Featured Blog Posts – February 2014 Archive (63)

Automotive Marketers Show Hollywood how to sell Movie Tickets and Make an Underdog film #1 in the Box Office

I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office office on opening night with a fraction of the budget of the big Hollywood blockbusters. It doesn't surprise me at all that Automotive marketers knew how to generate sales on the weekend that mattered. Despite having a small advertising budget SON OF GOD is #1 in the box office on its opening night in theaters.  Hats off to automotive marketers everywhere because this shows that…

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Added by Phil Sura on February 28, 2014 at 10:30pm — 1 Comment

Americans rethinking how they buy cars.

A new study shows car buyers around the world, including in the U.S., are changing how they buy new cars and trucks.

Multiple visits to a series of dealers are out, while the trend of consumers doing more advanced research ahead of buying a car is in.

(Read more: Tesla up, Ford down: 'Consumer…

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Added by MANNY LUNA on February 28, 2014 at 2:30pm — 11 Comments

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.



There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S



Crowdsourcing is…

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Added by Bill Cosgrove on February 28, 2014 at 9:40am — No Comments

Response To J.D. Power's Lease Growth Figures

From today’s news report:



"J.D. Power Reports: Auto Buyers Are Committing to Leasing and Long-Term Loans at Record Levels   



WESTLAKE VILLAGE, Calif., Feb. 26, 2014 /PRNewswire/ -- The use of long-term loans and leasing for new-vehicle retail sales is on pace to reach…

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Added by John Sternal on February 27, 2014 at 3:14pm — No Comments

Amplify your Automotive Content by Engaging the Community

By the traditional canons of business, some of the things that are going on here on DealerElite might be classified as true madness. It’s no secret that most of us are competitors – we’re selling the same cars and we’re fighting for the same customers, nevertheless we’re really friendly and help each other out constantly.

What’s going on? This is how social networks have changed the way we see things. We’ve come to realise how the Law of Reciprocation and the more ethereal Law of…

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Added by Arvid Linde on February 25, 2014 at 1:48pm — No Comments

Why I Talk About Other Automotive Vendors

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…

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Added by JD Rucker on February 25, 2014 at 12:05pm — No Comments

Compensation Philosophy

A Consultant’s Approach to Developing Sound Compensation Strategies for Dealership Managers and Sales People

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There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business: to be individualistic; to have a unique dealership culture reflected in the way we treat our customers and our employees. And management and sales pay plans are certainly a part of that unique…

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Added by Garry House on February 25, 2014 at 9:55am — 1 Comment

Cutco Can Do It; Why Can’t We!!!

If you look close enough to this picture:

you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.

So why do I own them ???? Because Cutco is smart enough…

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Added by Paul Sansone Jr. on February 25, 2014 at 8:16am — 1 Comment

Stop Being A Dick

At work, we’re surrounded by dicks- if you aren’t one, then chances are you know of one or many self-appointed dealership detectives (a.k.a. dicks) who make it their business to know the who, what, why, when,…

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Added by Marsh Buice on February 25, 2014 at 6:00am — 4 Comments

The Right Push

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…

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Added by Matt Kuczka on February 24, 2014 at 4:13pm — No Comments

BIG Snow : BIG Success - Surviving The Snow Day / Season

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

1. Off Work and Online:

With tons of people staying at home this is the…

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Added by Josh Knutson on February 24, 2014 at 12:00pm — No Comments

Choices

It all comes down to the decisions we make! Don't give up what you want most, for what you want now. How often do you think about long term consequences when making daily decisions? There are some studies that claim that most people have no clue of what their life will be like in five years. One of the studies discussed the fact that most young adults in their early 20's prefer to not participate in 401K's claiming to not know the…

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Added by Tim Marvel on February 24, 2014 at 12:00pm — No Comments

Call Lead Management-- Technology is Not Enough!

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Added by Chip King on February 24, 2014 at 5:35am — No Comments

Where do inspired people come from?

   Have you ever noticed that some of the most inspired people that you ever meet are the ones that have been challenged the most. Sometimes they are born with something that sets them apart from the crowd, others have accidents that bring about a change. Some are born in war torn parts of the world. The stories are endless of the successes that they achieve.

   My story falls into the second category. Mine was a head injury on August 14 almost 16 years ago. It was just another bike…

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Added by Tim Marvel on February 23, 2014 at 8:00am — No Comments

SEO vs. Pay per Click: Which One Is Best?

Optimizing your website for search takes intense research, competitive analysis, deep marketing experience, skillful writing and then patient iteration to improve performance over time. There’s a reason most companies need an outside vendor: the expertise that comes from experience.…

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Added by MANNY LUNA on February 22, 2014 at 3:00am — No Comments

Dealership Managers: It's About Time - Part 3

Added by Danny Benites on February 21, 2014 at 10:00am — 1 Comment

Car Sales Training - I'm Just Looking or I'm Not Buying

Added by MANNY LUNA on February 20, 2014 at 1:53pm — No Comments

Dealership Managers: It's About Time - Part 2

Added by Danny Benites on February 20, 2014 at 11:41am — 1 Comment

4 Used Car Segments That May See Near-Term Increases

Used car prices are expected to fall -13.5% this year, compared to -12.8% in 2013. However, this rhythm of price drops is expected to take a pause over the next 45-60 days as buyers use their tax rebate checks to purchase used cars, known as the “tax buying season”.

 

If similar patterns follow last year’s trends, keep an eye on the following four segments, which may show price increases in the…

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Added by John Sternal on February 20, 2014 at 11:19am — No Comments

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