The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

The common currency for marketing metrics for…

Last week, we heard some incredible news!

Ali Reda broke the record for Most Cars Sold in a Calendar Month, surpassing the long-standing record of 173 cars. We skimmed the surface of Ali’s intentions for 2018 and we began, without warning, our newest Video Series “Quality of Life”.

Realizing, of course, that we have so much more to talk about on the topic, today’s video…

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…

Driving a vehicle provides you with a sense of freedom and convenience. It allows you to get around without having to rely on anyone else or a public transportation system. For many people, it is a necessity in order to get to and from work, get the kids to school and their various events, and just make life a whole lot easier. With that said, driving a car is not without its risks. As the roads get more and more congested, it’s only normal to assume at some point or another that you will…

Not all damages to the windshield would require visiting the repair shop in emergency. You must assess the situation properly to address the problem in an efficient way. Sometimes, even a simple crack can end up getting larger due to the negligence, excessive dust & debris and extreme weather conditions. On the contrary, sometimes even larger cracks can wait without causing any further damage.…

That is usually the maximum interesting time anime-sensible – that week where the old season and the new overlap. nearly every publishes is either a series review or a primary Impressions, which could hardly ever be more exclusive in terms of technique as a writer. First Impressions posts are usually written in the glow of wish – “each team is in the first location on starting the day”, because the old baseball expression goes. but of direction, on the subject of something based totally on a…

-by Sally Whitesell for Auto Success Magazine.

Are you conducting training sessions without getting results? Are you having problems getting your team to retain information and effectively implement your processes? If you answered yes to either of these questions, you may not be presenting material in a way that triggers the…

Can you imagine if your best month was 167?

How about if you sold 1,582 units in one year?

At the end of 2017, we were all shocked by his numbers and in awe of Ali’s humble heart. He began every interview with thanks for all the people who shared in his victory, always insisting that he was no better than anybody else in the industry.…

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

Value and Values. Two different things.

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

Not so fast.

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.

For the most part,…

Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers

Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showroom Credit Express, a significant enhancement to its popular online…

New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.

According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most likely reason to kill a deal.  The trade-in process remains largely inefficient, which is why Black Book and The Appraisal…

As we come closer to the NADA convention, one of the most discussed topics is technology. Whether you are attending for some new ideas, to purchase technology, or to gauge client's interest, technology will always remain as a hot topic. This week, Jeff breaks down the problem with technology on your service drive. At the end of the day, it will never replace human interaction! Copyright 2019 WM Jeff Cowan

Website: automotiveservicetraining.com…

New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver Auto working with Secretary of State Jocelyn Benson to bring Rplates to Michigan market

Detroit, MI - January 17, 2019 – The Michigan legislature has passed a bill (Public Act 656 of 2018)…

The car selling industry is a competitive one, and some auto dealers are struggling to maintain their businesses profitable. For some companies it is difficult to reach possible customers, because they do not have any idea how to market their business. It requires some fresh and unique marketing strategies to impress the audience nowadays, and to attract people’s attention. If you find yourself in this position, then the following advertising ideas will help you enter the car selling…

Automotive marketing isn’t an easy responsibility, and considering the increasing number of car dealerships opened lately, maintaining your business a relevant option for your target audience can be challenging. Besides offering your customers appealing prices and making sure your customer service is in-check, the way you choose to market your business is critical. Marketing plays an essential role in competitive industries, it allows you to gain the exposure desired and create a powerful…

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.

Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain…

Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper: “Analytic-Driven Data Helps Auto Finance Lenders Mitigate Risk & Become CECL Compliant”. Click…

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

Well, let’s keep it simple! Over the years I have found it boils down to two…