Featured Blog Posts – February 2013 Archive (53)

From the NCM Institute Blog: Why are more customers tripping and falling at dealerships? By: Dennis Kane

This article was written by: Dennis Kane

 

I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

  • Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

  • Dealerships are servicing a greater number of cars because more…

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Added by Garry House on February 28, 2013 at 5:44pm — No Comments

Automotive Sales Training - Are You a Professional Or a Lot Lizard?

Drive up to a dealership and you will most likely see a lot lizard. Their species is easy to spot. They tend to congregate in front of the dealership, smoking, joking, complaining and waiting to wait on someone. Notice I said waiting to wait on. These lizards are a curious species in how they tend to look for prey. The professional is a different breed. The professional tends to not wait on much or for long. The professional has goals, a work plan and is too busy taking action…

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Added by Mark Tewart on February 28, 2013 at 12:30pm — 7 Comments

You want me to do that now too?

Recently I received a emailed correspondence from a service advisor that was just fed up with all the added responsibilities piled on him and him peers in the service drive . He was asking me if the status quo has changed across the country.

Here is a snippet of that email:

“Many of the writers here feel taken advantage of because they have been asked to not only perform the functions of service write up but also cashiering and telephone answering and appointment…

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Added by Andrea Lupo on February 27, 2013 at 2:29pm — No Comments

The Automotive Industry Needs More Trusted Advisers

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…

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Added by JD Rucker on February 27, 2013 at 6:00am — 2 Comments

Action

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

 

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

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Added by Mark Tewart on February 26, 2013 at 2:39pm — No Comments

You Can't Have Faith Without A Fight

When’s the last time you got into a fight? If you work in the automotive industry, chances are you’re reading this in between rounds. In sales, every day we are enveloped in a triple-threat cage match-mentally beaten, battered, and bruised, only the strong survive to fight another day. Not only are we faced with the negative stigmas of our industry, but we also have…

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Added by Marsh Buice on February 26, 2013 at 10:30am — 15 Comments

The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

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Added by Arnold Tijerina on February 26, 2013 at 10:11am — 2 Comments

Why are Hastags so Important on Instagram?

The Facebook acquired photo-sharing site,…

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Added by Erin Ryan on February 26, 2013 at 4:00am — No Comments

Facebook Marketing Goals: More Aggressive Approaches

Lion

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

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Added by JD Rucker on February 25, 2013 at 6:00am — No Comments

SOCIAL MEDIA IS ENGAGEMENT – NOT FOLLOWS, SHARES AND LIKES

"When you think of social media, what do you think of? Facebook, Twitter, LinkedIn and Pinterest. Being the seasoned professional that you are, you know very well that’s not it at all. Social media is about engagement, no matter what set of metrics the C-suite has you chasing. Follows on Twitter, shares on LinkedIn, likes on…

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Added by MANNY LUNA on February 24, 2013 at 8:23pm — No Comments

Every Dealer Needs to Be on DealerElite. Spread the Word.

I'm a big fan of collaboration. Always have been and always will be. The idea that two heads are better than one gets multiplied exponentially as the numbers improve. The whole is greater than the sum of the parts when discussions, best practices, and trends within an industry are discussed.

It's for this reason that communities like DealerElite need to…

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Added by JD Rucker on February 24, 2013 at 1:17am — 9 Comments

Be Careful what You Advertise on Facebook Sponsored Stories

More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule that many…

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Added by Louie Baur on February 23, 2013 at 4:00pm — No Comments

Facebook Marketing Goals: The Safe Approach

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…

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Added by JD Rucker on February 23, 2013 at 6:00am — No Comments

The Columbo Close On dealerElite.net

 

Columbo, the 1970's classic TV detective character, was one of the best closers of all time. While he wasn't employed as a sales professional or ever earned commission, he was a master closer. It…
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Added by MANNY LUNA on February 23, 2013 at 2:30am — No Comments

Be Different, Be Special, Sell Yourself and Stop Trashing Your Competitors!

 Be Different, Be Special and Sell Yourself.

“This would be a great business if it weren’t for the…

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Added by MANNY LUNA on February 22, 2013 at 4:30pm — No Comments

Define Your Facebook Goals Before Determining a Strategy

Aim

About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…

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Added by JD Rucker on February 22, 2013 at 6:00am — No Comments

Top 2012 Car Brands as Rated by Women

Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new car dealerships. These scores are compiled from thousands of reviews written in the 2012 calendar year. On the site,…
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Added by Anne Fleming on February 20, 2013 at 7:09pm — 4 Comments

NCM wants to know: Will Your Dealership Experience A Smooth Landing? by David Ciambella

This article was written by David Ciamballa, partner with the Rawls Group.

You may recall an accident a couple of years ago  where a pilot encountered inclement weather while attempting to land in Buffalo. Following the accident, the National Transportation Safety Board (NTSB) issued a statement from which we learned that the pilots apparently lost focus as they were engaged in idle conversation while descending below 10,000 feet. By the time the pilots recognized they were in trouble…

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Added by Garry House on February 20, 2013 at 11:00am — 1 Comment

Use Hashtags Instead of Social Icons on Ads

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.

This year’s…

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Added by JD Rucker on February 20, 2013 at 6:00am — No Comments

Nobody Wants To Be Your Friend When You Suck at Social Media.

Below, Social Media Week shows what happens when you Suck at Social Media:

"We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful…
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Added by MANNY LUNA on February 20, 2013 at 1:00am — No Comments

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