Featured Blog Posts – January 2011 Archive (4)

Dealers: Use Super Bowl Advertising to Eat Your Competition For Breakfast

Thumbnail of Automotive Marketing Expert Max Steckler When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

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Added by The Cobalt Group on January 31, 2011 at 5:00pm — No Comments

Wholesale Vehicles and Remarketing

Speaking as someone that has been on both sides of the car business, referring to retail and remarketing I have to say that I am continuously amazed.  I get to speak to used car managers, general managers, dealer principles, wholesalers and rewholesalers on a daily basis in several states.  What I have become aware of is the amount of effort, money and training that is expended in the new car environment to increase profits.  How can we get more gross in the front…

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Added by Jason Roth on January 20, 2011 at 4:24pm — No Comments

AdAgencyOnline.Net Reviewed VehSmart Inventory Management System For Automotive Advertising Agencies On Blog Talk radio

AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, will be reviewing a new cutting edge technology vendor -- VehSmart -- on the portal's blog talk radio station WAAOL, All Automotive Advertising News All The Time.  VehSmart is introducing a fully integrated asset management and…

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Added by Philip Zelinger on January 5, 2011 at 3:34pm — No Comments

An Addendum to John Skelton’s post on December 29, 2010“ I have a question, that stems from my reading a reply to a dE post Monday”

John I have tried to post these comments to your original post.  It keeps popping up that the post has exceeded 40,000 characters and will not accept the post.  According to Word this post has 3,596 characters.  I believe the 40,000 limit is for the whole post.…

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Added by Douglas R Manley on January 4, 2011 at 8:45am — 2 Comments

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