Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Remember the 80′s and 90′s? Everyone in business then was so gungho. To build a business then you had to be great on the phone making cold calls, excellent at booking appointments, great at doing sales presentations, overcoming objections and using any one of the 17 closes you had rehearsed.

Some people in business actually enjoyed the thrill of the hunt.

They loved chasing down their potential new clients and finally overpowering them into saying…

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio…

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With all of the new technology and cutting edge techniques of marketing it’s important to be ahead of the game and have the latest and greatest advertising plan in place, but it’s also important to spend your budget wisely. Most people are usually divided when it comes to making a decision on how to spend those advertising dollars, which leads me to the topic of this discussion…which do you prefer, Internet Leads or Trigger Leads?

The popularity of Trigger Leads has rapidly increased…

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Your effective labor rate for customer pay service work is variable and certainly differs from your posted "door" rate.  Your warranty labor rate is fixed for at least one year and normally increases after a labor rate review.  Your single biggest customer pays a fixed dollar amount for every single labor hour you charge them, yet you continue to attempt to manage a variable rate for every other customer, while you overlook… Continue

I did it, I actually did it, I leased a new car on-line. Why is this so amazing? Here is a little background on me:

-          Age 16, lot attendant (1967 Camaro, private party)

-          Age 22, Salesperson (1987 Suburban, private party)

-          Age 24 Sales Manager (Demo)

-          Age 28 General Manager (Demo)

-          Age 30 Chevrolet Dealer (Demo)

-          Age 37 Chrysler/Jeep/Dodge dealer (Demo)

-          Age 44 Consultant…

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 I am Jackie Daniel Cooper, “Danny Boy”, to my Dad and Family. My vocation has been the retail automobile business since Dad gave me the opportunity to shine shoes at the dealership he operated, Easterby Dodge in 1963, Greenville, SC. Originally my business plan at 6 years of age was to shine the shoes of my Daddy’s salespeople … I realized early on they were better…

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BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

You’ve invested in a great new…

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Hi DealerElite members!

Congratulations on hitting the 5,000 member milestone! I'm sure that's just the beginning.

A quick note to let everyone know that early-bird registration for the 10th Digital Dealer Conference & Exposition has been extended until Friday, March 4, 2011. I promise this will be the last extension of that rate so make sure to register before Friday to…

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Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!



Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.



What would your service business and profits look like if you achieved…

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