March 2020 Blog Posts (59)

How The F&I Industry Can Help Dealers & Lenders During COVID-19

F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts. 

Dealers and lenders continue to face great challenges as the nation continues to try to contain the COVID-19 outbreak. Here are several ways Protective is trying to help:…

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Added by John Sternal on March 24, 2020 at 4:53pm — No Comments

Auto Lease Prices Drop On Several Mid-Size Cars And SUVs In March

Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March.  Several brands offered significant discounts on mid-size cars and SUVs, likely a result of falling sales due to COVID-19. OEM’s are offering aggressive deals on lease payments to attract shoppers and…

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Added by John Sternal on March 24, 2020 at 3:34pm — No Comments

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.…

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Added by Dane Saville on March 24, 2020 at 12:19pm — No Comments

Are You Ready for More?

Welcome back to our video series, “What’s the Story with Ali Reda?” Thank you for being here with us! We’ve spent time with Ali in the previous weeks hearing all about the business of his business, how he…

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Added by Damian Boudreaux on March 24, 2020 at 10:30am — No Comments

Scared or Determined

These are interesting times that have me thinking about 2008 when it seems our world would collapse. Negative thoughts amplified the facts causing most of us to question our future. My own personal situation at that time included a health issue that took away the use of my right hand from surgery and complications from it for…

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Added by Rob Gehring on March 24, 2020 at 9:30am — No Comments

Business As Unusual

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Added by Scott Monty on March 23, 2020 at 8:04pm — No Comments

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

If…

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Added by Dane Saville on March 23, 2020 at 3:38pm — No Comments

Crisis Marketing - FREE things you can do!

During this challenging time, all dealers and automotive retailers are looking at their advertising expenses and trying to decide how much they can cut without it hurting their business any more than necessary.   While there is no magic formula, it is a fact that search volume is down in the auto industry by around 30%, which gives you a rough idea of how much (at least) you probably can cut your digital ad spend with little negative affect.  On the other hand, reaching out to your…

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Added by Marcy Medinger on March 23, 2020 at 3:38pm — No Comments

6 Tips for a Safe Car Shopping Experience During COVID-19

I put together a short list of 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees.

If you think of other helpful tips, feel free to add on to this list. 

Here are mine:



1. Formalize, communicate and execute an action plan



Everyone’s inboxes are flooded with information from companies about their…

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Added by Joe Friedrichsen on March 23, 2020 at 1:23pm — 1 Comment

321 Ignition Announces Free Scripts & Templates to Help Dealers Sell Cars Online During the Coronavirus

As the Novel Coronavirus continues to spread and reports of hand sanitizer and toilet paper shortages increases, our team wanted to do something to help support car dealerships that have recently shut down their showrooms.

After many discussions with clients & partners, the team created materials for dealerships that don't have the internal marketing staff or resources to update their website and enhance their customer communications.

Free…

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Added by John Sternal on March 23, 2020 at 11:13am — No Comments

Pulling Together — Separately

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Added by Scott Monty on March 21, 2020 at 1:03pm — No Comments

Get Over Detours

As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.

Added by Jim Flint on March 20, 2020 at 12:52pm — No Comments

Lease Credit Approval Rates Rise To 72.3% Entering March

Online Credit Applications Increase as Shoppers Seek Alternative Means of Vehicle Acquisition

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.3% approval rate in February, an increase from the January rate of 70%. The desire to have more flexibility in a lease has continued to be a primary driver for more people to seek vehicle leases with shorter terms that they can afford on secondary markets such as…

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Added by Erica Olson on March 19, 2020 at 2:29pm — No Comments

Individualism Has No Place in a Pandemic

There's a "public" in public health

Pandemics don’t care where you were born.

They don’t discriminate based on gender, sexual preference, or the color of your skin.

Pandemics don’t care who you voted for, nor whom you support in 2020.

They don’t pay attention to what cable news channels you watch, radio…

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Added by Scott Monty on March 19, 2020 at 12:32pm — No Comments

9 Tips to Mitigate the Impact of COVID-19 in Your Service Department

The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.

The following are a few simple suggestions that can help…

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Added by Dan Beres on March 19, 2020 at 11:00am — No Comments

What We Look for From Leaders During a Time of Crisis

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Added by Scott Monty on March 18, 2020 at 12:04pm — No Comments

What Do You Do When Car Buyers Aren’t Coming into Your Showroom?

With all the worry and concern out there regarding the Coronavirus and the impact it will have on public health and business, this is a great time to talk about video communication. It has always been the perfect tool for connecting with consumers without having to be fact-to-face.  

 

To be really effective your video communication platform…

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Added by Timmy D. James on March 18, 2020 at 10:08am — No Comments

Acknowledge Your Community

Welcome back to our video series, “What’s the Story with Ali Reda? We’ve been hearing from Ali about how he ended up here with us, how his business has evolved and got all his tips about community,…

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Added by Damian Boudreaux on March 17, 2020 at 10:30am — No Comments

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.

If you haven't yet subscribed, you can do so here: …

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Added by Dane Saville on March 16, 2020 at 1:39pm — No Comments

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