Featured Blog Posts – February 2018 Archive (11)

Episode 17- Success in Professional Sales Podcast: 7 Steps to Self Discipline

This week, Jeff discusses how tough it can be to say no to that movie night or that football game with friends, and replace it with training or preparing for your sales career. From personal stories to key steps, Jeff will show you how to stay focused and discipline yourself so you can live the life you deserve! Copyright 2018 Wm Jeff Cowan.

Click here to watch!

Also available on iTunes, Stitcher, and…

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Added by Jeff Cowan on February 27, 2018 at 12:00pm — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.

Author and thought-leader…

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Added by Mike Gorun on February 27, 2018 at 9:12am — 1 Comment

How to Engage the Visual and Kinesthetic Learners on Your Automotive Team (video)

Joe: Sally Whitesell has spent more than two decades providing service advisor training in service departments across the country. Her professional training products have been utilized at dealerships by individuals, service teams, managers, and of course, at the corporate level. She is…

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Added by Sally Whitesell on February 26, 2018 at 5:48pm — No Comments

How Can Cause and Effect Analysis Help You Solve Business Problems

What causes your problem?

This is the step where you need to make use of your knowledge, creativity, and critical thinking. Perhaps, you will generate a lot of causes that can be attributed to your problem, and if they come to your mind, you definitely need to work on them.

The causes list may be short or long, it depends on the problem that you have. Moreover, some causes may have…

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Added by Lori Wade on February 22, 2018 at 10:42am — No Comments

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

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Added by Anne Fleming on February 21, 2018 at 12:08pm — No Comments

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of obligation from them when asked…

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Added by Wendell Hardy on February 16, 2018 at 9:54am — 1 Comment

TagRail™ Announces Market Scan and F&I Express Integrations, Enables VIN-Specific, Penny-Perfect Online F&I Shopping on its New Digital Retail Platform

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.

 

These integrations populate TagRail’s F&I tool…

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Added by Jim Leman on February 14, 2018 at 3:00pm — No Comments

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, t…

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Added by sara callahan on February 9, 2018 at 9:33am — No Comments

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…

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Added by Anne Fleming on February 7, 2018 at 1:13pm — No Comments

Gone in 60 seconds. Our newest article by Kristopher Hampton for Auto Success Magazine. Have you ever been greeted like this?

-By Kristopher Hampton for AutoSuccess Magazine.

When we’ve been in the automotive business for a long period of time, it can be hard to relate to what our guests are experiencing. But when I go into automotive service facilities as a customer, I often end up with some extremely valuable insight.

Recently I took my car in to get a simple service. I did not make an “appointment” because they advertise a quick lube service. I pulled into the…

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Added by Sally Whitesell on February 5, 2018 at 4:00pm — No Comments

Don’t Put Your Newspaper Ad on TV

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

 

If you’ve heard the news, many are…

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Added by Timmy D. James on February 2, 2018 at 9:57am — No Comments

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