All Blog Posts (12,551)

So, what do you infer from this SEOs ?

Added by MANNY LUNA on April 13, 2011 at 11:50pm — No Comments

Disgruntled Service Personnel Need A Take

Ever find yourself with "disgruntled" Service Personnel and wondered "How did it get this bad?" You know people are getting "fed up" when you have top personnel (like a Superstar Service Advisor) give notice from seemingly out of nowhere or Customer complaints suddenly increase overnight or accidents start happening.



These are all signs that something is amiss.



You need to have a "Take."



Take a Moment and begin by opening the door of two-way communications… Continue

Added by Leonard Buchholz on April 13, 2011 at 4:19pm — No Comments

Digital Dealer Update: 5 days!

The Digital Dealer Workshops start in 5 days! The workshops run Monday, April 18th thru the morning of the 19th which leads right into the Digital Dealer Conference! A day and a half of hands-on training by 7 top instructors! Be sure to register for this OFFICIAL add-on to the 10th Digital Dealer Conference & Exposition which will be April 19-21st at…

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Added by Arnold Tijerina on April 13, 2011 at 11:34am — No Comments

August 1959!

Like many small, hometown dealerships Matt Saxe Chevrolet in Belle Plaine, MN, he has a wall dedicated to the pictures of the dealership over the last century!  I love looking back at the old pictures, seeing how the towns have changed, the people in the pictures, the pride of the local car dealer... but one picture in particular caught my eye.  The date on the picture was August 1959.  It showed the dealership proudly displaying 8 beautiful Chevrolets outside and a large sign that said…

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Added by Katherine Donovan on April 13, 2011 at 11:30am — No Comments

The SEO, SEM, SSEP help your dealership needs now.

Dr. Neil Gale has started a subsidiary company of DrGale.com in order to focus on website marketing. The new company, Gale Web Marketing, concentrates on the SEO, SEM, and PPC side of lead generation for car dealers.

 

Additionally, Gale Web Marketing offers a unique approach to using search engine marketing to increase lead and sales generation.  Our Single…

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Added by Neil Gale on April 13, 2011 at 11:28am — No Comments

Social Media... You have known it all along.

Oh yes.  That scary world of social media.  How do I do it?  Seems like free advertising.... hmmm.  I can just set it up and let it go, right?

There really are no questions about social media that you have not already answered sometime in your career.  Social media is just an online version of what any successful business operator or salesperson has done for years.

Think about what you may have done with the Lions Club, Optimist Club, Boys and Girls Club, your church, your…

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Added by Craig Darling on April 13, 2011 at 11:21am — No Comments

VinSolutions Announces Lead Certification with Saab

 

 VinSolutions Announces Lead Certification with Saab 

VinSolutions is currently certified with thirteen (13) Original Equipment Manufacturers (OEMs) with new partnerships in development. 

Overland Park, KS – VinSolutions has announced their certification by Saab Cars North America (SCNA) as an approved lead management vendor. Benefits to the VinSolutions dealership customers of this (OEM) partnership include the guarantee of up-to-date…

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Added by Joseph Little on April 13, 2011 at 9:21am — No Comments

Second best is as good as second to last!!

We all have our dreams and goals. Sometimes they are a long way out of sight and we know, deep inside, it's going to take a long time to get there. So perhaps it's best to settle for something that's less than perfect rather than struggling for something that may be unattainable? Yes, we all think this way at times but It implies failure: a weakness on one's part to achieve some aspiration.



Never settle for second best when the BEST is out there waiting. Keep this in mind when hiring… Continue

Added by Lizelle Landino on April 12, 2011 at 10:50pm — 14 Comments

Why Pavlov should be your Internet Manager to hire and to nurture...

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…

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Added by V.J. on April 12, 2011 at 8:00pm — 4 Comments

Gartner & DARCARS to Give Keynotes at Automotive Summit Series

Automotive Customer Centricity Summit - June 14th

Thought Leadership Summits (TLS) is pleased to feature a Keynote Presentation from Thilo Koslowski, Vice President & Lead Automotive Analyst at Gartner at the Auto Customer Centricity Summit.  Thilo's presentation will focus on the challenges and opportunities technology is creating for the automotive industry, and how effective collaboration between OEMs, Dealers, and Captives is the next step in the evolution of customer…

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Added by Jon Munzel on April 12, 2011 at 7:01pm — No Comments

Catch A Glimpse Of The Automotive Boot Camp in Orlando Live Online

DrivingSalesTV Covers Automotive marketing Boot Camp

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and…

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Added by Brian Pasch on April 12, 2011 at 3:30pm — No Comments

NEW INTELLACAR 2.0 INCREASES IMPACT

THOUSAND OAKS, CA, APRIL 12, 2011 – IntellaCar, LLC announced today the release of IntellaCar™ 2.0, the next generation of the ground-breaking iPad/iPhone app that has proven to increase dealership sales effectiveness within weeks, revolutionizing the car sales experience for both dealerships and consumers. A mobile sales tool, IntellaCar empowers Sales Consultants with instant “anywhere” access to crucial information. From vehicle specifications to inventory…

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Added by Philip Zelinger on April 12, 2011 at 10:17am — No Comments

RM: Great Reputation Earned Must Also be Heard

As a business, you always want the great reputation that comes with great sales and service experiences for your buyers, and that always begins at your dealership with great customer service before, during, and after the sale.  However, before they get to a business, …

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Added by Keith Shetterly on April 11, 2011 at 8:30pm — No Comments

Google Boost Needs The Support Of A Strong IRM Process



As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews, you will not be…

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Added by Brian Pasch on April 11, 2011 at 5:44pm — No Comments

Important Things to Remember When Marketing Your Dealership on Facebook

Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise.



Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re…

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Added by Paul Potratz on April 11, 2011 at 3:59pm — No Comments

An Experience Can Sell a Car

While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger.  The conversation got started when he asked me if I had ever heard of the Nissan GTR.  I looked at him and exclaimed, “Of course!  I have a near meltdown every time I see one.”  We both go on and on about where we…

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Added by Stephanie Young on April 11, 2011 at 12:00pm — 9 Comments

Telling Negative Nellie To Shut Up

We all have those moments of "This sucks", "Why am I doing this?", "This month is a waste", "Maybe I should just quit". It's human nature to doubt ourselves. Even the Dalai Lama has an internal negative nellie. I'd be willing tobet on it. 

 

In those moments of self doubt, what do you do? Do you push through those feelings? Do you swallow them? Do you…

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Added by Katie Colihan on April 10, 2011 at 2:36pm — 2 Comments

Is Your Marketing Strategy Stuck in 1969?

When Ralph Paglia sees this blog post on DealerElite and the video at the bottom of the page, he will once again smile and reflect on his favorite Superbee that he once owned. I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.

Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of…

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Added by Brian Pasch on April 9, 2011 at 9:00pm — No Comments

Not Harsh Just Expectation of Excellence

I don't find these expectations "harsh" at all.  The old saying is, "do the right thing because it's the right thing to do". 

 

It seems to me the Standards are set to do the "right thing".  What is harsh about that.  The "weak at heart" as you call them don't have a "Culture of Excellence".  They're…

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Added by Dennis M. Sims on April 9, 2011 at 12:22pm — No Comments

AdAgencyOnline.Net Introduces eVBDS Electric Vehicle Charging Solutions To Automotive Advertising Agencies Before The 10th Digital Dealer Conference

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia.  The trio…

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Added by Philip Zelinger on April 8, 2011 at 6:45pm — No Comments

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