Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate…

Stan Sher Car Sales Confessions Part 2 Stan Sher talks about starting in the automotive sales field again just a month after starting at a different dealership. It was a period of working for a massive corporation with rules, regulations, and a different style of selling cars. It was…

Stan Sher of Dealer eTraining Tells Stories Of Coming Up In The Automobile Industry! Starting a career in auto sales at 20 years old and coming up over a 19-year career. He talks about getting hired, training, and selling the first few cars to get hooked with this career.…

Welcome back to our new video series, Begin Again. Last week, we told you that the goal of this journey is for you to be able to say, “This is what I do, this is how I do it, and I’m successful in this business. I help my customers and friends solve their automotive needs, and I…

~By Kristopher Hampton of sw Service Solutions



An overwhelming majority of service managers surveyed say they have at least one advisor on staff that they would like to replace. Many had more than one. This type of turnover is a huge expense to the store and creates major stress for the management team, who constantly must be in “rebuild”…

There are actually over 50 reasons why your Salespeople need coaching. They may not know it; but you do. Their managers know it. Their customers feel it.



Even if your customers don’t know what Coaching is, they know how they feel during and after an encounter with an un-coached Salesperson. It’s not pleasant nor very efficient.



Here are seven reasons why Salespeople need Coaching, why Active Coaching is the best, and some suggested solutions.…