Mark Dubis's Posts - DealerELITE.net2024-03-29T10:10:32ZMark Dubishttps://www.dealerelite.net/profile/MarkDubishttps://storage.ning.com/topology/rest/1.0/file/get/2535839656?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://www.dealerelite.net/profiles/blog/feed?user=carguy29&xn_auth=noA Dynamic Marketing Solution for Community Auto Dealerstag:www.dealerelite.net,2018-08-30:5283893:BlogPost:5203882018-08-30T15:37:46.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545188502?profile=original" target="_self"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545188502?profile=original" width="744"></img></a></p>
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<p>Auto dealers with one or two locations in secondary markets are often short of marketing resources, including staff to execute strategies and budgets to raise the visibility of the store and drive more showroom traffic. Now a company has come up with a solution to help these dealers generate more visibility in their communities via traditional, digital, and…</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545188502?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545188502?profile=original" width="744" class="align-full"/></a></p>
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<p>Auto dealers with one or two locations in secondary markets are often short of marketing resources, including staff to execute strategies and budgets to raise the visibility of the store and drive more showroom traffic. Now a company has come up with a solution to help these dealers generate more visibility in their communities via traditional, digital, and social media marketing programs.</p>
<p>Dealers Marketing Network’s suite of marketing solutions benefits local dealers in several ways. They offer a choice of programs covering local promotional events, social media activities, reputation marketing, proprietary video channels, and consulting time to develop community-specific programs.</p>
<p>Dealers also have the option to leverage a service that identifies vendors and vets them to ensure their programs are beneficial for that particular market.</p>
<p>According to CEO Mark Dubis, during the onboarding process, Dealers Marketing Network conducts an audit of the dealer’s current marketing activities, vendors, and campaign results. Then Dealers Marketing Network develops a strategy specific to the dealership for an initial deployment. Examples of what this could involve include digital and social media tactics, a blog, and showroom point-of-sale materials.</p>
<p>The Dealers Marketing Network plan creates promotions and engagement strategies on a market exclusive basis. Simply put, when a dealer signs onto the program, it will be the only dealer in its market area with access to the Dealers Marketing Network programs.</p>
<p>“Auto dealers benefit from our network similar to how a local television station benefits from being an affiliate of ABC, CBS, FOX, or NBC,” said Dubis. “Our clients have access to exclusive programming that is hard to compete with because it is well researched, targeted, and strategically planned,” he explained.</p>
<p>Dealers Marketing Network expects to build out across the country. As the network grows; so will the resources to develop cutting-edge marketing solutions, videos, and customer events for their member dealers.</p>
<p>Above the standard services, member dealers have the opportunity to initiate other programs and boost their visibility and brand even further. A compelling aspect of the program is the fact that the member dealer controls the monthly ad budget and the promotions it wants to roll out in its market. They can boost their ad-spend on a seasonal basis and can turn the marketing faucet on a little or a lot.</p>
<p>Dubis further explained that the Dealers Marketing Network team provides the work product for each initiative. If the project requires point-of-sale materials or other external costs, the dealership covers those additional costs. Over the past few years, technology has often been a two-edged sword for auto dealers. Now dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.</p>
<p>Dealers can read more about the program at <a href="http://www.dealersmarketingnetwork.com">www.dealersmarketingnetwork.com</a> or call (216)712-6712. </p>Leasing, a Great Opportunity for More Transparencytag:www.dealerelite.net,2018-04-30:5283893:BlogPost:5159412018-04-30T15:39:55.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles. All this is good news for auto retailers.</p>
<p>The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership. At this point…</p>
<p>As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles. All this is good news for auto retailers.</p>
<p>The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership. At this point let me acknowledge the reasonable payment and “0” down programs, but we can come back to them later.</p>
<p>Let’s look at a popular sedan that promotes a $199/mo for 36 months lease. Cash due at signing is $ 2439. So effectively the “real” monthly payment is $266.75 once you divide the $2439 by 36 mos. and add it to the advertised price. This particular manufacturers Internet ad did not even show the consumer how many miles per year was included in the lease.</p>
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<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545184373?profile=original" target="_self"><img width="750" src="http://storage.ning.com/topology/rest/1.0/file/get/2545184373?profile=RESIZE_1024x1024" width="750" class="align-full" style="padding: 15px;"/></a></p>
<p><a href="https://www.digitaldealer.com/leasing-great-opportunity-transparency/" target="_blank" rel="noopener">Read the Full Article at Digital Dealer blog</a></p>We talk about commitment, sacrifice, and courage but too often in our world today those words ring hollow and many only "talk the walk." In honor of one man who chose to "walk the talk" I changed my…tag:www.dealerelite.net,2017-06-07:5283893:BlogPost:5012142017-06-07T14:35:37.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>We talk about commitment, sacrifice, and courage but too often in our world today those words ring hollow and many only "talk the walk." In honor of one man who chose to "walk the talk" I changed my profile photo to honor Arland D. Williams Jr. who made the ultimate sacrifice to help others. <strong><a href="https://en.wikipedia.org/wiki/Arland_D._Williams_Jr." target="_blank">I invite you to read more about him.</a></strong></p>
<p>We talk about commitment, sacrifice, and courage but too often in our world today those words ring hollow and many only "talk the walk." In honor of one man who chose to "walk the talk" I changed my profile photo to honor Arland D. Williams Jr. who made the ultimate sacrifice to help others. <strong><a href="https://en.wikipedia.org/wiki/Arland_D._Williams_Jr." target="_blank">I invite you to read more about him.</a></strong></p>TrueCar & The Auto Industry: Real Numberstag:www.dealerelite.net,2015-03-12:5283893:BlogPost:4484192015-03-12T17:00:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<ul>
<li>Latest NADA and Urban Science stats said new car dealerships sold approx. 16.5 million new and 9.9 million used (retail) vehicles in 2014</li>
</ul>
<ul>
<li>Consumers bought over 600,000 vehicles from TrueCar dealers in 2014. That means using numbers from above; they were directly or indirectly responsible for only 2.3% of vehicle sales last year from new car dealers.<br></br></li>
<li>97.7% of new and used vehicles sold by new car dealers are <b>NOT sold via TrueCar …<br></br></b></li>
</ul>
<ul>
<li>Latest NADA and Urban Science stats said new car dealerships sold approx. 16.5 million new and 9.9 million used (retail) vehicles in 2014</li>
</ul>
<ul>
<li>Consumers bought over 600,000 vehicles from TrueCar dealers in 2014. That means using numbers from above; they were directly or indirectly responsible for only 2.3% of vehicle sales last year from new car dealers.<br/></li>
<li>97.7% of new and used vehicles sold by new car dealers are <b>NOT sold via TrueCar <br/> <br/></b></li>
<li>While they run the auto buying program for USAA some articles have shown that more than 66% of USAA members buying cars do not use TrueCar<br/></li>
<li>Scott Painter, CEO of TrueCar also was the founder of CarsDirect who offered consumers a “better way to by cars. Their financial statements showed they lost about $250 on every vehicle sold. Someone figured out that was not a sustainable business model and the company was sold. It is now a classified auto shopping website.<br/></li>
<li><b>TrueCar’s Income Statement indicates they lost $48.43 million in their last fiscal year. </b> So their 600,000 unit sales brought in $206 million but they burned through over $250 million to get their $48 million loss. Their losses during each of the last three years totals $148 million. This track record should be sending up red flags to shareholders and auditors of this company. <a href="http://biz.yahoo.com/e/150312/true10-k.html">http://biz.yahoo.com/e/150312/true10-k.html<br/></a></li>
<li><b>TrueCar’s website has 4.2 million visitors a month</b>, but with only 50,000 sales a month from their network they have a visit to sales conversion rate of only 1.16%. <br/></li>
<li>Invoicing issues are still a problem and TrueCar issued 8,779 credits to dealers in 2014 which is down from the 17,664 credits issued in 2013. <br/></li>
<li><b>Auto dealers and even publicly owned auto dealer groups did a bit better last year.</b> Lithia had a profit of $135 million, Penske Auto Group profits were $305 million, Sonic shows $98.2 million, AutoNation shows $419 million and Group 1 Automotive shows $89.3 million. Clearly some businesses know how to make money. <br/></li>
<li>While TrueCar indicates they have 9,000 dealers history tells us that not all of them are active in any given month or year<br/></li>
<li>TrueCar exists because auto manufacturers and retailers do not have the will to initiate a concerted effort to improve the reputation of our industry or the customer experience and marketing process. Studies still show that 92% of the public do not trust auto salespeople. <br/></li>
<li>Unless there is a systemic change TrueCar and other auto shopping sites will continue to exist and provide value to auto shopping consumers. </li>
</ul>
<p> Please share your Thoughts ?</p>Insight 15 in Orlando- Don't Miss this Eventtag:www.dealerelite.net,2015-02-27:5283893:BlogPost:4465812015-02-27T15:30:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a href="http://insightcustomerloyalty.com/speakers/" target="_blank"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545145458?profile=original" width="492"></img></a></p>
<p>Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers</p>
<p>In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring about dealer…</p>
<p><a target="_blank" href="http://insightcustomerloyalty.com/speakers/"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545145458?profile=original" width="492"/></a></p>
<p>Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers</p>
<p>In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.</p>
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<p>If you haven't registered yet, don't wait any longer go to <strong><a href="http://insightcustomerloyalty.com/" target="_blank">http://insightcustomerloyalty.com/</a></strong> and then be prepared to walk away from this event with actionable knowledge to better engage auto shoppers and improve the customer experience.</p>
<p>Mark Dubis <br/> Carfolks.com</p>Scott Stratten Video Interviewtag:www.dealerelite.net,2015-02-26:5283893:BlogPost:4466152015-02-26T16:00:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. <a href="http://carfolks.net" target="_blank">You can view his video here at Carfolks.net…</a></p>
<p><a href="http://carfolks.net/" target="_blank"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545178623?profile=original" style="padding: 9px;" width="455"></img></a></p>
<p>Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. <a href="http://carfolks.net" target="_blank">You can view his video here at Carfolks.net</a></p>
<p><a target="_blank" href="http://carfolks.net/"><img class="align-left" style="padding: 9px;" src="http://storage.ning.com/topology/rest/1.0/file/get/2545178623?profile=original" width="455"/></a></p>Ten Stupid Policies That Drive Great Employees Awaytag:www.dealerelite.net,2014-11-15:5283893:BlogPost:4372912014-11-15T19:57:42.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Just read this great blog post on Linkedin. </p>
<p></p>
<p><a href="https://www.linkedin.com/pulse/article/20141114143018-52594-ten-stupid-rules-that-drive-great-employees-away?trk=pulse-det-nav_art" target="_blank">https://www.linkedin.com/pulse/article/20141114143018-52594-ten-stupid-rules-that-drive-great-employees-away?trk=pulse-det-nav_art</a></p>
<p></p>
<p>One example is </p>
<p><span class="underline">Bell Curve Performance Reviews</span></p>
<p>Performance reviews in general are a…</p>
<p>Just read this great blog post on Linkedin. </p>
<p></p>
<p><a href="https://www.linkedin.com/pulse/article/20141114143018-52594-ten-stupid-rules-that-drive-great-employees-away?trk=pulse-det-nav_art" target="_blank">https://www.linkedin.com/pulse/article/20141114143018-52594-ten-stupid-rules-that-drive-great-employees-away?trk=pulse-det-nav_art</a></p>
<p></p>
<p>One example is </p>
<p><span class="underline">Bell Curve Performance Reviews</span></p>
<p>Performance reviews in general are a bureaucratic waste of time, but the ones that force managers to fit their teammates into pre-set slots on a Bell Curve are disgusting and unworthy of the brilliant people on your staff.</p>
<p>If you truly don't trust your managers to hire wonderful employees, why did you make them managers? Bell curve performance reviews only encourage the hiring and retention of so-so employees, or worse. Get rid of them in 2015 and celebrate your team's briliiance!</p>
<p><img src="https://media.licdn.com/mpr/mpr/jc/p/8/005/099/1cd/35dd378.jpg" class="cover-image" alt="Article cover image"/></p>
<p></p>Net Neutrality- Cable Company Ripoff?tag:www.dealerelite.net,2014-06-08:5283893:BlogPost:4233572014-06-08T00:09:49.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><iframe width="560" height="315" src="//www.youtube.com/embed/fpbOEoRrHyU?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="560" height="315" src="//www.youtube.com/embed/fpbOEoRrHyU?rel=0" frameborder="0" allowfullscreen></iframe></p>Find Auto Industry Resources Quicklytag:www.dealerelite.net,2014-05-08:5283893:BlogPost:4206952014-05-08T15:15:59.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>There are an incredible amount of publications, networks, blogs, and newsletters for the auto industry. I have created a single resource page that links to over 60 of these publications and blogs. Check it out, bookmark it and share it with your associates. </p>
<p><a href="http://carfolks.net/industry_resources.html" target="_blank">http://carfolks.net/industry_resources.html…</a></p>
<p></p>
<p>There are an incredible amount of publications, networks, blogs, and newsletters for the auto industry. I have created a single resource page that links to over 60 of these publications and blogs. Check it out, bookmark it and share it with your associates. </p>
<p><a href="http://carfolks.net/industry_resources.html" target="_blank">http://carfolks.net/industry_resources.html</a></p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/125301481?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/125301481?profile=original" width="550" class="align-center"/></a></p>
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<p></p>Reputation.com Helping Dealers to Manipulate the Review Process?tag:www.dealerelite.net,2014-03-31:5283893:BlogPost:4161532014-03-31T21:30:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545143415?profile=original" target="_self"><img class="align-right" src="http://storage.ning.com/topology/rest/1.0/file/get/2545143415?profile=RESIZE_480x480" width="350"></img></a> Just read in Automotive News that Reputation.com is offering a solution to help auto dealers skirt the Google.com policy of not posting customer reviews from the dealership computers. </p>
<p>The article states, "Reputation.com, a reputation-management firm certified by General Motors for its dealerships, has devised a method to revive those in-store reviews." I just say…</p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545143415?profile=original" target="_self"><img width="350" src="http://storage.ning.com/topology/rest/1.0/file/get/2545143415?profile=RESIZE_480x480" width="350" class="align-right"/></a>Just read in Automotive News that Reputation.com is offering a solution to help auto dealers skirt the Google.com policy of not posting customer reviews from the dealership computers. </p>
<p>The article states, "Reputation.com, a reputation-management firm certified by General Motors for its dealerships, has devised a method to revive those in-store reviews." I just say its "slight of hand" tricks with reviews. </p>
<p>The CEO of Reputation.com feels this is okay and adheres to the spirit of Google's policy. Hmmm, I wonder if people will question this CEO's reputation?</p>
<p></p>
<p>Kudo's to Tom Gorham from Apple Chevrolet, who in the article encourages customers to just write the reviews later at home. </p>
<p></p>
<p><strong><a href="http://www.autonews.com/article/20140331/RETAIL07/303319986/new-route-to-google-in-store-reviews" target="_blank">Read the article here.</a></strong></p>Carfolks Solutions Enhance Chrysler & Mitsubishi Dealer’s Customer Servicetag:www.dealerelite.net,2014-03-19:5283893:BlogPost:4141932014-03-19T17:19:57.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Cleveland, OH March 16, 2014: Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States. </p>
<p>It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor…</p>
<p>Cleveland, OH March 16, 2014: Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States. </p>
<p>It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor Company, General Motors and Chrysler have all tried various training and customer experience programs with little long term success. General Motors even had their dealers attending the Disney Institute in hopes of picking up some Disney magic to invigorate their retail channel. Unfortunately, none of these programs provided the cure for the high turnover rates in auto dealerships. </p>
<p>The Carfolks solution enhances training programs by making every sales and service employee in a dealership accountable for each customer relationship. When the employee puts their training skills into practice, happy customers provide positive feedback that builds the network of each employee. The Carfolks mission is to reward dealership’s and their employees for doing things right and to post the social proof on their website. Participating dealers can also push comments to Facebook, Twitter, their websites and various blog sites. These activities put a powerful word-of-mouth program into action and create more opportunities for dealers to get on an auto shoppers consideration list. </p>
<p>Jeff Sprague, Executive Vice President of Carfolks and a former dealer principal of Chrysler, Nissan and GM franchises in New England said, “The good news is that while most folks in the auto industry do a great job of working with their customers, auto shoppers commonly focus on the negative comments. Unfortunately, happy customers usually don’t go out of their way to post positive comments. The Carfolks solution makes it simple for happy customers to share their experience in about 30 seconds, and these validated reviews are posted instantly on the Carfolks.com website to enhance transparency.” </p>
<p>While Chrysler and Mitsubishi dealers have excellent quality vehicles they continue to struggle against manufacturers who consistently achieve higher customer satisfaction rankings. By applying the cost effective Carfolks solution to their marketing and reputation initiatives dealers can generate organic word-of-mouth advertising that brings more auto shoppers into their dealerships. Because the Carfolks program piggy backs on existing advertising placements the dealership sees no increase in their traditional marketing budget.</p>
<p>Carfolks is pleased to be providing our service to auto retailers across the country and like Facebook offers a personal page to sales and service professionals to build their brand and expand their networks. We look forward to providing Chrysler, Mitsubishi, and any other OEMs with our independent validated marketing solutions.</p>
<p>For more information dealers can visit these websites: </p>
<p>Mitsubishi Dealers: <a href="http://lovetheexperience.com">http://lovetheexperience.com</a></p>
<p>Chrysler, Dodge, Jeep and RAM Dealers can visit <a href="http://lovetheexperience.com/chrysler">http://lovetheexperience.com/chrysler</a> </p>
<p><i> </i></p>
<p><strong>About Carfolks.com:</strong><b><br/></b> Carfolks is based in Lakewood, Ohio and is the only automotive retailer and sales professional community providing transparency and customer reviews unfiltered by auto dealers. Like Facebook, Carfolks provides a free individual page for every automotive sales person in the United States and Canada to build their professional brand and to help differentiate auto dealers from their competitors. All new vehicle dealers are listed in the Carfolks directory and consumers can visit Carfolks to post comments about their dealership experience. <br/> Contact: Mark R. Dubis (216) 712-6712 <a href="http://www.carfolks.com">www.carfolks.com</a></p>The Declining Value of Social Marketingtag:www.dealerelite.net,2014-01-15:5283893:BlogPost:4071292014-01-15T17:33:41.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><i>Excerpts from article on iMedia Connection: </i></p>
<p> </p>
<p>A recent study by NextStage sifted through input from 1,700 companies who used social marketing in 2013, The results have shown some interesting outcomes and perceptions that will impact what companies do going forward.</p>
<p> </p>
<p>Just to be clear, <em>social marketing</em> means creating a social presence and using that social presence to drive conversions. <em>Conversions</em> cover everything from loyalty to…</p>
<p><i>Excerpts from article on iMedia Connection: </i></p>
<p> </p>
<p>A recent study by NextStage sifted through input from 1,700 companies who used social marketing in 2013, The results have shown some interesting outcomes and perceptions that will impact what companies do going forward.</p>
<p> </p>
<p>Just to be clear, <em>social marketing</em> means creating a social presence and using that social presence to drive conversions. <em>Conversions</em> cover everything from loyalty to acquisition to retention to customer service metrics to satisfaction to truly strange recency calculations linking site to social to mobile to...</p>
<p> </p>
<p><span class="font-size-4"><strong>10.5 percent are going to “do something else”</strong></span></p>
<p><span class="font-size-4"><strong>21% said they are “dissatisfied with social marketing “</strong></span></p>
<p><span class="font-size-4"><strong>54.75% are stepping back and waiting. They are not walking away but inconsistent results have them waiting for the right campaign</strong></span></p>
<h2>Summary</h2>
<p>Better than half the businesses interviewed admitted the decision was still out on social marketing's value. They are prepared to sit it out in 2014 rather than continue to invest. Less than half the total businesses contacted are using social as part of a strategic plan (i.e., it's showing up in spreadsheets as expenses only).</p>
<p>2014 may or may not be a make-or-break year for social, but with more than 50 percent having a "let's wait" attitude, social marketing seems to be losing its pull.</p>
<p><br/> Read more at <a href="http://www.imediaconnection.com/content/35711.asp?imcid=nl#singleview">http://www.imediaconnection.com/content/35711.asp?imcid=nl#singleview</a></p>
<p> </p>
<p><strong>My comments</strong></p>
<p>As far as the auto retailing sector goes I have spoken to many dealers who have tried the social marketing channels. They chased likes on Facebook, created hundreds of tweets, posted lots of blogs and spent thousands on keyword purchases with very few of them getting any tangible results. </p>
<p>A number of the companies created to push the "social agenda" for dealers are struggling and dealers are discovering their $1,500 to $3,000 a month is better spent in other areas. I suggest dealers focus on building their brand in their own backyard and better connect with the local market opportunities that are out there waiting for them. </p>
<p>Have a great 2014. </p>
<p> </p>Could You Be Arrested for giving Advice on How to Buy a Car?tag:www.dealerelite.net,2013-07-17:5283893:BlogPost:3782632013-07-17T15:00:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public. States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?</p>
<p> </p>
<p>Well if you ask the Attorney General in Kentucky maybe they are in violation of the law. Watch this video or read about this case here. …</p>
<p></p>
<p>Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public. States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?</p>
<p> </p>
<p>Well if you ask the Attorney General in Kentucky maybe they are in violation of the law. Watch this video or read about this case here. </p>
<p><a href="http://ij.org/kentucky-psychology-speech-release-7-16-13">http://ij.org/kentucky-psychology-speech-release-7-16-13</a> </p>
<p> </p>
<p> <a href="http://www.youtube.com/watch?v=7N1Osn64gL8&feature=player_embedded" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545126651?profile=original" width="550" class="align-left"/></a></p>Start Using Truth in Your Marketing Programtag:www.dealerelite.net,2012-11-23:5283893:BlogPost:3368442012-11-23T03:46:03.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a href="http://carfolks.net/DealerMarketing-Article.pdf" target="_blank"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545117640?profile=original" width="200"></img></a> Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive.</p>
<p></p>
<p>Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks. Most of us couldn’t live without these items, but over the past…</p>
<p><a target="_blank" href="http://carfolks.net/DealerMarketing-Article.pdf"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545117640?profile=original" width="200"/></a>Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive.</p>
<p></p>
<p>Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks. Most of us couldn’t live without these items, but over the past 5 years a disturbing trend has emerged in the use of these by the auto industry.</p>
<p><a href="http://carfolks.net/your-best-new-marketing-tool-the-truth/" target="_blank">continue reading the article on our blog</a></p>
<p>OR click the image above to read the PDF version</p>Find Great Industry Publications and Resourcestag:www.dealerelite.net,2012-10-25:5283893:BlogPost:3315622012-10-25T13:30:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a target="_blank" href="http://carfolks.net/industry_resources.html"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545118635?profile=original" width="425"/></a><a href="http://carfolks.net/industry_resources.html" target="_blank">Find 67 auto industry resources to get info, digital publications and social networks.</a></p>
<p><a target="_blank" href="http://carfolks.net/industry_resources.html"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/2545118635?profile=original" width="425"/></a><a href="http://carfolks.net/industry_resources.html" target="_blank">Find 67 auto industry resources to get info, digital publications and social networks.</a></p>If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?tag:www.dealerelite.net,2012-09-27:5283893:BlogPost:3247722012-09-27T15:33:50.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><span class="font-size-3">It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">Let me ask you this question:</span></p>
<p><strong><span class="font-size-4">"If a dealership took all their icons and buttons and links to…</span></strong></p>
<p><span class="font-size-3">It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">Let me ask you this question:</span></p>
<p><strong><span class="font-size-4">"If a dealership took all their icons and buttons and links to Facebook, Google+, Twitter and LinkedIn OFF their websites and let their content on those sites go cold, What would happen?</span></strong></p>
<p><em><span style="color: #ff0000;" class="font-size-2">(Note: They would still do basic SEO so they come up in standard searches for their name and brand in a regular search engine inquiry.)<strong><br/></strong></span></em></p>
<p><strong><span class="font-size-4"> </span></strong></p>
<p><span class="font-size-4">Would</span> <span class="font-size-4">they go out of business? </span><strong><span class="font-size-4"><br/></span></strong></p>
<p><span class="font-size-4">Would business fall off 50%?<br/></span></p>
<p><span class="font-size-4">Would anybody notice? <br/></span></p>
<p></p>
<p><span style="color: #003366;"><strong>Another NOTE: To all the Social Media Consultants and Vendors on the site, would you please let THREE (3) dealership employees post their replies, BEFORE you share your thoughts. </strong> <strong>Your restraint is greatly appreciated.</strong></span></p>Embrace Transparency & Leverage it in your Marketingtag:www.dealerelite.net,2012-09-22:5283893:BlogPost:3238632012-09-22T16:11:43.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/jfqwHT3u1-8?rel=0&wmode=opaque" width="560"></iframe>
</p>
<p>The time for transparency has arrived. There are no more secrets online, and consumers know that filtered and manipulated dealer reviews only confirm that a dealer is not being candid on their website. </p>
<p>At Carfollks.com we enable good dealers to leverage "the truth" in their marketing to create powerful connections with customers to establish real…</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/jfqwHT3u1-8?rel=0&wmode=opaque" frameborder="0"></iframe>
</p>
<p>The time for transparency has arrived. There are no more secrets online, and consumers know that filtered and manipulated dealer reviews only confirm that a dealer is not being candid on their website. </p>
<p>At Carfollks.com we enable good dealers to leverage "the truth" in their marketing to create powerful connections with customers to establish real loyalty and great long term revenue potential.</p>
<p> </p>
<p><a href="http://www.carfolks.com/intro/dont_be_fooled.html" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545112327?profile=original" width="275" class="align-center"/></a></p>New Vehicle Customer Study Reveals Top Sources for Automotive Buying Decisionstag:www.dealerelite.net,2012-06-01:5283893:BlogPost:3012042012-06-01T15:29:14.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p align="center" style="text-align: left;">One of the most thorough studies of what influences auto buyers was just released this week and the <br></br>findings point to the importance of human interaction when purchasing a new car</p>
<p align="center" style="text-align: left;"></p>
<p style="text-align: left;"><strong> </strong></p>
<p style="text-align: left;"><strong>ST. LOUIS (May 30, 2012) – </strong>Contrary to the growing belief that social media will soon replace traditional automotive…</p>
<p align="center" style="text-align: left;">One of the most thorough studies of what influences auto buyers was just released this week and the <br/>findings point to the importance of human interaction when purchasing a new car</p>
<p align="center" style="text-align: left;"></p>
<p style="text-align: left;"><strong> </strong></p>
<p style="text-align: left;"><strong>ST. LOUIS (May 30, 2012) – </strong>Contrary to the growing belief that social media will soon replace traditional automotive dealerships, a recent <a href="http://www.maritzresearch.com/">Maritz Research </a>New Vehicle Customer Study (NVCS), revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.</p>
<p>The NVCS, which is the largest automotive study in North America, asked customers what sources of information they found most influential in their buying decisions. <strong>The top ten sources in the U.S. were as follows: </strong></p>
<p> <strong><span style="color: #ff0000;"> 1. Salesperson at the dealership (21.9 percent)</span></strong></p>
<p><strong><span style="color: #ff0000;"> 2. Family/ friend/ word of mouth (18.7 percent)</span></strong></p>
<p> 3. Consumer guides (18.4 percent)</p>
<p> 4. Dealer’s/ manufacturer’s websites (8.6 percent)</p>
<p> 5. Third-party websites (6.4 percent)</p>
<p> 6. Automotive magazine reviews (6.1 percent)</p>
<p> 7. TV advertisements (4.0 percent)</p>
<p> 8. Dealer’s/ manufacturer’s brochures (3.2 percent)</p>
<p> 9. Dealer/Manufacturer-sponsored event (2.4 percent)</p>
<p> 10. Newspaper advertisements (1.7 percent)</p>
<p><br class="Apple-interchange-newline"/>“People buy from people,” said <a href="http://www.therideblog.com/">Chris Travell </a>, vice president and strategic consultant for Maritz Research. “Social media can certainly support the selling effort, but I believe it would be a mistake to believe that social media will usurp it.”</p>
<p>You can read the full highlights release here. <a href="http://www.maritzresearch.com/shared-content/Press-Releases/2012/New-Vehicle-Customer-Study-Reveals-Top-Sources-for-Automotive-Buying-Decisions.aspx">http://www.maritzresearch.com/shared-content/Press-Releases/2012/New-Vehicle-Customer-Study-Reveals-Top-Sources-for-Automotive-Buying-Decisions.aspx</a> </p>
<p></p>
<p><strong><span class="font-size-3"><a href="http://www.carfolks.com/intro/ads/Carfolks-PlayOffense.html" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545116480?profile=original" width="275" class="align-right"/></a>As a co-founder of <a href="http://carfolks.com" target="_blank">Carfolks.com,</a> a website that highlights the value of auto sales professionals and provides powerful word-of-mouth marketing solution for auto dealers, I am overjoyed to read the results of their research. </span></strong></p>
<p><strong><span class="font-size-3"> </span></strong></p>
<p><strong><span class="font-size-3">Dealers and sales professionals can get more info on our <a href="http://www.carfolks.com/intro/" target="_blank">program here.</a></span></strong></p>
<p><span class="font-size-3">If you don't like rating sites, you will love Carfolks.com. </span></p>
<p></p>
<p></p>Smart Consumers- Stupid Companiestag:www.dealerelite.net,2012-05-15:5283893:BlogPost:2972662012-05-15T13:10:58.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Auto retailers are some of the most creative and entrepreneurial organizations I know but sometimes a company can forget what made them successful. <a href="http://www.baselinemag.com/c/a/CRM/How-Stupid-Companies-Treat-Customers-860012/" target="_blank">Check out this slide show on Baseline.…</a></p>
<p><a href="http://www.baselinemag.com/c/a/CRM/How-Stupid-Companies-Treat-Customers-860012/" target="_blank"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/2545111070?profile=original" width="450"></img></a></p>
<p>Auto retailers are some of the most creative and entrepreneurial organizations I know but sometimes a company can forget what made them successful. <a href="http://www.baselinemag.com/c/a/CRM/How-Stupid-Companies-Treat-Customers-860012/" target="_blank">Check out this slide show on Baseline.</a></p>
<p><a href="http://www.baselinemag.com/c/a/CRM/How-Stupid-Companies-Treat-Customers-860012/" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545111070?profile=original" width="450" class="align-full"/></a></p>Industry Trainer, Rafi Hamid Acquires Partnership in AutoJinitag:www.dealerelite.net,2012-05-03:5283893:BlogPost:2945932012-05-03T02:49:32.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><i><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545110046?profile=original" target="_self"><img class="align-right" src="http://storage.ning.com/topology/rest/1.0/file/get/2545110046?profile=original" style="padding: 15px;" width="93"></img></a> Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto dealer website design and SEO Companies in the country</i></p>
<p> </p>
<p>Chicago, IL -- Rafi Hamid President and CEO of Dealers Technology has become a partner and the new Chief Operating Officer for AutoJini. Rafi Hamid, an industry…</p>
<p><i><a href="http://storage.ning.com/topology/rest/1.0/file/get/2545110046?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545110046?profile=original" width="93" style="padding: 15px;" class="align-right"/></a>Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto dealer website design and SEO Companies in the country</i></p>
<p> </p>
<p>Chicago, IL -- Rafi Hamid President and CEO of Dealers Technology has become a partner and the new Chief Operating Officer for AutoJini. Rafi Hamid, an industry veteran and nationally recognized speaker with over 28 plus years of automotive experience will be leading sales, marketing, account management, process streamlining in the areas of services deployment & customer support, and product enhancements.</p>
<p> </p>
<p>Syed Azam, AutoJini’s President, says, “With Rafi’s diverse background covering consulting and managing large dealer groups, he is uniquely positioned to bring his incredible insights and expertise to all the AutoJini dealer clients.” He continued, “After becoming intimately knowledgeable about all the major website providers, Rafi’s recognized the unique value proposition of combining our technology and his expertise to offer dealers solutions that will be unmatched in auto retailing.”</p>
<p> </p>
<p>Under the leadership of Rafi Hamid as Chief Operating Office, AutoJini will be focused on helping dealers achieve the highest performance levels, not only with AutoJini's website services, but in utilizing his knowledge to raise conversion levels, increase traffic and reach the highest levels of customer satisfaction. With over 250 clients AutoJini is <a href="http://www.autojini.com/" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545123834?profile=original" width="406" style="padding: 12px;" class="align-left"/></a>positioned to help them reach new levels of success.</p>
<p> </p>
<p>Dealers who have worked with Rafi know he is able to transfer his passion to staff in the dealership which drives a singular focus on sales process and results. The AutoJini technology improves automobile dealerships’ performance by managing inventory data from multiple sources, ensuring accurate and up-to-date inventory on the websites, and exporting inventory data to leading classified websites (both paid and free). This lowers the cost of online leads and generates a higher per unit profit.</p>
<p> </p>
<p>Rafi Hamid shared, “I have been approached many times over the years to get involved with technology companies, but until I saw the technology and potential of the AutoJini systems I was happy to keep my attention on consulting and dealership training. I feel that my background will not only help improve the AutoJini products but help in optimizing implementation at the dealer level and provide an unfair market advantage for our clients.”</p>
<p> </p>
<p>Dealers can reach Dealers Technology or AutoJini at 877-808-3966.</p>
<p> </p>
<p><b>About Dealers Technology:</b></p>
<p>Rafi Hamid started Dealers Technology in 2008 to provide auto dealers with the highest caliber of automotive technology sales process and tools to achieve maximum results from their marketing efforts. His 30 years of experience including high level mega-dealer activities brings his message to new levels. Rafi Hamid is also a nationally recognized speaker and award winning professional trainer, conducting hundreds of in-dealership programs nationwide. <a href="http://www.dealerstechnology.com/">http://www.dealerstechnology.com</a></p>
<p> </p>
<p><b>About AutoJini.com:</b></p>
<p>AutoJini is web-based software suite of solutions used by 100s of automobile dealers across North America. The AutoJini software suite includes the development and implementation of dealership websites, mobile websites, micro sites, Facebook applications, inventory management solutions, data export to 3<sup>rd</sup> parties, search engine optimization, social media marketing, and news and blog software. <a href="http://www.autojini.com/">www.autojini.com</a></p>
<p>Offices are located in Ames, Iowa, U.S. and Kitchener, Ontario, Canada</p>Stop Listenting to the Loudest Voices if you want to make Progress!tag:www.dealerelite.net,2012-03-12:5283893:BlogPost:2831832012-03-12T17:30:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>The car business is known for its loud and often over the top conversations. In the dealership we pay attention to the loudest sales people, managers, etc. The quiet employees in the background usually get ignored. </p>
<p></p>
<p><strong>How's that working for you?</strong></p>
<p>I just came across a quote: …</p>
<p>The car business is known for its loud and often over the top conversations. In the dealership we pay attention to the loudest sales people, managers, etc. The quiet employees in the background usually get ignored. </p>
<p></p>
<p><strong>How's that working for you?</strong></p>
<p>I just came across a quote: <strong><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: -4px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ece6df; display: inline ! important; float: none;"><span class="font-size-3">“There's zero correlation between being the best talker and having the best ideas.”</span></span></strong> This was from Susan Cain the author of <a href="http://www.thepowerofintroverts.com/about-the-book/" target="_blank">Quiet: The Power of Introverts in a World That Can't Stop Talking.</a></p>
<p></p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2545110862?profile=original"><img class="align-right" style="padding: 12px;" src="http://storage.ning.com/topology/rest/1.0/file/get/2545110862?profile=original" width="225"/></a>We need to seek out the counsel and suggestions from the quiet employees in the background. You might be amazed at their ideas and suggestions. </p>
<p></p>
<p><a href="http://www.thepowerofintroverts.com/sixteen-things-i-believe/" target="_blank">I invite you to check out Susan's Manifesto of 16 quick thoughts that might give you something to think about</a></p>
<p></p>
<p><strong><span style="color: #000000; font-family: Georgia,serif; font-size: 14px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 21px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; display: inline ! important; float: none;">1. There’s a word for “people who are in their heads too much”: thinkers.</span></strong></p>
<p><strong><span style="color: #000000; font-family: Georgia,serif; font-size: 14px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 21px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; display: inline ! important; float: none;"><span style="color: #000000; font-family: Georgia,serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; display: inline ! important; float: none;">2. Our culture rightly admires risk-takers, but we need our “heed-takers” more than ever.</span></span></strong></p>
<p><span style="color: #000000; font-family: Georgia,serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #ffffff; display: inline ! important; float: none;"><br/></span></p>
<p>Please share your stories and insights of how introverts have helped you, or if you are an introvert share your thoughts on the contributions of folks like you.</p>Las Vegas: Dinner and a Show and Elvis- Support WAAItag:www.dealerelite.net,2012-01-20:5283893:BlogPost:2715142012-01-20T03:00:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p><a href="http://spiritofleadership.weebly.com/index.html" target="_blank"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2545127357?profile=original" style="padding: 5px;" width="450"></img></a></p>
<p>The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are <a href="http://ediehand.com" target="_blank">Edie Hand</a> and Terre Thomas, daughter of Danny Thomas and supporter of <a href="http://www.stjude.org/" target="_blank">St Jude's Children's…</a></p>
<p><a href="http://spiritofleadership.weebly.com/index.html" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2545127357?profile=original" width="450" style="padding: 5px;" class="align-center"/></a></p>
<p>The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are <a href="http://ediehand.com" target="_blank">Edie Hand</a> and Terre Thomas, daughter of Danny Thomas and supporter of <a href="http://www.stjude.org/" target="_blank">St Jude's Children's Hospital.</a></p>
<p> <a href="http://spiritofleadership.weebly.com/index.html" target="_blank">Get information or register here.</a></p>
<p> </p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/gCpyTBE_P0c?rel=0&wmode=opaque" frameborder="0"></iframe>
</p>How are Women Represented in the Media? What are you doing about it?tag:www.dealerelite.net,2011-11-14:5283893:BlogPost:2457492011-11-14T15:30:00.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>I think it's about time we take steps to more accurately represent the strength and assets of women in this country.<iframe src="http://player.vimeo.com/video/28066212?title=0&byline=0&portrait=0" frameborder="0" height="337" width="599"></iframe>
</p>
<p>I think it's about time we take steps to more accurately represent the strength and assets of women in this country.<iframe src="http://player.vimeo.com/video/28066212?title=0&byline=0&portrait=0" frameborder="0" height="337" width="599"></iframe>
</p>Are We Becoming Too Impatient?tag:www.dealerelite.net,2011-10-14:5283893:BlogPost:2325062011-10-14T17:57:36.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>Our world is moving quicker, monthly goals seems to be an overpowering daily burden, and our stress levels have us running for a smoke, coffee, Red Bull, fresh air or all of the above.</p>
<p> </p>
<p>This video while a bit humorous portrays an inpatient driver waiting for an elderly women to cross the street. Does this driver remind you of a Sales Manager you know?</p>
<p> …</p>
<p></p>
<p>Our world is moving quicker, monthly goals seems to be an overpowering daily burden, and our stress levels have us running for a smoke, coffee, Red Bull, fresh air or all of the above.</p>
<p> </p>
<p>This video while a bit humorous portrays an inpatient driver waiting for an elderly women to cross the street. Does this driver remind you of a Sales Manager you know?</p>
<p> </p>
<p><iframe src="http://www.youtube.com/embed/t9EBT7hRfR4?rel=0&wmode=opaque" frameborder="0" height="360" width="480"></iframe>
</p>
<p> </p>
<p>Please share examples of stress or impatient employees or customers that you have experienced and also let us know if you have found some solutions that work for you.</p>Is Your Dealership Ready for the Zero Moment of Truth?tag:www.dealerelite.net,2011-09-30:5283893:BlogPost:2274472011-09-30T14:24:30.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>The world is getting smaller everyday and today's consumers have access to more information about your company with just a few clicks or taps on their computer.</p>
<p> </p>
<p><a href="http://bit.ly/nIM72o" target="_blank"><img class="align-left" src="http://storage.ning.com/topology/rest/1.0/file/get/1214310899?profile=original" style="padding: 12px;" width="250"></img></a> To highlight the importance of all this check out the Zero Moment of Truth website with videos and an ebook to help you get the message out. <a href="http://bit.ly/nIM72o">http://bit.ly/nIM72o</a> </p>
<p> </p>
<p>Our company, Carfolks.com has been getting…</p>
<p>The world is getting smaller everyday and today's consumers have access to more information about your company with just a few clicks or taps on their computer.</p>
<p> </p>
<p><a target="_blank" href="http://bit.ly/nIM72o"><img width="250" src="http://storage.ning.com/topology/rest/1.0/file/get/1214310899?profile=original" class="align-left" style="padding: 12px;"/></a>To highlight the importance of all this check out the Zero Moment of Truth website with videos and an ebook to help you get the message out. <a href="http://bit.ly/nIM72o">http://bit.ly/nIM72o</a> </p>
<p> </p>
<p>Our company, Carfolks.com has been getting ready to help dealers two years ago, because we saw the importance of highlighting the high performing, customer focused dealers. </p>
<p> </p>
<p>Dealers who are good neighbors will out perform dealerships who do not put a high priority on their people and their customer relationships.</p>
<p> </p>
<p>Salespeople can sign up for FREE on Carfolks.com <a href="http://carfolks.com">http://carfolks.com</a></p>50 Life Secrets and Tipstag:www.dealerelite.net,2011-05-03:5283893:BlogPost:943042011-05-03T12:18:58.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
<p>In the auto business life gets pretty hectic. Monthly deadlines, sales quota's, closing ratios, and heat cases are all part of our daily routine. If you are a trainer or vendor have you ever called a manager at a dealership who said, "Sure I have lots of time to speak with you about your service." Nope, they never have time, they are too busy whatever it is that keeps them busy. </p>
<p> </p>
<p>I came across this article that I wanted to share with dealerelite members. It has some…</p>
<p>In the auto business life gets pretty hectic. Monthly deadlines, sales quota's, closing ratios, and heat cases are all part of our daily routine. If you are a trainer or vendor have you ever called a manager at a dealership who said, "Sure I have lots of time to speak with you about your service." Nope, they never have time, they are too busy whatever it is that keeps them busy. </p>
<p> </p>
<p>I came across this article that I wanted to share with dealerelite members. It has some good basic tips and I am sure most of you have already known about many, but repetition helps us remember the important stuff. </p>
<p> </p>
<p>For starters: </p>
<p> </p>
<ol>
<li>Memorize something everyday.<span>Not only will this leave your brain sharp and your memory functioning, you will also have a huge library of quotes to bust out at any moment. Poetry, sayings and philosophies are your best options.</span></li>
<li>Constantly try to reduce your attachment to possessions.<span>Those who are heavy set with material desires will have a lot of trouble when their things are taken away from them or lost. Possessions do end up owning you, not the other way around. Become a person of minimal needs and you will be much more content.</span></li>
<li>Develop an endless curiosity about this world.<span>Become an explorer and view the world as your jungle. Stop and observe all of the little things as completely unique events. Try <em>new</em> things. Get out of your comfort zone and try to experience as many different environments and sensations as possible. This world has so much to offer, so why not take advantage of it?</span></li>
<li>Remember people’s names</li>
</ol>
<p>Read the full list <a href="http://www.highexistence.com/life-secrets-and-tips/comment-page-1/">http://www.highexistence.com/life-secrets-and-tips/comment-page-1/</a></p>
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<p>And have a great day.</p>