One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointments, and sales. But you can’t just post a bunch of random videos and hope for the best.  There has to…

When it comes to training, there are an endless number of things that you can prioritize. While the specific issues you may be facing at your dealership may be unique, there are certain things that every sales training schedule should include.

Set More Quality Appointments

Setting appointments is the lifeblood…

Sales agents spend much of their time on the phone, so it’s important for this time to be used effectively. While some may be natural at selling, everyone can stand to have at least a little training to help them out. There are some areas of phone etiquette that you should be focusing on to help them be the most effective.

Active…

We have all had days where we walk around with what feels like electricity pulsing through our veins; we’re hitting all of the green lights, and we feel GOOD! But what about the days when we don’t feel that hot? In the automotive industry, one day, you are on top of the world, and for some reason, the next day, you feel like you went through a meat grinder.…