March 2014 Blog Posts (141)

Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City, NJ



http://www.internetsales20group.com 856-546-2440

Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City,…

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Added by Sean V. Bradley on March 21, 2014 at 12:30pm — No Comments

$100,000 Net Profit Increase: Learn How Today

Business is good! When I pay a dealer $100,000 it feels very good. It not only feels good but it also reinforces why I do what I do. I don't believe their is a dealer out there that does not want to increase net profit and at the same time build better relationships with their current customers.



The opportunity is out there for majority of the dealers out there. It's not for everyone, but for those who have a commitment to success and are always looking for ways to become more…

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Added by Ray Bradford on March 21, 2014 at 11:36am — No Comments

Dealer Authority Grabs Subi Ghosh to be Vice President of Marketing

Automotive industry rock star Subi Ghosh has joined Dealer Authority, a digital marketing firm, to be Vice President of Marketing in order to bring cutting edge strategies to car dealers around the country.

Ladera Ranch, CA (PRWEB)…

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Added by Tyson Madliger on March 21, 2014 at 5:35am — No Comments

Key Takeaways from the FTC’s Dealer Advertising Webinar

On March 19th, 2014 two FTC attorneys, Mark Lassman and Carole Reynolds, participated in an NADA University sponsored webinar titled Comply with Federal Advertising Regulations. While much of the information is unchanged from what we’ve seen in the past few months, Mr. Lassman and Ms. Reynolds revealed some additional, and sometimes troubling, revelations…

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Added by Jim Radogna on March 20, 2014 at 11:00pm — No Comments

Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time



http://www.automotivedigitaltraining.com 856-546-2440

Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time

I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU.

I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I…

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Added by Sean V. Bradley on March 20, 2014 at 8:26pm — No Comments

General Manager Of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group In Atlantic City, NJ



http://www.internetsales20group.com 856-546-2440

General Manager Of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group In Atlantic City,…

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Added by Sean V. Bradley on March 20, 2014 at 7:15pm — No Comments

INSIDE The Internet Sales 20 Group 5 - April 8-10 2014 - Atlantic City, NJ 08401 - (Complete Overview)



http://www.internetsales20group.com 856-546-2440

INSIDE The Internet Sales 20 Group 5 - April 8-10 2014 - Atlantic City, NJ 08401 - (Complete…

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Added by Sean V. Bradley on March 20, 2014 at 2:51pm — No Comments

Powerful Ways for Dealers to Drive Traffic

Fact: 93% of all buyers interested in buying a vehicle start their search on the internet.…

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Added by Fred G. Slabine on March 20, 2014 at 2:05pm — No Comments

Where does RO Count attrition start? On the Telephone, of course!

With the emphasis on increasing RO count through the manufacturer’s initiatives in regards to Quick Lube, Express Service, Fast Oil Change or whatever you call the 30 minute oil change in your Dealership, you would think that RO counts would be going up.

In some instances, yes they are. There is no doubt that these programs have resulted in more traffic into some stores in some cases.

But, in many stores, even with the advent of the “30 Minute Oil Change” marketing push and…

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Added by Leonard Buchholz on March 20, 2014 at 10:08am — No Comments

Why Do Overwhelmed Employees Affect Engagement ?

An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive survey of over 2,500 companies in 90 countries. Based on the survey results,…

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Added by Richard Holland on March 20, 2014 at 9:30am — 4 Comments

The Continued Shift Towards VDP Marketing

For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic directly to the inventory.

The concept has been pretty…

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Added by Tyson Madliger on March 20, 2014 at 12:06am — No Comments

The Truth About App Development

Mobile technology is one of the biggest advantages open to dealerships looking to gain an edge over their competitors. Mobile apps are at the forefront of this trend. The mobile app space is rapidly growing with over 50 billion app downloads in 2013. By 2017, app downloads are expected to grow over 200 billion. An app for your dealership helps you perform certain functions necessary for brand awareness and excellent customer service, so dealers need to spend the most time selecting the right…

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Added by Matt Kuczka on March 19, 2014 at 3:48pm — No Comments

Internet Sales 20 Group Special Promotion for Dealer Elite Members! - April 8-10 2014, Atlantic City NJ - Sign Up Now

http://www.internetsales20group.com

There is a SPECIAL Promo Code ( DEALERELITE14 ) it will save you an ADDITIONAL $250 goto https://www.eventbrite.com/e/internet-sales-20-group-tickets-6601424037to sign up now 

* Listen to what these Dealer Principals, GMs, Internet & BDC Directors have to…

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Added by Sean V. Bradley on March 19, 2014 at 3:41pm — 3 Comments

DrivingSales Announces Finalists for 2014 Most Valuable Insight Award

Insights on Retention Metrics, KPIs, Phone Lead Conversion and Service Pricing – All Backed by Deep and Original Research - to Compete Onstage at the Inaugural DrivingSales Presidents Club event in New York City in April

Salt Lake City, UT -  March 19, 2014 - DrivingSales today announced the finalists of the 2014 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the…

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Added by Crystal Hartwell on March 19, 2014 at 1:47pm — No Comments

Carfolks Solutions Enhance Chrysler & Mitsubishi Dealer’s Customer Service

Cleveland, OH March 16, 2014:   Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States. 

It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor…

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Added by Mark Dubis on March 19, 2014 at 1:19pm — No Comments

Interactive Marketing Tools That Drive Auto Dealership's Website Performance

In today’s digital space, marketers are shifting their budgets from “interruption” advertising.  This is why Palm Beach County Affordable SEO is so critical to the success of local auto, boat, motorcycles and boat dealers.  An SEO firm can help you create an inbound marketing campaign that will render your dealership a competitive advantage; enhancing online reputation and…

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Added by Fred G. Slabine on March 19, 2014 at 12:48pm — No Comments

Getting the Most Out of Your Service Drive: If it Makes Sense, Do it!

How important is a professional greeting and a walk around with each and every service customer? Very Important!



On an average, I speak to and visit up to 30 dealers a week and it is alarming the amount of dealers that don't have a system in place or enforced regarding a proper greet and walk around. This is a vital part of an advisors job to not only create a professional and lasting relationship with service customers, but an incredible opportunity to create more revenue for the…

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Added by Ray Bradford on March 19, 2014 at 7:26am — No Comments

Lease Credit Approval Data Is Up 11% in February From a Year Ago



Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of February were at 66.6%, down from the 70.5% level in January and 73.3% level in December of 2013. February’s rate was the lowest since September of 2013, when the marketplace saw just 62.9% approvals from credit applicants.



So far in 2014 the credit approvals rate stands at 68.3%, close to the…

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Added by John Sternal on March 18, 2014 at 4:17pm — No Comments

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