January 2016 Blog Posts (82)

LEASE CREDIT APPROVALS FINISH A STRONG 2015 ON A DOWN NOTE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals finished 2015 exactly at the 70.0% mark, squarely in line with what the company feels is a “healthy” rate of approvals. 

November and December lease credit approvals slipped slightly, bringing the moving twelve-month approvals average down from a high of 77.9% back in August. Despite the end-of-year downswing, lease approvals during 2015 mirrored the broader automotive industry with rising lease…

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Added by John Sternal on January 14, 2016 at 12:32pm — No Comments

TOM CROSS PROMOTED TO EXECUTIVE VICE PRESIDENT AND DEPUTY GROUP HEAD, TRANSPORTATION, HEARST BUSINESS MEDIA

Hearst Business Media has global holdings in the finance, healthcare and transportation industries. Cross will oversee the transportation portfolio, which includes MOTOR Information Systems, Black Book and Canadian Black Book. 

Hearst Transportation delivers more than 8 billion vehicle valuations annually that are used by dealers and financial institutions throughout the United States and Canada for trade-ins, wholesale and financing transactions. Its solutions guide automotive…

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Added by Black Book on January 14, 2016 at 12:30pm — No Comments

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique…

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Added by Mike Gorun on January 14, 2016 at 7:53am — No Comments

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

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Added by Joseph Little on January 13, 2016 at 5:07pm — No Comments

How do I Improve Gross Profit from my Parts Department?

Improving Gross Profit from Parts



Most everyone has heard of using a parts matrix pricing program to improve gross profit margins. Over the years I’ve seen some programs that I thought were excessive and others considered reasonable. My feeling is that gross profit on parts being installed on customer pay repair orders should be…

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Added by Rob Gehring on January 13, 2016 at 1:01pm — No Comments

Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

SEO Content Tips

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I'm going to give you three important…

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Added by Timothy Martell on January 13, 2016 at 11:00am — No Comments

Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

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Added by Joseph Little on January 13, 2016 at 10:45am — No Comments

3+ Hour Vehicle Transaction Times Still the Norm, But Vendor Cooperation Could Help Says Auto Dealer Survey

 

 

40% of dealers report start-to-finish transaction time of 3 hours or more in eLEND Solutions survey; lack of vendor integration and data exchange seen as key obstacle to faster process by majority of dealership respondents

 

Foothill Ranch, CA – January 13, 2016 – A new survey of dealerships from eLEND Solutions™ shows that dealers continue to struggle with…

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Added by Crystal Hartwell on January 13, 2016 at 10:24am — No Comments

WHY SOFTWARE PROJECTS FAIL AND HOW TO MAKE THEM SUCCEED

Not Enough Time

Usually, the final date is determined before the project begins and is non-negotiable. It leads to getting started impetuously on the assumptions, such as the sooner you start coding, the sooner you'll end.It is always a hasty decision and a wrong approach. It is critical to invest time in creating an attractive and simple design. Lack of interesting design causes the suspension of the development phase. When this happens, budget and precious time are burned at a rapid…

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Added by Julia Baron on January 13, 2016 at 10:01am — No Comments

WHY SOFTWARE PROJECTS FAIL AND HOW TO MAKE THEM SUCCEED

Not Enough Time

Usually, the final date is determined before the project begins and is non-negotiable. It leads to getting started impetuously on the assumptions, such as the sooner you start coding, the sooner you'll end.It is always a hasty decision and a wrong approach. It is critical to invest time in creating an attractive and simple design. Lack of interesting design causes the suspension of the development phase. When this happens, budget and precious time are burned at a rapid…

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Added by Julia Baron on January 13, 2016 at 10:00am — No Comments

Don’t Miss Your Success: The Importance of PR Media Monitoring

These days it seems like there is a new platform for exposure available everyday to PR professionals looking to increase outreach. While traditional forms of print and television continue to be the optimal forms of media for certain kinds of brand awareness, PR professionals are now tasked with implementing and measuring strategies that incorporate a number of new platforms. It goes without saying that media…

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Added by Kevin Lee on January 13, 2016 at 9:57am — No Comments

What’s Your Dealership’s Chemistry with Women? Download Periodic Table

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…

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Added by Anne Fleming on January 13, 2016 at 9:00am — 1 Comment

Market Activity Slows as Expected Near End of Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on January 12, 2016 at 5:05pm — No Comments

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…

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Added by Paul Potratz on January 12, 2016 at 4:38pm — No Comments

.Cars / .Car / .Auto Domains Open Registration to General Public Today

Cars Registry’s Early Registration Begins with Automotive Domains like Hybrid.Cars, Midsize.Car, and Dallas.Auto Now Available; First-Come, First-Served

Santa Monica, CA -- January 12, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced the first opportunity for the…

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Added by Crystal Hartwell on January 12, 2016 at 10:14am — No Comments

Averages not singles

The guy who demands that you lose thousands to sell him a vehicle...

The lady who you can never satisfy in service-even at no charge...
The 3rd baseman who "used to be in the car business" just blew your deal....
The guy who snaps and goes off on you because simply because you Up'd him...
The couple you worked with…
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Added by Marsh Buice on January 11, 2016 at 1:00pm — 2 Comments

A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.

 

Dealers can get overwhelmed by all of the booths. And, unless…

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Added by sara callahan on January 11, 2016 at 9:21am — No Comments

For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

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Added by Timmy D. James on January 11, 2016 at 8:26am — 1 Comment

Awesome EXAMPLE of A Car Dealership's Value Package Proposition / "Why Buy From Us" Video - Dealer Synergy

http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda…

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Added by Sean V. Bradley on January 11, 2016 at 12:15am — No Comments

CARS FINISH 2015 WITH -18.2% DEPRECIATION ACCORDING TO BLACK BOOK

Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month. 

Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…

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Added by Black Book on January 8, 2016 at 4:50pm — No Comments

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