By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…

Training and Attitude Are the Keys to a Smoothly-Run BHPH Operation

When it comes to proper utilization of a CRM solution for dealerships, it must be accepted that every dealership has a unique customer base.  Unfortunately, in many cases, dealerships are unable to customize a CRM in order to pursue and reach their own unique customer base most effectively.  The reason for this in almost all cases is lack of training.  The advantage of having proper training on the full capabilities of a CRM system for dealerships is simple.  It leads to increased…

The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn't…

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Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…

In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…

When you make advertising decisions as a manager or an owner of a dealership, I am certain you have felt a few of these things before.  You probably wonder if you are making a "good buy" or maybe you wonder if there is anything else you could spend your budgeted money on.  If you are the owner and have managers making the decision,  I know you are wondering…

Have a client looking for a Service Manager with Toyota or Honda experience in the Kansas City area.  If you know of someone please shoot me an email to: chuck@impactgroupcrm.com.  Class dealership.  Current Manager is retiring after 30 years.

Starting the new model offensive at the group’s official Retailers in Bishop’s Stortford, Hertford and Stevenage is the new A-Class. Available for test drives now and appealing to an unprecedented cross section of drivers, the new A-Class is one of the most talked about new cars and is destined to be the star of its segment.

With a sleek, coupé-like stance and class-leading aerodynamics, the dynamic …

5 Minute Vehicle Appraisal

Your trade is probably the most negotiating leverage you have when you go to buy a car. Most car deals are made or broken from the value of your trade, so knowing what your car is worth is the most important thing you should know before you head to buy your new car.  A lot of people get into heated arguments over their trade from what they…

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the…

Today’s women car buyers wield $300 billion in spending power on their cars.  Their car buying behaviors are evolving dramatically, causing car dealers to seriously consider how they communicate with them.  To understand, engage and, ultimately, capture this market, dealers first have to look at the key indicators of a woman car buyer’s mindset, behaviors and buying patterns.  Otherwise, actions taken to attract them will not be optimized.

Key…

Goal setting is an important factor in growing your business. Goals provide direction, motivation and a clear way to measure your progress.

Without goals, and a process for tracking your goals, you may have difficulty seeing the big picture and staying focused. Goal setting helps you create a roadmap that can guide you from where you are right now to where you want to be.

The tips below will help you get started with goal setting for your dealership, focus on…

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Do you really want to make money...?

Don't talk about it... be about…

Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive! 



Key Factor Number One-Always Focus on the…

‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers

Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive…

Just read this article from Anne Fleming of Women-Drivers and wanted to share with you.  What is your dealership doing to focus on the female buyer?

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The Invisible Disabilities Association recognizes and honors individuals and organizations making a difference in the lives of people living with illness, pain, injury and/or disabilities.…

There is a new piece of technology that will truly turn your website into a virtual showroom.  Daniel Michaeli, CEO of SaleMove reached out and gave me a peek at the newest way to communicate and sell cars in a virtual environment.  I was impressed with Mr. Michaeli and his product.  His company has found a way to turn your dealership’s website into a virtual showroom.

How many of you have referred to your website as a virtual showroom?  This may be a good descriptive name for your…

http://www.automotivedigitaltraining.com

http://www.odoclub.com



Sean V. Bradley Interviews His "Guru", Danny Alkassmi - Automotive Sales…