Featured Blog Posts – February 2011 Archive (7)

Volume or Gross?

After a decade in the automotive business, I've heard mixed emotions about which is more important. Now obviously, they both are. What am I talking about? VOLUME or GROSS!

 

It comes down to 3…

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Added by Mike Myers on February 28, 2011 at 10:30am — 30 Comments

5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know who, how, why, when or where to start. I wrote in a post a… Continue

Added by Kathi Kruse on February 18, 2011 at 2:00pm — 7 Comments

Here Are 6 Easy Ways To Get Out of a Sales Rut!

There are only 2 Differences Between a Rut and a Grave.

One is the depth, because you can get out of one. The other…. Well let’s say you are all covered up! Let us deal with the rut. If you're having a bad quarter or…

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Added by Travis Snow on February 16, 2011 at 4:40pm — 1 Comment

Saying "I Love You"...In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations! 

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I…

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Added by NANCY SIMMONS on February 14, 2011 at 10:55pm — 6 Comments

UPDATE: Reporting from NADA 2011 with Chris and Mike

DealerElite's own Chris Saraceno reports back to Mike…

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Added by DealerELITE on February 4, 2011 at 2:30pm — 12 Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…

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Added by charles bayer on February 2, 2011 at 5:41pm — No Comments

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