Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at my dealerships, when I am "signing up" for Social media?"....here we go again. I am not complaining that I receive this question but I am foremost dazzled that question is still comparing Social Media Marketing with the "old" way to do Marketing and Advertising.…
Added by V.J. on July 12, 2010 at 3:00am — No Comments
Creating and managing your internet presence is a massive undertaking with equally large opportunities and will require more than building a website…Continue
Added by Grant Cardone on July 11, 2010 at 11:30am — No Comments
Added by Philip Zelinger on July 8, 2010 at 4:58pm — No Comments
When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…Continue
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The Time, advised automotive advertising…Continue
Added by Philip Zelinger on July 6, 2010 at 12:47pm — No Comments
AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The…Continue
Added by Philip Zelinger on July 3, 2010 at 3:13am — No Comments
I love reading blogs. They are an amazing insight to what is going on in the mind of the writer. So, after reading blog after blog I am impressed and ecstatic that everyone seems to be aboard the customer retention train!
Here’s the rub. Everyone (okay, most everyone) would agree that the key to profitability in a dealership is not based on units sold or hours per R.O…it’s based on how many of those sold are retained as customers and refers their friends and family to the dealership.…
Added by Jessica Russell on June 29, 2010 at 12:48pm — No Comments
For most of us, geographically speaking, the hot summer months are upon us and the daily grind out on the car lot can take its toll on our sales agents.
Looking back on some of the basics in regards to the ”road to the sale” that we all memorized and practiced when we first entered the business and still should be, I see sales agents that continue to take shortcuts and still believe that they will end up with a car deal. Yes, we all know the car deal can still happen but how…Continue
Added by Chris Costner on June 24, 2010 at 12:24pm — No Comments
Added by Mark Hourany on June 24, 2010 at 10:30am — No Comments
Added by Kevin "Friend Me" Bradberry on June 21, 2010 at 5:04pm — No Comments
What would you rather do?
A. perform at a higher level (ie: close more deals or generate more gross profit) from your current opportunities to do business.
B. generate more opportunities to do business.
For me, the answer is obvious. Unfortunately, many of the dealer contacts I’ve been making don’t seem to respond as well to offers of methods for doing better with what they have as they do methods for…Continue
Added by Shannon Page on June 18, 2010 at 6:57pm — No Comments
“Allan” was a competent performer for our company, but we fired him anyway. Why? His competence didn’t compensate for his compulsion for violating our core values. Our company has five core values that make up the centerpiece of our culture. I outlined them briefly below with our definitions of how they apply in the workplace:
1. Personal growth. We will work as hard on ourselves as we do on our jobs. Getting better at what we do is not an…Continue
When was the last time you worked with a manager and said, “that person is a great leader”? Early in my career, I can honestly say I learned more about what kind of leader I didn’t want to be rather than the kind I do want to be. Unfortunately, I found myself learning and practicing management traits of those poor leaders. It wasn’t until someone cared about me enough to tell me “you’re a prick to people at times” that I realized I needed to do something about…Continue
Added by Hoss Devine on June 13, 2010 at 8:30pm — No Comments
Automotive advertising agencies don't know what they don't know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad…Continue
Added by Philip Zelinger on June 11, 2010 at 2:26pm — No Comments