Featured Blog Posts – March 2011 Archive (7)

Busting A Common Dealership Myth





My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.



During those first… Continue

Added by Brian Pasch on March 31, 2011 at 9:00am — No Comments

dE wants your opinion on this subject/Please take the time to respond to this Discussion

Franchise lawyers say the franchise laws have changed little in response to the increasing

business being done online.

 

While some franchise experts say the relevant market

area hasn't changed--that dealers still do business within about a 20-mile

radius--the factories are stepping into a regulatory vacuum and policing

Internet sales. One example is that Honda allows service contracts to be

promoted but not sold on…

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Added by DealerELITE on March 28, 2011 at 6:34pm — 9 Comments

Adding QR codes to your Photos for 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to

stay ahead of the next dealership, doing things that no other dealer is doing.

So one of my biggest challenge that I never got resolved, until now, was to find

a way to include a hyper link into my listings on Autotrader and Cars.com to

direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,… Continue

Added by Jasen Rice on March 28, 2011 at 9:55am — No Comments

Why pay when you could post jobs for FREE on dE?

Attention ALL dE Leaders

 

Why pay and hope you find great automotive minds when you can post your jobs for FREE and know you are reaching the BEST and BRIGHTEST in the industry?



As a leader in the Automotive Industry, you are invited to post jobs for FREE on http://www.dealerelitecareers.com. As part of the fastest growing automotive social networking website,…

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Added by DealerELITE on March 26, 2011 at 10:23pm — No Comments

Bad Data In, Bad Data Out

We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…

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Added by Joseph Little on March 24, 2011 at 10:34am — No Comments

Gaining customer commitment - tips for sales managers

 

Sales managers: help your sales staff to gain customer commitment!



When was the last time a salesperson came back from a demonstration drive and told you (the sales manager) that he or she has gained commitment from the customer, so you stacked up a 4Square presentation (or whatever it is that you use) – only to see the prospective customer walking out the door a couple of minutes later?



Do you find this happens quite a lot or even some of the…

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Added by Simon Bowkett on March 18, 2011 at 10:29am — No Comments

Leadership In Our Industry

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!



I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

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Added by Larry Bruce on March 13, 2011 at 9:47am — No Comments

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