Cynthia Madison's Posts - DealerELITE.net2024-03-28T23:32:25ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadisonhttps://storage.ning.com/topology/rest/1.0/file/get/2535923777?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=3p3esmmd01wi5&xn_auth=no7 innovations that make driving safer and could save your lifetag:www.dealerelite.net,2022-06-20:5283893:BlogPost:13678782022-06-20T13:01:02.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><i><span style="font-weight: 400;">Harder, better, faster, stronger</span></i> <span style="font-weight: 400;">seems to be the perfect anthem for the automotive world, with cars always getting better in terms of performance and efficacy, by popular demand. Carmakers never fail to surprise us with their new lines of vehicles, but beyond power, design, and speed, the one aspect that all manufacturers are focusing on is safety. …</span></p>
<p></p>
<p><i><span style="font-weight: 400;">Harder, better, faster, stronger</span></i> <span style="font-weight: 400;">seems to be the perfect anthem for the automotive world, with cars always getting better in terms of performance and efficacy, by popular demand. Carmakers never fail to surprise us with their new lines of vehicles, but beyond power, design, and speed, the one aspect that all manufacturers are focusing on is safety. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/10583358884?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/10583358884?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span style="font-weight: 400;">While it’s true that</span> <a href="https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries"><span style="font-weight: 400;">traffic accidents remain a common occurrence</span></a> <span style="font-weight: 400;">on roads all across the world, and many of them are preventable, one can’t deny that driving is a lot safer right now than it was back in the day. Despite being much slower than today’s modern vehicles, the first automobiles were notoriously dangerous and caused a staggering number of fatalities. </span></p>
<p><span style="font-weight: 400;">The extensive list of car safety features that manufacturers in the automotive industry have developed over the years along with the numerous campaigns and programs aimed at increasing awareness about the dangers of distracted/drunk driving and promoting road safety have definitely helped minimise risks and reduce the number of traffic accidents. </span></p>
<p><span style="font-weight: 400;">Although there’s still a lot of room for improvement, we can’t help but be grateful for all these advances, so let’s take a look at some of the most notable innovations and find out to what we owe the level of safety and comfort that we enjoy today. </span></p>
<h2><span style="font-weight: 400;">Speed limiters </span></h2>
<p><span style="font-weight: 400;">Just because cars are getting faster doesn’t mean drivers should put the pedal to the metal and go at full speed. That’s where speed limiters come into play to address the sometimes-uncontrollable need for speed that some drivers might have. And although speed limiter technology isn’t exactly a novelty, as it’s already widely used in fleet vehicles,</span> <a href="https://en.wikipedia.org/wiki/Adaptive_cruise_control"><span style="font-weight: 400;">adaptive cruise control (ACC)</span></a> <span style="font-weight: 400;">is a new improvement that takes car safety one step further.</span></p>
<p><span style="font-weight: 400;">ACC is an advanced driver-assistance system that automatically adjusts a car’s speed, by controlling the acceleration and braking, helping the driver stay within the speed limit, and keep a safe distance from vehicles ahead. Therefore, even if an accident does happen, the survival rate of those involved in the event is considerably higher. </span></p>
<h2><span style="font-weight: 400;">Advanced sensor systems </span></h2>
<p><span style="font-weight: 400;">The road can be a dangerous place for cyclists and pedestrians. It’s one thing to suffer a collision when you’re inside the car and an entirely different thing to be hit by a vehicle while you’re cycling or crossing the street. Unfortunately, it can be difficult for drivers to spot cyclists and pedestrians, especially at night or when visibility conditions are poor.</span></p>
<p><span style="font-weight: 400;">When you can’t rely on your senses, you can rely on advanced sensor systems to warn you against potential obstacles and prevent collisions from happening. As experts at</span> <a href="https://www.trafficangel.co.uk/"><span style="font-weight: 400;">Traffic Angel</span></a> <span style="font-weight: 400;">explain, advanced sensor systems are crucial in enhancing pedestrian and cyclist safety and ensuring all road users stay out of danger. </span></p>
<h2><span style="font-weight: 400;">GPS systems </span></h2>
<p><span style="font-weight: 400;">GPS systems might not make the difference in a life-or-death situation, but they sure come in handy when trying to find your way as you’re navigating unknown territory, and they do provide safety perks as well. </span></p>
<p><span style="font-weight: 400;">Not only do GPS systems assist you in planning your route, so you can get from point A to point B in the shortest time possible, providing traffic and weather updates in real-time and helping you reduce fuel usage and costs, but they also make driving a lot safer. With a GPS you’ll no longer have to keep one eye on the map and one eye on the road while you’re behind the wheel, so the risk of distractions is greatly reduced. Also, GPS tracking allows employers to keep tabs on their drivers’ whereabouts and provide assistance in case of an emergency. </span></p>
<h2><span style="font-weight: 400;">360-degree cameras</span></h2>
<p><span style="font-weight: 400;">Wouldn’t it be great if you’d have ample views of your surroundings while you’re driving and never have to worry about blind spots again? Well, technology has made it possible with the development of 360-degree cameras. </span></p>
<p><span style="font-weight: 400;">While rear-view cameras represented a big step towards eliminating blind spots and helping drivers move with more confidence while parking or driving, the new 360-degree cameras take things to the next level by providing enhanced visibility. Drivers can spot nearby obstacles with ease, making parking a lot simpler, but being able to see from all angles also reduces the risk of collisions while merging and driving. </span></p>
<h2><span style="font-weight: 400;">Tire pressure monitors</span></h2>
<p><span style="font-weight: 400;">Tire blowouts used to be one of the most common causes of collisions, but they don’t cause nearly as many accidents right now as they used to. That’s because newer car models have tire pressure monitoring systems installed that warn drivers when one of the tires is underinflated, so they can address the issue in due time.</span></p>
<p><span style="font-weight: 400;">Low tire pressure is known to increase the risk of accidents since it can lead to tire blowouts. That’s why properly maintaining the tire inflation pressure is crucial for ensuring optimum control of the vehicle. If your car isn’t equipped with a tire pressure monitoring system, make sure to check tire pressure before you hit the road to avoid any unpleasant events. </span></p>
<h2><span style="font-weight: 400;">Hands-free systems </span></h2>
<p><span style="font-weight: 400;">Did you know that drivers who text while driving are six times more likely to get into a car crash than drunk drivers? That’s not to say you should ditch your phone and grab for that alcohol bottle instead, but this statistic goes to show just how dangerous texting can be when you’re behind the wheel.</span></p>
<p><span style="font-weight: 400;">Luckily, we now have</span> <a href="https://www.familyhandyman.com/list/hands-free-driving-devices-for-your-car/"><span style="font-weight: 400;">hands-free technology</span></a> <span style="font-weight: 400;">that allows us to use our phones safely while we’re driving. However, it’s recommended to make use of hand-free features only when it’s absolutely necessary as any kind of distraction can increase the risk of accidents. </span></p>
<h2><span style="font-weight: 400;">Lane departure alerts</span></h2>
<p><span style="font-weight: 400;">Tiredness and driving are not a good combination. While most drivers stop and rest when they feel sleepy, some tend to overestimate their driving abilities and continue to drive even when their attention is greatly diminished. </span></p>
<p><span style="font-weight: 400;">Automakers have found an effective solution to this issue by implementing lane departure alerts on newer car models. These systems are able to detect lane markers, so when you’re drifting or departing your lane, you will be alerted through visual, vibration, or sound warnings. </span></p>
<p><br/><br/><br/></p>5 Marketing Trends Every Company Needs to Know In 2022tag:www.dealerelite.net,2022-01-14:5283893:BlogPost:13666662022-01-14T10:57:38.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Businesses across all industries must invest heavily in marketing. In an almost entirely digital world, there is no denying that implementing marketing strategies is of the utmost importance for your company to achieve business growth and gain awareness. In exchange, you have a higher chance of making a profit. So, looking ahead to 2022, all signs point towards the importance of marketing within the company…</span></p>
<p><span style="font-weight: 400;">Businesses across all industries must invest heavily in marketing. In an almost entirely digital world, there is no denying that implementing marketing strategies is of the utmost importance for your company to achieve business growth and gain awareness. In exchange, you have a higher chance of making a profit. So, looking ahead to 2022, all signs point towards the importance of marketing within the company</span><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/10011618287?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/10011618287?profile=RESIZE_710x" width="600" class="align-center"/></a> </span></p>
<p><span style="font-weight: 400;">This necessity comes at a time when consumers' expectations have increased exponentially. Not only do they demand high-quality customer service and fast delivery from e-commerce and online businesses, but they are also more analytical when it comes to how a brand markets itself and how transparent it is. As a result, no matter what type of business you have, be it a car dealership or an e-commerce company, it is crucial to be aware of the</span> <a href="https://deloitte.wsj.com/articles/2022-global-marketing-trends-put-customers-first-01635352161"><span style="font-weight: 400;">latest marketing trends</span></a> <span style="font-weight: 400;">so you can adopt and adapt them to your business model.</span></p>
<p><span style="font-weight: 400;">Convenience, transparency, and innovation are among the demands consumers have nowadays. On top of this, companies need to</span> <a href="https://www.smartinsights.com/digital-marketing-strategy/trends-marketing-for-consumer-brands/"><span style="font-weight: 400;">prioritize data-driven marketing strategies</span></a><span style="font-weight: 400;">, given that 70% of millennials are fed up with receiving irrelevant emails from various brands. </span></p>
<p><span style="font-weight: 400;">With this in mind, the following article discusses five of the latest marketing trends that every company should take into consideration in the upcoming year:</span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Better integration of AI technology </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">With the help of Artificial Intelligence technology, companies are better equipped to understand changing customer behaviors by being able to improve the customer service software. With conversational AI, you can implement automated and specific responses when customers have various queries. Based on this, you can direct the customers to the department in question, which can help them resolve their issues or find an answer to a particular problem. </span></p>
<p><span style="font-weight: 400;">Moreover, when it comes to digital marketing, AI has become a fundamental part. This will not change in 2022. In fact, integration of AI technology within digital marketing strategies is more necessary than ever if you want your company to keep up with the demand and latest industry trends. What AI technology does exceptionally well is to support a company in conducting more accurate business forecasting. </span></p>
<p><span style="font-weight: 400;">Therefore, an AI tool is capable of analyzing and generating precise data and extrapolations businesses can use to understand current demand and future growth better. This way, your marketing strategies are better tailored and more relevant. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Enhance the customer experience through AR</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Given the fact that so many individuals worldwide use smartphones on a daily basis, it doesn't come as a surprise that Augmented Reality technology is such an emerging trend when it comes to marketing strategies. This technology is an excellent and highly effective method of combining the digital and physical environment. For this reason, the retail industry has adopted this technology in an attempt to keep customers interested in coming to brick-and-mortar stores. </span></p>
<p><span style="font-weight: 400;">The customer experience should be at the top of the priority list for any type of business. Without a loyal customer base, the future of the company can be negatively affected. AR technology incorporated in marketing strategies, which can ensure more personalized and targeted advertising, is an effective way of achieving business growth. </span></p>
<p><span style="font-weight: 400;">Such an immersive customer experience gives individuals the opportunity to customize their shopping by adding different features through AR. For example, industries like automotive and fashion have used this technology successfully. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Content marketing is a priority</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">A marketing trend that will undoubtedly remain a priority in 2022 as well is content marketing. For this reason, businesses that haven't invested much in providing SEO-friendly content should seriously consider optimizing their websites for search engines. In order to successfully implement content marketing and see ROI, it is recommended you hire</span> <a href="https://www.jenkinsonassoc.co.uk/"><span style="font-weight: 400;">a marketing and business growth specialist</span></a> <span style="font-weight: 400;">with vast expertise in search engine optimization and this method of marketing that can improve conversion and increase website traffic.</span></p>
<p><span style="font-weight: 400;">A newer trend when it comes to content marketing is voice search optimization. Because there is a high demand and increased use of virtual assistant technology like Alexa or Siri, businesses should look into optimizing the content for individuals who use voice-activated software to search the internet.</span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Micro-influencer marketing can drive good results</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">No one can deny the power social media influencers have on purchases. Indeed, with so many influencers emerging in the last couple of years, one might consider the market saturated. However, with 87% of individuals stating that influencers helped them make a purchase, it is certain that influencer marketing remains a relevant element of the marketing mix. With this digital marketing tool, brands can get closer to their target audience with the help of a relatable yet rather famous content creator. </span></p>
<p><span style="font-weight: 400;">In the upcoming year, micro-influencer marketing is beginning to take shape. While these creators have a much lower follower base than a celebrity or macro-influencer – who can reach a million followers or more – these small-scale influencers can have a higher impact on their minor yet loyal audience. </span></p>
<p><span style="font-weight: 400;">Another reason why you might want to collaborate with a micro-influencer in 2022 is that their followers regard them as experts and value their opinions or recommendations. If the micro-influencers' brand aligns with yours, your product or service is more likely to capture the attention of a large number of people. This audience will be more inclined to try it out when recommended by someone whose opinion they value. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Video content marketing remains relevant</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">According to a report done by the technology and networking hardware company Cisco, by 2022,</span> <a href="https://marketinginsidergroup.com/marketing-strategy/marketing-trends/"><span style="font-weight: 400;">82% of the online traffic</span></a> <span style="font-weight: 400;">on the internet will be video content. From a marketing perspective, research studies have shown that consumers are more likely to buy a product or service after watching a video featuring this product in a creative way, such as a product demo or a tutorial. </span></p>
<p><span style="font-weight: 400;">This growing demand can be noticed for a while now, with Instagram introducing IGTV, reels and stories, and the increasing popularity of TikTok. For this reason, digital marketers and businesses of all kinds should keep in mind that video must remain a vital part of their content marketing strategy. With 2022 just around the corner, it is best to roll up your sleeves and start brainstorming with your marketing department.</span></p>Smart ways to improve fleet safety and reduce road riskstag:www.dealerelite.net,2021-10-13:5283893:BlogPost:13653512021-10-13T09:11:32.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Maximizing road safety and reducing the risk of accidents should be a priority for all road users, but it’s especially important for fleet managers or businesses and organisations that use fleets in their daily operations. </span></p>
<p><span style="font-weight: 400;">As a fleet manager, it’s your responsibility to make sure that both the drivers and the vehicles they use are well-protected at all times. Since fleet drivers are more prone to…</span></p>
<p><span style="font-weight: 400;">Maximizing road safety and reducing the risk of accidents should be a priority for all road users, but it’s especially important for fleet managers or businesses and organisations that use fleets in their daily operations. </span></p>
<p><span style="font-weight: 400;">As a fleet manager, it’s your responsibility to make sure that both the drivers and the vehicles they use are well-protected at all times. Since fleet drivers are more prone to</span> <a href="https://www.who.int/violence_injury_prevention/publications/road_traffic/world_report/chapter3.pdf"><span style="font-weight: 400;">getting involved in traffic accidents</span></a> <span style="font-weight: 400;">due to the nature of their job, it’s absolutely vital for fleet managers to be aware of the risks and hazards they deal with on a daily basis and take the necessary measures to avoid them as much as possible. </span></p>
<p><span style="font-weight: 400;">So, if you’re a fleet manager or a business owner looking to improve the safety of your fleet and keep risks to a minimum, here are a few aspects you should consider. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/9673475280?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/9673475280?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Choose the right vehicles for your fleet </span></h2>
<p><span style="font-weight: 400;">Fleet managers should start thinking about the safety and wellbeing of their drivers long before they even have the chance to go out on the road. So, safety should be top of mind in everything they do, including in choosing the vehicles that are going to make up the fleet. Unfortunately, a lot of fleet managers ignore this aspect and choose the vehicles based purely on financial considerations. </span></p>
<p><span style="font-weight: 400;">While financial aspects play an important role in the equation, that’s not the only factor to take into account when deciding on the vehicles for your fleet. Safety should also hang in the balance if you want to make a wise decision. Ask yourself what type of vehicles would be best suited for your fleet’s needs. Will your drivers be</span> <a href="https://www.culturaldaily.com/brilliant-safety-tips-driving-bad-weather-conditions/"><span style="font-weight: 400;">driving in bad weather conditions</span></a> <span style="font-weight: 400;">or on rough terrain? The answer to these questions will point you in the right direction and help you choose the vehicles that can provide the highest level of safety. </span></p>
<h2><span style="font-weight: 400;">Create a fleet safety policy</span></h2>
<p><span style="font-weight: 400;">We can’t talk about fleet safety without having a comprehensive safety policy in place. However, you should not approach the creation of a safety policy as just another task that you have to check off your to-do list. A safety policy is not a way to cover your back in case something happens and one of your drivers gets into an accident while at work either. </span></p>
<p><span style="font-weight: 400;">It’s about making sure that all your drivers are up to date with all the rules and regulations they need to follow in order to stay safe and that they are aware of the risks they expose themselves to if they choose to ignore the rules. A solid safety policy should also take into consideration all the risks and hazards that come with the job and lay out viable solutions to reduce and avoid them. </span></p>
<h2><span style="font-weight: 400;">Focus on preventive maintenance </span></h2>
<p><span style="font-weight: 400;">Fleet maintenance is another important aspect for improving safety and reducing hazards. While some managers and owners choose to skip on certain maintenance tasks in order to cut back on spending, that’s not the way to go if you want to protect your drivers and your assets. These short-term savings can cost you a lot over time if the lack of maintenance leads to major repairs or, even worse, to road accidents. </span></p>
<p><span style="font-weight: 400;">That’s why you should make preventive maintenance a priority and make sure all fleet vehicles undergo regular check-ups, even if they show no signs of malfunction whatsoever. As they say, prevention is better than treatment, in all situations. </span></p>
<h2><span style="font-weight: 400;">Make use of safety technology</span></h2>
<p><span style="font-weight: 400;">In the process of making life safer and more comfortable for both you and your drivers, technology is your best friend. In recent years, tech advancements have led to the development of highly performant vehicle safety tools that can make a world of a difference for fleet safety. </span></p>
<p><span style="font-weight: 400;">Car safety technology is indeed a game changer, so it would be a shame not to take advantage of the</span> <a href="https://www.trafficangel.co.uk/"><span style="font-weight: 400;">latest vehicle safety products</span></a> <span style="font-weight: 400;">on the market. From cameras and monitors to sensors and video recording systems, there are numerous products that can help you enhance the safety of your fleet and keep unpleasant surprises at bay. </span></p>
<h2><span style="font-weight: 400;">Provide incentives for safe drivers </span></h2>
<p><span style="font-weight: 400;">No matter how much effort you put into creating a safe and proper work environment for your drivers, you won’t be able to achieve your safety goals unless the drivers cooperate and are on the same page with you. </span></p>
<p><span style="font-weight: 400;">It’s not enough to talk to your employees about the risks and hazards they face daily to make them respect the rules and get them on board safety-wise. But what you can do in this respect is to offer your drivers incentives and rewards when they show</span> <a href="https://www.telegraph.co.uk/cars/inspire-confidence/good-driving-habits/"><span style="font-weight: 400;">good driving behaviour</span></a> <span style="font-weight: 400;">and follow all the rules down to a T. Rewarding safe drivers is a very efficient strategy for promoting proper driving habits and thus reducing accidents rates. </span></p>
<h2><span style="font-weight: 400;">Implement defensive driving training </span></h2>
<p><span style="font-weight: 400;">Fleet drivers can use some training now and then to remind them of the risk they face when they get behind the wheel and teach them how to effectively avoid them. It’s very easy to forget these lessons, which is why training programs should be held regularly.</span></p>
<p><span style="font-weight: 400;">Sharing a few brochures with safe driving guidelines is not enough to do the trick. You need to implement ample training sessions where drivers can learn about defensive driving techniques and put their knowledge into practice. There are numerous pre-made courses that can prove useful, but you can also develop your own training program that is custom-made for your fleet’s needs. </span></p>
<h2><span style="font-weight: 400;">Final thoughts </span></h2>
<p><span style="font-weight: 400;">As you can see, fleet safety is serious business, so you should approach it with the utmost seriousness. It takes constant work and effort to make sure your drivers and your vehicles are safe at all times, but if you take the time to invest in safety you’ll be rewarded with a higher level of productivity and peace of mind. </span></p>
<p></p>What does it take to open a car dealership?tag:www.dealerelite.net,2021-09-03:5283893:BlogPost:13648372021-09-03T12:23:30.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><i><span style="font-weight: 400;">In planning a car dealership, you have plenty to consider. The outset, layout of the venue, the potential for earning, and permissions you need. </span></i></p>
<p><span style="font-weight: 400;">If you've always dreamed of running a business and have a passion for cars, then starting a dealership may be a match made in heaven. People will always need high-quality automobiles to drive, so owning a dealership is a great business idea. Here are some…</span></p>
<p><i><span style="font-weight: 400;">In planning a car dealership, you have plenty to consider. The outset, layout of the venue, the potential for earning, and permissions you need. </span></i></p>
<p><span style="font-weight: 400;">If you've always dreamed of running a business and have a passion for cars, then starting a dealership may be a match made in heaven. People will always need high-quality automobiles to drive, so owning a dealership is a great business idea. Here are some recommendations to help you in your journey to becoming your own boss. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/9527158701?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/9527158701?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><b>Do you sell new or used cars?</b></h2>
<p><span style="font-weight: 400;">Before purchasing or renting a space to </span><a href="https://bizfluent.com/how-7528611-build-car-dealership.html"><span style="font-weight: 400;">build the showroom,</span></a><span style="font-weight: 400;"> decide whether you want to sell used or new cars because the route you choose sets the framework for your entire business. Supposing that you choose to sell new cars, the initial investment will be substantially higher, and you'll need to carefully build a venue that accommodates their needs and maintains their features. Starting a used car dealership doesn't require such a significant initial investment because you don't need to build a covered space to shield the vehicles from weather, and they also cost less to purchase. </span></p>
<h2><b>Formulate a business plan</b></h2>
<p><span style="font-weight: 400;">Now that you know what kind of vehicles you want to sell, you can formulate a suitable business plan. It's essential if you need to acquire financing. Here are some aspects you should include in the business plan. </span></p>
<p><span style="font-weight: 400;">- The brand/brands of cars you intend to sell</span></p>
<p><span style="font-weight: 400;">- If you want to sell both used and new cars</span></p>
<p><span style="font-weight: 400;">- Business equipment costs</span></p>
<p><span style="font-weight: 400;">- Employee salaries</span></p>
<p><span style="font-weight: 400;">- Leads and sales agreement expenses</span></p>
<p><span style="font-weight: 400;">- Advertising budget</span></p>
<h2><b>Pick the location</b></h2>
<p><span style="font-weight: 400;">You need to consider a couple of factors when you pick your dealership's location. First, ensure that the site can support your business. Choose a place with a large population to have higher sales. And it would help if you did not forget about the location's visibility because it would prove useful for people to easily spot it from the street. You don't need a venue located on an obscure road or hidden behind a tall building. A place close to a major intersection is ideal. </span></p>
<p><span style="font-weight: 400;">When looking for dealership venues, don't forget to consider the competition because some locations are more appealing to car showroom owners than others. It would be wise not to start a dealership next to another car showroom because it gives buyers the opportunity to walk away and find alternatives. </span></p>
<h2><b>Keep the following recommendations in mind when planning the showroom</b></h2>
<p><span style="font-weight: 400;">If you decided to sell new vehicles, you have to build a car showroom, which can be a lavish enterprise because it implies installing stone floors, double-height glazing, and blazing lights to draw attention toward the cars and highlight their appearance. And let's not forget about integrating a café space into the showroom where the clients can relax while deciding which one of the cars they want to purchase. </span></p>
<h3><span style="font-weight: 400;">Gather information</span></h3>
<p><span style="font-weight: 400;">You need to know how the dealership will look before you start building it. Here is a list of questions you should answer when designing it. </span></p>
<p><span style="font-weight: 400;">- How do the clients and employees use the space for their daily activities?</span></p>
<p><span style="font-weight: 400;">- Can the clients see the entire collection of cars without obstruction?</span></p>
<p><span style="font-weight: 400;">- Do the clients have a clear route to the service area?</span></p>
<p><span style="font-weight: 400;">- Where is the guest bathroom located?</span></p>
<p><span style="font-weight: 400;">- How large does the showroom have to be to accommodate the number of cars you want to sell?</span></p>
<p><span style="font-weight: 400;">- How many employees have officed on-site?</span></p>
<p><span style="font-weight: 400;">It's essential to create a showroom that reflects your public's preferences because, in present days, vehicles and lifestyles overlap. You don't have to limit the scheme of the dealership to sales; you can also use it as a part or workshop facility. </span></p>
<h3><span style="font-weight: 400;">Factors to keep in mind when you design the showroom</span></h3>
<p><span style="font-weight: 400;">As stated before, you should choose a showroom location obvious to the public and with excellent access from main routes and streets. Displaying products is essential, and the orientation and layout of the showroom have a significant impact on sales. These factors affect the environmental control strategies because not all locations are oriented to mitigate solar gain. At the moment, double-height windows are in trend because they provide access to the showroom's interior and allow you to make a design statement. When building a showroom with tall walls and windows, you may need to </span><a href="https://www.ukforks.com/"><span style="font-weight: 400;">hire a crane</span></a><span style="font-weight: 400;"> to provide you with access on the upper side of the building to install the sign with the name and logo. </span></p>
<p><span style="font-weight: 400;">The showroom should also include comfortable spaces for your customers to relax and reflect on their decisions because buying a car is an important step. Use the showroom lighting to reinforce the brand identity and display the cars you want to draw attention upon. </span></p>
<p><span style="font-weight: 400;">While speaking of showroom design, we shouldn't forget that you should </span><a href="https://cars.usnews.com/cars-trucks/7-ways-to-survive-the-car-dealership"><span style="font-weight: 400;">make the space as eco-friendly as possible</span></a><span style="font-weight: 400;">. And as sustainability may not be your priority, it can provide you with great benefits. Here is a list of measures you can adopt if you want to lower energy use and cut carbon emissions. </span></p>
<p><span style="font-weight: 400;">- Use canopies, extended eaves, and brise-soleil to cut on solar gain, especially on the front side</span></p>
<p><span style="font-weight: 400;">- Use skylights and roof lights to provide illumination</span></p>
<p><span style="font-weight: 400;">- Install insulation on the roofs and walls</span></p>
<p><span style="font-weight: 400;">- Use a lighting control system to detect presence in private areas like bathrooms and offices and enable you to save energy</span></p>
<h3><span style="font-weight: 400;">Get planning permission</span></h3>
<p><span style="font-weight: 400;">It can be challenging to get planning permission for your business. The primary concerns can be</span></p>
<p><span style="font-weight: 400;">- Traffic movement – you need to determine how the cars are dropped off at the showroom and picked up for delivery</span></p>
<p><span style="font-weight: 400;">- Location – because you want the venue to be highly visible, you may purchase or rent a site that isn't in the correct local planning zone</span></p>
<p><span style="font-weight: 400;">- Lighting – you may want the showroom to be illuminated permanently, which can be an issue in some areas</span></p>
<p><span style="font-weight: 400;">- Drainage – adequate drainage implies using products to treat the waste and ensure it doesn't pose a danger to the community. </span></p>
<p><span style="font-weight: 400;">And here is what it takes to start a dealership. Are you ready for the adventure of your life?</span></p>The importance of training your staff working in the auto manufacturing industrytag:www.dealerelite.net,2021-07-23:5283893:BlogPost:13639052021-07-23T08:16:46.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><i><span style="font-weight: 400;">Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! </span></i></p>
<p><span style="font-weight: 400;">If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. …</span></p>
<p></p>
<p><i><span style="font-weight: 400;">Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! </span></i></p>
<p><span style="font-weight: 400;">If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. </span></p>
<p><span style="font-weight: 400;">The automotive workforce doesn’t have an easy job. There are many safety hazards and health risks that employees in the automotive industry face daily. The nature of the job is also pretty demanding, both mentally and physically. </span></p>
<p><span style="font-weight: 400;">So, as the employer, you can help your staff face these challenges a lot easier by providing training. Besides that, your business will also benefit from it. </span></p>
<p><span style="font-weight: 400;">Here is why it is essential to provide training to your staff if you activate in the auto manufacturing business industry: </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/9299383477?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/9299383477?profile=RESIZE_710x" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">You have the moral and legal obligation to train them.</span></h2>
<p><span style="font-weight: 400;">First of all, as an employer, it doesn’t even matter what industry your business is in, you have the legal and moral obligation to provide training to your employees. </span></p>
<p><span style="font-weight: 400;">First, let’s talk about your</span> <a href="https://www.hse.gov.uk/workers/employers.htm"><span style="font-weight: 400;">legal obligation to train your employees properly</span></a><span style="font-weight: 400;">. In essence, you have the moral obligation to keep your employees safe and ensure that they work in a safe workplace. If you fail to do so, you could be subject to a lawsuit if one or more of your employees suffers a workplace accident due to what can be considered your negligence. In such cases, employers have to pay workers’ compensation for the injured worker to pay for their medical expenses, treatments, psychological stress, and, in more severe cases, loss of income. This means that your business could lose a lot of money.</span></p>
<p><span style="font-weight: 400;">Secondly, when it comes to your moral obligation to care for your employees, it’s pretty obvious why you have it. Your business’s success depends on these people, and they work hard and expose themselves to various safety hazards for your business to make a profit. So, as their employer, you need to protect your workforce at all costs. </span></p>
<h2><span style="font-weight: 400;">It’s for their own safety.</span></h2>
<p><span style="font-weight: 400;">Training is essential for a number of things, including, and most importantly, the safety of your employees. If you teach your employees how to do their job, you minimize the risk of accidents at your workplace. For example, say that your employees have to handle forklifts to move heavy items. </span><a href="https://nttforklifttraining.co.uk/"><span style="font-weight: 400;">Forklift training helps your workers</span></a><span style="font-weight: 400;"> know how to operate this machine safely without putting themselves or their colleagues in danger. Appropriate training will teach your employees everything from the right equipment to wear while handling a forklift to how to consider the surrounding environment correctly, how to operate at a safe speed, or how to avoid hazards. </span></p>
<p><span style="font-weight: 400;">An employee who doesn’t know how to operate heavy machinery or handle hazardous substances is very likely to suffer an accident that can hurt them and their coworkers. </span></p>
<p><span style="font-weight: 400;">And, the scary part is that</span> <a href="https://www.hse.gov.uk/manufacturing/index.htm"><span style="font-weight: 400;">employees in the manufacturing sector are very exposed</span></a> <span style="font-weight: 400;">to plenty of hazards in their daily roles, including: </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Chemicals</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Burns</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Heavy and/or rotating machinery</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Sharp objects</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Slips</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Loud noises</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Toxic vapors and fumes. </span></li>
</ul>
<p><span style="font-weight: 400;">On the flip side, a worker who knows exactly which steps must be followed to avoid accidents and other safety hazards will complete their tasks correctly, which minimizes the risk of injury almost completely. </span></p>
<h2><span style="font-weight: 400;">It’s for your customers’ safety.</span></h2>
<p><span style="font-weight: 400;">As a business owner, especially in the automotive industry, besides the safety of your employees, you also need to consider the security of your customers. </span></p>
<p><span style="font-weight: 400;">Think about it: a customer that purchases a car expects the product they have bought to be in perfect shape and keep them safe on the road. However, this may not be the case if your employees don’t have enough training to make that vehicle correctly. This may lead to malfunctions or car problems right from the moment your cars get out of the door of your business. </span></p>
<p><span style="font-weight: 400;">So, training is also essential to make sure that your workers do their job perfectly. This will not only satisfy your clients and contribute to your business’s good reputation but will also keep your clients safe on the road. </span></p>
<h2><span style="font-weight: 400;">It makes your business more efficient and productive.</span></h2>
<p><span style="font-weight: 400;">How productive do you think that an employee who has no clue what they must do at work can be? Very unproductive! </span></p>
<p><span style="font-weight: 400;">Untrained employees who are unsure of how they should do their job are going to waste a lot of their time and their coworkers’ time to figure out what to do. They will try to hide the fact that they don’t know what to do, which can lead to errors that could cost your business big. Or, they could bother all your other employees to ask many questions or ask for support. This can be highly disruptive to your entire workforce. </span></p>
<p><span style="font-weight: 400;">Now, in contrast, employees who have been well trained know precisely what they need to do. They won’t disrupt their coworkers to ask for help, and they won’t waste time figuring out how to do their tasks. </span></p>
<p><span style="font-weight: 400;">What’s more,</span> <a href="https://smallbusiness.chron.com/effects-training-employee-performance-39737.html"><span style="font-weight: 400;">well-trained employees also tend to make fewer mistakes</span></a> <span style="font-weight: 400;">in assembling car parts, polishing or painting them, welding, or inspecting the final product. This translates into better quality products that will satisfy your clients in the long term. </span></p>
<p><span style="font-weight: 400;">Training your workforce in the auto manufacturing industry has plenty of advantages for both your business and your employees. It helps your workers protect themselves and others around them from accidents or injuries. What’s more, it helps your business achieve a more productive and efficient workforce that will contribute to your business’s success. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/9299383477?profile=original" target="_blank" rel="noopener"></a></span></p>How Do Car Dealerships Attract Customers? 4 Ways to Get Leadstag:www.dealerelite.net,2020-11-23:5283893:BlogPost:13572492020-11-23T11:33:08.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">If you are a car dealer, you must know how common it is to get car shoppers into your showroom. To ensure that your staff members are closing deals with customers, you must first give reasons to shoppers to accept your services. So, how can car dealers attract customers? Auto dealerships need to invest more in excellent lead generation tactics. </span></p>
<p><span style="font-weight: 400;">Luckily, we have the internet, which allows car shoppers to have…</span></p>
<p><span style="font-weight: 400;">If you are a car dealer, you must know how common it is to get car shoppers into your showroom. To ensure that your staff members are closing deals with customers, you must first give reasons to shoppers to accept your services. So, how can car dealers attract customers? Auto dealerships need to invest more in excellent lead generation tactics. </span></p>
<p><span style="font-weight: 400;">Luckily, we have the internet, which allows car shoppers to have access to many dealers, and have greater control of the buying process then they used to. It means that potential customers are likely to visit your website, rather than visiting your dealership. An average user is expected to research for the best car dealer and car, best suited for their needs. Therefore, your automotive marketing strategies must allow your company to stand out in the first pages on search engines. Use the tactics below to drive more quality opportunities to you.</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/8206960053?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/8206960053?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p></p>
<p><i><span style="font-weight: 400;">How to attract customers?</span></i></p>
<p><i><span style="font-weight: 400;">Bringing car shoppers to your dealership requires effective lead generation methods. Identify your target audience – it’s your job to reach potential clients. They’re already looking for brands like yours, so why not give them the opportunity of finding you quickly, both on the online and offline world? Let’s go into these four marketing ideas that you can use to attract more customers and increase sales. </span></i></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Social media</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Social media is becoming a more prevalent part of people’s lives. It’s also a useful tool for anyone that looks to make purchases of any kind.</span> <a href="https://socialmediaweek.org/blog/2018/06/how-the-automotive-industry-is-getting-results-from-social-media/"><span style="font-weight: 400;">90% of car shoppers are likely to use social media</span></a> <span style="font-weight: 400;">for research. Facebook is a primary social media platform that people use to research brands, influencing their final decision. Social media is a great marketing tool for car dealerships to attract new customers or keep existing ones. How can you capture leads from social media? You can start by:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Sharing posts that lead people to reliable landing pages on your website</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Add more information about your brand to your profile</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Encourage users to subscribe to your Facebook Messenger </span></li>
</ul>
<p><span style="font-weight: 400;">If you want to have the best results, you can also use LinkedIn, Twitter, and Instagram. Not only these platforms will allow you to target a bigger audience, but will also ensure you reach the most relevant audience. It’s a great chance for you to ask for phone numbers directly from these platforms. It’s not expensive, and you’ll definitely get more than clicks. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Advertisements</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Car shoppers spend around 60% of their time to research online, so it’s vital to maintain a strong presence on search engines. You can get your website on top of Google’s results pages by using advertisements, which allow you to increase your audience. When someone in your target market searches “the best car dealership”, your website could show up in the first organic results. You can also get more specific keywords for certain products, such as</span> <a href="https://www.bobsightford.com/"><span style="font-weight: 400;">new Ford F 150 dealers</span></a><span style="font-weight: 400;">. These ads can lead users to landing pages that target users in search of the requested product. Also, your website should be mobile-friendly, since many people are using their mobile phones to shop. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Referral programs</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">A statistic from Social Media Today confirms that</span> <a href="https://www.socialmediatoday.com/content/5-powerful-reasons-you-need-referral-program"><span style="font-weight: 400;">78% of marketers agree on the fact that referrals are the most valuable form of marketing</span></a> <span style="font-weight: 400;">or sales tactic, which can also bring the highest ROI. Referral programs require little financial investment, but they bring in valuable leads. However, most salespeople think about referral programs all wrong. Every business can get a referral somehow, and it seems that everyone is doing it, for a reason. You could implement a referral program into your business, but not because it’s a trend – but because it can add value into your dealership company. Research your competitors and determine what type of referral programs they’ve used. Then reflect on what you’re doing wrong, and come up with a better version for your dealership. Marketers know that referrals are very effective, but they may not know that they drive some of the most significant conversion rates. Salespeople go wrong in two ways:</span></p>
<p></p>
<ul>
<li style="font-weight: 400;"><i><span style="font-weight: 400;">They ask for the referral too late</span></i></li>
</ul>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">They take “no” for an answer</span></li>
</ul>
<p></p>
<p><span style="font-weight: 400;">The conversation between you and your customers usually goes like: </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">“Do you happen to know someone interested in using our services?”</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">“Hmm…I’ll ask and let you know.” </span></li>
</ul>
<p><span style="font-weight: 400;">And that’s the last time you heard of them. These mistakes might decrease your chances of getting a referral. So, address the problem differently. For example, ask the customer about the car right after they’ve made the purchase. It’s going to feel weird, but be confident. It works. After making a purchase, customers are most excited about the products. If you’ve closed the deal with them, it means that they believe they’ve made a decision that is worth their money.</span></p>
<p><span style="font-weight: 400;">So, now’s the perfect time to ask about referrals. You might ask something like: “</span><i><span style="font-weight: 400;">Are you excited to go for your first drive?”. </span></i><span style="font-weight: 400;">They’ll answer “yes”, so you might ask if they know anyone else that would benefit your products. It’s that simple. At the end of the conversation, make sure that you thank them for their appreciation of your products. Also, you can even create a referral program for your workers. Give them bonuses any time they come up with successful refer car buyers.</span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Host events</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Finally, you can host events. Most car shoppers will decide on a car model, no matter its price when attending local events. When taking part in events, you’ll need to make sure that your guests will align well with your audience. It can be a challenge to host such a big event, and you should consider the number of factors that attract customers and increase sales. Car dealership events must worth the customers time. You’ll have to induce them to get involved, engage, and interact. With car dealership events, you’ll see positive impacts on your business. It can also ensure that your existing customers continue to invest in your brand’s services, and bring new clients, too. So, keep in mind the following</span> <a href="https://smallbusiness.chron.com/dealership-sales-event-ideas-21560.html"><span style="font-weight: 400;">car dealership event ideas</span></a><span style="font-weight: 400;">:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Know who your target is</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Ensure that the day goes as planned</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Find interesting speakers</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Be creative </span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Pick the perfect event </span></li>
</ul>
<p><span style="font-weight: 400;">Hopefully, after reading the information in this article, you’ll have a few smart car dealership ideas of how to attract new customers.</span></p>Trends we expect to shape the auto industry in 2021tag:www.dealerelite.net,2020-11-20:5283893:BlogPost:13571792020-11-20T07:43:34.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">The future of the auto industry is expected to be more buyer-centric, flexible, and convenient. </span></p>
<p><span style="font-weight: 400;">The emergence of new technologies and the switch of customer preferences towards more sustainable solutions has brought innovative changes in the automotive world. The auto sector enters a new era of industrialization with the rise of the fourth industrial revolution. We witness a shift towards emission-free vehicles by…</span></p>
<p><span style="font-weight: 400;">The future of the auto industry is expected to be more buyer-centric, flexible, and convenient. </span></p>
<p><span style="font-weight: 400;">The emergence of new technologies and the switch of customer preferences towards more sustainable solutions has brought innovative changes in the automotive world. The auto sector enters a new era of industrialization with the rise of the fourth industrial revolution. We witness a shift towards emission-free vehicles by building more electric cars and charging points. Vehicle manufacturers are leveraging the latest tech advancements like big data, deep neural networks, AI, and other similar technologies to deliver products their customers require. </span></p>
<p><span style="font-weight: 400;">Vehicles are now connected to the Internet of Things, so we expect the growing tech trends to reinforce manufacturers’ efforts to build vehicles that are more than cars. All these trends sound encouraging, but considering the present context, the auto industry may not be able to implement all technological improvements because the pandemic prevents it from remaining fully operational. With the restrictions in mind, what should we expect from 2021?</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/8197288492?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/8197288492?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><b>People will still find comfort in car ownership</b></h2>
<p><span style="font-weight: 400;">Even if people can choose one of the many modes of transportation available (from subways to airplanes) we’ve noticed a rise in their desire to own their personal vehicles. With the threat of COVID-19 still present, people find comfort and security inside their homes and automobiles that protect them from possible virus carriers. </span></p>
<p><span style="font-weight: 400;">Studies show that people’s attitudes toward public transportation, vehicle ownership and other mobility solutions like trains have changes in the context of the pandemic. Usage of personal cars has doubled during the last months and </span><a href="https://www.ipsos.com/en/impact-coronavirus-new-car-purchase-china"><span style="font-weight: 400;">the reliance on shared or public transport has fallen with around 50%</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">But with many commuters relying on public transport to reach their jobs, this situation has triggered a rise in the number of people who want to purchase a personal vehicle. Among the people surveyed who didn’t own a car before, most stated that they intend to get one now for safety and health issues. Surveys have also reported that </span><a href="https://www.cars.com/articles/ride-sharing-drops-online-car-shopping-increases-in-coronavirus-wake-419581/"><span style="font-weight: 400;">20% of their respondents who didn’t’ plan to get a car they now consider buying one</span></a><span style="font-weight: 400;">. </span></p>
<h2><b>Buyers expect to find vehicle deals</b></h2>
<p><span style="font-weight: 400;">To prevent the pandemic from causing them to go bankrupt, many car dealers dropped prices to encourage people to make a purchase. Therefore, in 2021, car buyers expect to score good deals on the vehicles they purchase. Also, Google has reported a growth in the number of search queries like “it’s a good time to buy a car”. Modern shoppers have turned to digital resources to compare automakers, models, and offers, to ensure they get the best deal. </span></p>
<p><span style="font-weight: 400;">The price will always be the determining factor for auto buyers, so no one should be surprised that the only way to lure buyers is to customize deals to meet their needs. Automakers are expected to respond with financing solutions for their clients. Most buyers look for no-interest financing or no-penalty payment deferments. </span><a href="https://www.hyundaiusa.com/us/en/covid-19"><span style="font-weight: 400;">Hyundai</span></a><span style="font-weight: 400;">, for example, has created a context-appropriate program that covers up to six months of the car value if the buyer losses their job during the pandemic because of the COVID-19. </span></p>
<h2><b>Car buyers benefit from dealer experience closer to their homes</b></h2>
<p><span style="font-weight: 400;">Because buyers move online, car dealers need to find new ways to engage with their public. Google has reported a drop in the US search interest for “dealership near me” once the pandemic has started because people no longer feel safe to leave their houses to go for shopping. In 2021, dealerships are expected to add new services to their offers. Here are the alternatives people can choose from when they don’t want to visit a local dealer.</span></p>
<p><span style="font-weight: 400;">- VR test drives</span></p>
<p><span style="font-weight: 400;">- Videoconferences</span></p>
<p><span style="font-weight: 400;">- At-home test drives</span></p>
<p><span style="font-weight: 400;">- Digital showrooms</span></p>
<p><span style="font-weight: 400;">- Review videos</span></p>
<p><span style="font-weight: 400;">Even before the pandemic some auto buyers were using social media to review cars and YouTube videos to check digital test drives. Given the current content, this trend is about to grow and dealerships to use all digital means at hand to engage their audience. </span></p>
<h2><b>Online car buying and home delivery</b></h2>
<p><a href="http://www.hookslincoln.com/"><span style="font-weight: 400;">Lincoln dealership Dallas</span></a><span style="font-weight: 400;"> services has shifted from face-to-face transactions to digitalizing the purchase journey so that their clients to buy vehicles from their house’s comfort and safety. 92% of people already used digital means to research, so they quickly adapt to buying and paying for their products without meeting the vendor. Statistics show that 18% of people would buy a car sooner if they would have the option to purchase it online. </span></p>
<p><span style="font-weight: 400;">Before the pandemic, a small number of car vendors offered vehicle delivery, but now with the purchase process being completed online, they have no other delivery solution. To boost sales, they should also provide at-home test drives as an alternative to visiting the local dealership. </span></p>
<p><span style="font-weight: 400;">It’s expected 2021 to come with other social restrictions related to the COVID-19 pandemic, so consumer behavior will probably experience further changes. Auto sellers need to develop strategies to meet their public’s needs. </span></p>
<h2><b>More connected cars</b></h2>
<p><a href="https://industrywired.com/top-trends-redefining-the-automotive-industry-in-2020-and-beyond/"><span style="font-weight: 400;">The Internet of Things is modernizing the automobile systems</span></a><span style="font-weight: 400;"> by equipping cars with internet connectivity that allows the vehicles to access and send data, communicate with other devices connected to IoT, download patches and software, and provide the passengers with Wi-Fi access. People prefer connected cars because they can help them find an available parking spot, inform them when the car requires repairs, and assist them in performing specific tasks. Automakers are building connected vehicles to meet their public’s request for innovation. At present, car manufacturers produce connected auto vehicles in two ways, tethered and embedded. Tethered models use hardware that allows the driver to connect to their cars with the help of their smartphones, while embedded vehicles come with a built-in chipset and built-in antenna.</span></p>
<p><span style="font-weight: 400;">The latest trends in the automotive industry appear as a result of increasing technological advances and changing consumer requests. Vehicles take the form of mobility solutions essential in the present scenario when people need personal cars to stay healthy and slow down the virus spread. </span></p>
<p><span style="font-weight: 400;"> </span></p>Video marketing tips that will set your automotive dealership apart from the crowdtag:www.dealerelite.net,2020-09-15:5283893:BlogPost:13532082020-09-15T12:46:09.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…</span></p>
<p><span style="font-weight: 400;">The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it</span> <a href="https://www.cnbc.com/2020/06/04/cdc-guidance-against-mass-transit-sparks-fears-of-congestion-emissions.html"><span style="font-weight: 400;">unnecessary to use public transport methods</span></a><span style="font-weight: 400;">. Needless to say, competition is fierce and automotive dealerships have to be on top of their game if they wish to win over new clients. </span></p>
<p><span style="font-weight: 400;">In a world of ever-increasing competition and outlandish customer expectations, video marketing is an effective means of promoting your brand. Not only can promotional films boost engagement to grow social media and website audience, but also offer information about the vehicles. It is not exactly the next big thing, but video plays an important part in marketing your business. The idea of going digital might sound strange for someone who is used to traditional marketing mediums such as TV, but you have to step out of your comfort zone if you want to beat your competitors during COVID-19. </span></p>
<p><span style="font-weight: 400;">Here are a few pointers to keep in mind. </span></p>
<h2><span style="font-weight: 400;">Hire a professional video production company </span></h2>
<p><span style="font-weight: 400;">So, you have watched a couple of YouTube tutorials and now you are thinking that you can shoot high-quality promotional films at the office. You have the best smartphone that money can buy, after all. Indeed, mobile devices have gotten better with time, yet convenient as they may be in terms of shooting video, they do not guarantee professional results. It is better to hire professional videographers. Look for a company</span> <a href="https://nextshoot.com/"><span style="font-weight: 400;">specialised in providing corporate video production services</span></a><span style="font-weight: 400;">. Making a video advertisement for a product or a company is a job that is best left to the professionals. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/7929836452?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7929836452?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span style="font-weight: 400;">An experienced team of videographers can help you stay focused on practical ideas based on the most efficient method to remain aligned with your marketing goal. The result is a high-quality video that highlights the best aspects of your dealership. Making and producing your own videos is a fun and exciting experience. Nonetheless, let your creative juices flow in your free time. When it is time to get down to business, count on the pros. Marketing is paramount for the success of your automotive dealership. Do not leave it to the amateurs. </span></p>
<h2><span style="font-weight: 400;">Provide video content that people actually want to watch </span></h2>
<p><span style="font-weight: 400;">It is no secret that people are consuming more video content than ever before. According to the experts at Oberlo, the current global average of video consumption per day stands at 84 minutes. Using promotional films is the best strategy when it comes down to connecting with the target audience. The question now is: What do people want to see? Since you asked, these are the types of content that prospective buyers love to watch: </span></p>
<p></p>
<ul>
<li style="font-weight: 400;"><i><span style="font-weight: 400;">Tutorials</span></i></li>
</ul>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Customer testimonials</span></li>
</ul>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Video tours of cars </span></li>
</ul>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Sales event videos</span></li>
</ul>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Meet the Staff videos</span></li>
</ul>
<p></p>
<p><span style="font-weight: 400;">The good news is that you do not have to reinvent the wheel. All you have to do is provide current and prospective customers engaging clips that teach them a thing or two. Just so you know, people love to know what is going on behind the scenes. If you can offer exclusive insight into a project or situation and incorporate lots of raw footage, you would be on the winning side. Make sure the clips have a video and audio component. It will make things more interesting and add a professional touch. </span></p>
<h2><span style="font-weight: 400;">Do not ignore the SEO potential in automotive video marketing </span></h2>
<p><span style="font-weight: 400;">Are you</span> <a href="https://neilpatel.com/blog/guide-to-video-seo/"><span style="font-weight: 400;">ready to produce your best SEO content</span></a><span style="font-weight: 400;">? Video is underutilized in the world of search engine optimization in spite of the fact that it generates social shares and attracts the attention of car shoppers. Providing consumers the info they need is how you attract them to your automotive dealership. It is essential to choose the right video hosting platform. If you are not interested in driving traffic to your company website, YouTube and Vimeo are options worth exploring. Once the promotional film is indexed, the traffic goes to them instead of your site. </span></p>
<p><span style="font-weight: 400;">On the other hand, if your aim is to increase website traffic, look into alternative hosting platforms such as Flickr and Vzaar. The video content should have a good internal linking structure; otherwise, it will be ignored by passing visitors. It is recommended to include a video transcript because it will increase the understanding of the content. Maybe someone is experiencing audio issues. Does that mean that they should not be able to enjoy the clip? Transcribing videos makes them more scrapable by search bots, so you can rank higher in the search engine results. </span></p>
<h2><span style="font-weight: 400;">Do not hesitate to repurpose old videos </span></h2>
<p><span style="font-weight: 400;">Old video content is highly valuable, so do not even think about discarding it. Just think about the time and money you can save. Break down your videos into shorter clips. The video production company you just hired will be able to help you in this respect.</span> <a href="https://blog.hootsuite.com/twitter-video-for-business/"><span style="font-weight: 400;">Twitter, for example, only offers previews</span></a><span style="font-weight: 400;">, so the promotional film should not exceed 30 seconds. If you are planning on recruiting new members for the team, merge the Meet the Staff video with a digital tour of the automotive dealership. You can reach out to more candidates and grab their attention. </span></p>
<p><span style="font-weight: 400;">Here is another idea: transform the video transcripts into blog posts. If you tweak the content a little bit, it will become unrecognizable. You can include closed captions with videos for those watching without audio. The only thing you have to do is to upload the transcript of the clip. It is that simple. Google cannot read visual content, but it does index captions. It is a win-win situation. Whatever you do, do not discard old videos because they can be put to good use. Once you have finished planning and shooting, video has a short lifespan. As mentioned earlier, there are ways to prolong its life. </span></p>Consumer behavior: the modern car buyer’s needs and expectationstag:www.dealerelite.net,2020-08-19:5283893:BlogPost:13524112020-08-19T12:46:26.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? </span></p>
<p><span style="font-weight: 400;">The truth is that the greatest…</span></p>
<p><span style="font-weight: 400;">Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? </span></p>
<p><span style="font-weight: 400;">The truth is that the greatest influence in the automotive industry is represented by consumer behavior. Customers’ expectations and requirements dictate automotive trends, putting suppliers and manufacturers in a wild race to meet their ever-increasing standards. </span></p>
<p><span style="font-weight: 400;">So, what do car buyers really want these days? What are their concerns and how will these aspects shape the automotive industry in the next few years? Are we going to see flying cars anytime soon or are consumers’ expectations a bit more grounded? We’re going to get inside the mind of the modern car buyer to answer these questions and more, so buckle up and enjoy the ride. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/7526951693?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7526951693?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Electric vehicles </span></h2>
<p><span style="font-weight: 400;">Plug-in electric vehicles or EVs are taking the spotlight in the automotive world. Last year, more than</span> <a href="https://www.statista.com/statistics/665774/global-sales-of-plug-in-light-vehicles/"><span style="font-weight: 400;">2 million EVs were sold worldwide</span></a><span style="font-weight: 400;">, with Tesla being the leading manufacturer in the market. It’s true that their journey is just getting started, and they’re not yet at a level where they can compete with conventional cars, but a lot of people already dream of a future when all roads will be populated by electric cars only.</span></p>
<p><span style="font-weight: 400;">Consumers are becoming more aware of environmental issues and how their habits and behaviors are affecting the planet, so sustainability is a major concern for them and they’re growing more interested in cleaner and safer alternatives to traditional cars which are a major pollution contributor. New generations are more environmentally conscious and EVs give car buyers the opportunity to do their part and reduce their carbon footprint. </span></p>
<p><span style="font-weight: 400;">Besides, if going green isn’t a strong enough incentive for consumers, the fact that fossil fuel prices will go up in the future as we’re going to run low on resources will push them to choose electric cars eventually. </span></p>
<h2><span style="font-weight: 400;">Owning vs alternative transportation</span></h2>
<p><span style="font-weight: 400;">Stemming from the same sustainability concerns, we see another change in consumers’ behavior and that is a lower interest in owning a car. Younger people especially are less preoccupied with the idea of owning a car. They tend to be more open to alternative means of transport, such as public transport, carpooling or car hiring as a way to reduce traffic jams and pollution. It’s not unusual for them to combine different transport methods to get from point A to point B and they don’t see any inconvenience in doing so. </span></p>
<p><span style="font-weight: 400;">Apart from</span> <a href="https://www.nytimes.com/2019/10/01/smarter-living/sustainabile-shopping-conscious-consumer.html"><span style="font-weight: 400;">conscious consumption</span></a><span style="font-weight: 400;">, young people are also reluctant to buy a car because of the large investment it requires. This will probably push manufacturers to come up with more affordable car options in the future, so they can win back this segment of consumers. </span></p>
<h2><span style="font-weight: 400;">Transparent buying process </span></h2>
<p><span style="font-weight: 400;">Car buyers these days are more informed than ever. They can’t be easily persuaded by car dealers into buying a car because they already come prepared with a wealth of knowledge and old selling tactics have no effect on them. What they expect when entering a dealership is talking to someone with whom they can consult. For example, a car buyer looking into</span> <a href="https://www.davesinclairlincolnsouth.com/new-inventory/index.htm"><span style="font-weight: 400;">Lincoln SUVs</span></a> <span style="font-weight: 400;">options will expect to have an honest and open conversation with the sales representative to help him find a suitable solution. Transparency is a value they really appreciate when it comes to brand interaction and buying process. Aggressive selling methods will only drive them away. </span></p>
<h2><span style="font-weight: 400;">Online shopping journey </span></h2>
<p><span style="font-weight: 400;">It’s probably no mystery where car buyers get most of their information: the almighty Google. When looking to buy a vehicle, much of the research is done online. With so many resources at their disposal, they have the luxury to gather all the information they require from the comfort of their home. What’s more, consumers now want to complete part of the buying process on the internet as well, so they don’t waste their time sitting in a dealership, waiting for the paperwork to be done. As a result, there are less people visiting dealerships these days, which puts a lot of pressure on dealerships since they have to work harder to draw customers and ensure an excellent experience that is well worth their time. </span></p>
<h2><span style="font-weight: 400;">Higher expectations</span></h2>
<p><span style="font-weight: 400;">Modern car buyers are used to getting what they want, when they want it and that makes them a hard to please category. They’ve got information at their fingertips, endless resources, countless options, low tolerance for mistakes and zero patience. If this description makes them sound a bit spoiled, that’s because they are. They expect nothing but the best and they’re less forgiving when it comes to errors or brands that fail to meet their expectations. That leaves car makers and suppliers in a tough spot, looking for new methods to meet their increasing demands. </span></p>
<p><span style="font-weight: 400;">But if we were to focus on the main points that define their most important needs, we can identify three factors. The first is affordability as consumers want automotive manufacturers to provide them with cheaper solutions, but without compromising on quality. Safety is another major concern since all the technology we have at our disposal can and should make driving safer than ever. Last but not least, sustainability continues to be a direction that more and more car buyers are ready to embrace. </span></p>
<h2><span style="font-weight: 400;">Automation concerns </span></h2>
<p><span style="font-weight: 400;">EVs are exciting for so many reasons, but</span> <a href="https://www.wired.com/story/guide-self-driving-cars/"><span style="font-weight: 400;">autonomous vehicles</span></a> <span style="font-weight: 400;">have that Sci-Fi vibe going on that can spark up an even bigger interest. How amazing would it be to simply get in your car, choose a destination and then sit back and relax? But as thrilling as it might sound, there are many obstacles that stand in the way of turning this scenario into reality. And what counts the most is that consumers are still not ready for it, due to obvious and justified safety concerns. Manufacturers will have to perfect the technology and find solutions for all the safety issues self-driving cars pose for car buyers to open up to the concept.</span></p>
<p><br/><br/></p>Tips for an automotive dealership implementing significant renovationstag:www.dealerelite.net,2020-07-21:5283893:BlogPost:12975752020-07-21T13:46:12.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Automakers from all over the world are introducing new design looks for their dealerships in an effort to increase the impact of the physical showrooms. Car buyers begin contact with the dealer by walking into the facility, which is why the look and functioning of the building still matters. As a matter of fact, automotive dealership facility design is…</span></p>
<p><span style="font-weight: 400;">Automakers from all over the world are introducing new design looks for their dealerships in an effort to increase the impact of the physical showrooms. Car buyers begin contact with the dealer by walking into the facility, which is why the look and functioning of the building still matters. As a matter of fact, automotive dealership facility design is</span> <a href="https://www.business2community.com/online-marketing/the-importance-of-having-an-online-presence-is-crucial-now-more-than-ever-02303819"><span style="font-weight: 400;">just as important as the online presence</span></a><span style="font-weight: 400;">. Large automakers with years in the industry engage in fastidious renovation projects. Smaller automobile dealers do the best they can with the capital they have. </span></p>
<p><span style="font-weight: 400;">Stores need to be renovated to enhance the customer’s experience and project a more modern look. As soon as you determine that the dealership facility isn’t going to work anymore, what’s the best path to pursue? If you’re planning to renovate extensively, keep in mind the following tips. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/7074412675?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/7074412675?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Reach out to an experienced construction firm </span></h2>
<p><span style="font-weight: 400;">Get the right professionals to handle all aspects of the renovation process. You’ll want a team with years of experience that is completely devoted to the project. Identifying a trustworthy construction company that can do the job with minimal disruptions is difficult and requires careful consideration. Countless things need to be taken into consideration, besides experience and reliability. So, what should you be paying close attention to? </span></p>
<p><span style="font-weight: 400;">The construction company must have a good understanding of architectural design. To be more precise, they should easily understand your vision for the showroom and work closely with the architecture team. The construction team should be able to offer new solutions in complex situations and perhaps add novelty to the architectural design. Unfortunately, not all constructors are familiar with the critical aspects of architectural design, which can lead to a great many issues, such as misusing building materials. </span></p>
<p><span style="font-weight: 400;">Failure to adapt to technological change isn’t a good sign. Any construction company should embrace digital transformation and deploy innovative technologies like drones or</span> <a href="https://www.higheraccess.co.uk/"><span style="font-weight: 400;">spider lifts, otherwise known as compact crawler lifts</span></a><span style="font-weight: 400;">. This enables them to be competitive in a crowded marketplace. Make sure the construction company you will be working with is focused on innovation. Ultimately, the best construction company is the one that meets your needs. If you want impressive architecture that stands the test of time, choose wisely. </span></p>
<h2><span style="font-weight: 400;">Ask car buyers what they like and what they would change </span></h2>
<p><span style="font-weight: 400;">This might seem like an outrageous idea, but you’re ultimately renovating to improve the customer experience. Ask car buyers what they like about the showroom and what they don’t. Maybe they can suggest possible changes. As a rule, people are frank and honest, so you’ll be able to obtain helpful feedback. Let the world know that you’re looking for a design solution and ask people to help you out with the challenges you’re currently dealing with. It benefits the building you’re designing and it matters for the community you’re serving. </span></p>
<p><span style="font-weight: 400;">It’s important to go back to the automotive dealership after a few years and still be proud of the result. People want to see evidence of competence and measure the effectiveness of the design. Surprising or not, the design of the showroom is the most significant element when it comes to securing sales. Since property renovation is such a time-consuming and complicated process, you’ll want to ensure you’re not wasting valuable resources. It’s a great thing to have professional expertise, but you’ll want input from regular people too. </span></p>
<p><span style="font-weight: 400;">One area that is commonly overlooked is the customer waiting area.</span> <a href="https://www.mentalfloss.com/article/16040/people-who-hate-waiting-rooms"><span style="font-weight: 400;">People don’t enjoy spending time here</span></a><span style="font-weight: 400;">, so the best that you can hope to achieve is creating a tolerable space. Adding a flat TV may not be enough. If you were to ask car buyers what they want, they would inevitably tell you that they would like you to vary it up. What does this mean? It simply means putting in games in the waiting room. The cost of purchasing, installing, and maintaining the gaming machines depends on the complexity of the apparatus. </span></p>
<h2><span style="font-weight: 400;">Minimize downtime during the renovation process </span></h2>
<p><span style="font-weight: 400;">Vehicle sales haven’t dropped in spite of the fact that we’re in the midst of a global pandemic. Many families have small kids and the uncertainty of public transit isn’t encouraging. They are seeking protection, safety, and control. People have come to the conclusion that they are better protected from the deadly virus in their own cars, not to mention that automotive dealerships are offering non-negligible price deductions. The point is that automotive dealerships are busier than ever. </span></p>
<p><span style="font-weight: 400;">In addition to the total cost of the project, think about how the renovation will affect and disrupt daily operations. You won’t have the ideal facility to pitch your products. Here’s one thing you can do: have the renovation plan completed in a couple of days. In other words, speed up things. Collect extensive measurements to prepare the showroom drawings and consult with your employees. It can be done, but make sure that everyone is on board. Another thing you can do is to schedule work at night or at the weekends. This way, the automotive dealership will be open at all times and you can warmly welcome clients. </span></p>
<p><span style="font-weight: 400;">If you’re considering implementing significant renovations, you should better think again. It’s recommended to simplify the plan a little bit. The steps that you eliminate will lessen the risk of delays or complications. Expensive floor preparations, for instance, may lead to compatibility issues, which are costly and time-consuming to fix. Stick to simple tiles</span> <a href="https://www.wikihow.com/Choose-Floor-Tiles"><span style="font-weight: 400;">and you won’t have any headaches</span></a><span style="font-weight: 400;">. It’s just one example. Work closely with the construction firm and develop a plan that meets your needs, wants, and wishes. </span></p>
<p><span style="font-weight: 400;">The bottom line is that renovating is secondary to service. Car buyers should be your number one priority. Much of the world has changed in recent times, but one thing is the same. People’s insatiable appetite for vehicles isn’t going to change any time soon. Make sure the job is completed in a timely manner. Consider multiple phases of renovation, as this will help your business survive in the busy sales season. </span></p>Navigating through the sea of marketing methods car dealerships use in the digital agetag:www.dealerelite.net,2020-07-01:5283893:BlogPost:12359562020-07-01T06:40:29.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Convincing people to make a purchase is an art of its own, no matter what you sell. But, if we were to compare selling cars with marketing beauty products, the former would be more challenging because cars are more expensive items. Lucky for you, they are also essential parts in someone’s life, so when they step inside a dealership, they’ve already decided to make the purchase. The only problem could be that they can’t find exactly what they need. In fact,…</span></p>
<p><span style="font-weight: 400;">Convincing people to make a purchase is an art of its own, no matter what you sell. But, if we were to compare selling cars with marketing beauty products, the former would be more challenging because cars are more expensive items. Lucky for you, they are also essential parts in someone’s life, so when they step inside a dealership, they’ve already decided to make the purchase. The only problem could be that they can’t find exactly what they need. In fact, only </span><a href="https://www.callrail.com/blog/five-stats-automotive-customer-journey/"><span style="font-weight: 400;">1 in 3 customers know the exact model of vehicle they want to buy</span></a><span style="font-weight: 400;">. </span></p>
<p></p>
<p><span style="font-weight: 400;">But you’re not operating alone in the industry. The market is quite competitive, and it can be hard to succeed when you lack experience. Fortunately, the industry can work in your favor if you keep up with the latest trends and come up with updated marketing strategies ahead of your competitors. This is the right moment to count on online marketing to promote your services because </span><a href="https://www.thinkwithgoogle.com/marketing-resources/auto-digital-retail-trends/"><span style="font-weight: 400;">95% of vehicle purchasers use the Internet as a source of information</span></a><span style="font-weight: 400;">. So, your best chance to succeed is to have a long-term marketing plan to support your efforts. </span></p>
<p></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/6486813887?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6486813887?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p></p>
<h2><span style="font-weight: 400;">Optimise your content for voice search</span></h2>
<p><span style="font-weight: 400;">In 2016, Google introduced the Google Home service, and its CEO Sundar Pichai revealed that their latest surveys show that 20% of online queries are made via a voice assistant. To put it in numbers, </span><a href="https://www.searchenginejournal.com/33-of-people-are-now-using-voice-assistants-regularly/"><span style="font-weight: 400;">over 111 million people use voice search at least once a month</span></a><span style="font-weight: 400;">. Experts predict that this number will reach 122 million by next year. </span></p>
<p><span style="font-weight: 400;">If your dealership’s website isn’t properly optimised to respond to voice search, you’re missing out on valuable clients and Internet traffic. You’re operating a business in the digital age, so you must integrate an omnichannel approach into your marketing strategy that determines the type of content you post on social media, your official website, and paid ads. A poorly optimised website doesn’t receive a high Needs Met rating from the Google Algorithm, and clients don’t receive it as a suggestion when they search for services you may provide. </span></p>
<p><span style="font-weight: 400;">When an Internet user types a query, they use keywords because they can type only 40 words per minute, and they try to be effective. But they can verbalise 150 words per minute, so when they use voice assistants, they utter more complex phrases and a conversational tone to ask the same question. </span></p>
<p><span style="font-weight: 400;">To optimise the content for voice search, you must use long-tail keywords and identify the questions your clients may ask. Instead of using keywords like </span><i><span style="font-weight: 400;">Kia dealership Florida</span></i><span style="font-weight: 400;">, you’ll integrate phrases like </span><i><span style="font-weight: 400;">best Kia dealership near me</span></i><span style="font-weight: 400;">. </span></p>
<h2><span style="font-weight: 400;">Use messaging apps to communicate with your prospects</span></h2>
<p><span style="font-weight: 400;">Even if everyone has a smartphone, most hate to speak to people they don’t know, so they prefer writing messages. Trends show that messaging apps are more popular than phone or video calls. </span><a href="https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/"><span style="font-weight: 400;">1.6 billion people use WhatsApp monthly</span></a><span style="font-weight: 400;">, 1.3 billion Facebook Messenger and 294 million Snapchat. If you add them to your present communication tool, your dealership will stand out from your competitors because most car sellers rely on emails to communicate with the clients who avoid voice calls. But it’s more time consuming to write and send emails than to send a message via one of the above apps. </span></p>
<p><span style="font-weight: 400;">Messaging apps are a hot trend in digital marketing because they improve user experience, enhance flexibility, promote networking, and boost appointment performance. In 2020, over </span><a href="https://www.washingtonpost.com/technology/2018/08/09/want-better-customer-service-dont-call-text/"><span style="font-weight: 400;">20 million organisations use Facebook Messenger to communicate with their clients</span></a><span style="font-weight: 400;"> because people enjoy messaging more than email. Also, messaging apps include chatbots so you can respond to messages even after hours. Speaking of chatbots, they can complete more operations because they can also send reminders to clients to inform them about their appointments.</span></p>
<h2><span style="font-weight: 400;">Personalise content with the help of artificial intelligence</span></h2>
<p><span style="font-weight: 400;">Nowadays, all clients want to feel special, so they long for personalised experiences when they interact with a business. But sometimes you may fail to build a good customer relationship because you sacrifice data accuracy for personalisation or vice versa. The key to creating personalised content that is relevant for your clients is to find a balance, and AI tools can help you. </span></p>
<p><span style="font-weight: 400;">When you use AI, make sure you don’t over-customise data because your clients want to feel you know them, but you’re not too obtrusive. The first impression is essential, so you need to balance lead insights with personalised information. It’s your chance to prove to your clients that you can provide them with the services they need, so when you deliver content, focus on the vehicle brand, colour, model and price they’re interested and trim their experience. </span></p>
<p><span style="font-weight: 400;">AI tools are excellent for dealerships because they allow you to track data to check if your personalisation efforts are effective. If they meet the performance indicators, you set when you started the marketing campaign. </span></p>
<h2><span style="font-weight: 400;">Start a blog</span></h2>
<p><span style="font-weight: 400;">You probably heard it a thousand times;</span> <b>content is king</b><span style="font-weight: 400;">. And the statement couldn’t be more accurate in the digital era. When working on your marketing strategy, focus your efforts on creating high-quality content that feeds your clients with the information they find essential. The best way to share valuable content with your clients is to integrate a blog section into your website. An auto dealer blog can include articles like </span><a href="https://www.bobsightkia.com/2020-kia-soul/"><span style="font-weight: 400;">2020 KIA Soul review</span></a><span style="font-weight: 400;">, Best Car For Beginners, How To Choose A Truck, and other similar subjects.</span></p>
<p><span style="font-weight: 400;">Hire an experienced content writer to create articles that provide useful and quality content for your public. The purpose of the blog is to drive visitors to your official website and convince readers to share your articles with their friends and family. Word of mouth is still one of the most powerful advertising techniques, so take advantage of it. Publishing regularly on your blog also boosts your SEO, and tells search engines that you are active and act as an expert in your field. Your goal is to sell as many cars as possible, and the best way to do it is by</span> <a href="https://www.wordstream.com/blog/ws/2019/04/03/automotive-marketing"><span style="font-weight: 400;">positioning yourself as an authority in the automotive industry. </span></a></p>
<p><span style="font-weight: 400;">The world of marketing may seem complicated when you first interact with it, but as you navigate it, you understand that it relies on the requirements of the market. Once you identify them, you can easily cater methods that attract clients. </span></p>Marketing Ideas to Promote Your Car Dealership – A Step by Step Guidetag:www.dealerelite.net,2020-06-29:5283893:BlogPost:12308462020-06-29T12:04:42.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">To build customer trust and become an excellent leader, any entrepreneur needs an effective branding strategy for their business. It’s essential to keep in touch and communicate better with your potential and existing customers, answer all their questions, and build a strong connection. By doing so, you’ll…</span> <a href="https://www.digitaldoughnut.com/articles/2018/october/how-can-you-build-your-brand-image-using-social"></a></p>
<p><span style="font-weight: 400;">To build customer trust and become an excellent leader, any entrepreneur needs an effective branding strategy for their business. It’s essential to keep in touch and communicate better with your potential and existing customers, answer all their questions, and build a strong connection. By doing so, you’ll</span> <a href="https://www.digitaldoughnut.com/articles/2018/october/how-can-you-build-your-brand-image-using-social"><span style="font-weight: 400;">improve your businesses’ values and create a stronger image</span></a> <span style="font-weight: 400;">among your competitors. Increasing sales and building a strong reputation is essential to develop reliable and effective marketing strategies. Your dealership company must attract customers to walk into it, so make sure you put all your efforts to promote your business. Also, used cars need marketing ideas to increase sales, so if you want to sell or change your old car, why not sell it at a high value? If it’s not brand new, it doesn’t mean it’s not worth it. For example, you can find the</span> <a href="https://www.thoroughbredford.com/searchnew.aspx"><span style="font-weight: 400;">New f-150 truck</span></a> <span style="font-weight: 400;">2020 at a smart price. The four-wheel truck has a brilliant versatility and comes with the latest upgrades. So, you too can get top sales by following the next marketing ideas:</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/6430020264?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/6430020264?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">How to Interact Best with Your Community?</span></h2>
<p><span style="font-weight: 400;">Interacting with your community is probably the first and most important step to</span> <a href="https://smallbiztrends.com/2019/09/how-to-start-a-used-car-dealership.html"><span style="font-weight: 400;">promote your car dealership</span></a><span style="font-weight: 400;">. Are you looking to improve your brand’s image? Well done, creating a connection with your public might be an excellent option and can bring you a lot of benefits. Most importantly, it will attract new potential buyers and bring significant sales. Hove you ever thought about what makes clients ready to invest in a purchase? Offers! It’s an excellent way to keep your clients close and loyal. By providing them with monthly offers, such as free car washes, a 10% discount for their purchase, or celebrating their years of loyalty: this will keep your existing customers loyal and increase the possibility of gaining new ones. </span></p>
<p><span style="font-weight: 400;">To ensure that you work professionally, don’t forget that customers love when the seller pays full attention to their needs. It means that you should take the responsibility to put your customer’s needs before yours. Also, customer service doesn’t mean that you should sell a car to a client and forget about their existence. It’s essential to maintain a healthy relationship even after the sale journey. If you want to have your customers for as long as possible, keep them satisfied both during and after the sale-journey. Another significant thing to consider is to be honest and confident about your product. Car dealers must present their products straightforwardly so that they can gain their buyer’s trust. You know that big gestures from well-known companies will make your clients want to stick to your services forever. </span></p>
<h2><span style="font-weight: 400;">Social Media</span></h2>
<p><span style="font-weight: 400;">We all live in a digital era where radios, traditional advertisements, and billboards are no longer useful anymore. People spend most of their time on their smartphones, checking social media daily. This activity convinced dealers to navigate more on the internet and adjust their tactics. Social media platforms have millions of active users; there’s Facebook, Instagram, Twitter, and other platforms from which you can send powerful messages to people that might be interested in closing a deal with you. </span></p>
<p><span style="font-weight: 400;">Nowadays, if you want to be successful, you need to</span> <a href="https://www.digitaldoughnut.com/articles/2016/july/rev-up-your-social-media-content"><span style="font-weight: 400;">include social media in your branding strategy</span></a><span style="font-weight: 400;">. You can hire a video marketing team or a photographer to take pictures or upload videos of your company's daily activity. It will help you get in touch with other big brands from the auto industry. It’s not easy to build your brand image using social media, but if you handle everything in a measured manner, social media can be an effective platform to use for your car dealership.</span></p>
<h2><span style="font-weight: 400;">Use Customer Reviews</span></h2>
<p><span style="font-weight: 400;">Did you know that positive customer testimonials are a huge plus when it comes to car selling? More than 90% of the car shoppers are likely to visit your website and read customer reviews before dealing with your services. Statistics have shown that a wide variety of car shoppers believe that online reviews are incredibly essential in their research process. So, positive online reviews about your dealership will attract most customers. </span></p>
<p><a href="https://www.digitaldoughnut.com/articles/2013/august/do-you-sell-cars-you-must-respond-to-reviews!"><span style="font-weight: 400;">Online reviews can be gold to auto shoppers</span></a><span style="font-weight: 400;">, as they are engaging with social media platforms before making a decision. To ensure that your company receives the best online reviews, make sure you deliver amazing customer service. It is the optimal rule to receive positive testimonials. Shoppers usually use digital connections when looking for specific products. As human interactions occur less and less often, make sure to optimize your digital channels as frequently as possible. </span></p>
<p><span style="font-weight: 400;">Also, make sure that you ask for reviews from your customers. When an unhappy customer leaves a review, you may need a bit of encouragement. So, at the end of the meeting with your client, ask for a review. If clients are happy with your services, they’ll probably recommend you to other people. However, don’t forget that it’s essential to always respond to your client’s reviews, especially to negative ones. You can’t please every client, but most consumers pay attention to negative reviews to see how the problem was handled. </span></p>
<h2><span style="font-weight: 400;">Email Marketing is a Great Way to Promote Your Car Dealership</span></h2>
<p><span style="font-weight: 400;">Email marketing continues to be a very effective online marketing strategy for car dealerships. Most customers prefer to receive their notifications and promotions via email. Dealerships worldwide who use email marketing are seeing an increased ROI and customer loyalty. So, as a dealership, you need to ensure that your marketing strategies will pay off. Foremost, make a list of updated and relevant information and maintain an on-going basis. </span></p>
<p><span style="font-weight: 400;">Your clients will expect and appreciate extremely personalized emails. Irrelevant and outdated emails will be quickly deleted, or worse, your clients might unsubscribe from your list. For example, don’t send an email for a high-end car to a family with children. Try to target your public with an email that promotes a bigger family car, such as the 2020 Ford Explorer Platinum. Either way, make sure that your emails are mobile responsive, and don’t forget to follow the tips above for the best car dealership promotion.</span></p>4 Effective Marketing Ideas to Promote Your Car Dealershiptag:www.dealerelite.net,2020-06-03:5283893:BlogPost:11539752020-06-03T09:52:48.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…</span></p>
<p><span style="font-weight: 400;">The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car dealerships to increase their sales and build a good reputation. You want your visitors to walk in your company because you’ve built a great reputation, not because they’ve walked by your dealership’s company. </span></p>
<p><span style="font-weight: 400;">If you are looking for brilliant marketing ideas for promoting your business, you must know that building a brand is necessary, but not enough. Are you tired of seeing the same boring content on every car sales website? Then you should invest more in your industry and find useful tips for marketing your dealership. Having a nice logo and a website is an excellent way to keep your business at high standards. But to find out how to analyze your target audience, customize your advertisement campaign to many niches, optimize your online presence, and how to use social media platforms to gain customer attention, read the following article. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/5544172286?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5544172286?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Interact with Your Community and Gain Customer Attention</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">How to interact best with your community? One excellent option is to make sure that you invest more time and also money in events.</span> <a href="https://www.digitaldoughnut.com/articles/2018/october/how-can-you-build-your-brand-image-using-social"><span style="font-weight: 400;">Promoting your brand’s image</span></a> <span style="font-weight: 400;">can create a long-lasting connection with your public and attract potential buyers. It’s imperative to know that creating a connection with your community can bring so many benefits, including customer loyalty and significant sales. Customers may not always admit, but they love offers. So, what better way to keep them close and loyal? By offering them coupons for free car washes, discounts for their next purchase, organizing events for celebrating their loyalty years, etc. </span></p>
<p><span style="font-weight: 400;">These are some useful tips for gaining customer attention and increase your sales. Customers feel the need to be in the center of attention, so make sure that you take the responsibility on being professional and putting their needs in the first place. Creative ideas can help you keep your customers satisfied during and after-sale journey. Car dealers need to present their product honestly and straightforwardly so that they can make the buyers trust them. Potential customers are insane by the idea of receiving discounts and participate in giveaways. Big gestures from companies can make a client want to stick with your services forever. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Use Customer Testimonials</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Online reviews are also a great option to put a mark in online marketing. Online reviews from happy customers are going to increase the chances of gaining new customers, therefore, new sales. The power of the internet can bring you many benefits, including doing proper research before buying a car. Customer testimonials are an essential source for those who are looking to purchase a vehicle. The process of buying a car may ease if customers will look for your company reviews.</span></p>
<p><span style="font-weight: 400;">By providing your community with customer reviews through social media, your website, or in marketing campaigns, you’ll gain the benefits of one effective business commercial. Also, saving your customer’s reviews and building an archive will help you get better ranking on Google. Positive customer testimonials will put you and your brand’s name in a good light. Better rankings on the organic search engine? Your efforts will pay off for sure.</span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Use Video Marketing </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">What is video marketing? It’s one of the most exceptional options to promote your business and increase sales. People claim that they are much more engaged in using videos when researching for a specific product. Why should you use video marketing for promoting your car dealership? Because videos for marketing purposes already became a trend, as this strategy increased its popularity significantly over the years. Companies that are still in doubt whether to call for a</span> <a href="https://nextshoot.com/"><span style="font-weight: 400;">video production company</span></a> <span style="font-weight: 400;">or not, are losing ground in front of those who keep up with this trend. </span></p>
<p><span style="font-weight: 400;">Consumers are hungry for information, so they find it very engaging to use this unique and creative approach for making a purchase. The information in the videos is much easier to digest than to spend 20 minutes reading an enormous article. So, people will always choose the most comfortable way of gaining information about a specific product. Besides, videos can be watched all over on the internet, so there’s no limitation when it comes to posting them. You can watch videos on YouTube, Dailymotion, Video, etc. </span></p>
<p><span style="font-weight: 400;">The main reasons</span> <a href="https://www.entrepreneur.com/article/311859"><span style="font-weight: 400;">why you should use video marketing</span></a> <span style="font-weight: 400;">for promoting your car dealership is because it boosts conversations with clients and increases sales, it helps you build trust, and we must not forget that videos last forever. One of the best things about video marketing is that it will remain on your website and social networks for a long time. People also comment on videos, so that you can use your video marketing strategy based on your client’s needs. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Email Marketing Can Dramatically Increase Sales</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Some dealers already resorted to this form of promoting their business. Sending emails to your clients can significantly increase sales. So, when clients visit your company, your website, or dealership, ask for their email address. Please encourage them to give you their emails by offering them great offers, such as a discount for their next purchase. </span></p>
<p><span style="font-weight: 400;">An excellent email marketing will help you build a beautiful and robust relationship with your clients. Consider hiring an autoresponder to manage your emails and provide your clients with better care. Depending on your client’s needs, send customized emails with useful information. It would be best if you focused on communicating your client’s info about the model, they’ve shown interest in, ownership tips, sales, and more. An excellent email marketing can help you build trust and improve your ROI. </span></p>
<p><span style="font-weight: 400;">Marketing your car dealership requires patience and the desire to be more. Use these great tips for marketing your dealership and enjoy your success. </span></p>4 technologies that are shifting trucking and fleet managementtag:www.dealerelite.net,2020-06-01:5283893:BlogPost:11490112020-06-01T13:37:47.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.</span></p>
<p><span style="font-weight: 400;">Starting from this point, we cannot ignore the fact that technologies such as trailer…</span></p>
<p><span style="font-weight: 400;">Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.</span></p>
<p><span style="font-weight: 400;">Starting from this point, we cannot ignore the fact that technologies such as trailer tracking, anti-theft technology, drivers’ scorecards and collision mitigation technologies have brought a revolution to trucking and feel management. Here are the most common technologies that will completely change and develop your business to greater heights.</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/5487859254?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/5487859254?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Drivers Gamification</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">What was commonly known as a driver “score carding” or “gamification” actually goes back to the later 2000s when fleet management systems were collecting telematics details to help show where trucks were facing problems in their operation. Gamification in trucking takes training and adds an element of competition</span> <a href="https://www.truckinginfo.com/fleet-management/304953/how-gamification-can-help-change-driver-behavior"><span style="font-weight: 400;">to spark behaviour changes.</span></a> <span style="font-weight: 400;">For instance, in training circles, we can find a lot of buzz about gamification. How does it work? Gamification takes something that isn’t actually a game – for example. Safe driving techniques – and adding an element of competition to stimulate this behaviour change. </span></p>
<p><span style="font-weight: 400;">The telematics information helped identify the infamous and somewhat clichés of bad driving behaviours like acceleration and hard braking. By doing so, they could indicate careless driving that can lead to collisions and also greater wear and tear on the truck, causing huge maintenance costs.</span></p>
<p><span style="font-weight: 400;">In short, bad driving behaviour can add extra fuel costs and lead to more frequent accidents and other expensive events, but fleets can use gamification or score carding to cut down on these expenditures. Driver coaching or score carding is also working together with truck video systems as they can easily identify and analyse positive driving behaviours based on camera recognition technology. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Forward-looking Camera Systems</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">In-cab camera systems have been around for some years, and now they established themselves as the familiar dash-cam. The best part about these technologies is that they are getting better and better in terms of quality with time. </span></p>
<p><span style="font-weight: 400;">Trucking camera systems have developed along with the evolution of the digital camera, which have seen significant improvement in terms of light quality, high-definition image capture, and excellent storage capacity while getting even more suitable in size. </span><a href="https://www.trafficangel.co.uk/"><span style="font-weight: 400;">Traffic Angel,</span></a> <span style="font-weight: 400;">a camera system supplier with an experience of 15 years in the industry, says that the main reason why fleets implement these systems in their trucks is to defend both the fleet and the driver in case of collision of eventual phoney insurance lawsuits. Why? Knowing that fleets can make a nice and easy target, those looking for a payday can either try to run into a truck or file a false lawsuit. </span></p>
<p><span style="font-weight: 400;">Another great danger to truck out on the American roadways is even more prevalent, namely the public perception. A study from the Federal Motor Carrier Safety Administration showed that when a passenger vehicle and a heavy truck collide, the passengers’ car driver has a convincing majority of 70% to be responsible for the accident. Meanwhile, as onlookers and the public see the crush, they always tend to assume that it’s the huge truck’s fault. </span></p>
<p><span style="font-weight: 400;">So, because trucking companies and fleets are more likely to end up paying when they’re dragged to the court, the forward-facing camera can save these companies both money and time as they can easily show the truth of the matter. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Collision Mitigation Technology</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">As studies have shown, heavy trucks are overrepresented in collision and fatalities. One recent study of the Federal Carrier Safety Administration stated that buses and heavy trucks accounted for 4% registered vehicles and 9% of total miles driven but were engaged in 13% of accidents and 13% of total traffic fatalities. The agency even speculated that it’s mostly due to their larger mass and size, which can easily damage smaller vehicles. Although crash data analyses show that it’s the passenger vehicle divers’ fault most often when a truck and small vehicle collide, any kind of truck collision leads to costly insurance lawsuits and claims.</span></p>
<p><span style="font-weight: 400;">And because it’s in the interest of fleets to preserve profitability and reduce collision to an absolute minimum, they start relying on</span> <a href="https://www.safetyresearch.net/blog/articles/preventing-heavy-truck-rear-impact-crashes-we-have-technology-why-don%E2%80%99t-we-use-it"><span style="font-weight: 400;">advanced collision mitigation systems</span></a><span style="font-weight: 400;">. These systems incorporate more sensing technology to monitor crashes of all kinds and take necessary emergency procedures to avoid them. Collision mitigation technology is also reducing the number of false positives which the first such product used to offer a few years ago. Given the numerous benefits, they provide these smart technologies are swiftly becoming standard on many new models of trucks and can be easily incorporated into older trucks as well.</span></p>
<p><span style="font-weight: 400;">And, because collision mitigation technology is finding a new way to monitor more of the truck performance, as well as the truck’s speed and control in a different direction, it also offers the ability to take independent emergency action when needed.</span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Record Keeping/Temperature Tracking</span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">As a part of the Food Safety Modernization Act, this technology has become mandatory for fleets involved in transporting human and animal food. What does this imply? As the act requires, the fleet has to properly refrigerate, maintain hygiene between loads to prevent contamination and protect the food during transportation.</span></p>
<p><span style="font-weight: 400;">For instance, in their contracts with their carriers, shippers have to be able to demonstrate they do comply with rules and provide necessary documentation that a truck responsible for transporting milk – maintains the correct temperatures to accommodate that kind of food. So, temperature-tracking technology may become an essential prerequisite for fleets who want to continue doing business. Moreover, being able to show proper documentation and temperature tracking could also help in the event that a truck has to be inspected. Thus, it never hurts to demonstrate that you are doing things in the right way.</span></p>
<p><span style="font-weight: 400;">In the modern-day world, technology is by far making a great impact on transportation. With all the above revolutionizing developments in fleet management trucking safety, you can truly stand a chance to grow your business and better heights.</span></p>Car dealerships are moving online – Are we looking at the future of automotive retail?tag:www.dealerelite.net,2020-04-27:5283893:BlogPost:10453492020-04-27T08:12:53.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. </span></p>
<p><span style="font-weight: 400;">Car dealerships are moving their…</span></p>
<p><span style="font-weight: 400;">Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. </span></p>
<p><span style="font-weight: 400;">Car dealerships are moving their sales online. The outbreak of coronavirus has determined auto dealerships to move their businesses on the Internet to protect consumers’ health and wellbeing. An ever-increasing number of people are embracing online commerce and, most importantly, supporting local enterprises, which is no little thing. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/4526904147?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/4526904147?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span style="font-weight: 400;">The good news is that companies don’t have to shut their doors and they can manage to handle the COVID-19 outbreak. At present,</span> <a href="https://www.cnbc.com/2020/03/23/how-small-businesses-across-us-are-coping-with-covid-19-pandemic.html"><span style="font-weight: 400;">there is an urgent need for change</span></a> <span style="font-weight: 400;">in automotive sales, which is completely achievable in spite of the challenging economic and political situation. Overall demand is softening and competition is fierce, which means that enterprises have to find new ways to differentiate themselves from established and new organizations. </span></p>
<p><span style="font-weight: 400;">If you’d like to find more about how coronavirus is impacting car sales, keep on reading. </span></p>
<h2><b><i>The way we buy cars isn’t the same anymore </i></b></h2>
<p><span style="font-weight: 400;">Back in the old days, you would go to the auto dealership and pick out a ride that you liked. The process usually involved research, price location, and negotiation. If you decide to buy a vehicle, you’ll most likely discover that the path to purchase has changed radically. Nowadays, if you want to acquire an automobile, you have to turn on your computer and find a platform dedicated to buyers and sellers alike. </span></p>
<p><span style="font-weight: 400;">It’s important to understand that auto dealerships are required to work under the conditions of the novel coronavirus restrictions. Therefore,</span> <a href="https://www.forbes.com/sites/douglasyu/2020/03/31/specialized-online-retailers-on-horizon-as-covid-19-continues-to-drive-direct-to-consumer-sales/#1bfd83aa63ad"><span style="font-weight: 400;">they rely to a great extent on Internet sales</span></a> <span style="font-weight: 400;">and video demos for everything from test drives to oil changes. Needless to say, shopping isn’t merely an Internet-enabled transaction. So, what is it then? It reflects the customer journey that starts with product awareness and moves onto purchase and, then, fulfillment. </span></p>
<p><span style="font-weight: 400;">Even if some countries still allow dealerships to keep their doors open, many prefer making the transition to the online medium. Why? Simply because they have a lot to gain. Online is where customers are? Motor vehicle dealerships have the power to simplify remote and electronic sales or leases, and they should take advantage of it. The rules can change any day now, so, even if dealers can book two appointments per hour, the situation might not remain the same for too long. </span></p>
<p><span style="font-weight: 400;">Sellers will be forced to close their doors and move their activities online. Dozens of companies are taking into consideration the possibility of selling online, realizing that the best time to do it was yesterday. Brands across the world are commercializing</span> <a href="https://organiccbdnugs.com/collections/cbd-hemp-flower"><span style="font-weight: 400;">organically grown CBD hemp flower buds</span></a> <span style="font-weight: 400;">that don’t get you high. It’s just an example. The point is that businesses of all kinds are moving their activities from offline to online as the world sits down to watch Netflix or play online games. </span></p>
<h2><b><i>Is the current automotive sales model outdated? </i></b></h2>
<p><span style="font-weight: 400;">There’s no denying the fact that the current car sales and distribution method could use some improvement. Acquiring an automobile based on the traditional dealership model doesn’t engender a great deal of trust. The number of employees more often than not makes it difficult, if not impossible for buyers to establish genuine relationships, not to mention build trust, especially when it comes down to repeat sales. </span></p>
<p><span style="font-weight: 400;">It’s not to say that the COVID-19 outbreak is a good thing. The devastating economic consequences that strike now will be felt for years to come. However, we must acknowledge the fact that the coronavirus pandemic has brought about much-needed change. To be more precise, the process of buying a ride at the dealership becomes less complicated. There isn’t a lot of paperwork to fill out, besides the fact that the actual purchase isn’t delayed until further notice. </span></p>
<p><span style="font-weight: 400;">All in all,</span> <a href="https://eu.usatoday.com/story/money/cars/2020/04/12/coronavirus-covid-19-online-car-sales/5129667002/"><span style="font-weight: 400;">car dealerships should improve their online efforts</span></a> <span style="font-weight: 400;">and recognize that online is the new norm. People are willing to buy and businesses can’t wait to make sales. So, why not let customers do everything online? Digital signatures and electronic records legitimize the transaction; numerous states have adopted laws in this respect. Plus, we live in a society that no longer prefers paper documents. It’s what you would call a win-win situation. </span></p>
<p><span style="font-weight: 400;">There’s no reason to spend so much time at the office when the buyer can come to a virtual dealership. Showrooms should do their best to revolutionize the auto industry which is facing a new era.</span> <a href="https://www2.deloitte.com/us/en/insights/industry/automotive/digital-technologies-transform-car-buying-experience.html"><span style="font-weight: 400;">Owing to the latest evolutions in technology</span></a><span style="font-weight: 400;">, it’s possible to sell a car without being present. And that’s the beauty of it. We’re slowly but surely heading towards online sales and this isn’t necessarily a bad thing. </span></p>Guidelines for aspiring car dealers – how to open a dealershiptag:www.dealerelite.net,2020-04-08:5283893:BlogPost:9877742020-04-08T09:58:13.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…</span></p>
<p><span style="font-weight: 400;">You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best way of traveling on short distances. </span></p>
<p><span style="font-weight: 400;">The need for cars puts dealers in the position of consistently being in demand. But it doesn’t mean there are no challenges. From finding the right audience to picking the right models of cars and finding a dealership, there are plenty of obstacles. </span></p>
<p><span style="font-weight: 400;">Even if no one can provide a full proof business model, some guidelines may give you the basics of starting a successful car dealership.</span> <a href="https://www.mentalfloss.com/article/82172/8-tips-haggling-dealership-according-insiders"><span style="font-weight: 400;">Let’s discover them</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/4360187753?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/4360187753?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><strong>Evaluate the market</strong></p>
<p><span style="font-weight: 400;">If you plan to sell used cars, you need to evaluate the local market to determine if there’s a demand for used vehicles. Don’t limit to your town; research how many used cars are sold within a 20-mile radius. When people are looking for a car to buy, they’re willing to travel short distances to get one. </span></p>
<p><span style="font-weight: 400;">To have a better understanding of the market, refine the search to identify the types of vehicles people prefer. Write down the most sold brands and models. </span></p>
<p><span style="font-weight: 400;">And don’t forget to check the competition, take a look at the other dealerships in your area and the vehicles they sell. Do they have both a physical site and a website? What services do they provide?</span></p>
<p><strong>Identify the target public</strong></p>
<p><span style="font-weight: 400;">If you want to attract buyers, tailor your services to their needs. Understand who they are, what their needs are, what vehicles they prefer, and how much they are willing to spend on buying a used car. </span></p>
<p><span style="font-weight: 400;">Once you identify the types of cars you’ll be selling; you can also search for the age, gender, family structure, and income of the average buyer. These details help you determine what the best methods are to market your services. Don’t make assumptions when you start a business. Base your decisions on real data. </span></p>
<p><span style="font-weight: 400;">Your public determines the services you provide. For example, families don’t buy sports cars, they prefer vans and sedans. Lately, more and more families prefer SUVs because they provide enhanced security and reliability. </span></p>
<p><strong>Have you ever considered franchising?</strong></p>
<p><span style="font-weight: 400;">You’re new in the industry, and it can prove challenging to compete with seasoned dealers. But if you choose the franchise route, you associate your name with an established and popular brand. Alongside the brand recognition you get when working with a franchise, you also sign franchise agreements with automotive manufacturers that provide you with high-quality used cars and supply you with marketing materials and established branding. </span></p>
<p><span style="font-weight: 400;">But for a franchise to accept you as a member you need to</span> <a href="https://www.wikihow.com/Open-a-Car-Dealership"><span style="font-weight: 400;">prove you are a resourceful and talented dealer</span></a> <span style="font-weight: 400;">who can boost their sales. </span></p>
<p><span style="font-weight: 400;">Research to find the costs associated with running a franchise dealership because the process involves some fees. </span></p>
<p><strong>Pick a physical location</strong></p>
<p><span style="font-weight: 400;">Even if online research is the first step when searching for a used car, people always visit the dealership to inspect the vehicle before closing the deal. The location of your dealership influences the number of sales and profit you make. Some areas are more profitable because they provide a better business climate. </span></p>
<p><span style="font-weight: 400;">So how can you say what place is right for opening a dealership? Check the costs associated with opening the dealership, the average yearly sales of the other dealers located there, the average payroll costs and the employee salaries. </span></p>
<p><span style="font-weight: 400;">Constructing the dealership site close to a busy town is a smart move because it encourages clients to visit you. When starting a dealership in a state with harsh winters, it’s wise to construct a building to roll up the vehicles during rain and snow. Your clients don’t want to freeze walking through cars and inspecting them. A closed space offers comfort and attracts buyers. A company like </span><a href="https://www.ukforks.com/"><span style="font-weight: 400;">UK Forks</span></a><span style="font-weight: 400;"> can help you construct the building because they rent telehandlers that can transport large materials. A dealership building should be high and spacious to allow natural light to enter. Natural light is crucial when selling cars because it enhances their look. </span></p>
<p><span style="font-weight: 400;">Your first instinct may tell you to open the dealership in the most profitable area, but there’s a downside to this decision. In some regions, despite high demand for vehicles, the business conditions aren’t optimal because of the crime rate, payroll expenses and GDP growth. And if you start a company in a business-friendly state, you’ll get plenty of competition. </span></p>
<p><span style="font-weight: 400;">The type of dealership you want to open and the model of vehicles you wish to sell,</span> <a href="https://smallbiztrends.com/2019/09/how-to-start-a-used-car-dealership.html"><span style="font-weight: 400;">determine the perfect location for your venture</span></a><span style="font-weight: 400;">. </span></p>
<p><strong>You need business and financial plans</strong></p>
<p><span style="font-weight: 400;">When you try to put together the dealership puzzle, the business and financial plans are two critical pieces. They include information with regard to the goals, budget, location and type of business you want to start. These plans tell you how to run the business and how to finance it. </span></p>
<p><span style="font-weight: 400;">To develop an effective business plan, you need to focus on the following aspects:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Business strategy</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Business vision</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Business structure</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Product range</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Market and SWOT analysis</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Employees number</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Location</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Expenses</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Marketing </span></li>
</ul>
<p><span style="font-weight: 400;">If this is the first business you develop, consult a specialist to help you put together a business plan. Before contacting them for creating a business plan, think why you need it. Do you need a strategic plan to guide you during the process? Do you need it to convince investors to fund your business? Do you want to get a business plan? </span></p>
<p><span style="font-weight: 400;">The same goes for your financial plan. You need to present all the business details to prove that your dealership is profitable. </span></p>
<p></p>Do consumers really value fuel-efficient vehicles?tag:www.dealerelite.net,2020-02-26:5283893:BlogPost:8667522020-02-26T13:04:40.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Having a car is essential these days. Not only does it give you the opportunity to travel long distances but also the car provides status. An automobile is the ultimate status symbol. With cars, what you drive on the road matters. If you drive, for instance, a Ford, which has attracted generations, that says a lot about you. Ford cars are renowned for the fact that they ensure a smooth, safe, and excellent driving experience. In spite of economic woes, vehicle…</span></p>
<p><span style="font-weight: 400;">Having a car is essential these days. Not only does it give you the opportunity to travel long distances but also the car provides status. An automobile is the ultimate status symbol. With cars, what you drive on the road matters. If you drive, for instance, a Ford, which has attracted generations, that says a lot about you. Ford cars are renowned for the fact that they ensure a smooth, safe, and excellent driving experience. In spite of economic woes, vehicle sales continue to rise. It’s estimated that the number of international car sales</span> <a href="https://www.statista.com/statistics/200002/international-car-sales-since-1990/"><span style="font-weight: 400;">reached 80 million in 2019</span></a><span style="font-weight: 400;">. Who knows what will happen in 2020? </span></p>
<p><span style="font-weight: 400;">Attracting new car buyers used to be simple. The ride had to look good, drive well, and be comfortable. At present, selling automobiles is a little bit more difficult. This is because buyers are more and more demanding. The slightest fault on the vehicle can deter them from buying. Traditional considerations are no longer important. so, it’s only normal to want to know what consumers want from a car. Not surprisingly, car buyers place emphasis on fuel-efficiency. If you’d like to find out more, please continue reading. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/3935595539?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/3935595539?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Fuel economy in automobiles explained </span></h2>
<p><span style="font-weight: 400;">Let’s start by explaining</span> <a href="https://en.wikipedia.org/wiki/Fuel_economy_in_automobiles"><span style="font-weight: 400;">what fuel economy in automobiles means</span></a><span style="font-weight: 400;">. It refers to how efficiently the car consumes fuel. Fuel economy is basically the distance traveled by the vehicle and the amount of fuel consumed. In the United States, fuel economy is measured in vehicle miles per gallon of fuel. Attention needs to be paid to the fact that it’s a relatively imprecise measure because it doesn’t consider vehicle mass, passenger/cargo capacity, engine power, or any other attribute. In the old days, automakers would increase performance but fuel efficiency. Now, it’s a completely different story. </span></p>
<h2><span style="font-weight: 400;">Consumers are ready to pay more for vehicles with better fuel economy </span></h2>
<p><span style="font-weight: 400;">It seems that car and truck buyers are willing to dig deep into their pockets to acquire vehicles that ensure good fuel economy.</span> <a href="https://advocacy.consumerreports.org/press_release/new-study-finds-consumers-are-willing-to-pay-more-for-fuel-economy-as-auto-regulators-look-to-roll-back-efficiency-standards/"><span style="font-weight: 400;">According to a study carried out back in 2018</span></a><span style="font-weight: 400;">, car buyers are more than happy to pay a premium for enhanced fuel economy. This study says that people are willing to pay even $1000 more as long as they have a guarantee they’re investing in a fuel-efficient car or truck that minimizes overall operational costs. These individuals will shop for various brands to get the most fuel-efficient model possible. </span></p>
<p><span style="font-weight: 400;">In case you didn’t already know, fuel-efficient cars aren’t much more expensive as compared to regular ones. Automakers didn’t make automobiles that meet fuel-efficiency targets because consumers didn’t want to buy them, not because the process was too costly. Some companies have been proactive in improving fuel economy by introducing four- and six-cylinder engines to replace the antiquated models. Ford is such an example. As consumers keep on demanding fuel-efficient cars, automakers have no choice but to comply with their demands. Fuel economy is important because it reduces the dependence on oils and helps avoid price shocks. The bottom line is that consumers succeed in adopting technologies (i.e. cars) that increase fuel economy even if the value of savings doesn’t surpass the adoption costs. </span></p>
<h2><span style="font-weight: 400;">2020 Ford Explorer – one of the most fuel-efficient cars being produced today </span></h2>
<p><span style="font-weight: 400;">Fuel prices are rising higher than initially expected, continually driving up prices at gasoline pumps. It shouldn’t come as a surprise that consumers are doing everything within their powers to eliminate the pain from rising fuel prices. Buying a fuel-efficient car is a worthwhile investment. If you’re thinking about purchasing or leasing a vehicle in the near future, the 2020 Ford Explorer should be at the top of your list. Recently, the EPA released its well-known fuel economy estimates. As far as the</span> <a href="https://www.thoroughbredford.com/new-ford-explorer.htm"><span style="font-weight: 400;">2020 Ford Explorer gas mileage</span></a> <span style="font-weight: 400;">is concerned, the automobile offers a return of up to 21 mpg city, 28 highway, and 24 combined. </span></p>
<p><span style="font-weight: 400;">The new Ford car sees a great many changes and it’s impossible not to appreciate the healthy dose of fuel efficiency. The fuel economy ratings vary based on the engine and drivetrain. If you’re looking for the perfect car to commute around America, the 2020 Ford Explorer is your best bet. The SUV drives nicely and has many interesting attributes. Examples include generous cargo capacity, a simple infotainment system, and styling updates. Although the explorer is competing against some impressive rivals, it’s no way near the bottom when it comes to SUV ranks. With the 2020 Ford Explorer,</span> <a href="https://cars.usnews.com/cars-trucks/driving-in-snow-tips-for-staying-safe"><span style="font-weight: 400;">you’ll be able to tackle any road</span></a> <span style="font-weight: 400;">and that’s what matters, besides fuel economy, of course. </span></p>
<h2><span style="font-weight: 400;">Saving money at the pump, but all the while, saving the environment </span></h2>
<p><span style="font-weight: 400;">Vehicle fuel efficiency is an important issue for American families. It translates into more miles per gallon and, most importantly, fewer carbon emissions. Consumers care about the environmental impact of cars. Therefore, they seek companies that assume their environmental corporate responsibility. Fuel-efficient cars don’t cause problems, meaning that they don’t contribute to the depletion of the ozone layer, they don’t cause global warming, and they certainly don’t bring about climatic changes. The point is that consumers are more environmentally conscious and they make purchasing choices based on principle. </span></p>
<p><span style="font-weight: 400;">The new standards for automobiles create energy and climate security benefits. To be more precise, there’s a win-win situation. While people don’t have to spend all their hard-earned money on fuel, they actually help save the planet. Carmakers are achieving faster improvements in manufacturing than ever before, bringing about fuel-efficient vehicles. This is a big step towards decarbonizing transport. Getting back on topic, we still need fuel economy provisions. The United States has to continue investing in defending and protecting citizens’ right to cleaner air. </span></p>
<p><span style="font-weight: 400;">All in all, people do care about the environmental impact of the ride they’re about to purchase. Consumers would never do anything to endanger the environment. If you’re looking forward to reducing your carbon footprint, you now know what to do. If the vehicle you’re interested in is listed with various levels of efficiency, pay attention to the gas mileage. This will give you a pretty good idea about the efficiency of the car. </span></p>
<p></p>How to Promote Your Car Dealership?tag:www.dealerelite.net,2020-02-19:5283893:BlogPost:8417812020-02-19T13:51:00.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">Are you looking for brilliant car dealership marketing ideas to promote your business and increase your sales? If you are tired of seeing the same content on every website and social media page, try to use these new, brilliant car dealership marketing ideas. If you can’t accomplish all, at least you can be inspired by them.…</span></p>
<p></p>
<p><span style="font-weight: 400;">Are you looking for brilliant car dealership marketing ideas to promote your business and increase your sales? If you are tired of seeing the same content on every website and social media page, try to use these new, brilliant car dealership marketing ideas. If you can’t accomplish all, at least you can be inspired by them.</span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/3872803570?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/3872803570?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Interact with Your Community</span></h2>
<p><span style="font-weight: 400;">The best way to interact with your community is to invest time and money into hosting events and promoting your brand’s image. Creating a connection with your public can help you attract potential buyers to your dealership, which can also bring you loyalty and big sales. How can you attract new car buyers? By offering free car washes, sponsor other events, charity drives with a famous association, etc. These ideas can bring in new customers and increase your sales. Putting your customers first means you are responsible and professional. Getting creative can help you attract new customers and also, keep them happy during the sale journey. Car dealerships that present their services in a simple, honest way will gain their buyer’s trust immediately. Discounts and giveaways are great ideas to market your dealership and bring potential customers. Clients are interested in discounts and big gestures from the companies, so this can be a chance for your brand to</span> <a href="https://www.bizjournals.com/bizjournals/how-to/marketing/2017/06/3-rules-for-creating-effective-in-bound-marketing.html"><span style="font-weight: 400;">gain customer’s attention</span></a><span style="font-weight: 400;">. </span></p>
<h2><span style="font-weight: 400;">Online Reviews</span></h2>
<p><span style="font-weight: 400;">Use customer testimonials! Putting a mark in online marketing is a must because most online reviews are an important source for customers who want to do a purchase. By offering customer references in marketing campaigns or on social media, you’ll gain the benefits of an effective business commercial. Collecting customer reviews and building an archive will help you attract many buyers, as these positive reviews on Google will give higher rankings on the organic search engine. </span></p>
<h2><span style="font-weight: 400;">Social Media</span></h2>
<p><span style="font-weight: 400;">Social media plays an important role in car dealerships to promote their brand. But they often forget about what’s most important and they only focus on selling. This is a big mistake because most people are tired of seeing pushy sales strategies everywhere. What people are attracted most to is about what’s going on beyond the scenes. Posting photos with cars is not enough to impress your customers, share more experience of your happy clients, dealership news, team events, etc. This kind of content can bring customers faster than you think. People are attracted to funny information rather than just selling advertising. Also, another feature that shoppers look for before deciding to buy a car is music content. Music can change your mood and support the idea of the video. That’s why is important to use music specifically suited with the idea behind the scene. For example, using</span> <a href="https://www.melodyloops.com/music-for/action/"><span style="font-weight: 400;">action music</span></a> <span style="font-weight: 400;">will play with the viewer’s feelings and stages of tension. They’ll be more interested and experience the scene better.</span></p>
<h2><span style="font-weight: 400;">Partner with a Local Business</span></h2>
<p><span style="font-weight: 400;">Have you ever considered partnering with another business that has the same community as your dealership? This is a great marketing strategy to help you stay close to your customers and potential buyers. People will talk more about your business and can increase more sales and raise profits. Just make sure you are aware that this won’t happen over-night. It takes time to build a strong audience and marketing strategies that work. So, get creative, encourage community involvement, use your customer’s reviews to your commercial advantage, make sure your social media account has strong content, etc. These are strong marketing strategies that can bring you more customers and increase profits. </span></p>
<h2><span style="font-weight: 400;">Video Marketing with YouTube Channel</span></h2>
<p><span style="font-weight: 400;">Car shoppers are interested in watching auto videos when planning to buy a car. They like to see the model comparison, safety structures, basic info, what devices are connected to the car, and other information that can help them decide. Post videos on your social media platforms but don’t forget that it should be hosted on a YouTube channel for more visibility. </span></p>
<h2><span style="font-weight: 400;">Pinterest</span></h2>
<p><span style="font-weight: 400;">Pinterest is one of the most popular social sites. People think that has a larger female base but however, Pinterest is great for the auto industry. With such a big female audience, you’ll attract many female shoppers. Pinterest is also great for sharing pictures, landing pages, or pinning blog posts. This can spread through social media and drive more traffic to your website.</span></p>
<h2><span style="font-weight: 400;">Use Twitter</span></h2>
<p><span style="font-weight: 400;">Studies revealed that Twitter drove $716 million in car sales. And it still continues to be a popular choice among car shoppers. More than 300,000 auto-related tweets are sent every day, and many of them are straight related to shopping. These suggestions can be directly sent to customers who have shown buying intent. </span></p>
<h2><span style="font-weight: 400;">Get Involved</span></h2>
<p><span style="font-weight: 400;">Social media is offering you great benefits to your business but you must be completely committed to maintaining a social media strategy. Once you build your website and provide the necessary information, you must always be active and keep it updated. If you go many days without posting anything on your website, people will start to lose credibility. It’s very important to take advantage of any opportunity you have to</span> <a href="https://www.digitaldoughnut.com/articles/2019/june/car-brands-unexpected-new-inspiration"><span style="font-weight: 400;">engage with online car shoppers</span></a><span style="font-weight: 400;">. If you don’t do it, be sure that your competitors will do so. </span></p>
<p><span style="font-weight: 400;">When you maintain a social presence, you clearly do a great thing for your business. You’ll get more appointments, sell more cars, and increase your brand’s image. </span></p>Clearing up the air: All about fume collection in the auto industrytag:www.dealerelite.net,2019-11-20:5283893:BlogPost:7628752019-11-20T13:05:32.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">The automotive industry is one of the many air pollution contributors, producing carbon monoxide, nitrogen oxides, as well as other types of pollution. Activities such as robotic welding create hazardous metal fumes, which need to be collected to the source as close as possible. There’s no reason to threat, though, because the car sector is doing its best to keep the air clean for all of us. To be more precise, the manufacturing processes have been adapted and…</span></p>
<p><span style="font-weight: 400;">The automotive industry is one of the many air pollution contributors, producing carbon monoxide, nitrogen oxides, as well as other types of pollution. Activities such as robotic welding create hazardous metal fumes, which need to be collected to the source as close as possible. There’s no reason to threat, though, because the car sector is doing its best to keep the air clean for all of us. To be more precise, the manufacturing processes have been adapted and measures have been taken so as to avoid air quality issues altogether. If you’re curious to find out more, please continue reading. </span></p>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/3721771677?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/3721771677?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span style="font-weight: 400;">Heavy metal emitting from welding fumes </span></h2>
<p><a href="https://study.com/directory/category/Mechanic_and_Repair_Technologies/Precision_Metal_Working/Welding_Technology.html"><span style="font-weight: 400;">Welding technology</span></a> <span style="font-weight: 400;">is used to a high degree in the automotive industry. Welding is a simple operation that implies joining two pieces of metal through a blend of temperature, pressure, and metallurgical conditions. Commonly deployed welding methods include but aren’t limited to resistance spot welding, metal inert gas welding, and plasma arc welding. As you can imagine, the list doesn’t end here. What is important to keep in mind is that numerous vehicle body components are joined together using welding technologies. </span></p>
<p><span style="font-weight: 400;">As the metal is heated above its boiling point and vapours begin to form dense particles, fumes come to life. Not many know that welding fumes are extremely dangerous. Workers who are exposed to the fumes for a long time risk developing cancer and serious illnesses such as kidney damage. Welding fumes</span> <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6538433/"><span style="font-weight: 400;">have the power to penetrate the lungs</span></a><span style="font-weight: 400;">, which isn’t at all good for respiration. Manganese oxide, for instance, one of the many harmful substances resulting from welding, has an irritant effect on the respiratory system. So, there is a risk of pulmonary infection. </span></p>
<p><span style="font-weight: 400;">Ventilation is already used in the automotive industry. Fans force the fresh air in, but it has been discovered that they haven’t been capable of diluting the welding fumes. This is due to the fact that the working station comprises an enclosed space. Heavy metal emits from welding fumes in the automotive industry, which in turn has a considerable impact on the life of workers. Millions of people are working under hard circumstances, which is why measures need to be taken to address the situation. </span></p>
<h2><span style="font-weight: 400;">The solution – extracting welding fumes </span></h2>
<p><span style="font-weight: 400;">The automotive industry is one of the most important industries in manufacturing. It’s highly competitive and manufacturers deal with more changes than ever. In the United Kingdom, for instance, the Health and Safety Executive has implemented important changes when it comes down to control standards for welding fumes. Welding fumes, as well as allied processes, generate dangerous fumes and gases. Examples include but aren’t limited to iron oxide, aluminium oxide, fluoride, copper oxide, nickel oxide, etc. Consequently, it’s necessary to minimise worker exposure and extract welding fumes. Ventilation systems aren’t enough to reduce air pollution. </span></p>
<p><span style="font-weight: 400;">According to the experts at</span> <a href="https://weldingextraction.co.uk/"><span style="font-weight: 400;">Welding Extraction</span></a><span style="font-weight: 400;">, automotive manufacturers need to invest in industrial air filtration. This means that they have to update practices to make sure that they reflect the new requirements. Even the smallest increase in air pollution can have drastic consequences. These are the steps involved in fume extraction: </span></p>
<ol>
<li style="font-weight: 400;"><h3><span style="font-weight: 400;">LEV testing </span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">The process begins with LEV testing. LEV is an acronym and it stands for local exhaust ventilation. It’s practically a system that is designed to reduce exposure to airborne contaminants. At the end of the analysis, you know for sure if the systems in place meet the necessary safety standards. If workers are exposed to excess levels of hazardous waste, the company knows. </span></p>
<ol>
<li style="font-weight: 400;"><h3><span style="font-weight: 400;">Installing fume extraction arms </span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">An extraction arm is a piece of heavy-duty machinery that extracts welding fumes where the airflows are demanded. Generally speaking, they range from 1 metre in length to 10 metres in length. The hoods can be placed and maintained in any configuration. This solution can be deployed in an environment with heavy smoke, vapours, and non-explosive dust. It’s designed for continuous use. </span></p>
<p><span style="font-weight: 400;">Source:</span> <a href="https://www.pexels.com/photo/man-wearing-gray-shirt-and-welding-mask-covered-in-welding-smokes-2760344/"><span style="font-weight: 400;">https://www.pexels.com/photo/man-wearing-gray-shirt-and-welding-mask-covered-in-welding-smokes-2760344/</span></a><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Attention needs to be paid to the fact that fume extraction arms are meant to work together with industrial-size fume extractors. It has many applications, so the auto industry isn’t the only one that can benefit from such a solution. Examples include manufacturing, laboratory, food and beverage, and construction. </span></p>
<ol>
<li style="font-weight: 400;"><h3><span style="font-weight: 400;">Opting for portable fume extraction units </span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">Welding fume extraction can be done with the help of mobile units. These devices are basically vacuum systems that remove and filter the air when it comes to light-duty welding applications. They feature a mechanic or electrostatic filler, so they are versatile solutions. Taking into consideration the proximity of the system to the weld point, it can be concluded that it’s the</span> <a href="https://roboticsandautomationnews.com/2019/10/29/want-to-know-more-about-robotic-welding-heres-a-brief-introduction/26488/"><span style="font-weight: 400;">most effective method for extracting fumes</span></a><span style="font-weight: 400;">. </span></p>
<h2><span style="font-weight: 400;">Final thoughts</span></h2>
<p><span style="font-weight: 400;">Fumes and gases are produced during manufacturing activities, which significantly impact the surrounding environment. There’s nothing more important than clearing up the air. Before designing or implementing a fume extraction system, it’s necessary to measure worker exposure. This evaluation should be carried out by a qualified professional. With proper information, you will know what to do to comply with regulatory requirements. There may be alternatives to some welding processes which can reduce fume generation without compromising on quality.</span></p>
<p><span style="font-weight: 400;">The bottom line is that companies in the automotive industry have an obligation to install a fume extraction system and to come up with a maintenance strategy to ensure consistent operation. Numerous businesses provide</span> <a href="http://www.hse.gov.uk/mvr/topics/dusts.htm"><span style="font-weight: 400;">solutions for dust and fumes</span></a><span style="font-weight: 400;">. Nevertheless, it’s recommended to work with a company that understands the processes, as well as the challenges associated with the car industry. Only an organisation of this type can make the facilities safer and healthier. </span></p>
<p><span style="font-weight: 400;">Based on the total number of welding stations at the facility, a centrally located or portable fume extraction system may be suitable. It’s important to take into account the size of the manufacturing facility, not to mention the budget. Efficient systems continue to be developed, so auto companies are able to meet the requirements of the day, not to mention safety standards.</span></p>5 ways to increase your dealership business's revenuetag:www.dealerelite.net,2019-10-18:5283893:BlogPost:7385742019-10-18T14:36:41.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span style="font-weight: 400;">A dealership can be a very profitable business whether you sell used or brand-new cars. However, sometimes you may not get as much revenue as you were expecting from your dealership business. Here are 5 ways to increase your profit from your dealership company: </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Offer prepaid maintenance programs </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Offering prepaid…</span></p>
<p><span style="font-weight: 400;">A dealership can be a very profitable business whether you sell used or brand-new cars. However, sometimes you may not get as much revenue as you were expecting from your dealership business. Here are 5 ways to increase your profit from your dealership company: </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Offer prepaid maintenance programs </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Offering prepaid maintenance programs is one of the most famous strategies in the automotive industry to keep customers loyal and satisfied. PPM programs can have a huge impact on improving customer retention and attraction rates. </span></p>
<p><span style="font-weight: 400;">Maintenance programs can help your dealership business capture a higher percentage of customer pay service visits which will result in a boost of service revenue. Plus, the customers who become loyal to your business are more likely to return to it whenever they need to purchase car parts including brakes, batteries, or tires. </span></p>
<p><span style="font-weight: 400;">Apart from helping your dealership business to create a long-term secure customer relationship, you will also see a huge improvement in your sales and profit numbers. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Invest more in your digital marketing </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">The car buying process is a process that implies face-to-face interactions. Potential buyers want to see the vehicle for themselves and to take them for a drive before sealing the deal. And that’s completely understandable. However, one of the biggest mistake car dealers make is relying only on the offline interaction with their potential customers. </span></p>
<p><span style="font-weight: 400;">Although the best way to sell a vehicle is to meet with the potential buyer and let them test the car, you shouldn’t neglect to reach out to them in the online first. </span></p>
<p><span style="font-weight: 400;">Today’s consumers are tech-savvy meaning that they expect businesses to reach out to them in the virtual world. In fact, according to</span> <a href="https://www.hubspot.com/marketing-statistics"><span style="font-weight: 400;">2018 data from Search Engine Land</span></a><span style="font-weight: 400;">, 82% of potential customers conduct “near me” searches when looking for products or services. As you might be guessing, if your dealership business is nowhere to be found on the Internet, it is very unlikely for them to hear about your business. </span></p>
<p><span style="font-weight: 400;">In addition to having a strong online presence on Social Media and with a professional website, you also need to</span> <a href="https://www.quora.com/Is-owning-a-used-car-dealership-profitable-or-is-it-a-bad-investment"><span style="font-weight: 400;">invest in digital ads that will display your products and services</span></a> <span style="font-weight: 400;">to the eyes of your targeted audience. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Offer great customer experience </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;"><a href="https://storage.ning.com/topology/rest/1.0/file/get/3668229817?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/3668229817?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span style="font-weight: 400;">There is nothing more valuable for customers in today’s competitive marketplace than the experience a business provides them with. Customer experience is paramount nowadays and all businesses from all industries need to focus all their attention on a customer-centered mindset. </span></p>
<p><span style="font-weight: 400;">In today’s digital world, providing the best experience is not only more difficult for brands but also thousand times more important. First of all, by having an</span> <a href="https://v12data.com/blog/3-ways-dealers-can-use-tech-improve-customer-experience/"><span style="font-weight: 400;">online presence with your dealership business</span></a><span style="font-weight: 400;">, you need to provide your customers with a great experience both the offline but also in the virtual world. For example, if customers leave you reviews or feedback with their needs or questions, you need to make sure that you don’t neglect them. </span></p>
<p><span style="font-weight: 400;">Secondly, not being able to offer outstanding customer experience, in today’s instant communication era, will make your dealership business suffer the consequences of the word-of-mouth. Unsatisfied customers won’t hesitate at all to share their poor experience with your business in the online world. </span></p>
<p><span style="font-weight: 400;">Providing great customer service also comes to hiring the best employees that will offer an outstanding customer service. It is crucial to always treat your customers or potential buyers with professionalism and courtesy. And, you know the saying “happy employees make happy customers”. So, hire the best employees and keep them happy about their job. </span></p>
<p><span style="font-weight: 400;">All these strategies will result in a great business reputation, both in the online and the offline world, satisfied customers, and ultimately, in increased sales. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Provide personalized customer experience </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Personalization is paramount in today’s business landscape. Customers place huge value on the experience a business provides them with. And, there is no better way to satisfy your customers than to address their unique needs and requirements. </span></p>
<p><span style="font-weight: 400;">There are two strategies that you can use to offer your customers personalization. First of all, personalization in marketing is the new king. It will make sure that your products will be displayed in front of the eyes of the right potential buyer, at the right time, which will increase your chances to sell. For example, if your dealership sells luxury and vintage cars, your targeted audience is most probably investors who collect such expensive cars. Investors who prefer</span> <a href="https://www.forum.forex/"><span style="font-weight: 400;">modern investment methods such as forex trading</span></a><span style="font-weight: 400;">, bitcoin, or the stock market, are usually the car enthusiasts who would purchase your luxury vehicles. So, you may want to add a personal note to your online marketing that will reach and attract this type of potential buyers. </span></p>
<p><span style="font-weight: 400;">Secondly, you need to offer personalization through the product or service that customers purchase. For example, you can offer a tailored experience by personalizing the prepaid maintenance program you offer to the buyer. Personalization has the power to make the customer feel valued which will make them loyal to your business. </span></p>
<ol>
<li style="font-weight: 400;"><h2><span style="font-weight: 400;">Embrace virtual reality </span></h2>
</li>
</ol>
<p><span style="font-weight: 400;">Since today’s customers are more likely to</span> <a href="https://www.forbes.com/sites/daveandrea/2018/10/14/change-is-coming-to-automobile-dealerships/#116121636c48"><span style="font-weight: 400;">find their dream car with the help of online searches</span></a> <span style="font-weight: 400;">than to make visits in the location of the dealer, you may want to develop a strategy to attract customers who don’t live in the surroundings of your dealership. </span></p>
<p><span style="font-weight: 400;">One of the most creative and innovative ways to attract people who live in other cities or even other countries is to give them a taste of your cars through virtual reality. Simply put, you will bring your dealership to them. Augmented reality and virtual reality</span> <a href="https://techcrunch.com/2016/08/02/online-used-car-dealer-vroom-leverages-virtual-reality-to-bring-the-showroom-to-you/"><span style="font-weight: 400;">help the potential customer to experience</span></a> <span style="font-weight: 400;">what would be to sit on the driver’s seat of the vehicles you sell. They will be provided with a full 360-degree inside and out experience of the car they are interested in. And, for today’s tech-savvy customers, the experience you offer to them will be priceless. </span></p>
<p><span style="font-weight: 400;">Using virtual reality to promote your vehicles and to attract potential buyers will offer you a great competitive advantage as it will give you the opportunity to expand your business in a larger area. An expanded business will lead to increased sales and profit. </span></p>
<p><span style="font-weight: 400;">Growing revenue takes working hard to build customer loyalty and to attract new potential buyers. These 5 tips can help you grow your brand awareness, retain customers, and attract new ones which will ultimately lead to an increase in your sales. </span></p>3 successful fields you can start a business in 2019tag:www.dealerelite.net,2019-05-29:5283893:BlogPost:6031892019-05-29T14:12:32.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span>The international business landscape has all the characteristics to grow in different areas in 2019. With the millennials rising to leadership and the adoption of technological innovations, there are multiple business opportunities in different sectors, but we will explore the X most successful fields you can start a business in 2019.</span></p>
<p><span> …<a href="https://storage.ning.com/topology/rest/1.0/file/get/2728750461?profile=original" rel="noopener" target="_blank"><img class="align-center" src="https://storage.ning.com/topology/rest/1.0/file/get/2728750461?profile=RESIZE_710x" width="600"></img></a></span></p>
<p><span>The international business landscape has all the characteristics to grow in different areas in 2019. With the millennials rising to leadership and the adoption of technological innovations, there are multiple business opportunities in different sectors, but we will explore the X most successful fields you can start a business in 2019.</span></p>
<p><span> <a href="https://storage.ning.com/topology/rest/1.0/file/get/2728750461?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2728750461?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span>Car dealerships will survive even in an autonomous future</span></h2>
<p><span>The used car market has always been more lucrative than the new one, and this is not expected to change in 2019, even with the introduction of autonomous cars. If you will be the type of dealer who fully engages with their customers and promotes the dealership to the right people, you can run a business in one of the most profitable niches in the world.</span></p>
<p><span>Worldwide, the car market is twice in size than the new car one, and this means that the overall demand for purchasing used vehicles is higher than the volume of new models put on sale. This should be seen as an opportunity by investors, <a href="https://www.autotrader.com/car-news/if-you-want-to-work-in-the-car-industry-try-starting-at-a-dealership-256402">a car dealership has great chances to succeed</a> in the present market.</span></p>
<p><span>The average buyer is tech savvy, but it’s also aware that it’s more value in investing in a used car, than in autonomous one. By keeping this in mind you can run a dealership that sells high-quality cars by supplying your stock with modern models. While some hurry to state that <a href="https://www.forbes.com/sites/greggardner/2018/03/12/auto-sales-are-down-heres-why-theyll-continue-to-fall/">the business world will change for car dealers</a>, many industry experts state that until autonomous vehicles will be allowed to operate across the world people need valid cars to drive, so you should take advantage of this.</span></p>
<p><span>Since the first dealership was ever established, there has always been a buyer for every seller, and with the rising demand of more cars, you can expect 2019 to be a profitable year for this business.</span></p>
<h2><span>Forex trading is more profitable than ever</span></h2>
<p><span>If you are more the type of person who prefers to do business from home, and you don’t like face-to-face interactions then <a href="https://www.investopedia.com/trading/avoid-losing-money-forex/">Forex trading can prove a profitable field for you</a>. Why do we say this? For a market that trades trillions of dollars daily in volume, there’s no reason to have doubts that you can earn income. Like any other business, Forex trading has its risks, but considering the worldwide fluid currency market, you have great chances to make a profit.</span></p>
<p><span>You should have an appetite for risk if you choose this field to start a business, no one can guarantee you that all your trades will prove successful, but you can be sure that most of them will be. If you want to minimise your risks you have to learn more about building an effective risk management strategy. Checking the <a href="https://www.tradersforum.forex/">recommendations Forex trading forums offer</a> to minimise the risks associated with this investment.</span></p>
<p><span>You need a definite strategy to trade currency profitably. No one can tell you what the wrong or right strategy is, you will have to determine it according to your goals. Sometimes a certain strategy works for a certain currency pair in a market, but it’s not effective for another pair in another market. You need discipline to stick with your plan, emotional trading is the first step to downfall. If you are new to this, spending time doing research on a forum, can provide you the guidance you need.</span></p>
<h2><span>Investing in artificial intelligence and automation can make you rich</span></h2>
<p><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/2728755672?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2728755672?profile=RESIZE_710x" class="align-center"/></a></span></p>
<p><span>The not-so-exciting part about this is that you have to spend time researching how to invest in this field. People state that the rise of intelligent machines is the fourth industrial revolution and it will probably disrupt the business world in a positive way. Considering the worker shortfall the manufacturing industries are experiencing worldwide, the integration of automated solutions seems the right choice and the only choice.</span></p>
<p><span>If the AI industry continues to grow at the present rate, we can expect by 2025 to bring more than $1 trillion in revenue. No company has created a product that fits all purposes; they rather focused on building task-oriented machines and software. Commercializing AI products is still in the early ages but it’s the perfect moment for you to search among the companies that have chances to succeed. Before investing in a certain product or company, you should gain exposure to the industry and understand the core operations and steps implied by the process.</span></p>
<p><span>AI and automation promise to be <a href="https://www.huffpost.com/entry/why-investing-in-automation-provides-jobs_b_58ccd34ae4b0537abd9570f6">the most exciting fields for investors</a> because they have all the features they need to grow. The industry may be in its early days but if you invest in the right brand or product, you have chances to become one of the leading supporters of an emerging niche.</span></p>
<p><span>These are the three main fields we consider to be successful in 2019. Choose the one that better suits your skills and goals.</span></p>New car safety features aim to reduce road accidentstag:www.dealerelite.net,2019-05-14:5283893:BlogPost:5913402019-05-14T13:02:16.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>In the last several years, road safety has become an alarmingly increasing issue and a public health problem. The number of fatal and disabling road accidents happening is increasing day by day all over the world resulting in transforming road accidents in the tenth-leading cause of all deaths globally. Studies suggest that an estimated number of 1.2 million people are killed in road accidents each year, as almost 50 million people are severely injured. Developing countries are implementing…</p>
<p>In the last several years, road safety has become an alarmingly increasing issue and a public health problem. The number of fatal and disabling road accidents happening is increasing day by day all over the world resulting in transforming road accidents in the tenth-leading cause of all deaths globally. Studies suggest that an estimated number of 1.2 million people are killed in road accidents each year, as almost 50 million people are severely injured. Developing countries are implementing stricter traffic rules and regulations in order to encourage drivers to drive more safely and reduce the risk they expose themselves and other traffic participants to. However, <a href="https://www.theguardian.com/world/2018/jan/05/calls-for-australia-to-implement-more-road-safety-measures-to-reduce-road-deaths">the increasing percentage of annual deaths occurred in traffic</a> accidents prove that we need a more efficient solution</p>
<p>Therefore, the automotive industry and car manufacturers have started to pay closer attention to improving the safety features they use to equip their cars with. The results of a multitude of tests and studies show that <a href="https://www.forbes.com/sites/peterlyon/2018/05/31/the-top-7-car-safety-features-you-cannot-do-without/#141db5d65fc0">newer cars usually perform a lot better in crashes</a> than old ones. The most innovative safety features such as safety belts, driver assistant technologies, and airbag technologies aim to prevent the passengers of the car from harm in case of a road accident.</p>
<p>Here are the main safety features that aim to help drivers and keep passengers safe in case of a car crash:</p>
<h2>Adaptive cruise control</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/2532995797?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2532995797?profile=RESIZE_710x" width="700" class="align-center"/></a></p>
<p>Adaptive cruise control is a safety feature that is available on the vast majority of new cars today. Driving in heavy traffic or keeping a safe distance to the preceding vehicle requires a high level of concentration so the feature can reduce stress for the driver by automatically controlling the vehicle speed according to the road and traffic conditions. Adaptive cruise control automatically speeds up or slows down your car to ensure a set following distance relative to the car ahead is kept. It is normally mounted inside the grille of the vehicle and acts by slowing down and tightening the seatbelts if it senses a potential collision.</p>
<h2>Blind spot detection</h2>
<p>The blind spot detection is one of the most popular safety features that is equipped on vehicles to provide drivers with better car control. When we are taking driver lessons, we are always told to look over our shoulder and constantly use our mirrors to see what is behind our vehicle and in our blind spot. The safety feature called blind spot detection is designed to provide drivers with information that they might have missed. Blind spot systems use sensors to detect the presence of objects like cars or people and present that information to the driver. Some systems use audible alert and others can display a simple warning in the corner of the rear view.</p>
<h2>Rear-view camera</h2>
<p>The rear-view camera is another important safety feature designed to decrease the number of road accidents and victims of traffic accidents. The feature has two main purposes that help the driver drive more precautious. Firstly, to provide the driver with a clear view of what is behind their vehicle when reversing and, secondly, to protect pedestrians and animals from being accidentally hit. The rear-view camera helps you maintain the control of your car and the visibility of the road while driving.</p>
<h2>Pedestrian auto emergency braking</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/2533002649?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2533002649?profile=RESIZE_710x" width="700" class="align-center"/></a></p>
<p>A large portion of road accidents is caused in urban settings where pedestrian, scooters, and bicycles are in closer proximity. Pedestrians can both cause accidents by crossing the streets in the wrong places thus, forcing drivers to brake suddenly and affect other drivers as well. yet, the most concerning aspect is the fact that pedestrians are the most predisposed to fatal injuries. Therefore, the automotive industry had once again to develop an innovative technology to assist drivers by providing automatic braking when pedestrians are in the forward path of the vehicle.</p>
<h2>Passenger knee airbag</h2>
<p>The positioning and efficacy of airbag deployment play an important role in protecting the passengers of the car from severe or disabling injuries. The knees have been a vulnerable location for injury in car crashes leading to shattered kneecap, lifetime disability, and huge hospital bills. Front and side airbags, as well as airbag deploying seatbelts, were already integrated into older cars. Yet, one of <a href="https://www.nerdwallet.com/blog/loans/auto-loans/7-new-car-features-save-life/">the most recent safety features in car safety technology</a> is the knee airbags which are designed to deploy below the dashboard on both the driver’s and passengers’ sides to prevent injuries. Japan and the European Union are seriously taking into consideration to implement a regulation that requires all new vehicles to be equipped with automated emergency braking.</p>
<h2>Forward collision warning</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/2533012219?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2533012219?profile=RESIZE_710x" width="700" class="align-center"/></a></p>
<p>Among the types of auto collisions, forward collision is certainly the worst because it can produce the most severe damages to the vehicle and harm to its passengers. Forward collision warning is perhaps one of the most innovative and useful safety features that can help drivers avoid or minimize the effects of a road accident. This technology is designed to reduce the impact speed of a crash or prevent it by alerting the driver about an imminent crash so that they can take preventive actions. The forward collision warning system is often paired with adaptive cruise control because both systems use a scanning device mounted at the front of the vehicle to measure the distance from the car and other vehicles.</p>
<p>Choosing a safe car is essential for the protection and overall wellbeing of yourself and your loved ones If you are planning to buy a car, the <a href="https://www.vindecoderz.com/">information found from a VIN decoder</a> will tell you the accident history of the vehicle and if there are any safety related issues. If we take a look in the past, vehicles came equipped with nothing more than a simple lap belt, including no other <a href="https://www.theguardian.com/inside-seat/2016/aug/15/how-safe-is-your-car-active-passive-safety-collision-avoidance-euro-ncap-rating">safety feature to protect the passengers</a> in case of a road accident. In today’s modern world, car manufacturers invest huge amounts of money in developing and designing new innovative safety technologies to make their cars safer than ever.</p>Important considerations before buying your first cartag:www.dealerelite.net,2019-04-19:5283893:BlogPost:5581302019-04-19T14:12:51.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>Pollution became a matter of great importance in the past few years, considering the impact it has on thousands of millions of people. The inhabitants of the most polluted countries suffer health issues that drastically reduce their quality of life. Waste, which is produced from anthropogenic activities, can ultimately impact the food chains of a country by damaging the soil and groundwater.</p>
<p>The elements that contribute to polluting the soil and groundwater are numerous, but the most…</p>
<p>Pollution became a matter of great importance in the past few years, considering the impact it has on thousands of millions of people. The inhabitants of the most polluted countries suffer health issues that drastically reduce their quality of life. Waste, which is produced from anthropogenic activities, can ultimately impact the food chains of a country by damaging the soil and groundwater.</p>
<p>The elements that contribute to polluting the soil and groundwater are numerous, but the most impactful ones are heavy metals which leave a toxic trace behind. Some of the metal emissions that should be taken into account include Lead, Cadmium, Mercury, Zinc, and Copper. Even though these metal emissions can naturally be found in the atmosphere, the quantity released into the soil or groundwater from anthropogenic activities are much higher.</p>
<p>One of the activities that have a massive impact on soil and groundwater is the labor handled in automobile mechanic workshops. The urbanization process and the apparition of many vehicles has led to large quantities of pollutants to be released into the environment. The gasses and chemical compounds that result from automobile mechanic workshops’ activity are carelessly discharged into the soil or water, thus affecting the inhabitants of the respective area and the trophic chain in its entirety. This article wants to reveal the damaging effects of the waste generated by automobile mechanic workshops and to raise awareness on the improper disposal of toxic compounds into soil or water bodies.</p>
<p> <a href="https://storage.ning.com/topology/rest/1.0/file/get/2077747974?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2077747974?profile=RESIZE_710x" class="align-full"/></a></p>
<h2>Water becomes full of debris, hence impossible to consume</h2>
<p>The concerning spike in the level of pollution in groundwater brought this topic in the attention of environmental specialists. Water contamination caused by the activity of automobile mechanic workshops transforms it in a hazardous situation that could even lead to the death of the people who would consume it. Heavy metal toxicity has numerous repercussions, including <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4798150/">developing degenerative diseases</a>. The symptoms are rarely associated with water consumption at first sight, which can complicate the situation even more. The most common symptoms are a pain in muscle and joints, gastrointestinal affections, vision degradation, constant fatigue, developing fungal infections and more.</p>
<p>Inhabitants who live near polluting centers, such as mechanic workshops, are more susceptible to develop the symptoms mentioned above because heavy metals and other dangerous compounds are spilled in the groundwater nearby. This background encouraged local health authorities to invest more in bioremediation solutions and to set stricter rules that auto workshops should respect. A few of <a href="https://www.who.int/water_sanitation_health/publications/water_quality_strategy/en/">these rules</a> include:</p>
<ul>
<li>Regularly checking the stormwater drains of the workshop to make sure that no debris has gathered</li>
<li>Regularly checking the substance containers for any leak</li>
<li>Avoid disposing chemicals into drains</li>
<li>Mopping the workshop floor instead of hosing to avoid spilling the substances to the driveway</li>
<li>Using spill kits and training employees to use them whenever is needed</li>
<li>Keeping the premises overall clean by using drip trays to catch chemical spills</li>
<li>Washing vehicles only in bunded areas that are equipped with the necessary equipment to catch any drained liquid</li>
</ul>
<h2>Soil pollution and the food chain </h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/2077751118?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2077751118?profile=RESIZE_710x" class="align-full"/></a></p>
<p>Besides polluting the groundwater, the activities handled in auto workshops can also lead to soil pollution. Among the devastating effects of <a href="https://www.sheernessrecycling.co.uk/">contaminated soils</a>, the most important is putting human health at risk. More than 80% of the pollutants that reach the soil because of such industries are carcinogenic, meaning that people who are exposed to them in any way (including consuming food that is prepared using vegetables raised on polluted soils) can develop cancer in the future. The long-term exposure to substances that are used in auto workshops is related to leukemia and liver cancer. Even though the people in the respective area might not be directly affected by the bioaccumulation of these substances, the effects can be far-reaching because of food poisoning. Animals that eat plants from polluted soils become toxic as well, not to mention that animals often have a premature death.</p>
<p>The obvious impact of soil pollution on human health is just the first consequence of many others. A country can also suffer an economic loss if certain rules are not respected by companies that work in polluting industries such as auto workshops. Polluted grains or vegetables ought to be disposed of, thus leading to considerable money loss. <a href="https://www.scmp.com/news/china/science/article/2166542/air-pollution-killing-1-million-people-and-costing-chinese">Chinese farmers lost almost 3 billion dollars in 2018</a>, simply because they had to dispose of millions of tons of polluted food products. In other situations, due to the effects of spilling chemicals in the vicinity of workshops, the nearby crops become unusable, which can represent a problem for the farmers who possess the respective land. The diminished soil fertility consequence is another aspect that made health authorities reconsider the laws and regulations that are applied for automobile mechanic workshops. They are supposed to apply the proper methods for recycling polluted waste from their site, as well as adopting good practices of keeping the location clean and spill-free. </p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/2077743506?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/2077743506?profile=RESIZE_710x" class="align-full"/></a></p>
<h2>The workers of auto shops are overly exposed to toxic substances</h2>
<p>While they work in automobile workshops, people expose themselves to toxic substances that are known for affecting health. Not taking the necessary precautions and respecting the requirements that come with such occupation can lead to serious consequences. This type of job has physical, chemical, biological and ergonomic impacts. The chemical hazards that occur for automobile workshop employees are the most common.</p>
<p>Exposing to chemical compounds that are known for their <a href="https://www.ncbi.nlm.nih.gov/pubmed/30471581">health effects</a> in contact with the human body: lubricants, brake liquid, gasoline, degreaser, adhesive, paints, epoxy and more. When employees engage in activities such as brake drum cleansing, they are in contact with asbestos, benzene, toluene, xylene, and others, which are all related to an increased risk of neurological damage and breathing diseases.</p>
<p>Removing these hazards became a paramount condition, if practicable in the workshop. Besides adopting the proper measurements for using hazardous substances, automobile mechanic workshops can also use the services of chemical waste recycling companies that can treat the soil in their immediate surroundings and help with disposing of the chemicals safely.</p>Keeping your car safe – features and measures you should know abouttag:www.dealerelite.net,2019-02-25:5283893:BlogPost:5273982019-02-25T09:48:23.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>When investing thousands of dollars in a car, you simply can’t afford to have it stolen or damaged. After spending that amount of cash in a vehicle, you should definitely be open to the idea of spending a couple of hundreds more on some features that are supposed to keep your car safe in the long run. Most vehicles today are packed with features that keep the driver safe, so you just have to focus on keeping the vehicle itself safe. This is a short guide on what measures you need to take…</p>
<p>When investing thousands of dollars in a car, you simply can’t afford to have it stolen or damaged. After spending that amount of cash in a vehicle, you should definitely be open to the idea of spending a couple of hundreds more on some features that are supposed to keep your car safe in the long run. Most vehicles today are packed with features that keep the driver safe, so you just have to focus on keeping the vehicle itself safe. This is a short guide on what measures you need to take regarding your car’s security. By applying the tips that you find below, you can say goodbye to the worries that keep you up at night. Here’s what you should know:</p>
<p> <a href="https://storage.ning.com/topology/rest/1.0/file/get/1199205225?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/1199205225?profile=RESIZE_710x" class="align-full"/></a></p>
<h2>Invest in a garage</h2>
<p>If you live in an area where space is not an issue, you should definitely invest in a garage. This is the safest method to store your car during the night or when you don’t use it. Of course, the necessary space for a garage is a luxury that not many people can afford. In case you are a few of the lucky ones who can invest in a garage, do it without second thoughts. It won’t cost as much as you think and it will give you maximum security for your vehicle. Moreover, the garage is a great way to store items that are related to car maintenance. <a href="https://medium.com/@fairdinkumsheds/the-benefits-of-parking-your-car-in-a-garage-cef23431641">A garage also protects your vehicle from bad weather conditions</a>, a feature that road parking won’t offer to you.</p>
<h2>…or find the best parking spot</h2>
<p>People who can’t invest in a garage should pay more attention to where they park their vehicles. Parking the vehicle right in front of your house is a popular practice, but it’s not always the best measure to take in terms of car security. The ideal parking spot is well-lit, in an area where surveillance cameras are active. A surveillance camera is paramount because it adds a layer of protection that will help you tremendously in the eventuality of an unfortunate event. If you are willing to pay for a private parking lot, make sure to park close to the lot’s attendant. </p>
<h2>Use anti-theft devices</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/1199206785?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/1199206785?profile=RESIZE_710x" class="align-full"/></a></p>
<p>With the latest advancements in terms of technology, many gadgets entered the market in terms of car anti-theft precautions. Investing some of your money into these devices is a must to keep your vehicle protected. You will get your peace of mind at a cheap price. Consider this option especially if you live in an area that has a <a href="https://www.biggerpockets.com/renewsblog/2016/06/08/poor-vsbad-neighborhoodsinvestors-guidepart/">bad reputation</a> regarding car thieves. Some of the theme might be considered quite extreme, while others are discrete and easy to use. Here’s a list of anti-theft devices you can buy:</p>
<ul>
<li>Steering wheel locks</li>
</ul>
<p>These devices must be mounted and unmounted each time you go in or out of the vehicle. Even though it’s not the most comfortable to use, this device is still among the most popular ones in terms of safety. The device is simply placed on the steering wheel, locking it down. Until the steering wheel lock is removed, the car cannot be budged. There are different types of steering wheel locks, varying in size and type. Be careful not to lose the key to the steering wheel lock though!</p>
<ul>
<li>Kill switches</li>
</ul>
<p><a href="https://en.wikipedia.org/wiki/Kill_switch">Kill switches</a> are much easier to use. These switches activate immediately after you lock your car, turning the entire electrical system of your car off. Unlocking the car can be done only by performing a series of actions that the driver is aware of. The installation is quite elaborate, but once you get the kill switch installed, you won’t worry about your car’s security any longer.</p>
<ul>
<li>Classic alarms</li>
</ul>
<p>In case you park your car around your home, a classic alarm should do the job. When a person attempts to open your car, the beeping sound will start, letting you know about the event. Even though you will get alarmed regarding the incident, the thief might still be able to get away with your car.</p>
<h2>Track your keys and save copies</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/1199204223?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/1199204223?profile=RESIZE_710x" class="align-full"/></a></p>
<p>Losing your car keys is dangerous, as a badly-intentioned person can find it and locate your car in order to steal it. If the thief has the key, the rest is just a game. This is the reason why you should always track your keys via GPS technology.</p>
<p>Another problem encountered with car keys is represented by people who mistakenly lock their keys inside the car. This issue will lead to damaging the car to retrieve the keys, which is going to involve spending extra money on fixing it. One way to stay away from this issue is to save one or two spare keys in different locations (one at home and one at your workplace, for instance). <a href="https://autokeymasters.com/car-key-duplication-services/">Car key duplication</a> is a safety measure you should take immediately after buying your vehicle.</p>
<h2>Never leave your valuables in the car</h2>
<p>One of the biggest mistakes that people make regarding their car’s safety is leaving their valuables in plain sight. In many cases, thieves damage cars to get what’s inside, which is very inconvenient. Never keep your valuables in the car, and – if you do – place them somewhere they can’t be seen from outside the car. Recklessly leaving your laptop in the backseat of your car is a theft invitation. </p>
<h2>A short recap</h2>
<p>When leaving your car, there is a set of rules that you must follow. First of all, make sure that you hide all valuables or take them with you. Secondly, when you exit the car, <a href=",%20check%20whether%20it%20is%20locked%20or%20not">check whether it is locked or not</a> a couple of times. Even when you stop just for a minute, don’t leave your car running. Taking reasonable precautions is much more important than the safety features you invested in. Whenever you are not behind the wheel, the car should have its engine stopped and the doors locked. Don’t risk anything because a few seconds can make a difference in certain situations. </p>
<p> </p>Car dealership advertising ideas to try in 2019tag:www.dealerelite.net,2019-01-17:5283893:BlogPost:5261462019-01-17T14:04:41.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p><span>The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market their business. It requires some fresh and unique marketing strategies to impress the audience nowadays, and to attract people’s attention. If you find yourself in this position, then the following advertising ideas will help you enter the car selling…</span></p>
<p><span>The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market their business. It requires some fresh and unique marketing strategies to impress the audience nowadays, and to attract people’s attention. If you find yourself in this position, then the following advertising ideas will help you enter the car selling industry and create a name for yourself. The auto industry is rich in marketing creativity, and <a href="https://smallbusiness.chron.com/marketing-ideas-selling-cars-56360.html">some marketing ideas are truly brilliant</a>, so it would be a pity not to inspire from these examples.</span></p>
<p><span> <a href="https://storage.ning.com/topology/rest/1.0/file/get/788688148?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788688148?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<h2><span>Plan a party</span></h2>
<p><span>Car dealers have a unique business position in their local communities, but many of them do not consider the option of planning a large-scale event a good marketing strategy, and this is a mistake. This is one of the best strategies, companies from multiple industries use to build their reputation. If your business is located in a city close to a beach, you should organise a beach party, every summer. Depending on the theme of the party, it can be a formal or less formal event. Some parties require the guests to have swimwear, while others imply the guests to wear something comfortable.</span></p>
<p><span>It would be a good idea, the organising team to wear Hawaiian clothes. In case you do not have where to organise a party, you should think of an activity that offers you the possibility to meet prospective clients.</span></p>
<h2><span>Your dealership should be a dog-friendly business</span></h2>
<p><span>You have probably noticed that not many businesses are dog friendly. You can stand out on the market for being the only dealership that allows your clients’ fur-friends to check the cars together with their owners. The fact is that nowadays more and more people consider essential to adopt a pet, and the persons who have dogs are always looking for opportunities to take their pets with them, when they leave the house. Go a step further, and use your own dog as the brand ambassador of the dealership. Post pictures of your dog at the dealership on your website and social media pages. This marketing strategy will help you show your clients that you have a unique culture. It will help you <a href="https://www.cbtnews.com/marketing-strategy-small-town-dealerships/">engage your customers emotionally</a>.</span></p>
<h2><span>Organise a contest</span></h2>
<p><span>Not all marketing ideas have the potential to introduce you to new potential clients, but if you organise a contest, you definitely have great chances to boost your reputation. An idea would be to organise a contest for the ugliest car from the town. All the locals should be invited to send pictures of their ugly cars. You should upload them on a platform that offers people the possibility to vote. Make sure that you offer a cash prize for your contest, because it will attract more participants. In order the contest to be successful, you should advertise it properly. Use multiple marketing means, both traditional and modern. Use <a href="https://www.ral-display.co.uk">RAL display stands</a>, radio and TV ads, and social media ads to let the world know that you are organising a contest. This is a fun and creative marketing idea, not only car dealership, but all types of businesses can use it.</span></p>
<h2><span>Start a quiz on social media</span></h2>
<p><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/788690249?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788690249?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span>If you want to convince the audience to buy from you, you need to know your prospective buyers. The more details you know about your clients, the more personalised your promotional material would be. When you create content for a <a href="https://www.ral-display.co.uk/pop-up-stands">popup stand</a> you have to make sure that your clients will find it interesting. The better you tailor your ads, the greater are the chances people to choose your business. But, it is quite difficult to gather information about your prospective clients. Start a quiz regularly, and ask your audience certain questions that can help you find out their preferences and behaviour when it comes to cars. By the end of every quiz, you will gather more details about prospective clients, and you will build a complex database.</span></p>
<h2><span>Offer promotions</span></h2>
<p><span><a href="https://www.huffingtonpost.com/davis-speight/bulletproof-sales-tips-fi_b_3935362.html">People love discounts and promotions</a>. If you want to convince people to buy from you, you should offer them something unique, a promotion they cannot find anywhere else. For example, you can tell your clients that everyone who will purchase a car more expensive than $10,000 on the Easter Day will get a $1000 discount. You will soon see that the number of clients will grow on a day you have very few chances to make a single sale.</span></p>
<h2><span>Do not forget the traditional advertising means</span></h2>
<p><span><a href="https://storage.ning.com/topology/rest/1.0/file/get/788692251?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788692251?profile=RESIZE_710x" width="600" class="align-center"/></a></span></p>
<p><span>The traditional media channels are still effective, only that people are using them less, because they consider easier to post ads with the help of the Internet. Focus your attention towards outdoor advertising, print, radio and television. It is essential to building a brand that keeps your name in the top of clients’ preferences.</span></p>
<p><span>If you want to focus your marketing strategies on television, you should count on storytelling, because it is a strategy that seems to get great results lately. Television has been an effective advertising mean for dealerships for many decades, and it can still be, if you get your brand on TV.</span></p>
<p><span>If you are looking for a way to speak directly to your clients, then you should create a radio ad. It is important to create a captivating radio ad, because the majority of people are listening to the radio when they are in the traffic. If you hit the airwaves with the right promo, you have chances to earn new clients.</span></p>
<p><span>Mail marketing still is <a href="https://www.cnbc.com/2018/05/22/tips-for-selling-your-car-online.html">a successful marketing strategy</a>. You should print your offers and send them directly to your clients’ addresses. If you reach the right persons, the number of sales will immediately increase.</span></p>
<p><span>Out-of-home advertising is another traditional marketing mean, you should take advantage of, because it comes with countless opportunities. It will help you build brand awareness and it will generate sales, because it will let people know that you have expertise in the field.</span></p>
<p><span> </span></p>Automotive marketing done by the book – boosting the success of your car dealershiptag:www.dealerelite.net,2019-01-17:5283893:BlogPost:5259442019-01-17T13:56:44.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers appealing prices and making sure your customer service is in-check, the way you choose to market your business is critical. Marketing plays an essential role in competitive industries, it allows you to gain the exposure desired and create a powerful…</p>
<p>Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers appealing prices and making sure your customer service is in-check, the way you choose to market your business is critical. Marketing plays an essential role in competitive industries, it allows you to gain the exposure desired and create a powerful image for your brand. However, before using a strategy or <a href="https://www.huffingtonpost.com/yatin-khulbe/post_12455_b_10731384.html">building a campaign</a>, you need to be certain that you are focusing on the right opportunities here. The following suggestions have proven to be effective in boosting car dealership success and may provide you with the needed support, so keep reading:</p>
<p> <a href="https://storage.ning.com/topology/rest/1.0/file/get/788618737?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788618737?profile=RESIZE_710x" width="600" class="align-center"/></a></p>
<h2>Go online</h2>
<p>A powerful online presence can be essential in today’s digital climate, regardless of business profile. Resorting to social media to increase business awareness can help you meet your objectives more rapidly than expected. Social media has become the preferred tool of business in advertising their offers. Set up accounts on channels that you know benefit from the best exposure, starting with Facebook and up to Instagram. You can thus <a href="https://www.theguardian.com/technology/2014/feb/19/how-digital-is-transforming-automotive-marketing">use social media</a> to engage with your target audience and reach the exposure you desire in the market. A wide majority of car buyers use the internet to search for a vehicle, and resort to social media as a primary search tool, so why not use this possibility to your advantage? With the right marketing plan, you can target consumers on Facebook, for example, through an ad that is developed properly to meet demands and reaches only the pole of potential customers that may actually take an interest in your offer. You can go for the ad characteristics you desire, such as narrowing your selects to a limited geographical area near your dealership, for example. If your business remains active online and promotes constant engagement, increasing visibility in the market will come as a guaranteed benefit.</p>
<h2>Attend events an exhibitions</h2>
<p>Commercial event attendance can provide your business with the local exposure desired that allows you to reach profitability. Being part of important business gatherings will give you the chance to make your auto dealership known among local consumers, and may be the detail that pushes your business in the right direction. When exhibitions are being organized in your city, and you have the possibility of being present, don’t miss out on the opportunity. However beside attendance itself, use the right tools and resources to attract interest. <a href="https://www.exhibition-stand.co.uk/">Exhibition stands</a> are the type of promotional elements that have been used by dealerships and other types of business for a long time and they remain relevant for their effectiveness. Relying on appealing visuals and great designs to generate interest can mater more than you think. Spend some time, effort and money to create an event stand that actually makes people ask questions about your dealerships and what this has to offer.</p>
<h2>Look into SEO opportunities</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/788630881?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788630881?profile=RESIZE_710x" width="600" class="align-center"/></a></p>
<p>While traditional marketing methods still have their clear and undisputable role, in order to maximize their effects, combining them with digital strategies is recommended. In today’s digital era, you need to engage in appropriate projects that allow you to keep your business appealing to the modern consumer. Having a website that is designed to put your dealership in the best light possible in the online environment becomes thus a necessity. However, in order for the daily traffic that your site benefits from to be kept on-point, there are other practices that need to be pursued. <a href="https://www.telegraph.co.uk/cars/advice/best-times-buy-sell-cars/">SEO campaigns</a> have increased in popularity over the last few years thanks to the exposure these practices bring to the table in the online. Hire a team of experts who can create the most effective SEO campaigns, and the outcomes generated will not fail to impress you. Once you do a bit more research on the matter, you will understand why search engine optimization has become critical for businesses, small or large, in increasing success.</p>
<h2>Use traditional marketing materials in city areas with high traffic</h2>
<p>Just as mentioned above, traditional marketing approaches shouldn’t be disregarded, especially when it comes to car dealerships that need to prioritize advertising in limited geographic area. Adopting the right initiatives in term of traditional marketing can help you go a long way, and promotional materials are the resources that should be used here. Think about the areas in your region with the highest daily traffic, it can be the city centre or a congested street, and place promotional materials somewhere visible. Form banners and posters to <a href="https://www.exhibition-stand.co.uk/">UK Exhibition stands</a> and billboards, use any element that you think would draw passer -by’s. You will be surprised just how much a properly designed banner placed in the right spot can do for your dealership.</p>
<h2>Email marketing campaigns</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/788632008?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/788632008?profile=RESIZE_710x" width="600" class="align-center"/></a></p>
<p>Email marketing is one of the most frequently used digital marketing resources used by today’s businesses, and it is also something you should direct your focus towards. Using the right software products, you have the possibility of customizing email content to suit the recipient’s interests and needs, and thus present your offer in a manner that is likely to catch their interest. Look into email marketing possibilities, and consider creating a campaign based on this method. An increase in clientele range can be spotted quickly after.</p>
<p>While running a car dealership can be quite profitable, you are also faced with an increasing level of competition, and staying ahead means you should be well aware of the best approaches towards marketing. Maintaining your success and reaching appealing profitability doesn’t come easy, you will need to invest in marketing strategies that are promising and suit your type of business perfectly. While there are many ideas that could work great, these few suggestions should be targeted first. Give them more of your thought and start developing campaigns that actually pay off and bring the desired outcomes to the table.</p>Thinking of replacing your tyres? Read This firsttag:www.dealerelite.net,2018-12-12:5283893:BlogPost:5244112018-12-12T13:32:27.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>So, you would like to own your own business and maybe make some money so that you do not tie yourself into lengthy mortgages. That is absolutely wonderful. Many people think about becoming self-employed yet fail to do something because they are afraid. But not you. You are ready to take the plunge and you are actually thinking about using your personal vehicle for business purposes. Speaking of which, you will want to have an enjoyable and luxurious driving. There is no better time than now…</p>
<p>So, you would like to own your own business and maybe make some money so that you do not tie yourself into lengthy mortgages. That is absolutely wonderful. Many people think about becoming self-employed yet fail to do something because they are afraid. But not you. You are ready to take the plunge and you are actually thinking about using your personal vehicle for business purposes. Speaking of which, you will want to have an enjoyable and luxurious driving. There is no better time than now to replace those <a href="https://www.carsguide.com.au/car-advice/how-do-i-know-when-my-car-needs-new-tyres-32135">worn tyres</a> with new ones. If you do not have enough time on your hands and cannot, therefore, wait, it is recommendable to seek out a leading car tyre fitting service and get the help that you need.</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/337920570?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/337920570?profile=original" class="align-full"/></a></p>
<p>In case you did not know, mobile fitting is one of the most popular ways to have your tyres changed. A service is this kind is offered by reputable companies that are <a href="https://www.esquire.com/lifestyle/cars/how-to/a34768/how-to-change-a-tire-instructions/">armed with the necessary skill</a> and have a good understanding of what their clients want. It does not matter whether you are at home or at the workplace. The technicians will come to you, the result being that you do not waste your time, and will replace your worn out tyres with your choice of products. Basically, you do not have to do a thing.</p>
<h2>The advantages of mobile tyre replacement</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/337783682?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/337783682?profile=original" class="align-full"/></a></p>
<p>Maybe you are not quite sure that a mobile fitting service is what you need. You are an automobile owner and you should be able to understand that there is nothing more important than having your car fixed with high-quality tyres. The tyres are the most important part of the vehicle. Besides the fact that they actually touch the floor, the components are in control of steering, acceleration, and breaking, not to mention that they absorb the bumps from the road. It is possible to <a href="https://www.michelin.com.au/auto/tips-and-advice/how-do-i-care-for-my-tyres/can-my-tyre-be-repaired-and-how">repair the tyres</a>, but it is better to have them replaced altogether. It is very tempting to postpone changing tires of old age, thinking that you will spend your money in vain. High-quality tyres are paramount.</p>
<p>What you need to do is call upon the assistance of a <a href="https://www.jimsmobiletyres.com.au/">mobile tyre service</a>. Should you really? Let us discover together the main benefits of having the pros changing your tyres:</p>
<h3>· Convenience</h3>
<p>This is not the time or the place to talk about price. You will discover on your own the competitive prices. Right now, we are going to discuss a little bit about convenience. There is no reason why you should replace the tyres on your car when you can have someone else do it. It is not an easy job to <a href="https://en.wikipedia.org/wiki/Automotive_industry_in_Australia">handle original equipment</a> and you cannot afford to make mistakes. To make your job less inconvenient, wait for the professional fitters to come. The pros are capable of changing components for regular cars and professional vehicles. The great thing is that you do not have to wait for ages for the experts. They will be there at the time and place of your choice. While the maintenance work is carried out, all you have to do is wait. If you have important business tasks to tend to, you can do that. You can do errand when you get the automobile back.</p>
<h3>· Avoiding unnecessary risks</h3>
<p>Chances are that you have noticed signs of damage on the tyres. <a href="https://mechanics.stackexchange.com/questions/25848/tire-sidewall-damage-replace">Driving on damaged tyres</a> is at the same time reckless and illegal. So it driving with tyres that have not been fitted properly to the rim. It is not worth taking the risk. Safety comes first, as they say. As mentioned earlier, the mobile tyre fitting service is flexible. The technicians will be wherever you are. So, if you want to get into the vehicle, but are bothered by the image of the damaged parts, do not waste a second and call the professionals. It is not safe to drive your car anywhere, as long as it is in a damaged condition. The tyres are at the end of their life circle. You were planning to change them sooner or later, but it seems that the situation is urgent.</p>
<h2>How a business can use mobile tyre replacement</h2>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/337919602?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/337919602?profile=original" class="align-full"/></a></p>
<p>At this point, you no longer need convincing. You have finally understood the pressures that are placed on your business and you do not want to have the automobile off the road. You can have the tyres fitted at a time and place of your liking, which is a great thing. Perhaps you are curious to know how the process works exactly. For your own information, it is not complicated at all. As a matter of fact, it is quite simple. Discover how the process goes along.</p>
<h3>ü Finding the right tyre</h3>
<p><a href="https://www.whichcar.com.au/car-advice/how-to-pick-the-right-tyres-for-your-car">Picking the right tyres for your car</a> is essential. Unfortunately, there is no one size that fits all. you have to do your best to find a match, which is not going to be easy. To determine the right size, take a look at the sidewall of one of the components and take notice of the letters and numbers that are inscribed there. These details will enable you to research parts that actually fit. The letters and numbers make reference to aspects like tyre width, aspect ratio, construction, wheel diameter, and more. Contact the expert mechanics and ask for a quote when you come across something acceptable.</p>
<h3>ü Making an appointment</h3>
<p>The professionals will match the tyres based on your requirements and provide you the best of advice. It is tempting to think that fitters are biased. The only thing that these people are interested in is helping you out and nothing more. Last but not least, you book an appointment and the experts will come to you. Mobile tyre replacement professionals work in certain areas so as to be closer to customers. Practically, you can expect them to arrive in a jiffy. What is certain is that you will not have to wait for ages. You are not dealing with a workshop.</p>Tips To Expand Your Auto Show Facilitytag:www.dealerelite.net,2018-11-22:5283893:BlogPost:5235472018-11-22T13:55:56.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>Every business needs to grow so that it can meet up with the expectations of the client and also meet up with the latest expectations so that you can make the expected impact in the business world. The business world is ever challenging, and there is a need for a consistent improvement to enable you to make the expected impact and <a href="https://neilpatel.com/blog/10-ways-to-make-customers-fall-in-love-with-your-business/">keep your customers happy</a>. You need to scale up to meet their…</p>
<p>Every business needs to grow so that it can meet up with the expectations of the client and also meet up with the latest expectations so that you can make the expected impact in the business world. The business world is ever challenging, and there is a need for a consistent improvement to enable you to make the expected impact and <a href="https://neilpatel.com/blog/10-ways-to-make-customers-fall-in-love-with-your-business/">keep your customers happy</a>. You need to scale up to meet their varying needs so that you do not get relegated to the background in your industry. Are you an auto dealer and desire to make an impact in your industry? You should not hesitate to expand your auto show facility so that you can win more client and smile more often to the bank. In this write-up, you will be given a couple of tips that can help you to upscale fast.</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/136531554?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136531554?profile=original&width=600" width="600" class="align-center"/></a></p>
<p><strong>Know your audience</strong></p>
<p>Before you start the up scaling effort <a href="http://www.autonews.com/article/20170410/RETAIL07/304109973/a-day-in-the-life-of-a-dealer">as an auto dealer</a>, you need to understand your audience. What does the customer want more? Is it used or a new car? What brand of automobile is most preferred in your locality? Good knowledge of these things will help you to know how to serve the customer better. You need to understand the needs of the auto buyers in your locality so that you can serve them right and expand your customer base in no time. Such knowledge can also put you several steps ahead of your competitors. You may also want to find out about those specific things that make your customers happy. <a href="https://moz.com/blog/8-methods-for-getting-to-know-your-audience">Adding those unique touches to your business</a> can go a long way in enlarging your coast in the auto dealership industry. </p>
<p><strong>Networking can help</strong></p>
<p>Socializing with other auto dealers can help you a lot in <a href="https://moz.com/blog/8-methods-for-getting-to-know-your-audience">expanding your auto show facility</a>. Having a very good working and social relationship with the other auto dealers can enlighten you about the latest methods of attracting new customers. In fact, you can even build an official working relationship with the other auto dealers that can promote your business like never before. </p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/136531598?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136531598?profile=original&width=600" width="600" class="align-center"/></a></p>
<p>Such networking may also help you to get your products at a cheaper rate than ever. Good networking can also win you several favors from auto manufacturers so that your buyers can enjoy discounts or better deals. You cannot succeed as a loner in any business, including the auto dealership business. You need the help and partnership with others to make headway. Never shy away from auto trade shows, chambers of commerce or business functions that relate to your auto dealership business. Such will take you several steps further and help you to expand your auto show facility in no time.</p>
<p><strong>Proper finance management</strong></p>
<p>For one, you do not have to purchase everything you need; you can hire instead of buying, especially if those items are expensive and will not be required at all times. At times, hiring some of the tools required at the auto dealership may make a better financial sense than buying them. One of the tools you can hire is the spider lift. Just look around for <a href="http://higheraccess.co.uk/">UK spider lift hire companies</a> where you can get the spider lift for short use. </p>
<p>You must be a good finance manager before you can succeed in your auto show business and also expand the business. You must learn how to <a href="https://www.thebalancesmb.com/money-management-small-business-owners-2951600">manage every penny that comes your way</a>. You must also learn how to prioritize your needs without reducing the effectiveness of the business. </p>
<p><a href="http://higheraccess.co.uk/">Spider lift hire</a>, aside from helping you to save money, can also remove the need for storage of the more solid lift. It will, therefore, not take up unnecessary space in your auto show outlet. Yes, hiring certain pieces of equipment makes more sense than outrightly buying them. The money you would have spent on buying, storing or maintaining the spider lift can be spent on other aspects of the auto dealership so that you can expend your base faster than ever.</p>
<p><strong>Learn as much as possible about your industry</strong></p>
<p><strong><a href="https://storage.ning.com/topology/rest/1.0/file/get/136531733?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136531733?profile=original&width=600" width="600" class="align-center"/></a></strong></p>
<p>It may be impossible to know everything about the auto world since new things, ideas and technologies are surfacing virtually on a daily basis. Be that as it may, you must never stop <a href="https://www.investopedia.com/features/industryhandbook/automobile.asp">learning about the industry</a>. The knowledge you gain can help you to serve your customers better and also give you a better idea about how to sell your brand to them. Additionally, you should not limit your knowledge base to the auto world alone; you can also venture into other fields, like financing, marketing and so on provided it will help you to do your business better than before. </p>
<p><strong>Conclusion</strong></p>
<p>The points above can help you to expand your auto show business faster than ever. You will never get it wrong if you bear them in mind at all times. A proper application is each of the points can also help you to perform better than your competitors. With a proper application, it is a question of time before you make more impact than others in your industry. </p>
<p> </p>Purchasing Tips for Car Collectorstag:www.dealerelite.net,2018-11-22:5283893:BlogPost:5235452018-11-22T13:38:00.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>Those classic cars may look like a crazy bargain, but they are worth it quite alright. At the same time, classic car collection may turn out to become a complete waste of money; this may be the case if you do not know what you are doing or how to go about it. In this write-up, you will be taught a couple of tips to bear in mind <a href="https://www.artofmanliness.com/articles/so-you-want-to-buy-a-classic-car/">when buying classic cars</a> so that you can make the most of the opportunity…</p>
<p>Those classic cars may look like a crazy bargain, but they are worth it quite alright. At the same time, classic car collection may turn out to become a complete waste of money; this may be the case if you do not know what you are doing or how to go about it. In this write-up, you will be taught a couple of tips to bear in mind <a href="https://www.artofmanliness.com/articles/so-you-want-to-buy-a-classic-car/">when buying classic cars</a> so that you can make the most of the opportunity and avoid making a terrible mistake in the process. Classic car collection, aside from satisfying your urge or pastime, can also be a wonderful means of investment since the values of the classic cars increase with time.</p>
<p><a href="https://storage.ning.com/topology/rest/1.0/file/get/136527640?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136527640?profile=original&width=600" width="600" class="align-center"/></a></p>
<p><strong>Mileage can determine the cost</strong></p>
<p>The <a href="https://www.quora.com/What-is-the-cost-of-owning-a-classic-car">cost of that classic car</a> will be high if the mileage is low. If you do not want to spend a lot of money on the classic car, then you can go for those with high mileage. Before you buy a classic car with such high mileage, find out if it is still looking clean and nice on the outside. If the classic car had been maintained well by the previous owner, it could look like a 40,000 mileage car, whereas it may be a 200000 mileage car in reality. You can sell such cars off at a very high price if it has seen perfect maintenance. </p>
<p><strong>Check for the colour</strong></p>
<p>The colour combination of the car can also determine how well it will do on the market. You should not hesitate to buy a classic car with a rare colour combination. You may not believe it, but such unique colour combinations can increase the value of a car incomparably. The colour combination does not have to be external alone; it can also be internal. Such unique colour combinations can push up the price of a car by up to four times. <a href="https://www.thebalance.com/is-buying-a-car-an-investment-2386148">You will agree that such is a unique investment</a>.</p>
<p><strong>Don’t hang around when you see rust</strong></p>
<p><strong><a href="https://storage.ning.com/topology/rest/1.0/file/get/136527696?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136527696?profile=original&width=600" width="600" class="align-center"/></a></strong></p>
<p>You must <a href="https://www.popularmechanics.com/cars/how-to/a3084/how-to-fight-rust-and-win-14930616/">never buy that classic car if it shows any sign of rust</a>. That brown stuff aside from causing a lot of problem to your investment can also make you lose credibility. Of course, you do not want to let that happen to you. Even after fixing the rust, the fixing rarely changes any of the negative influence of the rust might have had on the engine. For example, it may be a sign that the automobile had been involved in flooding before and this might have damaged a couple of components on the engine or even caused extensive, irreparable damages. There is more to it than meet the eye when dealing with a rusted classic vehicle. A rusty car will never be factory-original again, even if you replace the rusted panels. Things even get worse if you can see through the floor and the trunk. It is a sign that things are really overboard. </p>
<p><strong>Read reviews online</strong></p>
<p>Before you buy that classic car, you may want to read reviews about it online. The reviews can give you an idea if buying that car is a good investment or not. Aside from revealing to you the best automobiles, or <a href="http://exclusivehomes.london/">luxury houses for sale in London</a>, online reviews can also get you prepared for eventualities about the classic car you are about to buy. Additionally, you need to search for information about that car from reliable sources. </p>
<p>The reviews are better read on neutral platforms. The reviews can tell you quite a lot about the car. It could reveal to you the mileage and also tell you if it had ever <a href="https://auto.howstuffworks.com/car-driving-safety/accidents-hazardous-conditions/5-things-after-car-accident.htm">been involved in an acciden</a>t before. You can also learn via the reviews things like the amount of fuel consumed by the said automobile and several other details. You will also have the opportunity to learn how many individuals had bought or sold the automobile in the past. The reviews can equally give you a detail of the maintenance records of the said automobile.</p>
<p><strong>Check the numbers</strong></p>
<p><strong><a href="https://storage.ning.com/topology/rest/1.0/file/get/136527863?profile=original" target="_blank" rel="noopener"><img src="https://storage.ning.com/topology/rest/1.0/file/get/136527863?profile=original&width=600" width="600" class="align-center"/></a></strong></p>
<p>As far as learning how to buy luxury homes in London is concerned, things are simple. Buying antique cars is different. You are better off with number-matching cars, which are cars in which the rear axle, transmission and engine link up to the VIN of the vehicle. Do not invest your money in that classic car if it is not a number-matching car.</p>
<p>The last six numbers of the VIN are stamped on vehicles and are, therefore, very easy to check. The rear end and <a href="https://www.dummies.com/home-garden/car-repair/how-to-check-automatic-transmission-fluid/">transmission</a> are usually stamped with date codes. And you can use this to find out if the dates are correctly synced.</p>
<p><strong>Conclusion</strong></p>
<p>The points give above can protect you from unprofitable classic car purchases. Always bear each of these in mind when shopping for the next vintage car with prospects. If you look carefully enough, you may find out that the so-called profitable investment is not as profitable as expected. </p>Networking Events and How to Make the Most of Your Next Onetag:www.dealerelite.net,2018-11-13:5283893:BlogPost:5230952018-11-13T14:09:29.000ZCynthia Madisonhttps://www.dealerelite.net/profile/CynthiaMadison
<p>Networking is essential and goes beyond the limits of the internet. Yes, you will need more than to sit behind a computer and make online connections if you really want your networking strategy to work and deliver the expected results. This is where you need an offline networking event. The <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/17/five-ways-to-get-the-most-out-of-a-networking-event/">networking event</a> can help you to make very important connections for…</p>
<p>Networking is essential and goes beyond the limits of the internet. Yes, you will need more than to sit behind a computer and make online connections if you really want your networking strategy to work and deliver the expected results. This is where you need an offline networking event. The <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/17/five-ways-to-get-the-most-out-of-a-networking-event/">networking event</a> can help you to make very important connections for boosting your career and business. It will equally introduce you to several beneficial communities of like-minded professionals. It is very easy to register, make payment and attend a networking event, but you may not make anything out of it if care is not taken.</p>
<p>Consequently, all the efforts and costs will be wasted entirely. So, how can you make the most of the next networking event you are planning to attend? Continue reading to find out. </p>
<p> </p>
<h2>Attend only the right one</h2>
<p>Before you register for that networking event, find out if it is in your field so that you will not end up wasting your money and precious time. You can easily find the right networking event via a simple online search. Just a few clicks of the mouse can help you to find an event that will benefit your job search or career. Make sure the events are specific to your area of interest. Also, read an adequate number of reviews about that event before you sign up for it. There is no better way to meet the right set of people and make the right connections relevant to your profession or career than by attending the right networking event.</p>
<h2>What is your game plan?</h2>
<p>You should have a game plan ready before you attend that networking event. Do your home works well, cross your T's and dot your I's; this way, you will be ready for any eventuality and make the most of that networking event. Being well prepared can give you more confidence and make you friendlier. Check below for tips on how to get ready for the networking event:</p>
<p>Dress properly: Choose your outfit properly for the networking event. However, you must first find out about the dress code for that event. While <a href="https://www.thebalancecareers.com/casual-dress-code-4051114">dressing comfortably</a>, do not also forget to make the dressing as comfortable for yourself as possible.</p>
<p>Go with a pen and a lot of business cards: The business cards are reliable tools for creating new connections. The pen can also come in handy when you want to jot down someone's contact details, like a phone number or email address. </p>
<p>Check for the list of those who will be in attendance: If there are certain individuals from particular companies and fields that you will love to meet, the networking event may be the perfect opportunity to make that connection. Check the list and take note of the top priority individuals that will be attending the networking event also. Certain event apps may be able to intimate you about those who will be in attendance at that particular networking event. </p>
<p>Set realistic goals: Realistic goals are easy to control and managed. When setting your goals, avoid goals that will depend on what someone else does. Keep the goals simple and make sure it is completely under your control.</p>
<p>Prepare your elevator pitch: The elevator pitch is the 30-second speech your record telling those in attendance at the networking event about your identity and your profession. Elevator pitch must be straight t to the point and informative. Make good use of every second so that you can send the important messages home.</p>
<h2>Get all required tools ready </h2>
<p>You can make the most of the next networking event more profitable than ever by preparing certain tools and equipment. Top among them are <a href="https://www.popup-stands-uk.co.uk/">pop up roller banner stands</a>. They can support your elevator pitch and get the words out in a more effective manner than ever. You can also download certain event apps that can help you prepare better for the networking event so that you can make the most of every opportunity that may come up at the event. Never forget to get some giveaways handy to further promote your business to everyone in attendance at the networking event.</p>
<h2>Get yourself ready</h2>
<p>You need to get yourself ready psychologically and emotionally so that you can make the most of it. First of all, learn to remember names as this can make conversations with others at the networking event more effective. Also, do not let your mind stray while at the event. Always be present at the moment. Be focused on making new connections while conversing with anyone at the event. Decipher what they have to offer and be ready to key into it.</p>
<h2>Conclusion</h2>
<p>The points given above can help get you prepared better for the next networking event. <a href="https://www.popup-stands-uk.co.uk/">Popup stands UK</a> can act as backup tools for your presentations and showcase your business, brand, and career. </p>