January 2013 Blog Posts (174)

How SEO Costs Compare to Traditional Advertising

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Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.

Comparison of Advertising Costs

Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic…

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Added by MANNY LUNA on January 3, 2013 at 1:00pm — No Comments

Quoting Without Duplicating Content?

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …

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Added by Timothy Martell on January 3, 2013 at 11:00am — No Comments

From the NCM Institute Blog: 2013 New Year’s Resolutions for the Service Manager

Since it is that time of year, here are some ideas for commitments you may wish to make for 2013. As you’ve heard me say many times, “If you measure it and then scoreboard it, performance will improve!” Many of you are probably measuring and scoreboarding some of the following key performance indicators, but I doubt if any of you are measuring all 11 (a “lucky” number) of them:

  1. Actual flat rate hour Productivity per Technician against objective on a daily,…

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Added by Garry House on January 3, 2013 at 11:00am — No Comments

Fiscal cliff resolution good news for auto industry

Fiscal cliff resolution good news for auto industry

Now if we could get by the debt ceiling without the drama; we could all smile! Click here What would that mean to you and your business?

Added by Fred G. Slabine on January 3, 2013 at 10:30am — No Comments

6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

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Added by Ketty Colom on January 3, 2013 at 9:46am — No Comments

Content isn't King. It's More Like a President.

Mt Rushmore

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really “king”. Though it…

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Added by JD Rucker on January 3, 2013 at 8:30am — 4 Comments

Stan Sher Improving Dealership Internet Sales Culture at GNYADA

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Stan Sher Improving Dealership Internet Sales Culture at GNYADA

Added by Stan Sher on January 2, 2013 at 9:00pm — No Comments

KO: Size Up the Competition

When I was in 1st grade my Dad took me on a Father and Son campout sponsored by our church.  It was late spring at Lake Tahoe – cold, gray and drizzly.  I spent a lot of time warming by the fire.  We did take a spin on a speed boat but no one would let me drive.  So when one of the dads broke out some boxing gloves and drew a ring in the sand, I was thinking this…

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Added by Lance Boldt on January 2, 2013 at 12:39pm — No Comments

Happy New Year!

Added by Sally Whitesell on January 2, 2013 at 11:53am — No Comments

Recharge for the New Year

If you are like me, you may not feel as refreshed as you should be in the new year. I know I’m not.  Holidays are exhausting from shopping for the perfect gift to visiting your family - it can all be a drag on your energy levels. I’m sure you’re feeling the same way and no doubt you also need to be recharged for 2013, so here are a couple of tips to “get back on the horse” as…

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Added by Ketty Colom on January 2, 2013 at 10:22am — No Comments

Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

Sponsor

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…

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Added by JD Rucker on January 2, 2013 at 8:30am — No Comments

Did you THRIVE or SURVIVE in 2012?

By Leonard Buchholz

Every year about this time we begin to contemplate. What was our final score for 2012? How did we end up? Did we just SURVIVE or did we THRIVE?

For most of you, that reality was written months ago and on the 10th of January you’ll be reading the results you already suspect.

You may even be feeling some anticipation (much like a kid on Christmas morning).

For those of you who spent more time…

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Added by Leonard Buchholz on January 1, 2013 at 5:41pm — No Comments

Happy New Year

Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have weight, that weight has to come from you. We’ve talked about making resolutions and sticking to them, and now is the time to put up or shut up. If you want to have a successful year…

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Added by Timothy Martell on January 1, 2013 at 11:30am — No Comments

If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true, something that…

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Added by JD Rucker on January 1, 2013 at 8:30am — No Comments

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