January 2019 Blog Posts (73)

Broad Declines in the Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on January 15, 2019 at 12:15pm — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

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Added by Jim Flint on January 15, 2019 at 10:09am — No Comments

Auto/Mate Announces West Coast Expansion

New customer support and installation teams in Arizona will accommodate growing demand from auto dealers nationwide

Albany, N.Y. – January 14, 2018Auto/Mate Dealership Systems announced today it will open a new office in Chandler, AZ in late Q2 of 2019. The expansion to the west coast is in response to the rapid growth Auto/Mate has experienced since a planned acquisition by CDK Global fell…

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Added by Mike Esposito on January 14, 2019 at 9:45am — No Comments

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five industry trends that have the potential to negatively impact auto dealership operations in 2019, unless dealers take immediate action. Although disruptors such as autonomous vehicles, ride sharing and alternative powertrain vehicles dominate today's headlines, these trends are several years away from having a direct impact on dealership operations.

Five trends that…

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Added by Scot Eisenfelder on January 14, 2019 at 9:33am — No Comments

Lease Credit Approval Rates Rise to 71.4% to Close Out 2018

Lease Approval Ratings in December Reach Their Highest Number Since August

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 71.4% approval rate in December, a rise from the November rate of 68.9%.

December experienced a slightly lower number of applicants with qualifications for taking over another person’s lease contract during the month, yet one of the highest approval rates. December…

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Added by John Sternal on January 14, 2019 at 8:48am — No Comments

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

 

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

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Added by Courtney Evans on January 11, 2019 at 10:58am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

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Added by Jim Flint on January 11, 2019 at 10:13am — No Comments

Write Service Podcast: Episode 54- Five Daily Tips for Service Success

If you're on the service drive on a daily basis, why not maximize the opportunity? This week, Jeff discusses five tips that you can do in order to turn your best days into your best months, years, etc! Whether it is starting with a mindset or reading 15 minutes a day, these tips will help you excel in 2019. Copyright Wm Jeff Cowan 2019

Click HERE to watch!

AutomotiveServiceTraining.com…

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Added by Jeff Cowan on January 10, 2019 at 12:16pm — No Comments

Majority of Auto Leases Increase or Maintain Prices Entering January

76% of Today’s Popular Leases Retain or Slightly Increase Their Monthly Payment Prices from December

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady or slightly increasing from last month.  Twenty-two different vehicles maintained their prices from the previous month, while twenty-four slightly increased, showing prices are…

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Added by John Sternal on January 10, 2019 at 11:11am — No Comments

The Difference Between a Temporary and Permanent Car Showroom

If you have a car that you bought from a showroom, you probably did not notice what the structure looked like inside. The focus was on buying your new ride. But to let you know, car dealers consider numerous factors before they decide whether their showroom will be permanent or temporary. Although both of these structures will serve their purpose, they…

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Added by knorr kendra on January 10, 2019 at 4:30am — No Comments

Best Gatwick and Heathrow Taxi Service for Your Journey

Transport is a big concern when travelling to another country or city. If you are planning to visit Gatwick and Heathrow, then we are always available here to help you with all your concerns about transport and help you to have a safe journey. We are the best preferential airport taxi Gatwick and Heathrow services for first-level officials and…

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Added by Terrel Watkins on January 10, 2019 at 3:00am — No Comments

Authentic Reviews Deliver to Your Bottom Line

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…

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Added by Anne Fleming on January 9, 2019 at 10:00am — No Comments

Web Design Trends for 2018 And Beyond

Even though the average user may not notice it, web design trends are always on the shift. What perhaps looked good just a few years ago seems archaic now and web designers are always out to tweak the website design so that it remains contemporary and interesting to users. According to https://www.kinesisinc.com, design accounts of 94% of the first impressions by users; visual appeal and website navigation are usually the two aspects that are crucial…

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Added by Harris Scott on January 9, 2019 at 12:39am — No Comments

Used Vehicle Values Continue to Decline at a Faster Clip

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on January 8, 2019 at 11:41am — No Comments

Millennial Expectations and Online Scheduling

As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…

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Added by Kate Spangler on January 8, 2019 at 9:59am — No Comments

Susan G. Komen of LA Partners with Reviver Auto to Raise Funds Through Komen-branded Digital License Plates

 

Susan G. Komen of Los Angeles is the first charity to create a custom cause digital license plate with the Rplate, the world’s first digital license plate; custom digital license plates designed to raise funds to increase access to breast health services and support research

 

Las Vegas, Nevada –January 7, 2019 – Reviver Auto, creator of the Rplate, the world’s first…

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Added by Crystal Hartwell on January 7, 2019 at 2:04pm — No Comments

CompliancePoint Announces Cyber Security Service Offerings for Automotive Industry

CompliancePoint, a leading provider of information security and risk management services for compliance and data security, has established a data privacy solutions focus for the automotive industry, with resources to protect manufacturers, automotive lenders, dealers and other users of automotive data.

In 2018, more than 100 automotive manufacturing companies including General Motors, Fiat Chrysler, Tesla, Ford, Toyota and Volkswagen experienced a…

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Added by John Sternal on January 7, 2019 at 12:00pm — No Comments

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

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Added by Brett Sutherlin on January 7, 2019 at 11:01am — No Comments

Are you Imprisoned by your DMS?

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

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Added by Michael Trasatti on January 7, 2019 at 10:30am — No Comments

Four Ways to Rethink Your Marketing in 2019

Instead of spending this year wondering how many people will be buying cars, we need to invest our mindshare in competing for those that WILL!

 

We do not know the full impact tariffs, rising interest rates, autonomous vehicles, ridesharing and digital retailing will have on our dealerships.  We do know that even if the number of people shopping for a car holds steady in 2019, the competition to turn those shoppers into buyers is ratcheting up every day. So how do we…

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Added by Jonathan Lucenay on January 7, 2019 at 10:07am — No Comments

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