All Blog Posts (11,752)

Write Service Podcast: Tips for Service Advisors to Bounce Back After "Scraped Knees"; Creating Service Drive Momentum from Each Mishap

This week, Jeff discusses how service advisors and managers can bounce back after having "scraped knees". A bad day, week, or month, cannot define your success and WILL NOT determine your momentum on the service drive. Copyright 2019 Wm Jeff Cowan



Toll-Free: 800-248-2931…


Added by Jeff Cowan on July 5, 2019 at 12:00pm — No Comments

Leading Across Generations

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a specific generation. And while mindsets and behaviors from each generation have specific nuances, traits, and tendencies – influenced by culture, current trends, upbringing, the arts, religion, politics, and social movements – there are needs and desires that run common through all people, and essential leadership tenets you can’t afford to ignore with any…


Added by Dave Anderson on July 5, 2019 at 11:34am — No Comments

Click Share vs Impression Share

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

Added by Jim Flint on July 5, 2019 at 8:00am — No Comments

Process, process, process. Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processe…

Process, process, process.

Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied…


Added by John Fairchild on July 2, 2019 at 4:40pm — No Comments

Our Spirituality in Crisis How This Area of The Theory of 5 Can Pull Us Through Dark Times

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times


No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…


Added by DealerELITE on July 2, 2019 at 10:30am — No Comments

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than…


Added by Dan Beres on July 2, 2019 at 9:58am — No Comments

Four Reasons on the 4th of July -- Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

  • Google’s Smart Bidding uses machine learning to optimize bids to…

Added by Jim Flint on July 2, 2019 at 8:29am — No Comments

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.


FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…


Added by Ed Barton on July 1, 2019 at 10:11am — No Comments

5 Days in Peru - 5 One-of-a-kind Itineraries

Regardless of the large distances, five days suffices time to do justice to any kind of component of Peru. These 5 5-day Itineraries give a good cross-section of what is on deal in this…


Added by Samuel on June 29, 2019 at 4:00am — No Comments

Real Quick Is Not Real Profitable!

-by Sally Whitesell for Fixed Ops Magazine

MYTH: “Customers just want fast service. They want to be in and out quickly and they don’t want to be sold anything at the write-up.”

Ever heard these statements before? I hear this from advisors all the time, and they couldn’t be more wrong in these assumptions. Of…


Added by Sally Whitesell on June 28, 2019 at 2:27pm — No Comments

Creating Target Audiences in Google and Facebook

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

Added by Jim Flint on June 28, 2019 at 8:00am — No Comments

The Basics of Car Repair

If you are a DIY passionate and want to do your car repair yourself, then you must first learn the basics of car repair. Car mechanics have their own tools and specifications, even lingo that anyone can learn. Whether it is an emergency or scheduled maintenance, here are some essentials about car repair that everyone should know.…

Car Repair


Added by Mark Simon on June 28, 2019 at 5:44am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…


Added by Paul Moran on June 27, 2019 at 10:20am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.


Personalization is…


Added by Dean Martin on June 27, 2019 at 10:11am — No Comments

Nissan Increases Prices om New Lease Deals in June According to


Several Manufacturer Prices Fluctuate on Small, Mid-Size and Luxury SUVs, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices from May, a number of manufacturers had price…


Added by John Sternal on June 26, 2019 at 3:43pm — No Comments

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action…


Added by Steven Laureys on June 26, 2019 at 10:42am — No Comments

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.


In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.


When an online lead gets handed…


Added by Bill Wittenmyer on June 26, 2019 at 10:21am — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…


Added by Veronica Dunford on June 26, 2019 at 10:19am — No Comments

Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?


Back in the day, when you were selling, do you remember approaching the desk…


Added by Richard Keeney on June 25, 2019 at 3:10pm — No Comments

Develop a Handful of Healthy Obsessions

Are the things that you're continually thinking about - the things that regularly preoccupy or intrude on your mind (your obsessions) - taking you to where you want to go in business and in life? Or are they making it harder for you to get there? Not all obsessions are healthy, but this episode shares a handful of beneficial ones that you can rely on to help you become a game changer in all you do.…


Added by Dave Anderson on June 25, 2019 at 1:58pm — No Comments

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