February 2012 Blog Posts (113)

SEO Tips for Car Dealers Looking Ahead

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.

Here are a couple of additional things your car dealership should be keeping an eye on to keep your SEO efforts top-notch as the search landscape continues to change:…

Continue

Added by Ali Amirrezvani on February 24, 2012 at 11:34am — No Comments

Service Director needed in Florida "Kelly Ford"

 

 This Job will pay between $100,000 and $140,000.

Must have Ford Experience

10 years of Automotive Reatail

Must live in Florida

 

Call Chris Saraceno at 321-960-6133 or email resume to cbskmc@aol.com

 

Added by DealerELITE on February 24, 2012 at 11:33am — No Comments

One word every Service Department needs.

What would be the one word to describe what a Service Department needs these days to compete?

There are so many to choose from. However, the one word that keeps coming up when I visit Dealerships across the country is adaptability.

The Dealerships that are doing well, adapt to changing market conditions and Customer demands.

Even if this is your first day in a Dealership, you know that the ability to adapt is the key to Exceeding Expectations.

The dictionary tells…

Continue

Added by Leonard Buchholz on February 24, 2012 at 11:00am — 1 Comment

Why Building Pages is the Highest ROI Activity a Dealer can do

If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.

If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…

Continue

Added by JD Rucker on February 24, 2012 at 10:51am — 6 Comments

Industry Wake-Up Call: A Script Won't Help

Is anyone reading this old enough to remember travel agents and travel companies?  The Internet eventually killed them and rolled them all into Expedia, Priceline, etc.  I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up companies and agents as fast as he could:  He was convinced he was…

Continue

Added by Keith Shetterly on February 23, 2012 at 4:08pm — No Comments

USA Today: Car Dealers Get More out of Social Media

USA Today talks to TK Carsites' Richard Valenta and Matt Funk about how dealerships use social media to sell more cars. Before customers visit the inventory lot, they've already visited the dealer's website.

Read the full article @…

Continue

Added by Brian Torrez on February 23, 2012 at 1:09pm — No Comments

From the NCM Institute Blog: Use a Pre-Display Checklist to Sell More Used Vehicles

How often do your sales consultants or sales managers have to respond like this to customers to whom they’ve just presented or demonstrated a used vehicle?

“Don’t worry about that clunking noise we heard. I’ll have a technician get it fixed in a jiffy.”

“That smell will go away as soon as the carpets are thoroughly dried out.”

“After we do a front end alignment, it won’t pull to the right…

Continue

Added by Garry House on February 23, 2012 at 12:19pm — No Comments

From the NCM Institute Blog: Is BHPH Right for Franchised Dealers?

The following article is authored by, and reprinted with permission of, Kenneth Shilson, founder and president of the National Alliance of Buy Here, Pay Here Dealers.  National Alliance of Buy Here, Pay Here Dealers

Franchise dealers enter 2012 with many of the same challenges they have faced for the last 24 months: a) excess facilities; b) needing more vehicle sales; c) declining credit scores of their customers; and d) tougher credit approvals from financing subprime sources. In response, many are looking at…

Continue

Added by Garry House on February 23, 2012 at 12:00pm — No Comments

Think you can survive an audit?

I was recently retained to "clean up" an automotive group's warranty departments at a few of their locations - they were dealing with aging claims, manufacturer reduction of claim submission deadlines, bottom right hand drawer syndrome - the normal stuff.

As the days went on, I continued to find an amazing amount of infractions to the established warranty policy and procedure guidelines for claims compliance.  I presented my finding to the head honchos and the respective general…

Continue

Added by Christopher Akin on February 22, 2012 at 9:36pm — No Comments

Does Anyone Care?

Is there an actual president out there that will help the Syrian People? Enough is enough for crying out loud.  It's a sad time in our history when you're scared of Russia and China.

Added by Alan Heath on February 22, 2012 at 6:17pm — No Comments

I’ll Have a #3 and an Oil Change: The Case for Digital Menu Boards

We have a lobby set in the studio.  Over the years, we’ve had a number of service menu boards on the wall.  Our first menu boards were those with the strips that you slide into slots.  Once we did a shoot where we went online and designed our own menu board from a template, adding in services and pricing, and the company printed off our custom menu board and shipped it to…

Continue

Added by Lance Boldt on February 22, 2012 at 5:00pm — No Comments

Perceived Value

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…

Continue

Added by Tom Kain on February 22, 2012 at 4:06pm — No Comments

Happy Workers Equals Higher Profits

by Kathryn Carlson

Creating a congenial workplace and happy workers is something that most employers at least say they are attempting to do. The real question is- do the various program designed by HR to create happier and…

Continue

Added by Brian Torrez on February 21, 2012 at 11:03pm — No Comments

Why Reinsurance?

"You Don't Sell Someone Else's Cars, Why Sell Someone Else's Warranties?"

 

  I have been in the car business for over 25 years. Going from dealership to dealership I have seen the good, the bad and the apathetic. There are car dealers who are on top of their game, always striving to improve.…

Continue

Added by Tim Byrd on February 21, 2012 at 6:27pm — No Comments

Pinterest MAY Be Something Dealers Should Consider

First and foremost, if you're not on top of your other marketing priorities, there's no need to even look at Pinterest at this point. Those priorities should be:

  1. Websites
  2. Search Marketing (SEO and PPC)
  3. Classifieds (AutoTrader, Craigslist, Cars.com, etc)
  4. Google Places and Reviews
  5. Facebook
  6. Other Reviews that Rank for your Name (Yelp, DealerRater, etc.)
  7. YouTube
  8. Twitter

If all of those are in order and…

Continue

Added by JD Rucker on February 21, 2012 at 4:12pm — 7 Comments

Tips for Auto Dealership Email Marketing Campaigns

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers. 

If your dealership has let your email marketing efforts go in…

Continue

Added by Ali Amirrezvani on February 21, 2012 at 11:38am — 1 Comment

Purchasing Power of Women - Infographic

Added by Jody DeVere on February 21, 2012 at 10:01am — 2 Comments

Automotive Live Chat Best Practices: The Average Chat Participant

What if you could spot engaged and ready-to-buy shoppers as they browse your dealership website in real-time?  How would that transform your Internet Business?

More and more auto dealers are …

Continue

Added by Justin Braun on February 21, 2012 at 9:51am — No Comments

The Jewel Or The Vile?

The word Jade is a heteronym (a word with the same spelling, yet different meanings) that is used in one form or another in the arena of sales. When used as a noun, Jade is a beautiful, expensive gemstone. As a verb, Jade is worn out broken down worthless and dull. If the word Jade was used to describe your qualities as a sales professional, would you be described as…

Continue

Added by Marsh Buice on February 21, 2012 at 9:30am — 9 Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service