I kind of fell into the automotive business. A friend of a friend had a position open in a BDC of a car dealer selling Suzuki and Isuzu. I left a collection agency where I was selling the idea of paying a bill to go to the automotive business where I was selling the idea of making and keeping an appointment to meet with a salesperson. 

I started at the bottom, making phone calls to leads, setting appointments, tracking shows and sales. Then, we brought on a consultant who…

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I…

To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

We are on the road for a couple of weeks training a variety of dealerships. I gotta say our Personality Selling System is such a great hit with both the sales persons and the managers. They tell us it’s not only a unique approach to sales but when we follow-up our training has always expanded the sales of the dealership.

Our on-line and social media production department is currently working on an on-line customized P.S.S. training program with audio, video and mobile…

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

During a recent dealership visit I asked a manager why she used a lateral support team system. The answer took me back when she said “That’s the way it’s always been done.” When thinking about her statement it came to me that many times we get stuck into processes or procedures that may need changed or altered. These changes are never acted on because many managers dislike change and operate in their comfort zone. Let’s look at some innovative ways to analyze what processes are right for…

You know that your attitude has a huge impact on the actions you take and the results you get. So, how can you create a great attitude?

One simple, yet powerful, way to change your mental and emotional state (your attitude) is to move your body differently. The way you move creates how you feel. If you want to change how you…

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network's portal --…

eCommerce Video Drives Conversion, Sales and Traffic While Reducing Returns

• Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).
• Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do…

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. Dealer principals and executives must be able to lead their dealership in the digital age.

Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for…

Do you want to know how you can boost sales in 2011 at your dealership without spending thousands of dollars on unsuccessful advertising each month? 





Well, you are in luck because I have a list of people in your local market who are going to be purchasing a vehicle within the next 72 hours. These people are also going to need financing. Our job is to direct them to a dealership that is…

Landmark Training Blog Sight

“Our industry needs more nurturers and fewer managers.” 

What does that statement mean to you?

The trend in our industry is to hire people based on tenure and experience rather than talent and skills.  How many sales people and…

Over the last five years i have visited or consulted in over 200 dealerships and everyone wants to be #1.

 If your Dealership is not growing market share, Customer Satisfaction is not improving, Gross Profits are not holding up and your not turning your inventory, you might have a Management problem.

The #1 reason Dealerships are under performing is the lack of leadership, I constantly find that Managers are not Managing, they are not training the staff or building an…