color="#0000FF"> …</font></b></span></p>
<p><span>In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.</span></p>
<p></p>
<p><span>Be sure to subscribe and never miss an insight: <b><font color="#0000FF"> </font></b><font color="#0000FF" size="4"><b><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></b></font></span></p>
<p><span><iframe width="932" height="524" src="https://www.youtube.com/embed/CjuHcXxMkic?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How Are So Many Getting Retargeting Wrong? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=CjuHcXxMkic&t=60s" dir="auto">1:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Networks to Use for Retargeting (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=CjuHcXxMkic&t=191s" dir="auto">3:11</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Right Tactics for Retargeting (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=CjuHcXxMkic&t=257s" dir="auto">4:17</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Questions Dealers Should Ask to Hold Their Vendor Accountable (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=CjuHcXxMkic&t=377s" dir="auto">6:17</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5tag:www.dealerelite.net,2020-05-18:5283893:BlogPost:11144082020-05-18T19:11:56.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span style="font-size: 10pt;">In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.</span></p>
<p></p>
<p><span style="font-size: 10pt;">As always, you can make sure that you never miss a moment…</span></p>
<p><span style="font-size: 10pt;">In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.</span></p>
<p></p>
<p><span style="font-size: 10pt;">As always, you can make sure that you never miss a moment of the KPI Cafe by subscribing today: <b><font color="#0000FF"> </font></b></span><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener"><font color="#0000FF" size="4">http://bit.ly/2lAyOMK</font></a></p>
<p><span style="font-size: 10pt;"><font color="#0000FF" size="4"><b><iframe width="1280" height="720" src="https://www.youtube.com/embed/WYwXuKySGb0?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</b></font></span></p>
<p></p>
<p>—— Topics Covered ——</p>
<p>A Breakdown of Quality Score and Its Impact (<a href="https://www.youtube.com/watch?v=WYwXuKySGb0&t=97s" dir="auto">1:37</a>)</p>
<p>A Dive into Clickshare (<a href="https://www.youtube.com/watch?v=WYwXuKySGb0&t=250s" dir="auto">4:10</a>) Recommendations for Questions and Tools to Hold PPC Vendor Accountable (<a href="https://www.youtube.com/watch?v=WYwXuKySGb0&t=534s" dir="auto">8:54</a>)</p>
<p>How to Build a PPC Budget (<a href="https://www.youtube.com/watch?v=WYwXuKySGb0&t=610s" dir="auto">10:10</a>)</p>
<p>Expectations Dealers Can Set (<a href="https://www.youtube.com/watch?v=WYwXuKySGb0&t=827s" dir="auto">13:47</a>)</p>The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2tag:www.dealerelite.net,2020-05-14:5283893:BlogPost:11021032020-05-14T20:53:32.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.</span></p>
<p></p>
<p><span>As always, we welcome you to subscribe so we can deliver content right to you: …</span></p>
<p><span>Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.</span></p>
<p></p>
<p><span>As always, we welcome you to subscribe so we can deliver content right to you: <strong><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></strong></span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/f-8AKEZgLaw?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">If you would like any materials mentioned in this episode, please reach out to Dane at dane@reunionmarketing.com.</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What is the RELEASE Model? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=f-8AKEZgLaw&t=157s" dir="auto">2:37</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What Would You Say to Someone in Crisis? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=f-8AKEZgLaw&t=458s" dir="auto">7:38</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How Can People Access Crisis Mitigation Materials? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=f-8AKEZgLaw&t=593s" dir="auto">9:53</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4tag:www.dealerelite.net,2020-05-12:5283893:BlogPost:10946762020-05-12T18:24:59.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.…</span></p>
<p></p>
<p></p>
<p><span>Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.</span></p>
<p></p>
<p><span><iframe width="966" height="543" src="https://www.youtube.com/embed/xJ2cQNYRQOY?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">The Big Picture of Market Competition (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=xJ2cQNYRQOY&t=50s" dir="auto">0:50</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">High-Level Most Important Pieces of Content Marketing (</span></span><span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=xJ2cQNYRQOY&t=326s" dir="auto">5:26</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How Do You Approach On-Page SEO? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=xJ2cQNYRQOY&t=420s" dir="auto">7:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Let's Talk Google My Business (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=xJ2cQNYRQOY&t=520s" dir="auto">8:40</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What are the Expectations That Dealers Can Set? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=xJ2cQNYRQOY&t=800s" dir="auto">13:20</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3tag:www.dealerelite.net,2020-05-11:5283893:BlogPost:10911072020-05-11T14:56:16.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.</span></p>
<p></p>
<p><span>As always, don't forget to subscribe and never miss an insight: <b><font color="#0000FF"> …</font></b><font color="#0000FF" size="4"><b><a href="http://bit.ly/2lAyOMK" rel="noopener" target="_blank"></a></b></font></span></p>
<p><span>In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.</span></p>
<p></p>
<p><span>As always, don't forget to subscribe and never miss an insight: <b><font color="#0000FF"> </font></b><font color="#0000FF" size="4"><b><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener"><span style="font-size: 10pt;">http://bit.ly/2lAyOMK</span></a></b></font></span></p>
<p><span><font color="#0000FF" size="4"><b><span style="font-size: 10pt;"><iframe width="966" height="543" src="https://www.youtube.com/embed/rcdzDwy8xSA?wmode=opaque" frameborder="0" allowfullscreen=""> </iframe>
</span></b></font></span></p>
<p>—— Topics Include ——</p>
<p>Best Practices to Ensure Your Website Does Its Job (<a href="https://www.youtube.com/watch?v=rcdzDwy8xSA&t=61s" dir="auto">1:01</a>)</p>
<p>Recommended Conversion Tools (<a href="https://www.youtube.com/watch?v=rcdzDwy8xSA&t=163s" dir="auto">2:43</a>)</p>
<p>Why Is It Important to Benchmark Data? (<a href="https://www.youtube.com/watch?v=rcdzDwy8xSA&t=322s" dir="auto">5:22</a>)</p>Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1tag:www.dealerelite.net,2020-05-08:5283893:BlogPost:10812282020-05-08T13:09:16.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p>Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.</p>
<p>As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability…</p>
<p>Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.</p>
<p>As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver content: <strong><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></strong></p>
<p><strong><iframe width="966" height="543" src="https://www.youtube.com/embed/nsgVDZK9wno?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</strong></p>
<p><strong><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></strong></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Disclaimer (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=0s" dir="auto">0:00</a> <span dir="auto" class="style-scope yt-formatted-string">-</span> <a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=15s" dir="auto">0:15</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Opening Comments: (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=16s" dir="auto">0:16</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Introduction of Marriage and Family Therapist Kit Nowell (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=90s" dir="auto">1:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Tips to Cope with Times of Uncertainty (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=147s" dir="auto">2:27</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Additional Mental De-escalation Techniques: Grounding, Expelling Energy (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=616s" dir="auto">10:16</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Means of Receiving Therapeutic Support During Quarantine (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=nsgVDZK9wno&t=910s" dir="auto">15:10</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string"><span>"All content provided in these videos, publications, and interviews were created for informational purposes only and not for the purpose of rendering medical advice. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you read or viewed as part of this content. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately. Reunion Marketing, Inc. does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned in this content. Reliance on any information provided by Reunion Marketing, Inc., its employees, presenters, interviewees, or medical professionals presenting content for publication is solely at your own risk."</span></span></p>The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2tag:www.dealerelite.net,2020-05-04:5283893:BlogPost:10685472020-05-04T17:29:36.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.</span><br></br><br></br><span>As always, you can make sure that you never miss an insight by becoming on of our valued subscribers: </span><a href="http://bit.ly/2lAyOMK">http://bit.ly/2lAyOMK…</a></p>
<p></p>
<p></p>
<p><span>In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.</span><br/><br/><span>As always, you can make sure that you never miss an insight by becoming on of our valued subscribers: </span><a href="http://bit.ly/2lAyOMK">http://bit.ly/2lAyOMK</a></p>
<p></p>
<p><iframe width="966" height="543" src="https://www.youtube.com/embed/UAdvGgSk5Hs?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</p>
<p><span>—— Topics Include ——</span><br/><span>A Dealer's Marketing Budget Formula (1:00)</span><br/><span>What Should Dealer's Be Monitoring on Their Website? (3:31)</span><br/><span>Why Invest in SEO? (5:35)</span><br/><span>If SEO Addresses Consumer Search, Why Invest in SEM? (6:58)</span><br/><span>Why Invest in Stimulus Channels, Like Social Media? (9:12)</span><br/><span>How Do You Start and Build Out Your Budget? (12:20)</span></p>Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1tag:www.dealerelite.net,2020-04-28:5283893:BlogPost:10489682020-04-28T13:26:16.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.</span></p>
<p></p>
<p><span>And, if you haven't yet, here's how you can subscribe: …</span></p>
<p><span>To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.</span></p>
<p></p>
<p><span>And, if you haven't yet, here's how you can subscribe: <b><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></b></span></p>
<p></p>
<p><span><b><iframe width="966" height="543" src="https://www.youtube.com/embed/8vxg30v60Lk?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</b></span></p>
<p><span><b><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></b></span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">How Did the Great Recession Affect New and Used Car Sales? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8vxg30v60Lk&t=149s" dir="auto">2:29</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Lessons Learned from the Great Recession That Apply Today? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8vxg30v60Lk&t=413s" dir="auto">6:53</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">What Are Shopping Trends That We Are Seeing?Now? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8vxg30v60Lk&t=582s" dir="auto">9:42</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">How Does the Approach to Budgeting Change Out of the Recession? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8vxg30v60Lk&t=810s" dir="auto">13:30</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4tag:www.dealerelite.net,2020-04-21:5283893:BlogPost:10271442020-04-21T13:24:53.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.</span></p>
<p></p>
<p><span>To make sure you never miss out on an insight, subscribe here: <a href="http://bit.ly/2lAyOMK" rel="nofollow noopener noreferrer" target="_blank">http://bit.ly/2lAyOMK…</a></span></p>
<p></p>
<p></p>
<p><span>Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.</span></p>
<p></p>
<p><span>To make sure you never miss out on an insight, subscribe here: <a href="http://bit.ly/2lAyOMK" rel="nofollow noopener noreferrer" target="_blank">http://bit.ly/2lAyOMK</a></span></p>
<p></p>
<p><span><iframe width="966" height="543" src="https://www.youtube.com/embed/Jr1tma_Kxpo?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What Should a Modern BDC Do Once a Lead Comes In (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Jr1tma_Kxpo&t=55s" dir="auto">0:55</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How Should the Process Look in the Dealership? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Jr1tma_Kxpo&t=102s" dir="auto">1:42</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What Do BDC Managers Need to be Ready for in 2020? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=Jr1tma_Kxpo&t=240s" dir="auto">4:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>Leadership in the Dealership | KPI Cafe Season 4 Bonus 3tag:www.dealerelite.net,2020-04-15:5283893:BlogPost:10089392020-04-15T15:17:12.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.</span></p>
<p></p>
<p>And to be sure you never miss an insight, you can subscribe here: <strong><a href="http://bit.ly/2lAyOMK" rel="noopener" target="_blank">http://bit.ly/2lAyOMK…</a></strong></p>
<p></p>
<p></p>
<p><span>In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.</span></p>
<p></p>
<p>And to be sure you never miss an insight, you can subscribe here: <strong><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></strong></p>
<p></p>
<p><span><iframe width="966" height="543" src="https://www.youtube.com/embed/2yq6mC_nKCo?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Get Buy-In from Your Team (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=2yq6mC_nKCo&t=44s" dir="auto">0:44</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">"What's the motivation?" (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=2yq6mC_nKCo&t=180s" dir="auto">3:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What Can You Do - Not Simply Say - to Show Your Staff You Care? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=2yq6mC_nKCo&t=230s" dir="auto">3:50</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Where's the Balance of Communicating Community Involvement? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=2yq6mC_nKCo&t=370s" dir="auto">6:10</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2tag:www.dealerelite.net,2020-04-06:5283893:BlogPost:9836472020-04-06T22:28:34.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span class="style-scope yt-formatted-string" dir="auto">KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…</span></p>
<p></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string">KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.</span></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string"><iframe width="932" height="524" src="https://www.youtube.com/embed/01mEYH4Jff8?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string">If you haven't yet, you can subscribe here: <a class="textEditor-link" href="http://bit.ly/2lAyOMK" rel="nofollow noopener noreferrer" target="_blank">http://bit.ly/2lAyOMK</a></span></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Background of Paige Donnelly (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=20s" dir="auto">0:20</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Connecting Digital Marketing to Infotainment (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=54s" dir="auto">0:54</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">How Does Infotainment Tie into the Test Drive? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=83s" dir="auto">1:23</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">How Does Infotainment Tie into Customer Retention? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=142s" dir="auto">2:22</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">What are a Dealer’s First Few Steps to Capitalize on Infotainment Benefits? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=248s" dir="auto">4:08</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">How to Contact Paige (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=01mEYH4Jff8&t=289s" dir="auto">4:49</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1tag:www.dealerelite.net,2020-04-02:5283893:BlogPost:9709452020-04-02T15:23:39.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…</span></p>
<p><span><iframe allowfullscreen="" frameborder="0" height="535" src="https://www.youtube.com/embed/XFo5pXvYZ4A?wmode=opaque" width="951"></iframe>
</span></p>
<p></p>
<p><span>For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.</span></p>
<p><span><iframe width="951" height="535" src="https://www.youtube.com/embed/XFo5pXvYZ4A?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What’s Going on with Paul Daly? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=XFo5pXvYZ4A&t=33s" dir="auto">0:33</a><span dir="auto" class="style-scope yt-formatted-string">) </span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">What Does the Transaction of Growth Look Like? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=XFo5pXvYZ4A&t=114s" dir="auto">1:54</a><span dir="auto" class="style-scope yt-formatted-string">) </span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">Defining the Foundation of Branding (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=XFo5pXvYZ4A&t=260s" dir="auto">4:20</a><span dir="auto" class="style-scope yt-formatted-string">) </span></span></p>
<p><span><span dir="auto" class="style-scope yt-formatted-string">How to Connect with Paul Daly (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=XFo5pXvYZ4A&t=340s" dir="auto">5:40</a><span dir="auto" class="style-scope yt-formatted-string">)</span></span></p>Building Your Budget for the Covid-19 Environment and Beyondtag:www.dealerelite.net,2020-03-31:5283893:BlogPost:9651112020-03-31T15:00:00.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p>In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. </p>
<p></p>
<p>If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …</p>
<p>In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. </p>
<p></p>
<p>If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: <b><a href="http://bit.ly/2lAyOMK" target="_blank" rel="noopener">http://bit.ly/2lAyOMK</a></b></p>
<p><iframe width="917" height="573" src="https://www.youtube.com/embed/4VPOTNA7cwo?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
</p>
<p><span dir="auto" class="style-scope yt-formatted-string">Reunion's CEO Dave Spannhake and KPI Cafe Host Dane Saville sync up on this webinar to present a methodology to build your dealership's budget to optimize efficiencies and spend. That way, whether it's business as usual or a temporarily altered environment, you're ready to connect with in-market shoppers.</span></p>
<p></p>
<p><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Opening About Trends and Covid-19's Impact (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=167s" dir="auto">2:47</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Diving into the Budget (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=768s" dir="auto">12:48</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Website and Conversion Budgeting, Strategy, and Expectations (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=936s" dir="auto">15:36</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">SEO Budgeting, Strategy, and Expectations (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=1258s" dir="auto">20:58</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Paid Search Budgeting, Strategy, and Expectations (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=1810s" dir="auto">30:10</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Third-Party Site Budgeting (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=2317s" dir="auto">38:37</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Facebook Ad Campaigns Budgeting, Strategy, and Expectations (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=2400s" dir="auto">40:00</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">E</span><span dir="auto" class="style-scope yt-formatted-string">mail and Direct Mail Budgeting and Insights</span> <span dir="auto" class="style-scope yt-formatted-string">(</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=2762s" dir="auto">46:02</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Programmatic Media Budgeting and Insights (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=2870s" dir="auto">47:50</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Final Budgeting Dollars (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=3151s" dir="auto">52:31</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Closing Thoughts (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=4VPOTNA7cwo&t=3202s" dir="auto">53:22</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>Responsive Search Ads - KPI Cafe Season 1 Episode 10tag:www.dealerelite.net,2020-03-30:5283893:BlogPost:9623532020-03-30T16:10:57.000ZDane Savillehttps://www.dealerelite.net/profile/DaneSaville
<p><span>Later today, we'll release a new episode</span><span> with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.</span><br></br><br></br><span>Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.</span><br></br><br></br><span>Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…</span></p>
<p><span>Later today, we'll release a new episode</span><span> with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.</span><br/><br/><span>Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.</span><br/><br/><span>Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the Quality Score. The greater the Quality Score, the more potent every dollar is that you invest in paid search. Let's dive into RSAs in this KPI Cafe.</span><br/><br/><span>If you haven't yet, you can subscribe here: </span><a href="http://bit.ly/2lAyOMK">http://bit.ly/2lAyOMK</a></p>
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<p><iframe width="951" height="535" src="https://www.youtube.com/embed/8lGl0d3doPs?wmode=opaque" frameborder="0" allowfullscreen=""></iframe>
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<p><span dir="auto" class="style-scope yt-formatted-string">—— Topics Covered ——</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">The Opportunity of Responsive Search Ads (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8lGl0d3doPs&t=39s" dir="auto">0:39</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Example of a Responsive Search Ad (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8lGl0d3doPs&t=50s" dir="auto">0:50</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Importance of Aligning Ads with Search Intent (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8lGl0d3doPs&t=89s" dir="auto">1:29</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Are Digital Marketing Agencies Prepared? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8lGl0d3doPs&t=104s" dir="auto">1:44</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>
<p><span dir="auto" class="style-scope yt-formatted-string">Are Responsive Search Ads Seen in the Wild? (</span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/watch?v=8lGl0d3doPs&t=116s" dir="auto">1:56</a><span dir="auto" class="style-scope yt-formatted-string">)</span></p>