All Blog Posts (11,824)

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers

Newport Beach, CA –August 13, 2019– Vboost (, a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…


Added by Paul Moran on August 13, 2019 at 11:04am — No Comments

Getting Service Recommendations Is Child's Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.

Loaner cars and shuttles help, but they can end up making it…


Added by Dan Beres on August 13, 2019 at 10:00am — No Comments

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one…


Added by Jim Flint on August 13, 2019 at 9:30am — No Comments

How to sell your second hand car in New Zealand

If you’ve purchased a car for a road trip around NZ, you’re going to end up selling it when the dream ends and you have to head home again. The best-case scenario after you’ve taken it over mountain passes and through all sorts of NZ weather, is that you get some…


Added by James Helliwell on August 13, 2019 at 9:02am — No Comments

SureSale Launches National Ad Campaign: Introduces Shirley, Brand Ambassador for SureSale’s Certified Vehicles

Print and broadcast media campaign supports SureSale’s transparent buying experience for quality used vehicles; Louisville is premiere market with others to follow


Los Angeles, CAAugust 12, 2019 – SureSale Certified, the gold standard for quality used vehicles and purchase protection today announced the launch of a new multi-channel advertising campaign centered around SureSale’s new brand ambassador…


Added by Crystal Hartwell on August 12, 2019 at 1:04pm — No Comments

Bad Credit Car Finance Guide

Many people think that if they have bad credit, they cannot finance a new car or get their current car loan refinanced. This is not the case. Often car dealers will give misinformation such as the necessity to buy an extended warranty or credit life insurance, and since…


Added by James Helliwell on August 12, 2019 at 12:00pm — No Comments

Auto/Mate Integrates DMS with Armatus Dealer Uplift, Boosting Auto Dealers’ Warranty Parts Gross Profits

Albany, N.Y. – August 12, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Armatus Dealer Uplift. Real-time integration between the two systems allows auto dealers to expedite their retail warranty parts reimbursement submissions.


"Manufacturer rules and state laws governing retail warranty reimbursement are varied and complex,” said Mike Esposito, president and CEO of…


Added by Mike Esposito on August 12, 2019 at 6:36am — No Comments

The First Step video excerpt

Does your team set goals? Do they know how to make a great first impression? They will receive these valuable tools and more in Fixed Ops University "The First Step" series. 

Who says training has to be boring?

Added by Sally Whitesell on August 9, 2019 at 5:48pm — No Comments

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.


Yet it’s difficult to deny the advantages of data-driven marketing:


  • 2 out of 3 leading marketers admit…

Added by Courtney Evans on August 9, 2019 at 10:15am — No Comments

Google Ads Negative Out Geo

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.

Added by Jim Flint on August 9, 2019 at 7:00am — No Comments

This Is Your Market!

We’re back with Ali Reda’s Road to Sales Success. In our video series, we’ve been hearing from Ali Reda about marketing your business. It’s our goal at Auto Training Academy to give you the tools you need to find great success in this business, and believe me… we’re not even close to the end of our list of suggestions!

We’ve been spending our time for the last…


Added by Damian Boudreaux on August 8, 2019 at 1:25pm — No Comments

This Is Not A 30-Day Career

Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at the peak of his career, but some days he felt like that. That’s what he could see from there, and we had to move to that next level for him to…


Added by Damian Boudreaux on August 8, 2019 at 1:00pm — No Comments

$1,700 Per Ounce: Can We Get There In 2019

Precious metal experts have been speculating a lot about the price of gold this year. Not so long ago, it was hard to imagine that we would be talking of gold reaching the $1,400 mark but we are definitely now at a point where we are thinking that maybe the price of gold in 2019 can reach upwards of $1,700/oz.

People have always turned to gold during unstable…


Added by Simon Hopes on August 8, 2019 at 10:11am — No Comments

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your bottom line.

Here are two holistic approaches to reducing no-shows…


Added by Stephen Coambes on August 8, 2019 at 10:09am — No Comments

How Towing Services Gets You Out Of Trouble?

Technology has enabled us to build vehicles to ease off commute problems. Over the last few decades the automobile sector has grown tremendously and have empowered vehicles that are now faster, more advanced and safer than their predecessors. But unfortunately there is still no vehicle which doesn’t breakdown. Vehicles tend to breakdown and often create a problematic situation for the passengers. The breakdown can be a tumultuous problem if kids are…


Added by Carl Wood on August 8, 2019 at 6:53am — No Comments

Consumer Data Privacy Laws are Spreading Nationwide

Is your dealership located in one of these 20 states? If so, pay attention.


The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional states have introduced and/or passed similar laws, or have amended their current breach notification laws to either expand the definitions of personal information, or to include new reporting requirements.




Added by Erik Nachbahr, CISSP on August 7, 2019 at 12:56pm — No Comments

Is your CRM a system of engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.


Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.


For automotive retailers, meeting these expectations requires different capabilities within your…


Added by Bill Wittenmyer on August 7, 2019 at 12:02pm — No Comments

3 Tips to Increase Organic Website Traffic

Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…


Added by Steven Laureys on August 7, 2019 at 10:09am — No Comments

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

I read an interesting study recently in It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.




Added by Michia Rohrssen on August 6, 2019 at 10:31am — No Comments

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